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All Journal Journal of Urban Society´s Arts ANDHARUPA Terampil : Jurnal Pendidikan dan Pembelajaran Dasar DWIJA CENDEKIA: Jurnal Riset Pedagogik Tawarikh : Journal of Historical Studies specta: Journal of Photography, Arts, and Media JURNAL PAUD AGAPEDIA AT-TA`DIB JUARA : Jurnal Olahraga JTP - Jurnal Teknologi Pendidikan Ultimart: Jurnal Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal EDUCATIO: Jurnal Pendidikan Indonesia DIKDAS MATAPPA: Jurnal Ilmu Pendidikan Dasar COLLASE (Creative of Learning Students Elementary Education) Jurnal Pendidikan dan Konseling Attadib: Journal of Elementary Education VCD : Journal of Visual Communication Design JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Gestalt : Jurnal Desain Komunikasi Visual Jurnal Abdidas EduBasic Journal: Jurnal Pendidikan Dasar Jurnal SASAK : Desain Visual dan Komunikasi Padaringan : Jurnal Pendidikan Sosiologi Antropologi IRAMA JURNAL SENI DESAIN DAN PEMBELAJARANNYA PEDADIDAKTIKA: Jurnal Ilmiah Pendidikan Guru Sekolah Dasar Innovative: Journal Of Social Science Research Journal of Consumer Study and Applied Marketing Kultura: Jurnal Ilmu Sosial dan Humaniora Askara: Jurnal Seni dan Desain Journal of Innovative and Creativity Journal of Tourism, Hospitality and Travel Management (JTHTM) Jurnal Grafis Digitus : Journal of Computer Science Applications Edumaspul: Jurnal Pendidikan
Nana Ganda
Universitas Pendidikan Indonesia Kampus Tasikmalaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Bridging Cultures Through Brands: Exploring the Role of Cultural Authenticity and Identity Alignment in Shaping Revisit Intention Prawira, Nanang Ganda; Jeon, Jeong Ok; Prawira, Mega Fitriani Adiwarna; Prawira, Aura Bulan Andhara; Prawira, Mentari Putrirahayu
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i2.305

Abstract

In the era of globalized tourism, destinations function not only as geographic spaces but as communicative platforms for cultural exchange. This study examines how place branding elements—brand image, cultural authenticity, and community engagement—influence revisit intention through the mediating roles of perceived cultural exchange and destination identity alignment. Drawing on theories of intercultural communication and symbolic interactionism, a structural equation modelling approach using PLS-SEM was applied to data collected from 235 tourists visiting culturally significant destinations in Indonesia. The results reveal that perceived cultural exchange is the strongest predictor of revisit intention, while cultural authenticity and brand image significantly shape identity alignment and intercultural engagement. Community involvement was also found to impact perceived cultural exchange positively. The findings offer theoretical contributions by reconceptualizing place branding as a dialogic and identity-forming process and practical implications for designing culturally responsive branding strategies rooted in local narratives and community participation.
Aesthetic Jewelry Design and Entrepreneurial Creativity Patterns: Case Study of Four Generations of Pasirjambu Jewelry Artisans Muhakik Atamtajani1, Asep Sufyan; Masunah, Juju; Prawira, Nanang Ganda; Karyono, Tri
Journal of Urban Society's Arts Vol 12, No 1 (2025): April 2025
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jousa.v12i1.14664

Abstract

The aesthetics of jewelry design and patterns of entrepreneurial creativity are key aspects in developing Kamasan jewelry products in Pasirjambu, Ciwidey. Each generation of artisans exhibits unique skills and approaches in creating bespoke accessory designs. This study aims to explore the creativity patterns and aesthetic values in the jewelry designs produced by four generations of artisans in Pasirjambu. A qualitative approach with a case study method was employed to gather data from four artisans, both male and female, focusing on ring designs. Data collection techniques included interviews, observations, and document studies, with data analysis conducted through triangulation. The findings reveal that the artisans’ creativity lies in their innovative use of motifs, enhancing aesthetics, comfort, and market appeal. This study highlights how tradition and innovation coexist to preserve the jewelry heritage of Pasirjambu while fostering entrepreneurial creativity. Desain Perhiasan yang Estetis dan Pola Kreativitas Wirausaha: Studi Kasus Empat Generasi Pengrajin Perhiasan Pasirjambu. Estetika desain perhiasan dan pola kreativitas kewirausahaan menjadi kunci dalam pengembangan produk perhiasan kamasan di Pasirjambu, Ciwidey. Setiap generasi pengrajin menunjukkan keunikan keterampilan dan pendekatan yang berbeda dalam menciptakan desain aksesori pesanan. Penelitian ini bertujuan untuk mengeksplorasi pola kreativitas dan nilai estetika dalam desain perhiasan yang dihasilkan oleh empat generasi pengrajin di Pasirjambu. Pendekatan kualitatif dengan metode studi kasus digunakan untuk menggali data dari empat pengrajin, baik laki-laki maupun perempuan, yang berfokus pada desain cincin. Teknik pengumpulan data meliputi wawancara, observasi, dan studi dokumentasi, sedangkan analisis data dilakukan melalui triangulasi. Hasil penelitian menunjukkan bahwa kreativitas para pengrajin terletak pada inovasi motif yang mendukung estetika, kenyamanan, dan kebutuhan pasar. Studi ini mengungkap bagaimana tradisi dan inovasi berjalan beriringan dalam melestarikan warisan perhiasan Pasirjambu sekaligus memperkuat pola kreativitas kewirausahaan.
Implementation of the teaching industry as a strategy for developing digital marketing competencies for diploma in graphic design students at the malaka hotel Pertiwi, Annisa Bela; Masunah, Juju; Prawira, Nanang Ganda; Karyono, Tri
Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Vol. 10 No. 2 (2024): Jurnal EDUCATIO: Jurnal Pendidikan Indonesia
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1202425264

Abstract

The digital marketing industry in the hospitality sector needs a creative workforce that is able to integrate technical skills with strategic innovation. The Teaching Industry program implemented by the Graphic Design Study Program of Widyatama University in collaboration with Hotel Malaka is designed to overcome the gap between the competencies of graphic design students and industrial needs. This research aims to evaluate the implementation of the Teaching Industry program in developing the technical competence of Diploma 4 Graphic Design students through various learning approaches. The research uses a descriptive qualitative method with data collection techniques in the form of in-depth interviews, participatory observations, and document analysis (logbook, portfolio, and performance evaluation). The study involved 17 students working on digital marketing projects, including content planning, graphic design, photography, videography, and social media management during the Odd Semester 2022-2023 to the Odd Semester 2024-2025. The results of the study show that 80% of students have experienced an increase in technical competence, especially in producing visual content, branding strategies, and social media management. Performance evaluation showed that branding design obtained the highest score (86.8), followed by event content creation (85.6). Work-Based Learning, Experiential Learning, Collaborative Learning, and Project-Based Learning approaches have proven to be effective in supporting student skill development. This program has successfully prepared students for the world of work in the creative industry sector, especially digital marketing. This Teaching Industry learning model can be adopted by other educational institutions to answer the industry's need for skilled and innovative creative workers.
PERANCANGAN BUKU ENSIKLOPEDIA PERMAINAN TRADISIONAL SUNDA Daffa Rifky Farnandi; Nanang Ganda Prawira; Gumilar Pratama
Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora Vol. 2 No. 1 (2024): Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora
Publisher : Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/kultura.v2i1.864

Abstract

Manusia merupakan makhluk hidup yang mengalami perkembangan. Perkembangan ini perlu diperhatikan semenjak manusia sedang dalam usia yang masih muda. Usia muda yang dimaksudkan adalah usia 6-10 tahun atau yang biasa disebut dalam dunia pendidikan adalah usia sekolah dasar. pada perkembanganya anak usia sekolah dasar sudah berfikir secara operasional yang diperlihatkan dengan kemampuan anak dalam mengklasifikaiskan benda-benda disekitarnya. Anak usia sekolah memiliki kecenderungan belajar yaitu Konkret, Integratif dan hierarkis. Makna konkret dapat dilihat sebagai bentuk pembelajaran yang memiliki bentuk yang dapat dilihat, didengar, dibaui, diraba dan diotak-atik dengan pemanfaatan lingkungan yang dijadikan sebagai sumber pembelajar yang dapat dimaksimalkan demi hasil pembelajaran yang baik namun anak masih belum memiliki kematangan dalam mengambil informasi yang baik dan buruk. Perkembanan anak ini penting untuk diperhatikan oleh orang tua agar anak dapat berkembang dengan baik. Untuk itulah diperlukan sebuah media yang dapat mengasah keterampilan anak sekaligus menjadi peranan orang tua dalam membimbing anaknya. media yang tepat untuk memecahkan masalah ini ialah dengan pembuatan buku ilustrasi anak. Buku ilustrasi memungkinkan para orang tua untuk membimbing anaknya dalam memberikan pemahaman serta memungkinkan adanya pola berpikir kreatif pada anak.
ANALISIS SEMIOTIKA MEME 'TEXT HIM FIRST' SEBAGAI REPRESENTASI KETANGGUHAN EMOSIONAL PEREMPUAN DI ERA DIGITAL Kalila, Jasmine Alifia; Iriani, Dewi; Prawira, Nanang Ganda
Jurnal Grafis Vol 4, No 1 (2025): Jurnal Grafis Volume 4, Nomor 1
Publisher : Universitas Catur Insan Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Meme berupa gambar maupun video pendek kini menjadi media komunikasi yang digemari dalam media sosial. Meme digunakan pula untuk menyampaikan isu maupun kritik sosial. Salah satunya adalah meme Text Him First. Meme tersebut mengangkat isu stereotipe gender yang ada dalam masyarakat. Dalam konteksnya meme tersebut memparodikan bagaimana stereotipe gender bisa bertukar bertindak terlebih dahulu. Meme tersebut memiliki banyak versi salah satunya adalah versi pengantin. Meme tersebut akan dianalisis menggunakan pendekatan semiotika Roland Barthes. Berdasarkan hasil penelitian ditemukan bahwa terdapat narasi mitos bagaimana perempuan dapat berperan menjadi pemimpin yang maskulin dalam suatu hubungan.Kata Kunci: Meme, Semiotika, Stereotipe Gender
Evaluation of the Teaching Industry Program in Developing the Entrepreneurial Spirit of Graphic Design Students Pertiwi, Annisa; Masunah, Juju; Prawira, Nanang Ganda; Karyono, Tri
JTP - Jurnal Teknologi Pendidikan Vol. 26 No. 3 (2024): Jurnal Teknologi Pendidikan
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jtp.v26i3.51384

Abstract

The creative industry in the hospitality sector faces a huge challenge to innovate in the digital era. The entrepreneurial competence of vocational students is important to meet the needs of the dynamic world of work. This study aims to evaluate the implementation of the Teaching Industry program in developing the entrepreneurial skills of students of the Diploma Program in Graphic Design, Widyatama University through a case study at the Malaka Hotel Bandung for the 2022–2024 period. This Teaching Industry program is designed using the Work-Based Learning approach  to provide real work experience, Experiential Learning for hands-on learning, Collaborative Learning to train teamwork, and Project-Based Learning to complete tasks in the field of digital marketing, such as content planning, graphic design, photography, videography, and social media management. This study uses a mixed method, with a qualitative approach through interviews, observations, and document analysis (logbook, internship report, work presentation, and performance evaluation), as well as a quantitative approach through questionnaires and evaluation of supervisors. The results of the study showed the development of student entrepreneurship indicators, namely: 1) leadership collaboration and teamwork (88%), 2) motivation and confidence in achievement (82%), 3) initiative and courage to take risks (76%), and 4) independence and responsibility (70%). Overall, the program recorded a 79% success rate. Of the 17 students who participated, 3 of them were successfully recommended as contract employees, including 1 student who was recruited as a member of the Malacca Hotel Digital Marketing team. This program is effective in improving digital marketing technical skills as well as teamwork, leadership, and project management skills relevant to the needs of the creative industry.
Design Aesthetic in Visual Communication Effectiveness Gina Fajri Aulia; Nanang Ganda Prawira
Edumaspul: Jurnal Pendidikan Vol 8 No 2 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v8i2.8548

Abstract

This research is entitled Design Aesthetics in the Effectiveness of Visual Communication (Analysis of Event Poster Finder #3 DKV UPI). It is motivated by the need for visual communication in the DKV UPI Dies Natalis event to understand the role of design elements and principles in a poster as a promotional media. Visual communication is a key element in creating effective posters and illustrations, especially when promoting events. This article analyzes the effectiveness of visual communication in the promotional poster design for the 3rd Dies Natalis event "FINDER 3" Visual Communication Design (DKV) learning program, Universitas Pendidikan Indonesia (UPI). This study examines how design elements such as typography, color, composition, and imagery are used to communicate messages effectively to target audiences. This study uses a qualitative approach with an analysis of design aesthetics in the form of design elements and design principles to understand how meaning is conveyed through visual elements. The study shows that the use of contrasting colors, typography, and balanced composition play an important role in attracting attention and making messages easier to understand. Illustrations that match the theme of the event are also important elements in adding to the appeal of posters. This article is expected to contribute to more effective and informative visual communication design practices in the future.
Tinjauan Formalistik Desain Kemasan Terasi Udang G.H Dewi Iriani; Nanang Ganda Prawira; Yadi Rukmayadi
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.969

Abstract

Produk oleh-oleh berupa makanan merupakan cenderamata yang diminati wisatawan saat berkunjung ke Kota Cirebon. Saat ini jenis oleh-oleh makanan sudah bervariasi dan kemasannya pun sudah dikembangkan agar diminati oleh wisawatan. Hal ini belum terlihat pada produk terasi yang merupakan produk khas Cirebon. Dalam sebuah penelitian ditemukan hanya 19% wisatawan yang memilih untuk membeli terasi sebagai produk oleh-oleh, 60% wisatawan lebih memilih produk laut seperti kerupuk. Penelitian ini bertujuan mengamati elemen-elemen pada salah satu kemasan terasi (Terasi Udang G.H) yang dijual di Toko Pangestu Cirebon untuk mencari tahu apakah kemasannya telah memiliki kriteria yang menarik minat wisatawan untuk membeli. Jenis penelitian yang dilakukan adalah formalistik, dimana peneliti akan mengupas dan mendeskripsikan secara detail tampilan kemasan Terasi Udang G.H. Hasil dari penelitian ini ditemukan bahwa kemasan Terasi Udang G.H belum sepenuhnya memiliki kriteria desain dan menggunakan elemen desain yang mampu menarik wisatawan.
DEPERSONIFIKASI KARAKTER “LAUT” DALAM VISUAL STORYTELLING Meiaoulidan, Nabil Dwiana Nur; Prawira, Nanang Ganda; Johari, Arief
ASKARA: Jurnal Seni dan Desain Vol 4 No 2 (2025): ASKARA: Jurnal Seni dan Desain
Publisher : LPPM Institut Teknologi Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/askara.v4i2.2036

Abstract

Teknik storytelling dalam film mengalami banyak eksplorasi dari segi praktis. Penggunaan majas depersonifikasi menjadi salah satu cara yang dilakukan tidak hanya memperkaya cerita namun juga memberikan pengalaman penyampaian informasi dengan segala bentuk kompleksitasnya. Melalui analisis semiotika sosial terhadap film dengan judul "The Man from the Sea", diharapkan dapat memaparkan bagaimana penggunaan majas depersonifikasi dalam penceritaan di lakukan baik dari aspek teoritis maupun praktis. Penelitian dilakukan dengan pendekatan kualitatif dengan menggunakan teknik analisis semiotika sosial mencakup pemaknaan melalui representasi naratif dan representasi konseptual dari setiap sampel penelitian. Data diperoleh melalui observasi dan dokumentasi terhadap karya film dengan meninjau dan mendokumentasikan adegan secara purposive sampling. Hasil yang diperoleh, memberikan gambaran bagaimana proses visual storytelling dilakukan dengan penggunaan majas depersonifikasi secara implisit melalui penggambaran karakter Laut yang menjadi tokoh sentral sepanjang cerita. Diharapkan dengan hasil penelitian yang diperoleh tersebut dapat memberikan pemahaman dan kebaruan yang dapat dijadikan rujukan informasi baik secara teoritis maupun praktis dalam penciptaan atau produksi media film.
Re-Design and Development of Cirebon City MSME Digital Promotion Media as Implementation of Project-Based Learning MBKM Consultation Project Prawira, Nanang Ganda; Hikmatyar, Aditya Aditama Putri; Ramadhani, Fathia Salma
VCD: Journal of Visual Communication Design Vol. 9 No. 2 (2024): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4236

Abstract

The lack of visual branding and visual promotion development has resulted in MSMEs in Cirebon City experiencing stagnation in business. Based on interviews and initial observations on several samples of Cirebon City MSMEs, branding re-design, packaging re-design, and digital promotion development are needed. As a partner of the Cirebon City Government, the UPI Visual Communication Design Study Program has become a Design Consultant Team to develop and strengthen the visual promotion of MSMEs through monitoring Consultancy Project lectures. Research and design development methods are carried out using design thinking. This research uses the design thinking method to present the visual branding of two MSMEs. Starting from understanding the needs of MSMEs (empathy), identifying problems (define), solutions through academic ideas or conceptual ideas (ideate), visual solutions (prototype), and trials (test). The research output is a selected design that will be presented and exhibited to the public, especially MSME clients in Cirebon City. Implementing the MBKM program has significantly influenced the skills of Visual Communication Design, Faculty of Arts and Design Education, Universitas Pendidikan Indonesia’s students, including improving critical and creative thinking skills, training leadership skills, and collaboration skills, fostering a good work ethic and culture, and forming professionalism in students.
Co-Authors Aan Kusdiana Aan Kusdiana Aditya Aditama Putri Hikmatyar Agip Hermawan Ahmad Mulyadiprana Ai Herliyaniwati Akhmad Nugraha Amani, Tazkya Annisa Bela Pertiwi, Annisa Bela Annisa Pertiwi Arief Johari Asep Sufyan Muhakik Atamtajani Asri Sukawati Aulia Fitri Aulia, Gina Fajri Bakti Bestin Canda Ayu Nidia Daffa Rifky Farnandi Darmawan, Ahmad Rumi Delistina Devi Sri Adiansi Dewi Alpiani Dewi Iriani Dewi Iriani Dewi Rachmawati Dian Indihadi Dilla Mifa Fauziah dinar putri ayu Dindin Abdul Muiz Lidinillah Eddy Supriyono Eko Susanto Elan Engkos Kosasih Epon Nur'aeni L Epon Nur’aeni L Epon Nur’aeni L Fahmi Rahman Iskandar Fajar Persada Supandi Feby Ruliandita Fika Tria Widaningsih Friska Purbantari Ghullam Hamdu Gina Fajri Aulia Gumilar Pratama Hema Halimatusyadiah Hidayat, Syarip Hikmatyar, Aditya Aditama Putri Himawan, Amara Hayrani Hodidjah Hodidjah Ika Fitri Apriani Ikwal Hanafi Intan Selviani Irna Khaleda Nurmeta isnayati bahagiani Ita Komalasari Jeon, Jeong Ok Juju Masunah Jurinih Jurinih Kalila, Jasmine Alifia Karlimah Karlimah Lailia Kurniawati Lia Nuraini Lisa Orellia Lisda Lidiawati Lutfi Nur M. Dimas Yudi Witjaksono M. Rivaldi Ardiansyah Mahardika, Putri Mega Fitriani Adiwarna Prawira Meiaoulidan, Nabil Dwiana Nur Melinda Mardiana Mia Silma Ulfah Muhammad Agung Muslihin, Heri Yusuf Mutia Rahmawati Nugraha, Anggi Purwa Nurin Rosdiyanah Nurjanah, Risa Siti Oyon Haki Pranata Oyon Haki Pranata Prawira, Aura Bulan Andhara Prawira, Mentari Putrirahayu Rahmadi - Ramadhani, Fathia Salma Regina Octavia Ronald Reni Andriyani Reni Melawati Respati, Resa Rina Hendriani Romi Pasrah Rustono WS Shanti Nurfatonah Shinta Herdianti Sisti Armiyanti Soetedja, Zakarias S. Sri Maryati Sufyan Syafiq Rahmatullah Sumardi Sumardi Sumardi, Sumardi Tantri Dwi Lestari Tesa Esti Rahayu Tri Asih Soleha Tri Karyono Trianti Nugraheni Vina Rizki Lisdiana Widi Nursyamsi Apriawan WS, Rustono Yadi Rukmayadi Yulianto, Ade Yusuf Suryana Zakaria Sukarya Soeteja Zakarias Sukarya Soeteja