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Novirsari, Emma
Universitas Mahkota Tricom Unggul
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MAKSIMALISASI SEMANGAT DAN MOTIVASI GURU TERHADAP PRODUKTIVITAS KERJA Hou, Amin; Indra Budiman; Emma Novirsari; Surya Maulana; Mahyuddin, Mahyuddin
Jurnal Price : Ekonomi dan Akuntasi Vol. 1 No. 02 (2023): Jurnal Price : ekonomi dan Akuntasi, Edisi Mei 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecoa.v1i02.1501

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh semangat dan motivasi terhadap produktivitas karyawan pada Perguruan Yayasan Pendidikan Masyarakat (Yaspenmas) dengan jumlah populasi yaitu semua karyawan sebanyak 41 guru. Menurut arikunto apabila subjeknya kurang dari 100 lebih baik diambil semua sehingga penelitiannya merupakan penelitian populasi, tetapi apabila jumlah subjeknya besar, maka dapat diambil antara 10-15% atau 20-25% jadi dalam penelitian ini diambil sampel 25% dari 141 sehingga sampel dalam penelitian ini sebanyak 35 orang karyawan pada Perguruan Yayasan Pendidikan Masyarakat. Teknik pengumpulan data yang digunakan adalah dengan menggunakan kuesioner yang diberikan kepada setiap responden. Data diproses dengan menggunakan SPSS versi 20.0 for windows. Teknik analisis data yang digunakan adalah regresi linier berganda, dengan rumus Y=1,770+0,407X1+1,443X2+e, dan untuk mengetahui seberapa besar pengaruh semangat dan motivasi terhadap produktivitas karyawan pada Perguruan Yayasan Pendidikan Masyarakat menggunakan teknik perbandingan thitung dengan ttabel, dimana nilai thitung semangat 7,691 > ttabel 2,037dan nilai thitung motivasi 24,934 > ttabel 2,037. Hasil koefisien determinasi adalah sebesar 0,986, artinya persentase sumbangan Semangat dan Motivasi terhadap Produktivitas Karyawan sebesar 98,6%, sedangkan sisanya sebesar 1,4% dipengaruhi oleh variabel lain yang tidak diteliti oleh penelitian ini.
Pengaruh Kompensasi Finansial Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Andalas Surya Jaya Medan Loren Simbolon; Emma Novirsari; Debora Tambunan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.5040

Abstract

PT. Andalas Surya Jaya Medan, the reason for the selection of objects is due to a decline in employee performance in the company. The decline in employee performance is caused by the lack of compensation provided by the company to employees and the inappropriate provision of compensation for the educational background and position of employees in the company which causes employees to feel dissatisfied, as well as the lack of employee discipline at work, the presence of employees who are late at work and the frequency of employees making mistakes at work so that it has an impact on the work results of employees who are is declining. The theories used in this study are human resource management theories, which are related to financial compensation, work discipline and employee performance. The analysis methods used are multiple linear regression, simultaneous test determination coefficient (F-test), and partial test (t-test). The results of the study on the hypothesis show that financial compensation and work discipline simultaneously and partially have a significant effect on employee performance with a determination coefficient value of 0.645 which shows that financial compensation and work discipline have an effect on employee performance with a percentage rate of 64.50% while the remaining 35.50% are other factors that have not been researched such as leadership, motivation and competence. Based on the overall results of the study, it can be concluded that financial compensation and work discipline affect employee performance at PT. PT. Andalas Surya Jaya Medan
THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE, AND PRICE ON PURCHASE DECISIONS OF TOMORO COFFEE AMONG THE COMMUNITY IN MEDAN MAIMUN DISTRICT Stevani; Tanie, Jesslyn; Ginting, Nurmaidah; Novirsari, Emma
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.714

Abstract

This study aims to determine the influence of product quality, brand image and price on the purchase decision of Tomoro Coffee. The research method used in this study is a quantitative research method. The population in this study consists of the residents of Medan Maimun District who have tasted coffee at Tomoro Coffee, with an unknown exact population size. The sampling technique used is non-probability sampling. The sample size was determined using Slovin’s formula, resulting in a total of 100 respondents. The data analysis method applied in this study is multiple linear regression analysis. The results of the study show that, partially, product quality affects the purchase decision of Tomoro Coffee, brand image affects the purchase decision of Tomoro Coffee and price affects the purchase decision of Tomoro Coffee. Simultaneously, product quality, brand image, and price influence the purchase decision of Tomoro Coffee. The purchase decision of Tomoro Coffee is influenced by product quality, brand image, and price by 41.5%, while the remaining 58.5% is influenced by other variables not examined in this study
The Role of Academic Involvement in Ensuring the Quality of Accounting Competency Examinations at Muhammadiyah 6 Vocational High School Medan Bhastary, Manda Dwipayani; Devia Febrina; Robin; Ika Puspa Satriany; Agus Susanto; Mega Sanjaya; Debora Tambunan; Emma Novirsari; Ahmad Fadli; Martin
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity aims to enhance the quality of the Accounting Vocational Competency Examination (Ujian Kompetensi Keahlian/UKK) at SMK Muhammadiyah 6 Medan through the active involvement of academic professionals as strategic partners. The school faces several challenges, including limited access to qualified external examiners, a lack of integration between the school curriculum and industry standards, and the need to improve the validity of assessment instruments. The program was conducted through several stages: needs assessment, training in competency-based test development, technical assistance during the UKK implementation, and evaluation of exam outcomes. The results indicate that the involvement of academicians not only improved the validity and reliability of the UKK process but also strengthened the linkage between secondary education and higher education institutions. Moving forward, this collaboration is expected to continue through curriculum alignment and teacher competency development.
ANALYSIS OF MARKETING STRATEGIES TO ENHANCE SERVICE QUALITY IN ELECTRONIC REPAIR WORKSHOPS: A CASE STUDY AT NATEMU, SOUTHEAST ACEH Ayu Julsari; Ratih Amelia; Deva Djohan; Albert; Emma Novirsari
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.19

Abstract

In today's competitive business environment, companies must continuously adapt to evolving consumer needs to sustain their market presence. The NATEMU Electronic Service Workshop in Southeast Aceh, operating for over 24 years, exemplifies these challenges. Despite a substantial customer base, NATEMU has recently experienced a decline in clientele due to the intensification of market competition and the emergence of new service providers. This study aims to analyze marketing strategies that can enhance service quality and restore customer loyalty. The research utilizes SWOT analysis to identify the workshop's internal strengths and weaknesses, as well as external opportunities and threats. Furthermore, the study applies the marketing mix framework (4Ps)—product, price, place, and promotion—to develop strategic initiatives. The findings reveal that while NATEMU's service quality is generally rated as good, certain aspects, particularly service assurance, require significant improvement. Enhancing promotional activities through social media platforms and optimizing the strategic location of the workshop are identified as key factors in attracting a broader customer base. The study concludes that the integration of SWOT analysis and an effective marketing mix strategy is essential for improving service quality and increasing customer satisfaction. These strategic approaches are critical for NATEMU Workshop to maintain competitiveness and achieve sustainable growth in an increasingly dynamic service industry.
PENGARUH PROFITABILITAS, LIKUIDITAS, GROSS REVENUE DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN REAL ESTATE AND PROPERTY YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019-2022 Tandyono, Jessica; Lilia, Wirda; Anita, Anita; Novirsari, Emma
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.831

Abstract

In its business activities, companies aim to increase their value in each period. Companies have short-term and long-term goals. In the short term, companies aim to maximize profits, while their long-term goal is to increase their value. The purpose of this study is to examine the influence of profitability, liquidity, gross revenue, and company size on the value of companies listed on the Indonesia Stock Exchange for the 2019-2022 period. This study was conducted in real estate and property companies listed on the Indonesia Stock Exchange for the 2019-2022 period. The sample size used in this study was 76. The partial results of the study indicate that Return on Assets has a positive and significant effect on Price to Book Value, Current Ratio has a negative and insignificant effect on Price to Book Value, Gross Revenue has a positive and significant effect on Price to Book Value, and Size has no significant effect on Price to Book Value. Simultaneously, Return on Assets, Current Ratio, Gross Revenue and Size have a positive and significant influence on Price to Book Value.  
PENGARUH NILAI NASABAH TERHADAP LOYALITAS MELALUI KEPUTUSAN NASABAH SEBAGAI VARIABEL INTERVENING PADA PT PERMODALAN NASIONAL MADANI (PNM) MEKAR CABANG HAMPARAN PERAK Mona Lisa; Ahmad Fadli; Emma Novirsari
Jurnal Mahkota Bisnis (Makbis) Vol 1 No 2 (2022): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v1i2.45

Abstract

Abstract This study aims to determine whether customer value and customer loyalty affect customer satisfaction at PT. Madani National Capital (PNM) Mekaar Branch Overlay Perak. This type of research is quantitative research. This research was conducted at the office of PNM Mekar (Building a Prosperous Family Economy) which is located at Jl. Sukaramai Hamlet III Pasar II No. 169 Kec. Deli Serdang Regency Silver Expanse. The population in this study consisted of all customers of PNM Mekar Branch Hamparan Perak, amounting to 4393 customers. The number of samples in this study were 500 PNM Mekaar Hamparan Perak customers. The results of this study There is a partial influence between customer value on customer loyalty at PT. PNM Mekaar Perak Branch. There is a partial influence between customer loyalty on customer satisfaction at PT. PNm Mekaar Perak Branch. There is a partial influence between customer satisfaction and customer value at PT. PNM Mekaar Branch Hamparan Perak. Customer value and customer loyalty simultaneously affect customer satisfaction at PT. PNM Mekaar Perak Branch
PENGARUH BUDAYA ORGANISASI DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PADA PT PRIMA INDONESIA LOGISTIK Jenni Kristina Br Panjaitan; Emma Novirsari; Ahmad Fadli
Jurnal Mahkota Bisnis (Makbis) Vol 2 No 1 (2023): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v2i1.46

Abstract

This study aims to determine the influence of training and organizational culture on employee career development at PT Prima Indonesia Logistics. The population of this study was 60 employees and a sample of 30 people using a saturated sampling technique. The data collection technique used was through questionnaires whose measurements were with a Likert scale and processed statistically using multiple regression analysis and hypothesis testing t test, f test, and determinant coefficient. From data analysis for each variable, the multiple regression equation Y = 12.955 + 0.362x_1 + 0.261x_2 + e. The Adjusted R Square value was obtained at 0.309, which means that X1 and The partial test produced by each independent variable has a positive effect on the dependent variable with a research significance of less than 0.05 so that the hypothesis is accepted, and the result of the simultaneous test calculation is 14,656 with f table 3.11, which means Fcount > Ftable with a level of significance ( α) 0.000 < 0.05, which means the hypothesis is accepted, namely that training and achievement simultaneously have a significant effect on employee performance at PT. Prima Indonesia Logistics  
PENGARUH STRES KERJA DAN INSENTIF TERHADAP KINERJA KARYAWAN PADA PT ARISTA AUTO LESTARI MEDAN Nur Kesuma; Manda Dwipayani Bhastary; Emma Novirsari
Jurnal Mahkota Bisnis (Makbis) Vol 1 No 2 (2022): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v1i1.48

Abstract

The researcher selected PT. Arista Auto Lestari Medan as the object of study due to a decline in employee performance within the company. Performance is the output of employees working within the company, which significantly impacts the company's ability to achieve its goals. The decline in employee performance is attributed to workload and work pressure, which cause employees to experience stress and depression in meeting the targets demanded by the company. Additionally, the lack of incentives for employees who nearly reach the targets set by the company leads to decreased morale, further contributing to the decline in employee performance. The research method used by the researcher is a quantitative approach, with the type of research being descriptive quantitative. The population consists of all 78 employees, and the sample includes the entire workforce. The results of the hypothesis testing indicate that work stress and incentives have a significant simultaneous and partial effect on employee performance, with a coefficient of determination value of 0.427, indicating that work stress and incentives affect employee performance by 42.70%. The remaining 57.30% is influenced by other factors not studied, such as leadership, physical work environment, and work discipline
PENGARUH KOMPETENSI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PT BPR NUSANTARA BONA PASOGIT 17 (BANK BPR) Emanuella Marpaung; Ahmad Rivai; Emma Novirsari
Jurnal Mahkota Bisnis (Makbis) Vol 1 No 2 (2022): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v1i1.49

Abstract

This study discusses the effect of competence and compensation on the performance of employees of PT. BPR Nusantara Bona Pasogit 17. Employees of PT. BPR Nusantara Bona Pasogit 17 has a total population of 84 people and the sample of this study was taken with a saturated sample technique of 84 people. Data collection in this research is by questionnaire, interview and documentation. Data were analyzed using multiple linear regression analysis models. The results showed a comparison of positive and significant competencies on employee performance > ftabel (6,027 > 3.11) with a significant level (0,000 < 0.01). Partially, positive and significant percentage of job satisfaction, tcount > ttable (2.333 > 1.663) and significant value (0.022 > 0.01). Partially positive and significant communication on employee performance tcount > ttable (3.471 > 1.663) and a significant value of 0.001 < 0.01
Co-Authors Adi Harianto Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Alfi Sapitri Amin Hou Aming , Baso Moder Anita Anita Anita Marselina Purba Ayu Julsari Baehaqi Br Ginting, Berupilihen Cahyadi, Devin Chaniago, Sabaruddin Darwan Tanady Debora Tambunan Deby Siska Oktavia Pasaribu Denny Satria Deva Djohan Devia Febrina Dewi Rafiah Pakpahan Eka Mustika, Suryani Emanuella Marpaung Fauzia Mei Salsabillah Fiqrida Amalia Gabrio Agata Kaban Hamjah Arahman Hardianto Butarbutar Hartono, Rickcent Hendry . Hervina Sihombing, Ester IKA PUSPA SATRIANNY Ika Puspa Satriany Indra Budiman Jefri Pranata Jenni Kristina Br Panjaitan Jeslyn Liona Juliansyah, Roni Junary, Vivi Garcia Justin Alexander Kristiawan, Billie Lee, Michelle Lilia, Wirda Lola Rossa Br. Hutauruk Loren Simbolon Maduma Sari Sagala Mahyuddin Mahyuddin Manda Dwipayani Bhastary Marthalina BR Tarigan Martin May, Vanessa Mega Sanjaya Mona Lisa Muhammad Fathoni Muhammad Fathoni, Muhammad Muhammad Salim Muda Simanjuntak Nasib Nidya Banuari Nur Kesuma Nurmaidah Ginting Nurmaidah Ginting, Nurmaidah Permana, Jaka Pratiwi Eka Sari Pulungan, Delyanti Azzumarito Putri, Nadila Ratih Amelia Ratih Amelia, Ratih Rivai, Ahmad Rizky Widya Robin Roni Juliansyah Rosinta Romauli Situmeang Rosinta Romauli Situmeang, Rosinta Romauli Sari, Meylia Simanjuntak, Demak Claudia Yosephine Simanjuntak, Demak Claudia Yosephine Sinaga, Reflianta Br Sky, Vincylia Stanislaus Yoni Stanley Smilewon Stevan Rejekiman Gea Stevani Steven Gea Sungguh Ponten Pranata Surya Maulana Syahfendy, Harman Syukur Berkat Waruwu Tandyono, Jessica Tanie, Jesslyn Thamrin Theodora, Eka Martyna Tony Honkley Vivi Asfianti Widy Hastuty HS Wirda Lilia Yovie Ernanda Yuda Raviansah Silalahi