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Tinjauan Formalistik Desain Kemasan Terasi Udang G.H Dewi Iriani; Nanang Ganda Prawira; Yadi Rukmayadi
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.969

Abstract

Produk oleh-oleh berupa makanan merupakan cenderamata yang diminati wisatawan saat berkunjung ke Kota Cirebon. Saat ini jenis oleh-oleh makanan sudah bervariasi dan kemasannya pun sudah dikembangkan agar diminati oleh wisawatan. Hal ini belum terlihat pada produk terasi yang merupakan produk khas Cirebon. Dalam sebuah penelitian ditemukan hanya 19% wisatawan yang memilih untuk membeli terasi sebagai produk oleh-oleh, 60% wisatawan lebih memilih produk laut seperti kerupuk. Penelitian ini bertujuan mengamati elemen-elemen pada salah satu kemasan terasi (Terasi Udang G.H) yang dijual di Toko Pangestu Cirebon untuk mencari tahu apakah kemasannya telah memiliki kriteria yang menarik minat wisatawan untuk membeli. Jenis penelitian yang dilakukan adalah formalistik, dimana peneliti akan mengupas dan mendeskripsikan secara detail tampilan kemasan Terasi Udang G.H. Hasil dari penelitian ini ditemukan bahwa kemasan Terasi Udang G.H belum sepenuhnya memiliki kriteria desain dan menggunakan elemen desain yang mampu menarik wisatawan.
DEPERSONIFIKASI KARAKTER “LAUT” DALAM VISUAL STORYTELLING Meiaoulidan, Nabil Dwiana Nur; Prawira, Nanang Ganda; Johari, Arief
ASKARA: Jurnal Seni dan Desain Vol 4 No 2 (2025): ASKARA: Jurnal Seni dan Desain
Publisher : LPPM Institut Teknologi Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/askara.v4i2.2036

Abstract

Teknik storytelling dalam film mengalami banyak eksplorasi dari segi praktis. Penggunaan majas depersonifikasi menjadi salah satu cara yang dilakukan tidak hanya memperkaya cerita namun juga memberikan pengalaman penyampaian informasi dengan segala bentuk kompleksitasnya. Melalui analisis semiotika sosial terhadap film dengan judul "The Man from the Sea", diharapkan dapat memaparkan bagaimana penggunaan majas depersonifikasi dalam penceritaan di lakukan baik dari aspek teoritis maupun praktis. Penelitian dilakukan dengan pendekatan kualitatif dengan menggunakan teknik analisis semiotika sosial mencakup pemaknaan melalui representasi naratif dan representasi konseptual dari setiap sampel penelitian. Data diperoleh melalui observasi dan dokumentasi terhadap karya film dengan meninjau dan mendokumentasikan adegan secara purposive sampling. Hasil yang diperoleh, memberikan gambaran bagaimana proses visual storytelling dilakukan dengan penggunaan majas depersonifikasi secara implisit melalui penggambaran karakter Laut yang menjadi tokoh sentral sepanjang cerita. Diharapkan dengan hasil penelitian yang diperoleh tersebut dapat memberikan pemahaman dan kebaruan yang dapat dijadikan rujukan informasi baik secara teoritis maupun praktis dalam penciptaan atau produksi media film.
Re-Design and Development of Cirebon City MSME Digital Promotion Media as Implementation of Project-Based Learning MBKM Consultation Project Prawira, Nanang Ganda; Hikmatyar, Aditya Aditama Putri; Ramadhani, Fathia Salma
VCD: Journal of Visual Communication Design Vol. 9 No. 2 (2024): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4236

Abstract

The lack of visual branding and visual promotion development has resulted in MSMEs in Cirebon City experiencing stagnation in business. Based on interviews and initial observations on several samples of Cirebon City MSMEs, branding re-design, packaging re-design, and digital promotion development are needed. As a partner of the Cirebon City Government, the UPI Visual Communication Design Study Program has become a Design Consultant Team to develop and strengthen the visual promotion of MSMEs through monitoring Consultancy Project lectures. Research and design development methods are carried out using design thinking. This research uses the design thinking method to present the visual branding of two MSMEs. Starting from understanding the needs of MSMEs (empathy), identifying problems (define), solutions through academic ideas or conceptual ideas (ideate), visual solutions (prototype), and trials (test). The research output is a selected design that will be presented and exhibited to the public, especially MSME clients in Cirebon City. Implementing the MBKM program has significantly influenced the skills of Visual Communication Design, Faculty of Arts and Design Education, Universitas Pendidikan Indonesia’s students, including improving critical and creative thinking skills, training leadership skills, and collaboration skills, fostering a good work ethic and culture, and forming professionalism in students.
The Mimicry of Identity: A Visual Semiotic Analysis and Pattern Recognition of City Branding in Indonesia Prawira, Nanang Ganda; Prawira, Mega Fitriani Adiwarna
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i2.464

Abstract

In the era of regional autonomy, Indonesian jurisdictions are increasingly racing to articulate distinct promotional identities to compete for global capital and tourism. However, this pursuit of distinction often yields a landscape of visual conformity. This study investigates the visual DNA of N=13 purposively selected, officially verified promotional brands to understand the structural forces behind this homogenization, explicitly excluding administrative heraldry to resolve the issue of categorical conflation. Employing a multi-method qualitative approach, the research combines Visual Content Analysis (VCA) with a three-stage Social Semiotic protocol (denotation, connotation, and myth) adapted from Roland Barthes. The findings reveal a significant paradox: while ethnic markers are utilized to signal authenticity, they are predominantly framed within a Global Modernist shell. This is characterized by the overwhelming dominance of English-language slogans (76.9%) and standardized sans-serif typography (84.6%). The analysis unmasks the Myth of Uniqueness, demonstrating that the branding process is governed by mimetic isomorphism—a bureaucratic reflex to imitate successful peers to secure institutional legitimacy. Consequently, local heritage is often reduced to a commodified ornament, leading to identity drift and a dilution of the city’s Unique Selling Proposition (USP). The study concludes that to break the cycle of visual mimicry, municipal governance must shift from top-down administrative projects to participatory, narrative-centric brand management. The research introduces Semiotic Due Diligence as a strategic requirement for developing authentic and resilient place brands in emerging economies.
Co-Authors Aan Kusdiana Aan Kusdiana Aditya Aditama Putri Hikmatyar Agip Hermawan Ahmad Mulyadiprana Ai Herliyaniwati Akhmad Nugraha Amani, Tazkya Annisa Bela Pertiwi, Annisa Bela Annisa Pertiwi Ardiansyah, M. Rivaldi Arief Johari Asep Sufyan Muhakik Atamtajani Asri Sukawati Aulia Fitri Aulia, Gina Fajri Bestin, Bakti Canda Ayu Nidia Daffa Rifky Farnandi Darmawan, Ahmad Rumi Delistina Devi Sri Adiansi Dewi Alpiani Dewi Iriani Dewi Iriani Dewi Rachmawati Dian Indihadi Dilla Mifa Fauziah dinar putri ayu Dindin Abdul Muiz Lidinillah Eddy Supriyono Eko Susanto Elan Engkos Kosasih Epon Nur'aeni L Epon Nur’aeni L Epon Nur’aeni L Fahmi Rahman Iskandar Feby Ruliandita Fika Tria Widaningsih Friska Purbantari Ghullam Hamdu Gina Fajri Aulia Gumilar Pratama Hema Halimatusyadiah Hidayat, Syarip Hikmatyar, Aditya Aditama Putri Himawan, Amara Hayrani Hodidjah Hodidjah Ika Fitri Apriani Ikwal Hanafi Intan Selviani Irna Khaleda Nurmeta isnayati bahagiani Ita Komalasari Jeon, Jeong Ok Juju Masunah Jurinih Jurinih Kalila, Jasmine Alifia Karlimah Karlimah Lailia Kurniawati Lia Nuraini Lisa Orellia Lisda Lidiawati Lutfi Nur Mahardika, Putri Mega Fitriani Adiwarna Prawira Meiaoulidan, Nabil Dwiana Nur Melinda Mardiana Mia Silma Ulfah Muhammad Agung Muslihin, Heri Yusuf Mutia Rahmawati Nina Nursetia Ningrum Nugraha, Anggi Purwa Nurin Rosdiyanah Nurjanah, Risa Siti Oyon Haki Pranata Oyon Haki Pranata Prawira, Aura Bulan Andhara Prawira, Mentari Putrirahayu Ramadhani, Fathia Salma Reni Andriyani Reni Melawati Respati, Resa Rina Hendriani Romi Pasrah Rustono WS Shanti Nurfatonah Shinta Herdianti Sisti Armiyanti Soetedja, Zakarias S. Soeteja, Zakaria S Sri Maryati Sufyan Syafiq Rahmatullah Sumardi Sumardi Sumardi, Sumardi Syarip Hidayat Tantri Dwi Lestari Tesa Esti Rahayu Tri Asih Soleha Tri Karyono Trianti Nugraheni Vina Rizki Lisdiana Widi Nursyamsi Apriawan WS, Rustono Yadi Rukmayadi Yulianto, Ade Yusuf Suryana