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Suyud, Suyud
Universitas Ibn Khaldun Bogor
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Islamic Economics Methodology

 1 
The Impact of Consumer Awareness and Halal Certification on Purchase Decision Maulida, Rizqina; Nawawi, Kholil; Arif, Suyud
Islamic Economics Methodology Vol. 3 No. 2 (2024): Islamic Economics Methodology
Publisher : SMART Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58968/iem.v3i2.559

Abstract

The increasing number of Muslim residents in the city of Bogor means that people's purchasing power, especially for food and drinks, must be balanced with consumer awareness of halal food products. J.CO is one of Indonesia's local products in the food and beverage sector. Apart from that, we are committed to serving delicious and quality products. In 2018, J.CO still did not have a halal certificate from MUI. However, in May 2023, to be precise, J.CO products will already have certificates through various halal certification processes based on MUI regulations. This research was conducted with the aim of finding out the effect of halal certification and consumer awareness on purchasing decisions and consumer satisfaction for J.CO products in Bogor City. The research sample used was 100 respondents. The method used is a quantitative research method. This research shows that consumer awareness and halal certification have a significant and positive effect on purchasing decisions. The results of the t test (X1) above obtained a calculated t value > t table, namely 3.940 > 1.983 and a significance value of 0.000 < 0.05. X2 t count > t table, namely 4.252 > 1.983 and the significance value is 0.000 < 0.05. F test results in table 4.9 above, it can be seen that the calculated f value > from f table is 21.299 > 3.09 and the significance value is 0.000 < 0.05. So it can be concluded that H0 is rejected and H1 is accepted, this shows that the variable consumer awareness (X1) and halal certification (X2) have a significant and simultaneous positive influence on the Purchasing Decision variable (Y) of J.CO products.
Co-Authors Abdilah, Muhammad Rai Abimanyu Allam Abrista Devi Ahmad Mukri Aji Ahmad Mulyadi Ahmad Mulyadi Kosim Ahmad Sahri Ahmad Sobari Ahmad Sobari Ahmad Sobari Ahmad Sobari  Al Alawi, Mubayyin Alawi, Mubayyin Al Ali Djamhuri Ali Hadiyanto Amran Amran Amran Amran Amrullah, Nazar Ananda Khoerunnisa Anjarsari, Rini Annas, Kharunnisa Annastasya Sukma Setiahawa Annisa Cahyani Apriyanto, Ridwan Eko Ardiansyah, Sadat Arif Rahman Hakim Asri Widowati Bahagia Bahagia Baisa, Hidayah Baisa Caesya Noor Avissa Dafiqah Hasanah Destiya Wati Desy Rizbudiani, Adilla Diana Aulia Jamil Dina Fitriati Dwi Esti Andriani Dwi Jayanti Mandasari Ellita, Fingkan Erwin Setyo Kriswanto Fachruddin Majeri Mangunjaya Fadly Fadly Fahmi Irfani Fajriah Salim Fikria Hasni Fitriati, Dina Hadiyanto, Ali Hakim, Hilman Hapizzudin, Moh Harani Pornawan, Arpiaka Hazazi, Muhammad Hafizhuddin Hendri Tanjung Heri Supriyana Hidayah Baisa Hidayah, Muhammad Rizki Hidayah, Muhammad Rizki Hilman Hakiem Ikhwan Hamdani Ilma   Yuliyastri Imas Kania Rahman Inayah, Hoerunisa Julias Muda Prasetya Khoerunnisa, Ananda Kholil M. Nawawi Lilis Muhlisoh Lutfiyah Lutfiyah M Fajrin M Sulthan Alfadly Thalabi M. Dahlan R. M. Husni Mubarok M. Kholil Nawawi Maarif, Muhamad Syamsul Ma’arif, Muhamad Syamsul Maulida, Rizqina Miftahudin, Mufti Mila, Sri Nurul Milah, Milah Minta Harsana Mitha Hartiani Moh. Miftahuzzaman Mubarok, M. Husni Muchammad Arief Rachman Mufti Miftahudin Muhamad Albani Muhammad Julian Muhammad Nabawi Muhammad Rai Abdilah Muhammad Rizki Hidayah Muhkamad Wakid Mulyadi Kosim Mulyasari, R. Dina Musa, La Nabawi, Muhammad Nawawi, Kholil Nawawi, Kholil Nawawi, M Kholil Nirwan Syafrin Novi Novi Novi Novi Novi Nurdianti, Putri Oking Setia Priatna Oking Setia Priyatna Pandit Isbianti Pratiwi, Femi Pratiwi, Rafa Rizqa Pujaningsih Pujaningsih Putra, Robi Putri Rizkyah R. Dina Mulyasari Rachman, Muchammad Arief Rafa Rizqa Pratiwi Rahman, Imas Kania Ratna Purnama Sari Ratna Purnama Sari Rayyan Ulya Amani Retno Triwoelandari Rimun Wibowo Robi Putra Sahri, Ahmad Salati Asmahasanah Salma Dhiyaulhuda SANTI LISNAWATI Setiahawa, Annastasya Sukma Setyo kriswanto, Erwim Sinaga, Juniar Siregar, Rahmi Annasari Siti Asy Syifa Siti Maulida Agustina Siti Sofia Nurlatifah Sofian Muhlisin Suhandi, Tjetjep Supriadi, Yoga Sutisna Sutisna Sutisna Sutisna Syarifah Gustiawati Mukri Syarifatul Muawanah Tazkia, Nur Hitmi Tika Kartika Tjetjep Suhandi Tri Widayati, Maria Triwoelandari, Retno Ummu Zahratun Nabila Widiyan, Agung Purwa Yono Yono Zahra, Ulvia