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All Journal Journal of Urban Society´s Arts ANDHARUPA Terampil : Jurnal Pendidikan dan Pembelajaran Dasar DWIJA CENDEKIA: Jurnal Riset Pedagogik Tawarikh : Journal of Historical Studies specta: Journal of Photography, Arts, and Media JURNAL PAUD AGAPEDIA AT-TA`DIB JUARA : Jurnal Olahraga JTP - Jurnal Teknologi Pendidikan Ultimart: Jurnal Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal EDUCATIO: Jurnal Pendidikan Indonesia DIKDAS MATAPPA: Jurnal Ilmu Pendidikan Dasar COLLASE (Creative of Learning Students Elementary Education) Jurnal Pendidikan dan Konseling Attadib: Journal of Elementary Education VCD : Journal of Visual Communication Design JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Gestalt : Jurnal Desain Komunikasi Visual Jurnal Abdidas EduBasic Journal: Jurnal Pendidikan Dasar Jurnal SASAK : Desain Visual dan Komunikasi Padaringan : Jurnal Pendidikan Sosiologi Antropologi IRAMA JURNAL SENI DESAIN DAN PEMBELAJARANNYA PEDADIDAKTIKA: Jurnal Ilmiah Pendidikan Guru Sekolah Dasar Innovative: Journal Of Social Science Research Journal of Consumer Study and Applied Marketing Kultura: Jurnal Ilmu Sosial dan Humaniora Askara: Jurnal Seni dan Desain Journal of Innovative and Creativity Journal of Tourism, Hospitality and Travel Management (JTHTM) Jurnal Grafis Digitus : Journal of Computer Science Applications Edumaspul: Jurnal Pendidikan
Nana Ganda
Universitas Pendidikan Indonesia Kampus Tasikmalaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Mimicry of Identity: A Visual Semiotic Analysis and Pattern Recognition of City Branding in Indonesia Prawira, Nanang Ganda; Prawira, Mega Fitriani Adiwarna
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i2.464

Abstract

In the era of regional autonomy, Indonesian jurisdictions are increasingly racing to articulate distinct promotional identities to compete for global capital and tourism. However, this pursuit of distinction often yields a landscape of visual conformity. This study investigates the visual DNA of N=13 purposively selected, officially verified promotional brands to understand the structural forces behind this homogenization, explicitly excluding administrative heraldry to resolve the issue of categorical conflation. Employing a multi-method qualitative approach, the research combines Visual Content Analysis (VCA) with a three-stage Social Semiotic protocol (denotation, connotation, and myth) adapted from Roland Barthes. The findings reveal a significant paradox: while ethnic markers are utilized to signal authenticity, they are predominantly framed within a Global Modernist shell. This is characterized by the overwhelming dominance of English-language slogans (76.9%) and standardized sans-serif typography (84.6%). The analysis unmasks the Myth of Uniqueness, demonstrating that the branding process is governed by mimetic isomorphism—a bureaucratic reflex to imitate successful peers to secure institutional legitimacy. Consequently, local heritage is often reduced to a commodified ornament, leading to identity drift and a dilution of the city’s Unique Selling Proposition (USP). The study concludes that to break the cycle of visual mimicry, municipal governance must shift from top-down administrative projects to participatory, narrative-centric brand management. The research introduces Semiotic Due Diligence as a strategic requirement for developing authentic and resilient place brands in emerging economies.
Graffiti as a Learning Medium for Fine Arts in Elementary Schools Witjaksono, M Dimas Yudi; Masunah, Juju; Karyono, Tri; Prawira, Nanang Ganda; Soetedja, Zakarias S.
TERAMPIL: Jurnal Pendidikan dan Pembelajaran Dasar Vol 12 No 2 (2025): TERAMPIL
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/terampil.v12i2.28505

Abstract

This study aims to analyze graffiti as a medium for learning fine arts in elementary schools, particularly in exploring students' learning experiences in depth. The study used a qualitative approach with a phenomenological method conducted at Beringin Raya 1 Elementary School, Kemiling District, Bandar Lampung City from June to August 2025. Participants were selected through purposive sampling techniques from third-grade students who showed a high interest in fine arts. Data were collected through participant observation, semi-structured interviews, and documentation of works, then analyzed using a six-stage thematic analysis, namely data familiarization, initial coding, theme search, theme review, theme definition, and report writing. The results of the study revealed three main themes, namely: (1) expression of identity through personal symbols, (2) freedom to experiment with color and shape, and (3) positive and meaningful learning experiences. These three themes show that graffiti, when integrated into formal learning with an approach that frees expression, is able to activate the core components of creativity while fostering students' intrinsic motivation. This study concludes that graffiti has great potential as a medium for learning fine arts that is contextual and relevant to students' contemporary visual culture, and recommends its more explicit integration into the elementary school fine arts curriculum.
INTEGRASI SOSIAL–KULTURAL DALAM ARSIP DIGITAL DI KLAB AMATIR FOTO Regina Octavia Ronald; Nanang Ganda Prawira; Zakaria Sukarya Soeteja; Tri Karyono; Rahmadi -
specta Vol 10, No 1 (2026): Specta: Journal of Photography, Arts, and Media
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/specta.v10i1.19461

Abstract

The digital transformation of recorded media art has created new opportunities for photo communities to adapt while preserving their cultural values. This article examines how the Bandung Amateur Photo Association, Perhimpunan Amatir Foto Bandung (PAF), develops digital archiving practices that integrate social, cultural, and educational functions within a socio-cultural framework. Using a qualitative case study approach, data were collected through participant observation, in-depth interviews, and analysis of physical and digital archives. The findings reveal that PAF’s digital archive functions not only as a repository of photographic works, but also as a space for visual cultural interaction where photographic traditions, collective ethics, and digital technologies continuously negotiate. The archive also serves as a medium for non-formal photography learning by connecting different generations through practices of sharing, curating, and reflecting on photographic works. The socio-cultural integration highlighted in this study demonstrates how digital media extends community-based cultural practices that have evolved alongside PAF’s development. This article contributes to recorded media art studies by positioning digital archival practices as participatory and collaborative forms of visual cultural inheritance rooted in community culture.
Perancangan Augmented Reality Berbasis Marker sebagai Media PengenalanArtefak Museum Fajar Persada Supandi; Zakarias Sukarya Soeteja; Nanang Ganda Prawira; Tri Karyono
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 8 No. 1 (2026): SASAK (In Press)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v8i1.6301

Abstract

Museum sebagai lembaga pelestarian warisan budaya menghadapi tantangan menurunnya minat kunjungan, khususnya dari kalangan generasi muda yang terbiasa dengan pengalaman digital interaktif. Di Museum Sri Baduga Bandung, minimnya label informasi serta kendala akses fisik akibat vitrin kaca membuat pengunjung kesulitan mengapresiasi makna historis koleksi. Merespons masalah ini, penelitian bertujuan merancang aplikasi Augmented Reality (AR) berbasis marker sebagai media informasi interaktif untuk 15 artefak pilihan. Penelitian menggunakan metode kualitatif melalui pendekatan perancangan berbasis praktik. Pengumpulan data mencakup wawancara pamong budaya dan observasi kunjungan. Tahapan perancangan meliputi pemodelan tiga dimensi menggunakan Blender, perancangan antarmuka dengan Figma dan Adobe Illustrator, pengembangan marker melalui Vuforia, dan integrasi aplikasi Android di Unity. Hasilnya adalah aplikasi Android dengan sistem pemindaian kode QR yang menampilkan model tiga dimensi secara realistis. Model dapat dirotasi dan diperbesar, serta terintegrasi dengan panel teks informatif dan narasi suara kecerdasan buatan. Pengujian lapangan pada berbagai kelompok usia menunjukkan respons positif, ditandai dengan peningkatan durasi eksplorasi pameran serta terciptanya interaksi multimodal. Kesimpulannya, pendekatan AR berbasis kode QR sangat efektif menjembatani objek fisik dan informasi digital, memperkuat pengalaman belajar, dan menjadi alternatif media interpretasi museum yang ekonomis bagi pelestarian budaya Sunda.
Pembelajaran seni tari di Rumah Budaya Sukuraga Kota Sukabumi: Etnografi praktik pendidikan seni non-formal Dewi Rachmawati; Trianti Nugraheni; Nanang Ganda Prawira; Irna Khaleda Nurmeta
DWIJA CENDEKIA: Jurnal Riset Pedagogik Vol 8, No 1 (2024): April 2024
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jdc.v8i1.84568

Abstract

Penelitian ini bertujuan mendeskripsikan proses pembelajaran tari Kudu Leumpang di RBS. Penelitian ini menggunakan pendekatan kualitatif dengan metode etnografi. Teknik pengumpulan data melalui observasi, wawancara, studi literatur, dan dokumentasi. Partisipan penelitian yakni pelatih, para peserta pelatihan di RBS serta masyarakat dan budayawan sekitar. Hasil penelitian menunjukkan bahwa RBS sebagai tempat eduwisata dan media pendidikan karakter yang disampaikan oleh para tokoh Wayang Sukuraga. Untuk pembelajaran tari, RBS memiliki beberapa komponen, yang pertama adalah seniman tradisi yang sudah diakui profesionalitasnya di lingkungan Sukabumi dan Jawa Barat, materi fokus pada tari Sunda kreasi khususnya tari Kudu Leumpang, peserta didik berasal dari usia sekolah dasar hingga mahasiswa yang merupakan penggiat seni di RBS. Selain itu, beberapa komponen lain di RBS masih belum terpenuhi di antaranya belum ada tingkatan kelas sesuai dengan materi yang dipelajari, materi tari masih fokus pada pengembangan tari Kudu Leumpang, kurangnya keterlibatan peserta mengikuti lomba-lomba tari, serta sarana-prasarana yang perlu dilengkapi untuk menunjang proses pembelajaran. Dance learning at Rumah Budaya Sukuraga, Sukabumi City: An ethnography of non-formal art education practices Abstract: This research aims to describe the learning process of Kudu Leumpang Dance at RBS. This research used a qualitative approach with the ethnographic method. Data collection techniques were observation, interview, literature study, and documentation. The research participants were trainers, trainees at RBS, and the surrounding community and cultural experts.  The results showed that RBS is a place for education and a medium for character education delivered by Wayang Sukuraga figures. For dance learning, RBS has several components, the first is traditional artists who have been recognized for their professionalism in Sukabumi and West Java, the material focuses on Sundanese dance creations, especially Kudu Leumpang Dance, students come from elementary school age to university students who are art activists at RBS. In addition, several other components at RBS are still not fulfilled, including no grade level according to the material studied, dance material still focuses on the development of Kudu Leumpang Dance, lack of participant involvement in dance competitions, and infrastructure that needs to be equipped to support the learning process.
Design and Construction of Salapak MSME Kawaluyaan Marketplace, Bandung City Bakti Bestin; Nanang Ganda Prawira; M. Rivaldi Ardiansyah; Muhammad Agung
Digitus : Journal of Computer Science Applications Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/digitus.v4i1.1196

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a vital component of the Indonesian economy. MSMEs have proven to significantly contribute to employment, increase public income, and enhance the country's economic resilience. However, MSMEs still face several obstacles in developing their businesses, particularly in implementing digital technology, online marketing, and ensuring easy access for consumers. Many MSME entrepreneurs in Bandung City still rely on traditional promotional methods such as word of mouth, exhibitions, or distributing brochures, which are less effective in reaching a wider market. This study designs and develops an Android-based marketplace application called Salapak, which serves as a platform for promoting and selling MSME products in Kawaluyaan, Bandung City. The development method used in this study was Agile Extreme Programming, which allowed for a more flexible and faster development process, involving direct collaboration with users. Data collection was conducted through field observations, interviews, documentation, and direct evaluations of MSMEs and relevant agencies. The research results show that the Salapak application has been an effective solution in helping MSMEs expand their marketing reach, increase the visibility of superior products, and make it easier for consumers to find and purchase MSME products digitally. The application also provides automatic notification features, a shopping cart, a product catalog, a product detail page, and an emailed invoice page. For further development, it is recommended to add digital payment integration features, improve the UI/UX, implement delivery tracking, and incorporate an artificial intelligence-based product recommendation system.
Co-Authors Aan Kusdiana Aan Kusdiana Aditya Aditama Putri Hikmatyar Agip Hermawan Ahmad Mulyadiprana Ai Herliyaniwati Akhmad Nugraha Amani, Tazkya Annisa Bela Pertiwi, Annisa Bela Annisa Pertiwi Arief Johari Asep Sufyan Muhakik Atamtajani Asri Sukawati Aulia Fitri Aulia, Gina Fajri Bakti Bestin Canda Ayu Nidia Daffa Rifky Farnandi Darmawan, Ahmad Rumi Delistina Devi Sri Adiansi Dewi Alpiani Dewi Iriani Dewi Iriani Dewi Rachmawati Dian Indihadi Dilla Mifa Fauziah dinar putri ayu Dindin Abdul Muiz Lidinillah Eddy Supriyono Eko Susanto Elan Engkos Kosasih Epon Nur'aeni L Epon Nur’aeni L Epon Nur’aeni L Fahmi Rahman Iskandar Fajar Persada Supandi Feby Ruliandita Fika Tria Widaningsih Friska Purbantari Ghullam Hamdu Gina Fajri Aulia Gumilar Pratama Hema Halimatusyadiah Hidayat, Syarip Hikmatyar, Aditya Aditama Putri Himawan, Amara Hayrani Hodidjah Hodidjah Ika Fitri Apriani Ikwal Hanafi Intan Selviani Irna Khaleda Nurmeta isnayati bahagiani Ita Komalasari Jeon, Jeong Ok Juju Masunah Jurinih Jurinih Kalila, Jasmine Alifia Karlimah Karlimah Lailia Kurniawati Lia Nuraini Lisa Orellia Lisda Lidiawati Lutfi Nur M. Dimas Yudi Witjaksono M. Rivaldi Ardiansyah Mahardika, Putri Mega Fitriani Adiwarna Prawira Meiaoulidan, Nabil Dwiana Nur Melinda Mardiana Mia Silma Ulfah Muhammad Agung Muslihin, Heri Yusuf Mutia Rahmawati Nugraha, Anggi Purwa Nurin Rosdiyanah Nurjanah, Risa Siti Oyon Haki Pranata Oyon Haki Pranata Prawira, Aura Bulan Andhara Prawira, Mentari Putrirahayu Rahmadi - Ramadhani, Fathia Salma Regina Octavia Ronald Reni Andriyani Reni Melawati Respati, Resa Rina Hendriani Romi Pasrah Rustono WS Shanti Nurfatonah Shinta Herdianti Sisti Armiyanti Soetedja, Zakarias S. Sri Maryati Sufyan Syafiq Rahmatullah Sumardi Sumardi Sumardi, Sumardi Tantri Dwi Lestari Tesa Esti Rahayu Tri Asih Soleha Tri Karyono Trianti Nugraheni Vina Rizki Lisdiana Widi Nursyamsi Apriawan WS, Rustono Yadi Rukmayadi Yulianto, Ade Yusuf Suryana Zakaria Sukarya Soeteja Zakarias Sukarya Soeteja