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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Sains Sosio Humaniora Jurnal Ilmiah Dikdaya Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Jurnal Kewarganegaraan Prosiding Konferensi Nasional PKM-CSR Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review IIJSE Jurnal Pengabdian Masyarakat dan Riset Pendidikan Dhana Jurnal Pengembangan dan Pengabdian Masyarakat

Siregar, Ade Perdana

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Author-ID : 799576

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The role of Digital Leadership Capability and Intercultural Competences as mediation of Digital Transformation on MSME Business Performance Chairunnisa, Fitri; Aira, Dian Mala Fithriani; Siregar, Ade Perdana
Dinasti International Journal of Digital Business Management Vol. 4 No. 6 (2023): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i6.2103

Digital transformation is one of the business strategies for improving business performance and increasing competitiveness. Leaders in organizations who have digital capabilities can become innovation leaders in their organizations. Digital transformation is very much influenced by users, so the close relationship with human aspects and intercultural relations play a big role in this change. Strengthening the digital capabilities of leaders of MSME business organizations and equipping them with intercultural competence should improve business performance. The objectives of this research are (1) to analyze the influence of digital transformation on MSME business performance; (2) analyzing the influence of digital transformation on digital leadership capability; (3) analyzing the influence of digital transformation on intercultural competences; (4) analyzing the influence of digital leadership capability on MSME business performance; (5) analyzing the influence of intercultural competences on MSME business performance; (6) analyzing the role of digital leadership capability in mediating the influence of digital transformation on MSME business performance; (7) analyze the role of intercultural competences in mediating the influence of digital transformation on MSME business performance. The data analysis method used is Structural Equation Modeling (SEM) measurements using SmartPLS software. The research results can be concluded as follows: (1) digital transformation shows a significant positive influence on MSME business performance; (2) digital transformation shows a significant positive influence on digital leadership capability; (3) digital transformation shows a significant positive influence on intercultural competences; (4) digital leadership capability shows a significant positive influence on MSME business performance; (5) intercultural competences show a significant positive influence on MSME business performance; (5) digital leadership capability as a mediating influence of digital transformation shows a significant positive influence on MSME business performance; (6) intercultural competences as a mediating influence of digital transformation show a significant positive influence on MSME business performance

Analisis Brand Identity dan Implementasi Peran Marketing Communication di Pasar Musik Indonesia Ade Perdana Siregar; Kartini Maharani Abdul; Ade Risna Sari; Pandu Adi Cakranegara; Dian Meliantari; Iwan Henri Kusnadi
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Abstrak Penelitian ini akan membahas tentang dampak dari digitalisasi terhadap pemasaran musik. Dengan munculnya sarana untuk distribusi musik secara online, terjadi pergeseran yang besar di dalam industri musik secara keseluruhan. Ditribusi tersebut berdampak ke luapan musik dan artis baru yang di pasarkan setiap harinya, mengakibatkan saturasi market yang berlebih. Dengan prubahan yang sangat signifikan di dalam kuantitas dan sarana distribusi musik, pemasaran berubah fokus dari penjualan offline dan fokus dalam penjualan musik itu sendiri, ke penguatan identitas merek artis tersebut. penelitian ini bertujuan untuk mengetahui implementasi komunikasi pemasaran dan juga cara pembentukan identitas merek untuk musisi maupun label musik yang dapat di implementasikan di pasar musik Indonesia. Penelitian ini dilakukan dengan metode kualitatif dengan analisa triangulasi akan kajian literatur, obervasi, dan wawancara terhadap lima informan diantaramya yaitu pengelola, pelaku dan pengamat musik demi mengumpulkan informasi dari berbagai sudut pandang akan implementasi komunikasi pemasaran, dan identifikasi serta pembentukan identitas merek. Berdasarkan hasil pengelolaan data, diketahui bahwa Industri musik di Indonesia terbagi dua yaitu label major dan label independen. Pentingnya dalam membangun identitas merek adalah untuk dapat menargetkan pasar, serta memposisikan merek, dan faktor utama terciptanya imej yang khas pada pandangan konsumen. Karena keragaman dan variasi dari industri musik. Kini sebuah merek harus mempunyai Unique Selling Point, karena hal tersebut dapat menjadi aspek pembeda antar merek dengan merek yang lainnya. Pengimplementasian komunikasi pemasaran terpadu yang digunakan oleh industri musik pada kedua label (major label dan independen label) dilakukan menggunakan pemanfaatan sosial media sebagai pilihan utama dalam mempromosikan brand beserta kegiatan pemasarannya. Kata Kunci: Identitas Merek, Komunikasi Pemasaran, Pemasaran Musik Abstract This study will discuss the impact of digitalization on music marketing. With the emerging means for online music distribution, there has been a major shift in the music industry as a whole. The distribution resulted in a flood of new music and artists being marketed every day, resulting in oversaturation in the market. With a very significant change in the quantity and means of distribution of music, marketing efforts shifted focus from offline sales and the focus on selling the music itself, to strengthening brand identity of the artist. This study aims to determine the implementation of marketing communications and also how to form brand identities for musicians and music labels that can be implemented in the Indonesian music market. This research was conducted using a qualitative method with triangulation analysis of literature review, observation, and interviews with five informants, namely, music managers and observers in order to collect information from various points of view, implement marketing communications, and find out and build brand identity. Based on the results of data analysis, it is known that the music industry in Indonesia is divided into two, namely major labels and independent labels. The importance of building an identity is to be able to target the market, as well as to position the brand, and the main factor in creating a distinctive image in the eyes of consumers. Due to the diversity and variety of the music industry, now, a brand or an artist must have a Unique Selling Point, because this can be a differentiating aspect between one artist to another. The implementation of integrated marketing communications used by the music industry on both labels (major label and independent label) is carried out using social media as the main tool in promoting the brand and its marketing activities. Keywords: Brand Identity, Marketing Communication, Music Marketing

Penerapan Ipteks bagi Masyarakat Pada UMKM Kerupuk Panggang di Kecamatan Pelayangan Kota Jambi Octavia, Ade; Sriayudha, Yayuk; Siregar, Ade Perdana; Widiasturi, Fitri
Jurnal Karya Abdi Masyarakat Vol. 4 No. 3 (2020): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Kerupuk dari olahan ikan merupakan salah satu jenis camilan sehat yang populer di masyarakat. Berbagai jenis kerupuk dihasilkan UMKM di Kecamatan Pelayangan. Salah satu produk olahan ikan adalah kerupuk panggang. Saat ini perkembangan industri kecil kerupuk panggang belum menunjukkan perkembangan yang baik disebabkan permasalahan pada aspek produksi, manajemen dan teknologi. Mitra dalam kegiatan PPM ini adalah Kelompok Usaha Melati di Kecamatan Pelayangan Kota Jambi. Tujuan kegiatan ini adalah mengembangkan diferensiasi produk makanan olahan ikan untuk meningkatkan kinerja usaha melalui penerapan Teknologi Tepat Guna (TTG). Pelaksanaan PPM ini adalah pemberian alat panggang, tempat penyimpanan ikan segar, membantu proses perizinan dan memaksimalkan manajemen usaha. Metode yang digunakan adalah metode sosial dan partisipatif dengan memberikan pelatihan dan pendampingan manajemen usaha kepada mitra serta pemberian bantuan alat penunjang kinerja usaha. Setelah kegiatan PPM dilakukan terjadi peningkatan kemampuan mitra dari aspek manajemen usaha, kualitas produk yang semakin baik dan tingkat penjualan produk yang meningkat.

Ibm Edu-Wisata Ikan Patin Yang Dikelola Bumdes Barokah Kecamatan Pemayung Kabupaten Batanghari Octavia, Ade; Sriayudha, Yayuk; Zulfanetti, Zulfanetti; Perdana Siregar, Ade; Yuesa Rosyid, Garry
Jurnal Karya Abdi Masyarakat Vol. 5 No. 3 (2021): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Desa Teluk Ketapang merupakan salah satu desa di Kecamatan Pemayung Kabupaten Batanghari Provinsi Jambni yang menjadi sasaran pengabdian. Desa ini memiliki potensi besar di bidang perikanan dan 6,15 Ha kolam ikan patin. Selain desa penghasil ikan patin, Desa Lubuk Ketapang juga ditetapkan sebagai desa sentra penghasil pakan ikan yaitu pelet. Pelet telah jadi produk unggulan di Kecamatan Pemayung khusus nya di Desa Teluk Ketapang. Mitra pengabdian adalah BUMDES Barokah Desa di Teluk Ketapang Kecamatan Pemayung Kabupaten Batanghari. Ada dua bidang usaha yang dikelola BUMDES Barokah yaitu (1). Budidaya ikan patin kolam dan (2) Pembuatan pakan ikan (pelet). Bersama BUMDES, tim PKM merumuskan Permasaalahan utama ada tiga yaitu (1) turunnya keuntungan karena BUMDES hanya mengandalkan kepada penjualan ikan patin segar, tidak ada usaha produktif lainnya, (2) kualitas pakan ikan yang rendah dan (3) kurangnya kemampuan pengelolaan/manajemen usaha BUMDES. Solusi yang akan ditawarkan adalah (1) membuat usaha produktif di lokasi sekitar kolam ikan yaitu edu-ekowisata ikan patin, (2) menerapkan teknologi Probio-FM dalam pembuatan pakan ikan dan (3) melakukan pelatihan dan pendampingan manajemen usaha BUMDES. Target luaran yang dicapai adalah: usaha bisnis meningkat 100%, kualitas pakan ikan meningkat 100% dan kemampuan pengelolaan manajemen BUMDES meningkat 100%. Luaran dari kegiatan ini meliputi: artikel pemberitaan di media massa dan terbitnya artikel di jurnal terakreditasi.

Pelatihan Strategi Pemasaran Produk Berbasis Digital Marketing Bagi Wirausaha Muda Perempuan untuk Meningkatkan Kinerja Bisnis Iwapi Muda Jambi Octavia, Ade; Nifita, Ade Titi; Sriayudha, Yayuk; Siregar, Ade Perdana; Rosyid, Garry Yuesa
Jurnal Karya Abdi Masyarakat Vol. 6 No. 2 (2022): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Mitra dalam kegiatan PPM ini adalah wirausaha muda perempuan, bekerjasama dengan IWAPI muda Provinsi Jambi yang merupakan salah satu organisasi yang bertujuan sebagai wadah inovasi bagi wirausaha muda perempuan untuk mengembangkan diri sebagai wirausaha tangguh. Berdasarkan analisis situasi permasalahan utama yang dihadapi mitra saat ini pada aspek pemasaran dan aspek manajemen usaha. Aspek pemasaran meliputi rendahnya daya saing dan kinerja bisnis karena kurangnya inovasi, branding yang belum kuat, positioning yang belum kuat dan belum optimalnya pemanfaatan internet dalam pemasaran. Sementara aspek manajemen usaha meliputi manajemen usaha yang belum professional, belum dimilikinya ijin usaha/PIRT dan sertifikasi halal, pelaporan keuangan yang konvensional. Berdasarkan permasalahan tersebut melalui kegiatan ini akan diberikan beberapan solusi penyelesaian masalah. Metode pelaksanaan kegiatan menggunakan pendekatan partisipatif melalui kegiatan pelatihan, dengan target capaian yang terukur. Melalui kegiatan pelatihan ini mitra sangat antusias mengikuti kegiatan terlihat dari pertanyaan-pertanyaan yang diajukan. Pemahaman peserta terlihat dari pertanyaan yang diajukan narasumber. Selanjutnya peserta akan mengimplementasikan hasil pelatihan. Sebagai aspek monitoring, tim PPM melakukan kunjungan ke mitra untuk melihat implementasi dari pelatihan yang diberikan.

Perluasan Pangsa Pasar Kerupuk Ikan Olak Kemang Menggunakan Sertifikasi Halal Melalui KKN-T DLT MBKM Octavia, Ade; Ridhwan, Ridhwan; Fitri, Lucky Enggrani; Muspawi, Muspawi; Sriayudha, Yayuk; Siregar, Ade Perdana
BangDimas Jurnal Pengembangan dan Pengabdian Masyarakat Vol 2 No 3 (2023): Jurnal Pengembangan dan Pengabdian Masyarakat (November 2023)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jppm.v2i3.29686

Kelurahan Olak Kemang, yang terletak di tepi Sungai Batanghari, dikenal sebagai sentra produksi pangan tradisional berbasis ikan, terutama kerupuk ikan. Meskipun memiliki potensi besar, pelaku usaha mikro kecil dan menengah (UMKM) di wilayah ini masih menghadapi kendala dalam pengelolaan manajemen usaha dan belum memiliki sertifikasi halal sebagai jaminan mutu dan kepercayaan konsumen. Kegiatan ini bertujuan untuk mendampingi UMKM kerupuk ikan dalam memperbaiki manajemen usaha serta memfasilitasi proses pengajuan sertifikasi halal. Sasaran kegiatan adalah pelaku UMKM kerupuk ikan di Kelurahan Olak Kemang. Pendekatan yang digunakan adalah metode partisipatif, di mana tim pelaksana dan mitra bekerja sama secara aktif dalam setiap tahapan kegiatan. Program ini merupakan bagian dari implementasi Merdeka Belajar Kampus Merdeka (MBKM) melalui kegiatan Kuliah Kerja Nyata Tematik (KKN-T) di Desa Laboratorium Terpadu (DLT) Universitas Jambi. Hasil kegiatan menunjukkan bahwa mitra telah memperoleh pemahaman yang lebih baik mengenai pengelolaan usaha secara efektif dan berhasil mengajukan permohonan sertifikasi halal. Diharapkan kegiatan ini dapat meningkatkan daya saing produk lokal dan memperluas akses pasar UMKM kerupuk ikan secara berkelanjutan.

Utilization of Social Commerce and Social Proof Marketing on Business Performance of Micro, Small and Medium Enterprises Ade Titi Nifita; Husni Hasbullah; Perdana Siregar, Ade
Dinasti International Journal of Education Management And Social Science Vol. 4 No. 2 (2022): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v4i2.1585

The shift in consumer consumptive patterns has experienced a shift from shopping at conventional stores to online vendors or stores, this is in line with the current development of e-commerce. Social media provides enormous benefit opportunities for MSMEs in improving business performance. The integration of social media, social networking sites and e-commerce if viewed from the substantial growth caused by social e-commerce. In the process of selecting alternative products to consumers, especially Jambi Batik products, the dominant consideration is social proof. The objectives of this study are (1) to examine the effect of social commerce on the business performance of MSMEs; (2) To examine the effect of social commerce on social proof marketing; (3) Assessing the effect of social proof marketing on MSME business performance; (4) Assessing the role of social proof marketing in mediating the influence of social commerce on MSME business performance. The data analysis method used is Structural Equation Modeling (SEM) measurements using SmartPLS software. The results of the study show that (1) Social commerce shows a significant positive effect on business performance, it is proven that the higher the social commerce in a business, the business performance will increase; (2) Social commerce shows a significant positive effect on social proof, it is proven that the higher the social commerce in a business, the better the social proof; (3) Social proof shows a significant positive effect on business performance, it is proven that the better social proof in a business, the business performance will increase; (4) Social proof as a mediation of the influence of social commerce has a significant positive effect on business performance, where social proof is considered a variable that strengthens social commerce in improving business performance.

Utilization of Customer Entrepreneurs as a Strategy to Improve Business Performance Performance of Micro, Small and Medium Enterprises (MSMEs) Khalik, Idham; Siregar, Ade Perdana
Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i4.4184

The role of MSMEs is important in economic growth in Indonesia, it can improve people's welfare. Indonesian MSMEs contribute to Gross Domestic Product and national exports. Utilizing consumer participation in marketing is a strategy that can be carried out by following technological developments. Implementing consumer utilization requires consideration of customer knowledge management, entrepreneurial collaborative capability and customer network quality so that business performance increases. The aim of this research is to examine the role of customer knowledge management, entrepreneurial collaborative capability and customer network quality in mediating the influence of customer entrepreneurship on MSME business performance. The data analysis method used is Structural Equation Modeling (SEM) measurements using SmartPLS software. The research results are (1) customer knowledge management as a mediating influence of customer entrepreneurs has a significant positive effect on MSME business performance; (2) customer network quality as a mediating influence of customer entrepreneurs has a significant positive effect on MSME business performance; (3) entrepreneurial collaborative capability as a mediating influence of customer entrepreneurship has a significant positive effect on MSME business performance.

The ROLE OF LIFESTYLE IN MEDIATING THE INFLUENCE OF DIGITAL TRANSACTION SERVICE INNOVATION ON GO-PAY SERVICE USER DECISIONS Siregar, Ade Perdana; Setiawan, Wahyu Juari
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.43881

The development of very advanced technology, leads to changes in the lifestyle of every human being, including the marketing and financial fields have developed towards a more efficient and modern direction. The purpose of this study is to identify the influence of digital transaction service innovation on service user decisions, identify the influence of digital transaction service innovation on lifestyle, identify the influence of lifestyle on service user decisions and identify the role of lifestyle in mediating the influence of digital transaction service innovation on Go-Pay service user decisions. The independent variable used is innovation with indicators of relative advantage, compatibility, complexity, divisibility and communicability. The mediating variable is lifestyle with indicators of activities, interest and opinion while the dependent variable is the decision of the service user. This study was conducted on Go-Pay service users in Jambi City and data obtained through the distribution of questionnaires. The data analysis method used is Structural Equation Modeling (SEM) measurement using SmartPLS software. To see the role of lifestyle in mediating the influence of digital transaction service innovation on Go-Pay service user decisions

Development of a Shopping Well-Being Model for Purchasing Jambi Batik Products Sari, Novita; Rosyid, Garry Yuesa; Perdana Siregar, Ade
Dinasti International Journal of Digital Business Management Vol. 6 No. 2 (2025): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i2.4185

A person's behavior in online shopping tends to be hodonistic, which is influenced by one factor, namely hedonic motives. Purchases made online include considerations that refer to the experiences of other consumers after making the transaction. The hedonic behavior of consumers in purchasing a product, especially Jambi Batik products, can consider the role of shopping well-being so that consumers can make continuous purchases. The aims of this research are (1) To examine the influence of hedonic behavior on continuous purchase intention (2) To examine the influence of hedonic behavior on shopping well-being (3) To examine the influence of shopping well-being on continuous purchase intention (4) To examine the role of shopping well-being -being is able to mediate the influence of hedonic behavior on continuous purchase intention. The data analysis method used is Structural Equation Modeling (SEM) measurements using SmartPLS software. The results of the research are that hedonic behavior has a positive effect on continuous purchase intention, hedonic behavior has a positive effect on shopping well-being, shopping well-being has a positive effect on continuous purchase intention, shopping well-being is able to play a positive role as a mediating influence of hedonic behavior on continuous purchase intention.

Co-Authors Ade Octavia Ade Octavia Ade Octavia Ade Risna Sari ADE RISNA SARI Ade Titi Nifita Ade Titi Nifita Adi Ikhsan Syukri Amri Agus Solikhin Agus Solikhin Aira, Dian mala Fithriani Aminatus Zakhra Aminatus Zakhra Antoni Antoni Antoni Antoni Asep Machpudin B.M.A.S. Anaconda Bangkara Bambang Supriyadi Cakranegara, Pandu Adi Chairunnisa, Fitri Chevy Herli Sumerli Dian mala Fithriani Aira Dian Meliantari Dica Lady Silvera Djoko Surahmat Edward Edward Edward Edward Edward Endrawati, Titin Endrawati, Titin erida erida F. Husni Hasbullah, F. Husni Firmansyah Firmansyah Fitri Chairunnisa Fitri Chairunnisa Fitri Chairunnisa Fitri Widiasturi Garry Yuesa Rosyid Garry Yuesa Rosyid Gusti Noorlitaria Achmad Hapzi Ali Hendy Tannady I Nyoman Tri Sutaguna Ida Masriani Idham Khalik, Idham Ikhsan Amar Jusman Imam Jayanto Irdiana, Sukma Ivonne Ayesha Ivonne Ayesha Iwan Henri Kusnadi Iwan Henri Kusnadi Kartini Maharani Abdul Lucky Enggrani Fitri Malinda SB, Istiqomah Maulidia Imastary Tan Moh. Samsul Arifin Mohammad Ihsan Mohammad Ihsan Mohammad Ihsan Muhammad Iqbal Fajri Muhammad Yusuf Muspawi, Muspawi Nofirman, Nofirman Novita Ekasari NOVITA EKASARI Novita Sari Novita Sari Novita Sari Nur Hasanah Ovita Charolina RATNAWATI Ratnawati Ratnawati Rezky Nurbakti Ridhwan Ridhwan, Ridhwan Rosyid, Garry Yuesa Saputra, Eka Kurnia Setiawan, Wahyu Juari Sigit Indrawijaya Sri Rahayu Sumarni Sumarni Suswita Roza Syafri, Rista Aldilla Tarigan, Miska Irani Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tona Aurora Lubis Uli Wildan Nuryanto Wahyu Juari Setiawan Widiasturi, Fitri Yayuk Sriayudha Yenny Yuniarti Yuesa Rosyid Yuesa Rosyid, Garry Yuyun Taufik Zulfanetti Zulfanetti Zulfanetti, Zulfanetti

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