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Suriani, Seri
Universitas Bosowa
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Analisis Penerapan Fungsi Manajemen Sumber Daya Manusia Terhadap Kinerja Pegawai Perpustakaan Universitas Bosowa Makassar Todingbua, Una Novalely; Saleh, Haeruddin; Suriani, Seri
Journal of Economy Business Development Vol. 2 No. 2 (2024): Journal of Economy Business  Development, Agustus 2024
Publisher : Program Studi Manajemen Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56326/jebd.v2i2.2873

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan fungsi manajemen sumber daya manusia di Perpustakaan Universitas Bosowa Makassar serta mengidentifikasi kendala dalam pelaksanaannya. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Berdasarkan hasil penelitian, penerapan fungsi manajemen sumber daya manusia di perpustakaan tersebut telah berjalan, namun belum sepenuhnya konsisten dengan teori. Salah satu fungsi yang kurang optimal adalah perencanaan dan penempatan karyawan, yang seharusnya menjadi tanggung jawab perpustakaan, tetapi dilakukan oleh pihak yayasan. Kondisi ini menimbulkan kesenjangan antara kebutuhan spesifik perpustakaan dan kebijakan yayasan dalam mengelola sumber daya manusia. Akibatnya, beberapa posisi tidak diisi oleh karyawan yang sesuai dengan kompetensi yang dibutuhkan. Selain itu, kurangnya koordinasi antara perpustakaan dan yayasan dalam perencanaan tenaga kerja juga menjadi kendala dalam mewujudkan manajemen sumber daya manusia yang efektif. Untuk meningkatkan konsistensi penerapan fungsi manajemen sumber daya manusia, diperlukan upaya kolaborasi yang lebih baik antara perpustakaan dan yayasan. Dengan demikian, kebutuhan tenaga kerja yang sesuai dapat terpenuhi, sehingga mendukung optimalisasi pelayanan perpustakaan kepada pengguna. This study aims to analyze the implementation of human resource management functions at the Bosowa University Library Makassar and identify obstacles in its application. This research uses a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. The findings indicate that the implementation of human resource management functions in the library has been conducted but is not fully consistent with theoretical principles. One less optimal function is the planning and placement of employees, which should be the library's responsibility but is handled by the foundation. This condition creates a gap between the specific needs of the library and the foundation's policies in managing human resources. Consequently, some positions are not filled by employees with the required competencies. Moreover, the lack of coordination between the library and the foundation in workforce planning also poses a challenge to achieving effective human resource management. To enhance the consistency of implementing human resource management functions, better collaboration between the library and the foundation is required. This will ensure that the workforce's needs are met appropriately, thereby optimizing library services for users.
Pengaruh Knowledge Management, Motivasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada Bank Sulselbar Makassar Amelya, Putri; Suriani, Seri; Jumarding, Ahmad
Journal of Economy Business Development Vol. 2 No. 2 (2024): Journal of Economy Business  Development, Agustus 2024
Publisher : Program Studi Manajemen Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56326/jebd.v2i2.2970

Abstract

Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh Knowledge Management, Motivasi, dan Lingkungan Kerja terhadap kinerja karyawan di Bank Sulselbar Makassar. Penelitian ini menggunakan metode explanatory research dengan pendekatan kuantitatif. Data dikumpulkan melalui observasi, dokumentasi, dan penyebaran kuisioner kepada 91 responden yang dipilih secara purposive. Analisis data dilakukan dengan menggunakan uji regresi linear berganda untuk menguji pengaruh masing-masing variabel terhadap kinerja karyawan. Hasil penelitian menunjukkan bahwa secara parsial, masing-masing variabel—Knowledge Management, Motivasi, dan Lingkungan Kerja—berpengaruh positif dan signifikan terhadap kinerja karyawan. Secara simultan, ketiga variabel tersebut juga memberikan pengaruh yang signifikan terhadap kinerja karyawan, dengan nilai koefisien determinasi sebesar 88%. Hal ini menunjukkan bahwa hampir 88% variasi kinerja karyawan dapat dijelaskan oleh variabel Knowledge Management, Motivasi, dan Lingkungan Kerja. Temuan ini memberikan gambaran bahwa faktor-faktor tersebut memiliki peran penting dalam meningkatkan kinerja karyawan pada Bank Sulselbar Makassar. This study aims to examine and analyze the influence of Knowledge Management, Motivation, and Work Environment on employee performance at Bank Sulselbar Makassar. The research uses an explanatory research method with a quantitative approach. Data was collected through observation, documentation, and the distribution of questionnaires to 91 respondents selected purposively. Data analysis was conducted using multiple linear regression tests to examine the effect of each variable on employee performance. The results of the study show that, partially, each variable—Knowledge Management, Motivation, and Work Environment—has a positive and significant effect on employee performance. Simultaneously, these three variables also have a significant impact on employee performance, with a coefficient of determination of 88%. This indicates that nearly 88% of the variation in employee performance can be explained by the variables of Knowledge Management, Motivation, and Work Environment. These findings suggest that these factors play a crucial role in improving employee performance at Bank Sulselbar Makassar.
Analisis Kinerja Keuangan Pada PT. PLN (Persero) Unit Pelaksana Pelayanan Pelanggan Makassar Selatan Viskha, Jein; Suriani, Seri; Jumarding, Ahmad
Journal of Economy Business Development Vol. 2 No. 1 (2024): Journal of Economy Business  Development, April 2024
Publisher : Program Studi Manajemen Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56326/jebd.v2i1.2989

Abstract

Penelitian ini dilakukan untuk mengetahui kinerja keuangan pada PT. PLN (Persero) UP3 Makassar Selatan. Penelitian ini menggunakan jenis penelitian kuantitatif karena data yang dikumpulkan dalam bentuk angka-angka dari laporan keuangan PT. PLN (Persero) UP3. Pada penelitian ini menggunakan Alat analisis ROI, ROE, Rasio Lancar, Rasio Kas, Perputaran Piutang, Perputaran Persediaan, TATO, dan Rasio Modal Sendiri Terhadap Total Aset, dan digunakan juga nilai rasio yang ditetapkan oleh Keputusan Menteri Badan Usaha Milik Negara No: KEP-100/MBU.200. Hasil penelitian menunjukkan bahwa berdasarkan standar yang telah ditetapkan oleh Kementrian Badan Usaha Milik Negara mengenai tingkat rasio PT. PLN (Persero) yang diukur berdasarkan total skor keseluruhan kinerja keuangan pada PT. PLN (Persero) UP3 Makassar Selatan periode 2019-2022 adalah sehat dengan total skor 37,5. This research was conducted to determine the financial performance of PT. PLN (Persero) UP3 South Makassar. This research uses a type of quantitative research because the data collected is in the form of figures from the financial statements of PT. PLN (Persero) UP3. This study uses ROI, ROE, Current Ratio, Cash Ratio, Receivables Turnover, Inventory Turnover, TATO, and Ratio of Own Capital to Total Assets, and also uses the ratio value determined by the Decree of the Minister of State-Owned Enterprises No: KEP-100 / MBU.200. The results showed that based on the standards set by the Ministry of State-Owned Enterprises regarding the level of PT. PLN (Persero) ratio measured based on the total overall score of financial performance at PT. PLN (Persero) UP3 South Makassar for the 2019-2022 period was healthy with a total score of 37.5.
Analisis Biaya Operasional Terhadap Pertumbuhan Pendapatan Pada UMKM Percetakan Fabric Clothing Makassar Ismail, M. Adil; Idris, Muhammad; Suriani, Seri
Journal of Economy Business Development Vol. 2 No. 3 (2024): Journal of Economy Business  Development, Desember 2024
Publisher : Program Studi Manajemen Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56326/jebd.v2i3.3194

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh beban operasional terhadap pertumbuhan pendapatan pada UMKM Percetakan Fabric Clothing di Makassar. Metode analisis yang digunakan meliputi analisis deskriptif dan model analisis regresi linear berganda. Penelitian ini berfokus pada data pertumbuhan pendapatan dan beban operasional dari tahun 2019 hingga 2022. Hasil penelitian menunjukkan bahwa pertumbuhan pendapatan percetakan Fabric Clothing mengalami fluktuasi yang signifikan selama periode tersebut. Fluktuasi ini sebagian besar disebabkan oleh dampak pandemi Covid-19 yang mengakibatkan peningkatan beban operasional secara signifikan. Kenaikan beban ini meliputi biaya bahan baku, tenaga kerja, dan kebutuhan operasional lainnya yang berdampak langsung pada pendapatan UMKM. Penelitian ini menegaskan pentingnya pengelolaan beban operasional yang efektif untuk menjaga stabilitas pertumbuhan pendapatan, khususnya dalam situasi krisis seperti pandemi. Temuan ini dapat menjadi rujukan bagi pelaku UMKM untuk merumuskan strategi operasional yang adaptif guna menghadapi tantangan ekonomi di masa depan. This study aims to analyze the impact of operational expenses on revenue growth in Fabric Clothing Printing SMEs in Makassar. The analysis methods employed include descriptive analysis and multiple linear regression models. The research focuses on data related to revenue growth and operational expenses from 2019 to 2022. The findings reveal that Fabric Clothing Printing SMEs experienced significant fluctuations in revenue growth during the observed period. These fluctuations were largely driven by the Covid-19 pandemic, which caused a notable increase in operational expenses. These increases include costs for raw materials, labor, and other operational needs, directly affecting SME revenue. This study underscores the importance of effective operational expense management to maintain stable revenue growth, particularly in crisis situations such as the pandemic. These findings can serve as a reference for SME practitioners in formulating adaptive operational strategies to address future economic challenges.
Navigating Satisfaction in Smart Tourism: A Multi-Destination Study of Infrastructure, Safety, and Accessibility in Post-Pandemic Indonesia Nur, Indrayani; Suriani, Seri; Abubakar, Herminawaty; Baharuddin, Sitti Mujahida; Salam, Ermawati Abdul; Vano, Vinson
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

As smart tourism evolves and health concerns grow post-pandemic, understanding what drives tourist satisfaction and revisit intention becomes increasingly urgent. This study investigates how smart tourism infrastructure, destination management communication, and perceived safety and hygiene affect tourist satisfaction and revisit intention, with perceived destination accessibility as a mediator. A quantitative survey was conducted among 380 domestic and international tourists who recently visited six major destinations in Indonesia. Using purposive sampling, respondents with experience using digital tourism services were selected. Data were analyzed using PLS-SEM via SmartPLS 4, with reliability, validity, and bias control checks. Results show that all three independent variables significantly influence tourist satisfaction, both directly and through the mediating role of destination accessibility. Tourist satisfaction, in turn, strongly predicts revisit intention. This study introduces perceived safety and hygiene into the smart tourism framework and highlights the critical role of accessibility in shaping satisfaction. The findings offer practical insights for destination managers and policymakers seeking to enhance tourism experiences and visitor retention in smart, health-conscious environments.
ANALISIS DETERMINASI KINERJA ANGGARAN PADA DINAS SOSIAL PROVINSI SULAWESI SELATAN Nufriany Wahyuni Djamin; Seri Suriani; Herminawaty Abubakar
Indonesian Journal of Business and Management Vol. 8 No. 1 (2025): Indonesian Journal of Business and Management, Desember 2025
Publisher : Postgraduate Bosowa University Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/jbm.v8i1.4596

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh perencanaan anggaran, kualitas sumber daya manusia dan pelaksanaan anggaran terhadap kinerja penyerapan anggaran pada Dinas Sosial Provinsi Sulawesi Selatan. Populasi dan sampel dalam penelitian ini adalah pegawai pada Dinas Sosial Provinsi Sulawesi Selatan yang ditentukan sebanyak 73 orang pegawai. Teknik pengumpulan data melalui penyebaran kuesioner dengan teknik analisis data menggunakan analisis regresi linier berganda. Temuan dari penelitian ini adalah Perencanaan anggaran berpengaruh positif dan signifikan terhadap kinerja penyerapan anggaran pada Dinas Sosial Provinsi Sulawesi Selatan. Kualitas SDM berpengaruh positif dan signifikan terhadap kinerja penyerapan anggaran pada Dinas Sosial Provinsi Sulawesi Selatan. Pelaksanaan anggaran berpengaruh positif dan signifikan terhadap kinerja penyerapan anggaran pada Dinas Sosial Provinsi Sulawesi Selatan. Penyerapan anggaran, kualitas sumber daya manusia dan pelaksanaan anggaran berpengaruh secara bersama-sama terhadap kinerja penyerapan anggaran pada Dinas Sosial Provinsi Sulawesi Selatan. The aim of this research is to analyze the influence of budget planning, quality of human resources and budget implementation on the budget absorption performance of the South Sulawesi Provincial Social Service. The population and sample in this research were employees at the South Sulawesi Provincial Social Service, which was determined to be 73 employees. The data collection technique is through distributing questionnaires with data analysis techniques using multiple linear regression analysis. The findings of this research are that budget planning has a positive and significant effect on the budget absorption performance of the South Sulawesi Provincial Social Service. The quality of human resources has a positive and significant effect on the budget absorption performance of the South Sulawesi Provincial Social Service. Budget implementation has a positive and significant effect on the performance of budget absorption at the South Sulawesi Provincial Social Service. Budget absorption, quality of human resources and budget implementation jointly influence the performance of budget absorption at the South Sulawesi Provincial Social Service.
STRATEGI PEMASARAN PRODUK PADA USAHA KECIL MENENGAH SENTRA KOPI BANTAENG DI KECAMATAN TOMPOBULU KABUPATEN BANTAENG Syamsir Alam; Miah Said; Seri Suriani
Indonesian Journal of Business and Management Vol. 8 No. 1 (2025): Indonesian Journal of Business and Management, Desember 2025
Publisher : Postgraduate Bosowa University Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/jbm.v8i1.5193

Abstract

Tujuan penelitian ini adalah adalah untuk mengkaji dan menganalisis kendala-kendala strategi pemasaran produk serta strategi pengembangan Usaha Kecil Menengah (Sentra Kopi Bantaeng) di Kecamatan Tompobulu Kabupaten Bantaeng. Penelitian ini menggunakan pendekatan kualitatif dengan jenis deskriptif, bertujuan untuk menganalisis dan memahami secara mendalam kondisi UKM Sentra Pengolahan Kopi Banyorang di Kecamatan Tompobulu, Bantaeng, melalui observasi, wawancara, dan analisis dokumen. Penelitian dilaksanakan selama dua bulan pada Juni dan Juli 2024 di UKM tersebut, yang merupakan pusat penting produksi kopi. Penelitian menggunakan pendekatan kualitatif dengan jenis deskriptif, melibatkan observasi, wawancara, dan analisis dokumen. Penelitian ini dilaksanakan selama dua bulan pada Juni dan Juli 2024. Hasil menunjukkan UKM menghadapi kendala utama berupa fluktuasi harga kopi, kendala proses pengolahan, dan kualitas sumber daya manusia yang belum memadai. Fokus penelitian adalah pengaruh Bauran Pemasaran 7P terhadap pengembangan usaha UKM, dengan subyek penelitian termasuk Kepala Pemasaran, Unit Jasa, Kepala Unit Produksi, petani kopi, dan pelanggan. Hasil penelitian menunjukkan UKM Sentra Kopi Bantaeng menghadapi tiga kendala utama dalam strategi pemasaran, yaitu fluktuasi harga kopi, kendala proses pengolahan, dan kualitas sumber daya manusia, yang secara signifikan mempengaruhi daya saing dan keberlanjutan usaha. Untuk mengatasi tantangan ini, strategi pengembangan yang diterapkan meliputi peningkatan kualitas produk, penetapan harga fleksibel, promosi melalui berbagai saluran, pengelolaan sumber daya manusia, dan optimalisasi proses produksi, yang secara keseluruhan berkontribusi pada peningkatan daya saing UKM di pasar lokal dan internasional. Berdasarkan hasil penelitian, dapat disimpulkan bahwa UKM Sentra Kopi Bantaeng menghadapi kendala signifikan dalam strategi pemasaran terkait fluktuasi harga, proses pengolahan, dan kualitas sumber daya manusia, namun telah mengimplementasikan strategi pengembangan yang efektif melalui bauran pemasaran 7P untuk meningkatkan daya saing dan kualitas produk di pasar lokal maupun internasional. The purpose of this study was to examine and analyse the constraints of product marketing strategies and development strategies of Small and Medium Enterprises (Bantaeng Coffee Center) in Tompobulu District, Bantaeng Regency. This research uses a qualitative approach with a descriptive type, aiming to analyse and understand in depth the condition of SMEs of Banyorang Coffee Processing Center in Tompobulu District, Bantaeng, through observation, interviews, and document analysis. The research was conducted for two months in June and July 2024 at the SME, which is an important centre of coffee production. The focus of the research is the influence of the 7P Marketing Mix on SME business development, with research subjects including the Head of Marketing, Services Unit, Head of Production Unit, coffee farmers, and customers. The results showed that Bantaeng Coffee Centre SMEs face three main constraints in marketing strategy, namely coffee price fluctuations, processing constraints, and human resource quality, which significantly affect business competitiveness and sustainability. To overcome these challenges, the development strategies implemented include improving product quality, flexible pricing, promotion through various channels, human resource management, and optimisation of production processes, which overall contribute to improving SME competitiveness in local and international markets. Based on the results of the study, it can be concluded that Bantaeng Coffee Sentra SMEs face significant constraints in marketing strategies related to price fluctuations, processing, and quality of human resources, but have implemented effective development strategies through the 7P marketing mix to improve competitiveness and product quality in local and international markets.
PENGARUH MANAJEMEN RISIKO DAN THE FOUR DISCIPLINE OF EXECUTION (4 DX) TERHADAP KINERJA MELALUI EFEKTIVITASKERJA PEGAWAI DI PLN UP3 PALOPO Sandy Sanggaria; Seri Suriani; Miah Said
Indonesian Journal of Business and Management Vol. 8 No. 1 (2025): Indonesian Journal of Business and Management, Desember 2025
Publisher : Postgraduate Bosowa University Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/jbm.v8i1.5285

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh penerapan manajemen risiko, Four discipline of exectuion (4 DX) terhadap kinerja melalui efektifitas kerja pegawai di PT PLN UP3 Palopo. Penelitian ini menggunakan jenis penelitian kuantitatif. Teknik pengumpulan data melalui penyebaran kuesioner, dengan jumlah responden sebanyak 106 orang responden,  dengan teknik analisis data menggunakan analisis PLS. Temuan penelitian ini menunjukkan bahwa pengelolaan manajemen risiko berpengaruh positif dan signifikan terhadap kinerja pegawai, the four discipline of execution (4 DX) berpengaruh positif dan signikan terhadap kinerja pegawai, manajemen risiko memberikan pengaruh positif dan signifikan terhadap efektifitas kerja pegawai, The Four Disciplines of Execution (4DX) berpengaruh signifikan terhadap efektivitas kerja pegawai di kantor PLN UP3 Palopo, kinerja pegawai memberikan pengaruh positif dan signifikan terhadap efektifitas kerja pegawai, kinerja pegawai memiliki peran yang dapat memediasi pengaruh manajemen risiko terhadap efektifitas kerja pegawai, dan kinerja pegawai dapat memediasi pengaruh Four Disciplines of Execution (4DX) terhadap efektifitas kerja pegawai. The objective of this research is to analyze the influence of the application of risk management and the Four Disciplines of Execution (4DX) on performance through employee work effectiveness at PT PLN UP3 Palopo. This study employs a quantitative research methodology. Data collection was conducted through the distribution of questionnaires, with a total of 106 respondents, and data analysis techniques were carried out using PLS analysis. The findings of this study indicate that risk management has a positive and significant influence on employee performance, the Four Disciplines of Execution (4DX) has a positive and significant influence on employee performance, risk management provides a positive and significant influence on employee work effectiveness, the Four Disciplines of Execution (4DX) significantly affects employee work effectiveness at the PLN UP3 Palopo office, employee performance has a positive and significant influence on employee work effectiveness, employee performance plays a role in mediating the influence of risk management on employee work effectiveness, and employee performance can mediate the influence of the Four Disciplines of Execution (4DX) on employee work effectiveness.
Dampak Literasi Digital Dan Fasilitas Perpustakaan Terhadap Layanan Mahasiswa Universitas Bosowa Nurdin, Uziyana Permatasari; Chahyono, Chahyono; Suriani, Seri
Journal of Economy Business Development Vol. 3 No. 3 (2025): Journal of Economy Business Development, Desember 2025
Publisher : Program Studi Manajemen Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56326/jebd.v3i3.3115

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi digital dan fasilitas perpustakaan terhadap layanan mahasiswa Universitas Bosowa. Perkembangan teknologi informasi mendorong perguruan tinggi untuk mengelola layanan akademik secara digital, sehingga menuntut kesiapan mahasiswa sebagai pengguna layanan dan kesiapan sarana pendukung. Pendekatan penelitian yang digunakan adalah kuantitatif dengan desain asosiatif. Populasi penelitian mencakup mahasiswa Universitas Bosowa yang aktif memanfaatkan layanan perpustakaan dan layanan akademik, dengan jumlah sampel sebanyak 100 responden. Pengumpulan data dilakukan melalui kuesioner tertutup menggunakan skala Likert lima tingkat. Analisis data dilakukan dengan regresi linear berganda untuk menguji pengaruh literasi digital dan fasilitas perpustakaan terhadap layanan mahasiswa. Hasil penelitian menunjukkan bahwa literasi digital berpengaruh positif dan signifikan terhadap layanan mahasiswa. Fasilitas perpustakaan juga berpengaruh positif dan signifikan dengan kontribusi yang lebih besar dibandingkan literasi digital. Pengujian simultan menunjukkan bahwa kedua variabel secara bersama-sama memengaruhi kualitas layanan mahasiswa. Temuan ini menunjukkan bahwa layanan mahasiswa dipengaruhi oleh kombinasi antara kompetensi pengguna dan ketersediaan fasilitas pendukung. Penelitian ini memberikan kontribusi empiris dalam pengembangan kajian manajemen layanan pendidikan tinggi, khususnya dalam konteks transformasi digital perguruan tinggi. This study aims to analyze the effect of digital literacy and library facilities on student services at Bosowa University. The development of information technology has encouraged higher education institutions to manage academic services digitally, requiring both user readiness and adequate supporting facilities. This study employed a quantitative approach with an associative research design. The research population consisted of students who actively utilized library and academic services, with a total sample of 100 respondents. Data were collected through a structured questionnaire using a five-point Likert scale. Data were analyzed using multiple linear regression to examine the influence of digital literacy and library facilities on student services. The results indicate that digital literacy has a positive and significant effect on student services. Library facilities also have a positive and significant influence, with a stronger contribution than digital literacy. Simultaneous testing demonstrates that both variables jointly affect the quality of student services. These findings suggest that student services are shaped by the interaction between user competencies and the availability of supporting facilities. This study provides empirical contributions to the field of higher education service management, particularly in the context of universities' digital transformation.
Pengaruh Kualitas Layanan Harga dan Info Produk Terhadap Keputusan Pembelian: Studi Kasus Mahasiswa Pengguna Layanan GrabFood di Universitas Bosowa Resfin, Resfin; Marjuni, Sukmawati; Suriani, Seri
Journal of Economy Business Development Vol. 3 No. 3 (2025): Journal of Economy Business Development, Desember 2025
Publisher : Program Studi Manajemen Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56326/jebd.v3i3.3627

Abstract

Perkembangan layanan pesan antar makanan berbasis aplikasi telah mengubah pola konsumsi masyarakat, khususnya pada kalangan mahasiswa. GrabFood sebagai salah satu platform layanan digital memiliki peran penting dalam memenuhi kebutuhan konsumsi yang praktis dan efisien. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, harga, dan info produk terhadap keputusan pembelian mahasiswa pengguna GrabFood di Universitas Bosowa. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 100 responden. Data dianalisis menggunakan regresi linier berganda untuk mengetahui pengaruh variabel secara parsial dan simultan. Hasil penelitian menunjukkan bahwa kualitas layanan dan info produk berpengaruh signifikan terhadap keputusan pembelian, sedangkan harga tidak menunjukkan pengaruh signifikan secara parsial. Secara simultan, kualitas layanan, harga, dan info produk berkontribusi terhadap variasi keputusan pembelian mahasiswa. Temuan ini menunjukkan bahwa keputusan pembelian mahasiswa lebih dipengaruhi oleh pengalaman layanan dan kejelasan informasi dibandingkan pertimbangan harga semata. Penelitian ini memberikan implikasi praktis bagi penyedia layanan pesan antar makanan dalam meningkatkan strategi pelayanan dan penyajian informasi produk guna mempertahankan dan meningkatkan minat beli konsumen. The rapid growth of application-based food delivery services has significantly transformed consumer behavior, particularly among university students. GrabFood, as a leading digital service platform, plays an essential role in providing practical and efficient consumption solutions. This study aims to examine the effects of service quality, price, and product information on the purchasing decisions of students using GrabFood at Bosowa University. A quantitative research approach was employed, using a survey administered via questionnaires to 100 respondents. The collected data were analyzed using multiple linear regression to assess both partial and simultaneous effects of the independent variables. The findings indicate that service quality and product information have significant effects on purchasing decisions, whereas price does not have a significant partial effect. Simultaneously, service quality, price, and product information help explain variations in students’ purchasing decisions. These results suggest that students prioritize service experience and clarity of product information over price considerations when making purchasing decisions. This study offers practical implications for food delivery service providers to enhance service performance and improve the presentation of product information to strengthen consumer purchasing intentions.
Co-Authors -, Chahyono A Amiruddin A. Arifuddin Mane A. Diana Dimiyanti Abduh, Thamrin Abdul Basir Abdul Karim Abdul Majid Bakri Abidin, Hadi Yusran Zaenal Abubakar, Herminawaty Abustan Abustan Amelya, Putri Andi Idham Danal Ashar Andi Sanjaya Andi Sunrah Andri Azhari Arfan Andy Emmywati Sappewali Arifin Djakasaputra Ariska, Nur Auditya Amelia Irwan Bahar, Bachtiar Baharuddin, Sitti Mujahida Bakri, Asri Ady Cangara, Satriawati Chahyono, Chahyono Deni Apriansyah Dewi, Derna La Dian Indah Sari Eka Safitri Erni Indrawati F Febriansyah Fahmi, Afdal Fajrin, Fajrin T Fatmasari Fatmasari Fatmawati, Fatmawati Fauzan, Muhammad Afdhal Febrianti Febrianti Febriawan, Febriawan Firman Menne Frederik Munda G Gunawan H Hasrif Haeruddin Haeruddin Saleh Hamsiah, Andi Hasanuddin Remmang, Hasanuddin Herlinda Herlinda, Herlinda Hermi Abubakar Herminawati Abubakar Herminawati Abubakar, Herminawati Herminawaty Abubakar Ida Ayu Putu Megawati Ilham, Iqra Setiwan Indrayani Nur Irwan Moridu Irwan Moridu Iryansyah, Muhammad Rezky Ismail, M. Adil Iwan Perwira Jumarding, Ahmad Kafrawi Yunus Kafrawi Yunus Kaslam Kaslam Kurniawaty Kurniawaty Manglo, Bergita Satti Marjuni, Sukmawati Maryam Sangadji Miah Said Miah Said Moelier, Dahlia Dahlima Mokoginta, Kurnia Febrianto Muh. Firmansyah A. Saputra Muhammad Idris Muhammad Rahmatullah Azis Muhammad Yusuf Saleh Muhammad Yusuf Saleh Muhlis Ruslan Noviyanti, Hasni Nufriany Wahyuni Djamin Nur Naninsih Nur Ridawati Cammelia Ridwan nur, Indrayani Nur, Muhammad Ichsan M. Nurapni Aulia Sulkipli Nurcahya Hartaty Posumah Nurdin, Uziyana Permatasari Nurjaman, Dede Ilyas Nurjannah, Nurjannah B. Nurpitasari, Nurpitasari Oesman Lewangka Pandere, Perawati Pappa, Lira Parapat, Apriasnyah Patandean, Abu Ramli, Kaharuddin Rante, Dewi Raykhan, Muh. Qahfi Resfin, Resfin Riwang, Dewidah Angreini Ruslan, Muhlis S, Lukman Salam, Ermawati Abdul Saleh, Muh. Yusuf Samuel PD Anantadjaya Sandy Sanggaria Setiawan, Adil Setiawan, Lukman Sitti Mujahida Baharuddin Sitti Mujahidah St. Asraeni Sukmawati Mardjuni Sukmawati Mardjuni, Sukmawati Syahruddin Syahruddin Syam, Muhammad Nur Syamsir Alam Tandek, Putri Jesika Tasrim, Tasrim Thamrin Abduh Thanwain Thanwain Thanwain, Thanwain Todingbua, Una Novalely Tri Ayu Lestari Putri Armilasari Ugi, Andi Batari Vano, Vinson Viskha, Jein Wiharja, Elizabeth Lisya