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All Journal Jurnal Bisnis dan Manajemen JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial JOIV : International Journal on Informatics Visualization Jurnal Manajemen Indonesia JMM (Jurnal Masyarakat Mandiri) COMPTON: Jurnal Ilmiah Pendidikan Fisika Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan Jurnal Ilmiah Edunomika (JIE) Journal of Applied Engineering and Technological Science (JAETS) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Journal of Applied Data Sciences International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Education, Social Studies, And Management (IJESSM) TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Educenter: Jurnal Ilmiah Pendidikan Jurnal Didactical Mathematics Annals of Human Resource Management Research Polinomial : Jurnal Pendidikan Matematika Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Pengabdian Masyarakat Bangsa Journal International Dakwah and Communication Jurnal Teologi Pambelum Jurnal Rekayasa Sistem Informasi dan Teknologi Journal of Information Systems Management and Digital Business Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Informatika: Jurnal Pengembangan IT Jurnal Kesehatan Bakti Tunas Husada SANISKALA: Jurnal Pengabdian Masyarakat Jurnal Mediasas : Media Ilmu Syari'ah dan Ahwal Al-Syakhsiyyah Jurnal Pengabdian Masyarakat Ilmu Komputer Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital EDUCENTER JURNAL PENDIDIKAN Jurnal Ekonomi, Bisnis dan Manajemen Ijarme Papanda Journal of Community Service
Sudianto, Sudianto
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Journal : Journal of Applied Data Sciences

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Kodein-Penetration: Recommendations of Customer Personalization Level in A CRM using Deep Learning Sudianto, Sudianto; Usman, Muhammad Lulu Latif; Prabowo, Dedy Agung; Gustalika, Muhamad Azrino; Marsally, Silvia Van; Akhmad, Fajar Kamaludin; Rakhma, Nazwa Aulia; Muna, Bunga Laelatul; Wicaksono, Apri Pandu; Rachman, Ari
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.597

Abstract

This study aims to develop a personalization-level recommendation model implemented in the Customer Relationship Management (CRM) system at PT Kodegiri, called KodeinPenetration. Personalization in CRM aims to improve customer interaction by providing more relevant recommendations based on their needs and preferences. To achieve this goal, this study tested several classification models using historical customer interaction data as the basis for analysis. The classification models tested included decision tree-based methods such as Random Forest, Gradient Boosting, and AdaBoosting, as well as deep learning models such as Long Short-Term Memory (LSTM) and Gated Recurrent Unit (GRU). In addition, two main feature extraction techniques were applied to process text data, namely TF-IDF (Term Frequency-Inverse Document Frequency) and Tokenizer Padding. TF-IDF is used to represent words as numeric vectors based on their frequency of occurrence. In contrast, Tokenizer Padding is used in deep learning models to convert text into a numeric format that neural networks can process. The test results showed that the decision tree-based method using the TF-IDF feature produced the best accuracy of up to 82%. On the other hand, the deep learning model with GRU architecture utilizing Tokenizer Padding achieved the highest accuracy of 88.23%. This shows that the deep learning model has greater potential in handling sequential data and providing more accurate results compared to traditional methods. This study provides an important contribution to the development of deep learning-based personalized recommendation systems in CRM. By leveraging historical customer interactions, this system can improve user experience by offering more relevant and targeted services.
Co-Authors Abdul Hamid ABDUL HAMID Adie Pamungkas Adriansyah, Hikari Afandi, Widi Agus Efendi Agus Rofi’i Agustianto, Satya Helfi Ajeng Dyah Kurniawati Akhmad, Fajar Kamaludin Alfani, Mufti Hasan Anang Martoyo Andi Amang Andi Hidayatul Fadlilah Andika Prasetya Nugraha Angela, Maria Apriana Ansori, Sayid Ansori, Yoyo Zakaria Audina, Silfi Azhar Muntaha Azizahfa, Ai Nurlaeli Maulatul Baharudin, Muhammad Yusuf Saaih Budhi, Widodo Dasril Aldo Dede Salim Nahdi Dedy Agung Prabowo Dewi Permata Sari Dewi Peti Virgianti, Dewi Peti Dewi, Susantriana Djunaedi Djunaedi Dyah Kurniawati, Ajeng Erlangga, Muhammad Fadlililah, Andi Hidayatul Falerina Rahmatunnisa Chaniago Fauzi Ahmad Muda Fauziah, Inayah Ferdina, Dina Firdaus Firdaus Hamzah, Zulfadli Hana Diana Maria Hendayana, Alya Fatihah Heni Herawati Herman, Henry Humaira, Novida Iik Nurhikmayati, Iik Insiyah, Cici' Irwan Irwan Ismayanti , Syifa Jamahsyari, Yolan Faiz Jatisunda, Moh Gilar Jeffry Nugraha Julia, Rida Kafabi, Muhammad Hilmi Kartiwa, Cece Enjang Kusumah, Firdan Gusmara Kusumaningrum, Andini Mulia Laelasari Laelasari, Laelasari Latisa, Alsya LILIK BUDIPRASETYO Listyani , Elfa Maesaroh , Nita Mahmudin, Dede Maleh, D.Th, Kinurung Maleh, Kinurung Marhami, Azwan Cahya Maria, Hana Diana Marsally, Silvia Van Martiyaningsih, Dwi Puspa Martoyo, Anang Muhamad Azrino Gustalika Muhammad Arif Mulyadi Mulyadi Muna, Bunga Laelatul Nata, Septiawan Dwi Ni’amah, Khoirun Nugraha, Jeffy Nuraini, Putri Nurfaeda , Sofia Muawalina Pamungkas, Adie Pangestu, Farhan Aryo Pebrianti, Yesi Utami Purwanto, Andrias Rachman, Ari Rakhma, Nazwa Aulia Ramadhan, Dadan Ramdiani , Rani Ramdiani, Rani Ripaldi Rochmanah Suhartati Rohaeti, Titi Rohimatunisa, Dela Sabri Sabri Safitri, Lisdiana Pavila Santoso, Erik Saputra , Wahyu Andi Saputra, Wahyudi Andika Saputro, Satria Nur Soemedhy, Chandra Ayunda Apta Sri Mulyani Nurfazriyah Sudi, Mohamad Suhada, Karya Suharto, Andi Muhammad Sulaeman, Gilang Sulastri, Desi sumardin, sumardin Supriyadi Supriyadi Suriadi Suriadi Sutopo Sutopo Suwandi, Iqbal Abdillah Suyono Suyono Trivetisia, Nora Usman, Muhammad Lulu Latif Utami, Tri Wulandari Vici Suciawati Wibowo, Rohim Isnain Septian Wicaksono, Apri Pandu Winanti, Nawang Anggita Wulandari, Dewi Eka Yane Liswanti, Yane Yaqin, Silpi Syamrotul Yasin, Feri Yeni dwi Kurino Zulkifli Zulkifli