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Haruni Ode
Universitas Muhammadiyah Luwuk Banggai
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Study of the Effect of Cultural Integration, Marketing Innovation, and Brand Positioning on Brand Awareness in Indonesia Sudirjo, Frans; Palembang, Septianti Permatasari; Desembrianita , Eva; Ode, Haruni; Radnan, Yokie
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i02.880

Abstract

This research investigates the influence of cultural integration, marketing innovation, and brand positioning on brand awareness in the Indonesian market through quantitative analysis. Drawing on data from 200 participants, the study examines the relationships between these variables using correlation and regression analyses. The findings reveal significant positive correlations between cultural integration, marketing innovation, brand positioning, and brand awareness, indicating that brands that effectively integrate cultural elements, employ innovative marketing strategies, and establish strong brand positioning are more likely to enhance brand awareness among Indonesian consumers. Regression analysis further confirms the direct effects of cultural integration, marketing innovation, and brand positioning on brand awareness, while controlling for demographic variables. The study underscores the importance of cultural sensitivity, creativity, and strategic positioning in building strong brands in culturally diverse markets like Indonesia, offering valuable insights for marketers and brand managers seeking to navigate the complexities of the Indonesian market.
Effects of Entrepreneurship Training, Digital Innovation, and Social Capital on Business Sustainability in the Creative Industry Sector Judijanto, Loso; Ode, Haruni; Rukmana, Arief Yanto; Antoni, Antoni; Thalib, Najdah
West Science Journal Economic and Entrepreneurship Vol. 2 No. 03 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i03.1189

Abstract

This study investigates the impact of Digital Innovation, Entrepreneurship Training, and Social Capital on Business Sustainability within the creative industries sector. Utilizing a quantitative research approach, data were collected from 150 business owners and managers using a structured questionnaire with a five-point Likert scale. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to test the proposed hypotheses. The results reveal that all three factors—Digital Innovation, Entrepreneurship Training, and Social Capital—have positive and significant effects on Business Sustainability. Specifically, Social Capital emerged as the strongest predictor, followed by Digital Innovation and Entrepreneurship Training. These findings underscore the importance of embracing digital technologies, investing in entrepreneurial education, and cultivating strong social networks to enhance the sustainability of creative enterprises. The study provides valuable insights for practitioners, policymakers, and educators in the creative industries, offering practical strategies for fostering long-term business success.
Analyzing Research Trends and Future Prospects in Islamic Capital Markets through Bibliometric Mapping Judijanto, Loso; Efendi, Efendi; Ode, Haruni; Sipayung, Baren
The Es Accounting And Finance Vol. 2 No. 03 (2024): The Es Accounting And Finance (ESAF)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esaf.v2i03.292

Abstract

This study conducts a comprehensive bibliometric analysis of the Islamic finance field, utilizing VOSviewer to map out the scholarly landscape and investigate author collaborations, thematic clusterization, and evolving research trends. Our analysis identifies key thematic clusters centered on Islamic banking, Sharia law, and various financial instruments like Sukuk, along with the examination of market dynamics such as volatility and the impact of global disruptions like the COVID-19 pandemic. The study highlights the multidimensional nature of Islamic finance research and pinpoints areas with potential for deeper investigation, particularly in the integration of technology and ethical finance principles into Islamic financial practices. Furthermore, the exploration of author collaboration networks reveals a robust academic community with influential scholars at the core, facilitating a dynamic exchange of ideas and fostering significant research developments. The findings suggest promising directions for future research, emphasizing the need for further integration of interdisciplinary approaches and emerging technologies in the field of Islamic finance. This study serves as a valuable resource for academics, practitioners, and policymakers engaged in Islamic finance, offering insights that can drive future innovations and collaborations in the sector.
Shariah and Corporate Social Responsibility: A Comparative Analysis of Shariah-Compliant Businesses in Indonesia and Malaysia Ode, Haruni; Natsir, Imron; Mayndarto, Eko Cahyo
Sharia Oikonomia Law Journal Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/solj.v3i1.2081

Abstract

The integration of Shariah principles with corporate social responsibility (CSR) has gained prominence as businesses strive to align ethical practices with Islamic values. Indonesia and Malaysia, as leading Muslim-majority economies with robust Islamic finance sectors, offer unique insights into how Shariah compliance influences CSR frameworks. However, comparative studies on CSR practices among Shariah-compliant businesses in these countries remain limited, particularly in addressing cultural, regulatory, and theological divergences. This study aims to analyze and compare CSR practices in Shariah-compliant businesses in Indonesia and Malaysia, focusing on their alignment with Islamic ethical principles, stakeholder engagement, and contributions to sustainable development. A mixed-methods approach is employed, combining quantitative analysis of CSR reports from 50 companies (25 per country) and qualitative interviews with 20 stakeholders (executives, Shariah scholars, and CSR experts). Data were analyzed using thematic analysis and comparative statistical tools. The findings reveal that Malaysian businesses exhibit more standardized CSR frameworks rooted in stringent Shariah governance, emphasizing environmental sustainability and ethical governance. Indonesian businesses prioritize community-driven initiatives, reflecting local socio-cultural contexts. Both countries align CSR with Islamic principles like zakat and maslahah, but Malaysia’s regulatory ecosystem enhances accountability, while Indonesia’s approach is more decentralized and adaptive.
PENGARUH LINGKUNGAN KERJA ISLAMI DAN ETOS KERJA ISLAMI TERHADAP KINERJA KARYAWAN Salabi, Ahmad; Ode, Haruni; Syafri, Muhammad; Yuwono, Amrih; Sulastri, Tuti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12940

Abstract

Lembaga keuangan syariah harus mampu mengembangkan kualitas berdasarkan kinerja yang baik, lingkungan yang sehat, etos kerja dan mampu bersaing di lembaga keuangan syariah di era globalisasi saat ini yang mempengaruhi suatu lembaga keuangan di bidang sektor perbankan. Seseorang karyawan harus mempunyai kinerja yang bekualitas tinggi untuk kemajuan lembaga di bidang keuangan syariah itu sendiri. Penelitian ini merupakan penelitian dengan pendekatan kuantitatif. Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja islami dan etos kerja islami terhadap kinerja karyawan pada karyawan Lembaga Keuangan Syariah. Tehnik pengumpulan data yang digunakan melibatkan pengiriman kuesioner yang telah menerima sekitar 155 tanggapan responden. Hasil penelitian ini telah menemukan bahwa variabel lingkungan kerja islami dan etos kerja islami berpengaruh terhadap kinerja karyawan. Kata Kunci: Lingkungan Kerja Islami, Etos Kerja Islami, Kinerja Karyawan
Co-Authors Ahmad Junaidi Ahmad Junaidi Ahmad Salabi Amrih Yuwono Antoni Antoni Antoni Antoni Arief Yanto Rukmana Arzuna, Pit Bahidin Laode Mpapa Bunyamin, Ilham Akbar Dara, Sokha Delyana R. Pulungan Efendi Efendi Elkana Timotius Erwanto Eva Desembrianita Fildansyah, Rully Frans Sudirjo Frans Sudirjo Hakim, Nur Imron Natsir, Imron Irawan, Afif Deni Irfana, Tungga Buana Irwan Moridu Johni Eka Putra Judijanto, Loso K Djawa, Sutrisno Khatib, Rania Lamusu, Darni Lasamadi, Rahman Dani Loso Judijanto Mayndarto, Eko Cahyo Mislan Sihite, Mislan Mohammad Gifari Sono Mohammad Gifari Sono Muhammad Gifari Sono Muhammad Syafri Muhammad Syafri, Muhammad Mukhtar Lutfie Mukhtar Lutfie, Mukhtar Naim, Sidrotun Najdah Thalib Nggandung, Yeheskial Nurhayati Nurhayati Nurul Huda Palembang, Septianti Permatasari Putra, Johni Eka Radnan, Yokie Rahmadhani, May Vitha Rahman Dani Lasamadi Rahman Dani Lasamadi Rahman, Samsu Adi Ramadhani Chaniago Ramadhani Ramadhani Ramlan, Winarto Razak, Faisal Risal Tawil, Muhammad Rukmana, Arief Yanto Saparman Saparman Saparman, Saparman Septianti Permatasari Palembang Setiawan Wibowo, Teguh Sipayung, Baren Siswadi Sululing Siswadi Sululing Siswadi Sululing Sono, Mohammad Gifari Sri Wahyuningsih Sri Wahyuningsih Sululing, Siswadi Supriandi Supriandi Supriandi Supriandi, Supriandi Thalib, Najdah Timotius, Elkana Tuti Sulastri Vitalia, Filda Winarto Ramlan Wiranto Ramlan Yenny Febrianty Yokie Radnan YUDI NUR SUPRIADI Yusuf Ayuba Yuwono, Amrih