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All Journal JEJAK JAM : Jurnal Aplikasi Manajemen Jurnal Ekonomi & Studi Pembangunan An-Nisbah: Jurnal Ekonomi Syariah Asia-Pacific Management and Business Application SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Buletin Ilmiah Litbang Perdagangan Shirkah: Journal of Economics and Business Ihtifaz: Journal of Islamic Economics, Finance, and Banking Jurnal Ilmiah Mandala Education (JIME) Jurnal Equity Journal of Indonesian Tourism, Hospitality and Recreation STI Policy and Management Journal MABASAN JASF (Journal of Accounting and Strategic Finance) Journal of Enterprise and Development (JED) jurnal ilmiah hospitality Khazanah Hukum Journal of Environmental Science and Sustainable Development AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini Journal of Economics Research and Social Sciences Econetica Asian Management and Business Review Journal of Marketing Innovation International Business and Accounting Research Journal Journal of Applied Sciences in Travel and Hospitality Jurnal Pariwisata Nusantara The South East Asian Journal of Management ASEAN Marketing Journal Journal Of Responsible Tourism Advances in Tourism Studies An-Nisbah: Jurnal Ekonomi Syariah Equity Advances in Tourism Studies
Azizurrohman, Muhammad
Sekolah Tinggi Pariwisata Mataram
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : STI Policy and Management Journal

 1 
Fostering Employee Job Satisfaction in The Hospitality Industry: The Role of Organizational Culture, Motivation, and Appraisals Mediated by Service Innovations Case of Hotels in Bali Hatidja, St; Syahribulan, Syahribulan; Thaha, Salmiyah; Jamaluddin, Jamaluddin; Azizurrohman, Muhammad
STI Policy and Management Journal Vol 9, No 2 (2024): STI Policy and Management
Publisher : National Research and Innovation Agency, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/STIPM.2024.402

Abstract

This study examines how organizational culture, employee motivation, and performance appraisal impact job satisfaction, moderated by the work environment, within Bali’s hotel industry. Using a structured questionnaire, data from 305 employees were analyzed with SmartPLS to assess validity, reliability, and test hypotheses. Results reveal that organizational culture, employee motivation, and performance appraisal significantly enhance job satisfaction. The work environment strengthens these relationships, shown by path coefficients of 0.242 for culture, 0.136 for motivation, and 0.467 for appraisal. Findings underscore the importance of a supportive work environment in maximizing HRM efforts. Managers should cultivate a positive culture, motivate employees, and ensure fair appraisals to improve satisfaction, retention, and service quality. Self-reported data may introduce bias, limiting the generalizability across different hotel settings
Examining the Effects of Smart Destination Management on Tourists’ Satisfaction and Perceived Sustainability in Indonesia: A Structural Equation Model Khalik, Wahyu; Aini, Yulis Nurul; Azizurrohman, Muhammad
STI Policy and Management Journal Vol 10, No 1 (2025): STI Policy and Management
Publisher : National Research and Innovation Agency, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/STIPM.2025.419

Abstract

This study examines the influence of smart destination management on tourists’ satisfaction and perceived sustainability in six major destinations in Indonesia: Jakarta, Bandung, Yogyakarta, Malang, Bali, and Lombok. Using the Smart Tourism Destination (STD) framework, this study investigates the effects of smart tourism infrastructure, destination communication, and crowd management experience, with perceived destination accessibility as a mediator and tourists’ digital literacy as a moderator. A total of 380 valid responses were collected through a structured survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that the three core dimensions contribute significantly to enhance tourists’ satisfaction, with perceived accessibility serving as key mediator. Tourists’ satisfaction also strongly predicts perceived sustainability. Digital literacy moderates the smart services’ effectiveness, highlighting the importance of individual readiness. Multi-Group Analysis (MGA) results reveal that crowd management has a significantly stronger impact in islandbased destinations, suggesting the need for context-sensitive strategies. Theoretically, this study expands the STD framework by integrating individual and spatial dimensions. Practically, it offers insights for destination managers to invest in inclusive technologies, support digital literacy, and tailor approaches based on destination types. These findings support the development of smart and sustainable tourism, particularly in emerging economies like Indonesia.
Enhancing Talent Retention Through AI-Driven Employer Branding: The Mediating Role of Recruitment Marketing and The Moderating Effect of AI-Powered Personalization Isrososiawan, Safroni; Azizurrohman, Muhammad; Pramuja, Risky Angga
STI Policy and Management Journal Vol 10, No 2 (2025): STI Policy and Management
Publisher : National Research and Innovation Agency, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/STIPM.2025.414

Abstract

The adoption of artificial intelligence (AI) in human resource management is transforming employer branding, recruitment marketing, and talent retention. This study examines how AI-driven employer branding enhances recruitment marketing effectiveness and improves retention, considering the roles of technological readiness, organizational culture, and strategic HR practices. Using Structural Equation Modeling - Partial Least Squares (SEM-PLS) with data from 312 HR professionals and employees across Indonesia, Taiwan, Malaysia, Singapore, the United States, the United Kingdom, and Germany, the findings confirm that AI-driven employer branding positively influences recruitment marketing and retention. The mediation analysis reveals that recruitment marketing partially mediates this relationship, while the moderation analysis shows that AI-powered personalization strengthens the impact of recruitment marketing on retention. These findings highlight the need for organizations to strategically integrate AI in employer branding and recruitment to improve hiring outcomes. This study advances theoretical insights into AI adoption in HRM by demonstrating its influence on branding strategies. From a managerial perspective, the results emphasize the importance of balancing AI automation with human interaction. Despite its cross-sectional limitations, future research should explore longitudinal impacts and ethical considerations in AI-driven recruitment. Organizations must adopt personalized, data-driven AI solutions to enhance employer branding and retention in the evolving job market
Co-Authors Abdul Haris Agusman Aini, Yulis Nurul Aliza Hari Tanthowy Aminy, Muhammad Muhajir Ander Sriwi, Ander Andi Tenry Sose Asrianto, Asrianto Baiq Elbadriati Bawazir, Fatmah Cholid Budi, Rosdinaman Calvin Faza Deasy Silvya Sari Denny Bernardus Dessy Adelin Dewi Mustikasari Immanuel Donny Juliandri Prihadi Dova Novita Eka Kadharpa Utama Dewayani Eka Kadharpa, Eka El-badriati, Baiq Eric Harianto Erri Supriyadi Faiza Husnayeni Nahar Faiza Husnayeni Nahar Faiza Husnayeni Nahar Fatmasari Fatmasari Faza, Calvin Gapari, Muhamad Zaril Gatot Suhirman Gatot Suhirman Ginting, Yanti Mayasari Gladys Greselda Gosal Gunawan Bata Ilyas Habibi, Putrawan Hariono Hariono Hasanuddin Remmang, Hasanuddin Hatidja, St. Herminawati Abubakar, Herminawati Hernita, Hernita Hulfa, Ihyana Husna Karimah I Wayan Bratayasa Ida Nyoman Tri Darma Putra Ilmi, Sayyidah Hafidhatul Irwan, Andi Isrososiawan, Safroni Iwan Perwira Jamaliah Said Jamaluddin Jamaluddin Jamaluddin Jintan, Andam Rani Johari, Muhamad Jonnardi, Jonnardi Jumriani, Jumriani Junko Alessandro Effendy Kapriani Kapriani, Kapriani Khairul Hamim Ladung, Fajar Lalu R. Ibnu Lia Rosida Lin, Yih-Ming Marniatun Marniatun Mas'ud, Riduan Mashar Mashun, Mashun Masud, Riduan Mas’ud, Riduan Menny, Alviano Herbert Mohamad Najmudin Mufti Alam Adha Muhamad Ali Muhamad Yusup Muhammad Iskandar Muhammad Johari Muhammad Syamsurrijal Mujahida, Sitti Ni Luh Sueni Ni Luh Sueni Widyanti Ni Putu Hendri Widiartini Novi Primita Sari Putra, Ida Nyoman Tri Darma Putrawan Habibi Riduan Masud Riduan Mas’ud Riqfi, Husni Muhammad Risky Angga Pramuja Rizal Pratama, Rizal Rizal Rizal Pratama Rizky Angga Pramuja Romi Bhakti Hartarto Sabar Sabar Septriani Septriani Sitti Mujahida Baharuddin Sri Ayu Lestari Sri Budi Cantika Yuli St. Hatidja suardi suardi Sudiyanti Sudiyanti Supiandi Supiandi Supiandi Supiandi, Supiandi Suroto, Alip Sutanto, Verrell Syafari, Muhammad Syahribulan Syahribulan, Syahribulan Syahruddin Syahruddin Tawakkal Baharuddin Teofilus Teofilus, Teofilus Thaha, Salmiyah Thomas Stefanus Kaihatu Tiong, Piter Toreh, Fabio Ricardo Ulfi, Izzani Umi Farida Uwi Martayadi Uwi Murtayadi Wahyu Khalik Wang, Tz-Li Wibisono, Leonard Junio Wiwik Handayani Yadi Arodhiskara, Yadi Yasri Tarawiru Yoseva Maria Pujirahayu Sumaji Yulendra, Lalu Yulia Nur Hasanah Yusuf Setiawan Al-Qusyairi Zainal Arifin Zaitun, Cakra