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Journal : JUIMA : Jurnal Ilmu Manajemen

PENGARUH GREEN MARKETING, PERSEPSI HARGA DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA PT. KARYA PAK OLES TOKCER DI DENPASAR Jodi, I Wayan Gede Antok Setiawan
JUIMA : JURNAL ILMU MANAJEMEN Vol 11 No 1 (2021): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.116 KB)

Abstract

Purchasing decisions are intentional behavior based on desires when consumers consciously choose one of the existing actions, so in this case marketers must understand how consumers actually make purchasing decisions. This study aims to analyze and obtain empirical evidence of the effect of green marketing, price perception and electronic word of mouth on purchasing decisions at PT. Karya Pak Oles tokcer in Denpasar. The population in this study were all consumers at PT. Karya Pak Oles tokcer in Denpasar. The sample size is 100 respondents, taken using non probability sampling method, namely purposive sampling technique. Data were collected using a questionnaire. The analysis technique used is multiple linear regression analysis with the help of SPSS 22. The results showed that Green Marketing, Price Perception and Electronic Word Of Mouth had a positive and significant effect on purchasing decisions at PT. Karya Pak Oles Tokcer in Denpasar.
PENGARUH GREEN MARKETING, PERSEPSI HARGA DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA PT. KARYA PAK OLES TOKCER DI DENPASAR I Wayan Gede Antok Setiawan Jodi
JUIMA : JURNAL ILMU MANAJEMEN Vol. 11 No. 1 (2021): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.116 KB)

Abstract

Purchasing decisions are intentional behavior based on desires when consumers consciously choose one of the existing actions, so in this case marketers must understand how consumers actually make purchasing decisions. This study aims to analyze and obtain empirical evidence of the effect of green marketing, price perception and electronic word of mouth on purchasing decisions at PT. Karya Pak Oles tokcer in Denpasar. The population in this study were all consumers at PT. Karya Pak Oles tokcer in Denpasar. The sample size is 100 respondents, taken using non probability sampling method, namely purposive sampling technique. Data were collected using a questionnaire. The analysis technique used is multiple linear regression analysis with the help of SPSS 22. The results showed that Green Marketing, Price Perception and Electronic Word Of Mouth had a positive and significant effect on purchasing decisions at PT. Karya Pak Oles Tokcer in Denpasar.
Co-Authors Abdurohim Abdurohim Adi Penawan Agus Nurofik Ali Hanafiah Ashur Harmadi Ayu Purnama Sari Bagus Nyoman Kusuma Putra Bahtiar Efendi Bekti Setiadi Benedictus Rezy Winoto Nugroho C Susmono Widagdo Cakranegara, Pandu Adi Dedik Pratama Putra Desak Anom Wahyuni Dewi Dewi, Ni Komang Liana DIAN ARLUPI UTAMI Diawati, Prety Dwi Setyawati Ekasari, Silvia Elizabeth Elizabeth Eltie Christi Sandag Emma Budi Sulistiarini Erna Erna, Erna Esti Nur Wakhidah Fahmi Abdullah Faizatul Fajariah Feriyadin, Feriyadin Hamzah, Ramadhani Heny Herawati I Gede Rihayana I Gusti Ketut Marsha Danaswaari I Gusti Ngurah Agung Gede Eka Teja Kusuma I Kadek Arjun Sanjaya I Ketut Mahadira Putra I Ketut Merta I Made Surya Prayoga I Nyoman Resa Adhika I Nyoman Resa Adhika, I Nyoman Resa I Putu Dede Dian Pratama Irma Maria Dulame Ita Nurcholifah Kadek Dennisa Anjelia Pramusti Kespandiar, Tengku Khamaludin, Khamaludin Komang Ayu Tri Aristya Dewi Luh Komang Candra Dewi Made Santana Putra Adiyadny Meliana Muhamad Bakhar Musran Munizu Ngurah Pandji Mertha Agung Durya Ni Kadek Dwi Handayani Ni Kadek Supriyaningsih Ni Komang Atik Agustini Ni Komang Ayu Karmila Maharani Ni Komang Ayu Trisna Wiryantari Ni Komang Tri Puspaningrum Ni Luh Gede Putu Purnawati Ni Luh Putu Mely Puspita Wati Ni Made Dwini Suryabelanti Dyaus Putri Ni Made Eliska Dwiyanti Ni Putu Nia Ayunita Sari Ni Putu Nita Anggraeni Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Wiwik Nia Utari Ni Wayan Dewik Astini Pande Ketut Ribek Permana, I Made Wahyu Adi Putu Agus Eka Rismawan Ruditus Harson Safira Maharani Sapta Rini Widyawati Sarwo Eddy Wibowo Sarwo Eddy Wibowo Sherry Adelia Sulistyo Budi Utomo Suria Alamsyah Putra Sutrisno Sutrisno Teguh Setiawan Wibowo Tengku Kespandiar Tiksnayana Vipraprastha Vivid Violin Wiryawan, Dedik