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All Journal Journal of Urban Society´s Arts ANDHARUPA Terampil : Jurnal Pendidikan dan Pembelajaran Dasar DWIJA CENDEKIA: Jurnal Riset Pedagogik Tawarikh : Journal of Historical Studies JURNAL PAUD AGAPEDIA AT-TA`DIB JUARA : Jurnal Olahraga JTP - Jurnal Teknologi Pendidikan Ultimart: Jurnal Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal EDUCATIO: Jurnal Pendidikan Indonesia DIKDAS MATAPPA: Jurnal Ilmu Pendidikan Dasar COLLASE (Creative of Learning Students Elementary Education) Jurnal Pendidikan dan Konseling Attadib: Journal of Elementary Education VCD : Journal of Visual Communication Design JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Gestalt : Jurnal Desain Komunikasi Visual Jurnal Abdidas EduBasic Journal: Jurnal Pendidikan Dasar Padaringan : Jurnal Pendidikan Sosiologi Antropologi IRAMA JURNAL SENI DESAIN DAN PEMBELAJARANNYA PEDADIDAKTIKA: Jurnal Ilmiah Pendidikan Guru Sekolah Dasar Innovative: Journal Of Social Science Research Journal of Consumer Study and Applied Marketing Kultura: Jurnal Ilmu Sosial dan Humaniora Askara: Jurnal Seni dan Desain Journal of Innovative and Creativity Journal of Tourism, Hospitality and Travel Management (JTHTM) Jurnal Grafis Digitus : Journal of Computer Science Applications Edumaspul: Jurnal Pendidikan
Nana Ganda
Universitas Pendidikan Indonesia Kampus Tasikmalaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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DEPERSONIFIKASI KARAKTER “LAUT” DALAM VISUAL STORYTELLING Meiaoulidan, Nabil Dwiana Nur; Prawira, Nanang Ganda; Johari, Arief
ASKARA: Jurnal Seni dan Desain Vol 4 No 2 (2025): ASKARA: Jurnal Seni dan Desain
Publisher : LPPM Institut Teknologi Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/askara.v4i2.2036

Abstract

Teknik storytelling dalam film mengalami banyak eksplorasi dari segi praktis. Penggunaan majas depersonifikasi menjadi salah satu cara yang dilakukan tidak hanya memperkaya cerita namun juga memberikan pengalaman penyampaian informasi dengan segala bentuk kompleksitasnya. Melalui analisis semiotika sosial terhadap film dengan judul "The Man from the Sea", diharapkan dapat memaparkan bagaimana penggunaan majas depersonifikasi dalam penceritaan di lakukan baik dari aspek teoritis maupun praktis. Penelitian dilakukan dengan pendekatan kualitatif dengan menggunakan teknik analisis semiotika sosial mencakup pemaknaan melalui representasi naratif dan representasi konseptual dari setiap sampel penelitian. Data diperoleh melalui observasi dan dokumentasi terhadap karya film dengan meninjau dan mendokumentasikan adegan secara purposive sampling. Hasil yang diperoleh, memberikan gambaran bagaimana proses visual storytelling dilakukan dengan penggunaan majas depersonifikasi secara implisit melalui penggambaran karakter Laut yang menjadi tokoh sentral sepanjang cerita. Diharapkan dengan hasil penelitian yang diperoleh tersebut dapat memberikan pemahaman dan kebaruan yang dapat dijadikan rujukan informasi baik secara teoritis maupun praktis dalam penciptaan atau produksi media film.
Re-Design and Development of Cirebon City MSME Digital Promotion Media as Implementation of Project-Based Learning MBKM Consultation Project Prawira, Nanang Ganda; Hikmatyar, Aditya Aditama Putri; Ramadhani, Fathia Salma
VCD: Journal of Visual Communication Design Vol. 9 No. 2 (2024): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4236

Abstract

The lack of visual branding and visual promotion development has resulted in MSMEs in Cirebon City experiencing stagnation in business. Based on interviews and initial observations on several samples of Cirebon City MSMEs, branding re-design, packaging re-design, and digital promotion development are needed. As a partner of the Cirebon City Government, the UPI Visual Communication Design Study Program has become a Design Consultant Team to develop and strengthen the visual promotion of MSMEs through monitoring Consultancy Project lectures. Research and design development methods are carried out using design thinking. This research uses the design thinking method to present the visual branding of two MSMEs. Starting from understanding the needs of MSMEs (empathy), identifying problems (define), solutions through academic ideas or conceptual ideas (ideate), visual solutions (prototype), and trials (test). The research output is a selected design that will be presented and exhibited to the public, especially MSME clients in Cirebon City. Implementing the MBKM program has significantly influenced the skills of Visual Communication Design, Faculty of Arts and Design Education, Universitas Pendidikan Indonesia’s students, including improving critical and creative thinking skills, training leadership skills, and collaboration skills, fostering a good work ethic and culture, and forming professionalism in students.
The Mimicry of Identity: A Visual Semiotic Analysis and Pattern Recognition of City Branding in Indonesia Prawira, Nanang Ganda; Prawira, Mega Fitriani Adiwarna
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i2.464

Abstract

In the era of regional autonomy, Indonesian jurisdictions are increasingly racing to articulate distinct promotional identities to compete for global capital and tourism. However, this pursuit of distinction often yields a landscape of visual conformity. This study investigates the visual DNA of N=13 purposively selected, officially verified promotional brands to understand the structural forces behind this homogenization, explicitly excluding administrative heraldry to resolve the issue of categorical conflation. Employing a multi-method qualitative approach, the research combines Visual Content Analysis (VCA) with a three-stage Social Semiotic protocol (denotation, connotation, and myth) adapted from Roland Barthes. The findings reveal a significant paradox: while ethnic markers are utilized to signal authenticity, they are predominantly framed within a Global Modernist shell. This is characterized by the overwhelming dominance of English-language slogans (76.9%) and standardized sans-serif typography (84.6%). The analysis unmasks the Myth of Uniqueness, demonstrating that the branding process is governed by mimetic isomorphism—a bureaucratic reflex to imitate successful peers to secure institutional legitimacy. Consequently, local heritage is often reduced to a commodified ornament, leading to identity drift and a dilution of the city’s Unique Selling Proposition (USP). The study concludes that to break the cycle of visual mimicry, municipal governance must shift from top-down administrative projects to participatory, narrative-centric brand management. The research introduces Semiotic Due Diligence as a strategic requirement for developing authentic and resilient place brands in emerging economies.
Graffiti as a Learning Medium for Fine Arts in Elementary Schools Witjaksono, M Dimas Yudi; Masunah, Juju; Karyono, Tri; Prawira, Nanang Ganda; Soetedja, Zakarias S.
TERAMPIL: Jurnal Pendidikan dan Pembelajaran Dasar Vol 12 No 2 (2025): TERAMPIL
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/terampil.v12i2.28505

Abstract

This study aims to analyze graffiti as a medium for learning fine arts in elementary schools, particularly in exploring students' learning experiences in depth. The study used a qualitative approach with a phenomenological method conducted at Beringin Raya 1 Elementary School, Kemiling District, Bandar Lampung City from June to August 2025. Participants were selected through purposive sampling techniques from third-grade students who showed a high interest in fine arts. Data were collected through participant observation, semi-structured interviews, and documentation of works, then analyzed using a six-stage thematic analysis, namely data familiarization, initial coding, theme search, theme review, theme definition, and report writing. The results of the study revealed three main themes, namely: (1) expression of identity through personal symbols, (2) freedom to experiment with color and shape, and (3) positive and meaningful learning experiences. These three themes show that graffiti, when integrated into formal learning with an approach that frees expression, is able to activate the core components of creativity while fostering students' intrinsic motivation. This study concludes that graffiti has great potential as a medium for learning fine arts that is contextual and relevant to students' contemporary visual culture, and recommends its more explicit integration into the elementary school fine arts curriculum.
Pembelajaran seni tari di Rumah Budaya Sukuraga Kota Sukabumi: Etnografi praktik pendidikan seni non-formal Rachmawati, Dewi; Nugraheni, Trianti; Prawira, Nanang Ganda; Nurmeta, Irna Khaleda
DWIJA CENDEKIA: Jurnal Riset Pedagogik Vol 8, No 1 (2024): April 2024
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jdc.v8i1.84568

Abstract

Penelitian ini bertujuan mendeskripsikan proses pembelajaran tari Kudu Leumpang di RBS. Penelitian ini menggunakan pendekatan kualitatif dengan metode etnografi. Teknik pengumpulan data melalui observasi, wawancara, studi literatur, dan dokumentasi. Partisipan penelitian yakni pelatih, para peserta pelatihan di RBS serta masyarakat dan budayawan sekitar. Hasil penelitian menunjukkan bahwa RBS sebagai tempat eduwisata dan media pendidikan karakter yang disampaikan oleh para tokoh Wayang Sukuraga. Untuk pembelajaran tari, RBS memiliki beberapa komponen, yang pertama adalah seniman tradisi yang sudah diakui profesionalitasnya di lingkungan Sukabumi dan Jawa Barat, materi fokus pada tari Sunda kreasi khususnya tari Kudu Leumpang, peserta didik berasal dari usia sekolah dasar hingga mahasiswa yang merupakan penggiat seni di RBS. Selain itu, beberapa komponen lain di RBS masih belum terpenuhi di antaranya belum ada tingkatan kelas sesuai dengan materi yang dipelajari, materi tari masih fokus pada pengembangan tari Kudu Leumpang, kurangnya keterlibatan peserta mengikuti lomba-lomba tari, serta sarana-prasarana yang perlu dilengkapi untuk menunjang proses pembelajaran. Dance learning at Rumah Budaya Sukuraga, Sukabumi City: An ethnography of non-formal art education practices Abstract: This research aims to describe the learning process of Kudu Leumpang Dance at RBS. This research used a qualitative approach with the ethnographic method. Data collection techniques were observation, interview, literature study, and documentation. The research participants were trainers, trainees at RBS, and the surrounding community and cultural experts.  The results showed that RBS is a place for education and a medium for character education delivered by Wayang Sukuraga figures. For dance learning, RBS has several components, the first is traditional artists who have been recognized for their professionalism in Sukabumi and West Java, the material focuses on Sundanese dance creations, especially Kudu Leumpang Dance, students come from elementary school age to university students who are art activists at RBS. In addition, several other components at RBS are still not fulfilled, including no grade level according to the material studied, dance material still focuses on the development of Kudu Leumpang Dance, lack of participant involvement in dance competitions, and infrastructure that needs to be equipped to support the learning process.
Co-Authors Aan Kusdiana Aan Kusdiana Aditya Aditama Putri Hikmatyar Agip Hermawan Ahmad Mulyadiprana Ai Herliyaniwati Akhmad Nugraha Amani, Tazkya Annisa Bela Pertiwi, Annisa Bela Annisa Pertiwi Ardiansyah, M. Rivaldi Arief Johari Asep Sufyan Muhakik Atamtajani Asri Sukawati Aulia Fitri Aulia, Gina Fajri Bestin, Bakti Canda Ayu Nidia Daffa Rifky Farnandi Darmawan, Ahmad Rumi Delistina Devi Sri Adiansi Dewi Alpiani Dewi Iriani Dewi Iriani Dewi Rachmawati Dian Indihadi Dilla Mifa Fauziah dinar putri ayu Dindin Abdul Muiz Lidinillah Eddy Supriyono Eko Susanto Elan Engkos Kosasih Epon Nur'aeni L Epon Nur’aeni L Epon Nur’aeni L Fahmi Rahman Iskandar Feby Ruliandita Fika Tria Widaningsih Friska Purbantari Ghullam Hamdu Gina Fajri Aulia Gumilar Pratama Hema Halimatusyadiah Hidayat, Syarip Hikmatyar, Aditya Aditama Putri Himawan, Amara Hayrani Hodidjah Hodidjah Ika Fitri Apriani Ikwal Hanafi Intan Selviani isnayati bahagiani Ita Komalasari Jeon, Jeong Ok Juju Masunah Jurinih Jurinih Kalila, Jasmine Alifia Karlimah Karlimah Lailia Kurniawati Lia Nuraini Lisa Orellia Lisda Lidiawati Lutfi Nur M. Dimas Yudi Witjaksono Mahardika, Putri Mega Fitriani Adiwarna Prawira Meiaoulidan, Nabil Dwiana Nur Melinda Mardiana Mia Silma Ulfah Muhammad Agung Muslihin, Heri Yusuf Mutia Rahmawati Nina Nursetia Ningrum Nugraha, Anggi Purwa Nurin Rosdiyanah Nurjanah, Risa Siti Nurmeta, Irna Khaleda Oyon Haki Pranata Oyon Haki Pranata Prawira, Aura Bulan Andhara Prawira, Mentari Putrirahayu Ramadhani, Fathia Salma Reni Andriyani Reni Melawati Respati, Resa Rina Hendriani Romi Pasrah Rustono WS Shanti Nurfatonah Shinta Herdianti Sisti Armiyanti Soetedja, Zakarias S. Soeteja, Zakaria S Sri Maryati Sufyan Syafiq Rahmatullah Sumardi Sumardi Sumardi, Sumardi Syarip Hidayat Tantri Dwi Lestari Tesa Esti Rahayu Tri Asih Soleha Tri Karyono Trianti Nugraheni Vina Rizki Lisdiana Widi Nursyamsi Apriawan WS, Rustono Yadi Rukmayadi Yulianto, Ade Yusuf Suryana