Claim Missing Document
Check
Articles

Pengembangan Agribisnis African Night Crawler (Eudrilus eugeniae): Peluang, Tantangan, dan Strategi Lisanty, Nina; Probojati, Rasyadan Taufiq; Yusuf, Taufan Achmad Gozali; Pamungkas, Kharisma Satria
Jurnal Penelitian Pendidikan IPA Vol 11 No 5 (2025): May
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i5.11037

Abstract

This study, conducted at CV Rumah Alam Jaya in Malang, East Java, Indonesia, aims to explore the potential and challenges of African Night Crawler (ANC) earthworm agribusiness and to formulate sustainable development strategies. Using a mixed-methods case study approach, data were collected through focus group discussions (FGDs), semi-structured interviews, and structured questionnaires (quantitative Likert-scale). Ten FGD participants included worm farmers, extension agents, agribusiness practitioners, and local government officials selected based on their direct involvement in worm agribusiness activities. SWOT factors were identified through thematic analysis of qualitative data, while weights and ratings were derived from FGDs and expert interviews. The analysis places ANC agribusiness in the Growth/Expansion quadrant, supported by easy-to-apply cultivation techniques, strong market potential, and availability of low-cost organic feed. However, it faces internal weaknesses (such as pest vulnerability, limited consumer awareness) and external threats (such as market competition, regulatory constraints). Based on these findings, four integrated strategies are proposed: (1) implementing IoT-based moisture and temperature monitoring, (2) adopting multi-tier rack systems to optimize space use, (3) expanding market access via digital platforms such as Shopee and Tokopedia, and (4) strengthening institutional collaboration and farmer training to improve business sustainability and resilience.
STRATEGI 4P DAN PRAKTEK PEMASARAN DIGITAL DALAM PRODUK JAMUR CRISPY DI KABUPATEN KEDIRI Rasyadan Taufiq Probojati; M. Daimul Abror; Reksa Nanda Prayoga; Wardatul Chamro’
Jurnal Abdi Masyarakat Vol. 9 No. 1 (2025): Jurnal Abdi Masyarakat November 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i1.6880

Abstract

Efforts to increase the added value of fresh mushroom products by turning them into crispy mushrooms carried out by Kebon Jamur partners face obstacles related to meeting market standards and marketing. In this digital era, the community service team sees a great opportunity to help increase product sales and effective and efficient marketing, while also helping the surrounding community's economy. Through a participatory approach from the planning stage with FGD, it was decided to conduct training on the 4P digital marketing strategy. The training consisted of material and practice sessions attended by 50 participants. The training results showed an increase in participants' knowledge, skills, and attitudes, with an average score of 79%. This means that the training successfully improved the capacity of the 4P digital marketing strategy.
Co-Authors Abror, M. Daimul Achmad Masykur Ghazali Achmad Yogi Pambudi Adi Sofyan Ansori, Muhammad Agustia Dwi Pamujiati Agustia Dwi Pamujiati Agustia Dwi Pamujiati Ahadin Noor Ahmad Affan Ali Murtadlo Ahmad Haris Hasanuddin Slamet Aisyah Hadi Ramadani Alvida Mustika Rukmi Amaq Fadholly Andreas Zulkarnain Anggun Wulandari Anindita, Devina Cinantya Anshor, Yoyok Zakaria Arif Nur Muhammad Ansori Azkiyah, Lailatul Bambang Dwi Moeljanto Daimul Abror Daniel Happy Putra David Fajar Setyawan Dharmawan, Muhammad Alsyifaa Dhea Kharisma, Viol Dhony Hermanto Dian, Farida Aryani Didik Wahyudi Dings, Tim Godefridus Antonius Djoko Rahardjo Edy Kustiani Fahas, Exzanidan Fatikhatun Nikmatus Sholihah Firdausi, Muhammad Riza Firmansyah, Edo Prastiko Fredi Hadiyanti, Nugraheni Hadiyati, Nugraheni Hendri Cahyo Nugroho Hendy Hikam, Agus Mohammad Iin Nur A'idah Imam Mukhlash Junaidi Junaidi Junaidi Junaidi Kharisma, Viol Dhea Lia Hapsari Lia Hapsari Liya Agustina, Liya M. Daimul Abror Mariyono Mariyono Masyhuri, Aga Adi MOCH. FAIZUL HUDA Mochammad Saiful Efendi Mohammad Iqbal Mohammad Isa Irawan Mufiana Alfatin Mufiana Alfatin Muhammad Riza Firdausi muharram, Muhammad Murtadlo, Ahmad Affan Ali Nareswari, Aptika Hana Prastiwi Nata, Candra Dwi Nina Lisanty Nugraheni Hadiyanti Nugraheni Hadiyanti Nugraheni Hadiyanti Nugraheni Hadiyanti Nurul Hidayat Nurul Ismillayli Nurul Jadid Mubarokati Ospa Pea Yuanita Meishanti Pamungkas, Kharisma Satria Prayoga, Reksa Nanda Putri, Rossanita Truelovin Hadi Rahadian Zainul Reksa Nanda Prayoga Rochmad Krissanjaya Rossanita Truelovin Hadi Putri Rukmini, Meme Ryan Edy Saputra Santoso, Yusuf Saptorini Saptorini, Saptorini Satriya Bayu Aji Satriya Bayu Aji, Satriya Bayu savitri, Lisa Setiawan, Andika Putra Sri Yunaning Subarkah, Minal Kholik Prima Supandji Supandji Supandji Supandji Supandji, Supandji Susi Ratnawati Tacharina, Martia Rani Tamam, Muhammad Badrut Tjatur Prijo Rahardjo Tjatur Prijo Rahardjo Turista, Dora Dayu Rahma Tutut Dwi Sutiknjo Ullah, Md. Emdad Viol Dhea Kharisma Wardatul Chamro’ Wicaksono, Adhityo Widi Artini Widyananda, Muhammad Hermawan Winata, Brama Sukma WIWIEK ANDAJANI Yulanda Antonius Yusuf, Taufan Achmad Gozali