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Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Mobil Toyota Agya Pada Pt. Hadji Kalla Toyota Cabang Urip Sumoharjo Muttalib, Abdul; mukhlisa, mukhlisa; Sulfiana, Sulfiana
Jurnal Ekonomi Balance Vol. 10 No. 2 (2014): (December 2014)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v14i1.1888

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan promosi terhadap keputusan pembelian. Alat analisis yang digunakan dalam penelititan ini adalah analisis kuantitatif (uji validitas dan reliabilitas), analisis regresi berganda, uji asumsi klasik (uji normalitas, multikolinearitas,dan heteroskedastisitas), uji simultan, uji parsial dan koefisien determinasi. Populasi dalam penelitian ini adalah semua orang yang telah membeli mobil Toyota agya di PT. Hadji Kalla toyota . Dalam penelitian ini diambil 96 responden sebagai sampel. Penentuan sampel menggunakan teknik purposive sampling dengan kriteria respondennya ialah pemilik mobil Toyota agya yang sedang berkunjung di PT.Hadji Kalla toyota. Metode pengumpulan data yang digunakan adalah kuesioner, observasi, wawancara dan dokumentasi. Dari hasil analisis regresi berganda didapatkan persamaan regresi Y = 7,288 + 0,173X1 + 0,437X2. Hal ini berarti bahwa variabel harga dan promosi berpengaruh positif terhadap keputusan pembelian. Sedangkan dari uji hipotesis diperoleh nilai t hitung untuk harga (X1) sebesar 2,346 dengan tingkat signifikasi 0,021,untuk promosi (X2) t hitung sebesar 5,203 dengan tingkat signifikasi 0,000. Dengan demikian berarti hasil dari analisis uji t menyatakan hasil signifikan untuk semua variabel dan hipotesis diterima. Hasil analisis regresi berganda juga menunjukkan nilai koefisien determinasi sebesar 0,336 yang berarti variabel kualitas produk, harga dan promosi mempengaruhi keputusan pembelian sebesar 33,6% sedangkan 66,4% dipengaruhi oleh variabel lain yang tidak diamati dalam penelitian ini.
The Role of Womenpreneurs on the Income of MSMEs and Economic Growth in South Sulawesi Through Digital Marketing Dewi, Riska; Sulfiana, Sulfiana; Salim, Agus
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 19 No 3 (2025): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v19i3.2373

Abstract

This study aims to examine the influence of the role of womenpreneurs on the income of Micro, Small and Medium Enterprises (MSMEs) and the economic growth of South Sulawesi. Regression 1 dependent variable in this study is the role of womenpreneur and digital marketing and the independent variable is the income of Micro, Small and Medium Enterprises (MSMEs) with a total sample of 60 MSMEs in South Sulawesi taken from indirect (online) and direct (offline) questionnaire surveys. While regression 2 dependent variables in this study are the role of womenpreneurs and the independent variable is the economic growth of South Sulawesi from 2014-2024. The method used is the multiple linear regression analysis method with the help of Eviews 10 software including classical assumption tests, statistical T tests and statistical F tests. The results of the study indicate that the role of womenpreneurs and digital marketing have a significant positive effect on the income of MSMEs and have a significant positive effect on the economic growth of South Sulawesi. This indicates that there are positive impacts on women's empowerment such as increased self-confidence, social change, increased income, digital marketing knowledge and contribution to the local economy.
The Role of Parents in Instilling Honesty in Children at SDN 55 Otting Takbir, Takbir; Sulferawati, Sulferawati; Wahyudi, Rizky; Nurul Sari Mansur, Desya; Sulfiana, Sulfiana
DIDAKTIKA Vol 18 No 1 (2024)
Publisher : Fakultas Tarbiyah Institut Agama Islam Negeri (IAIN) Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/didaktika.v18i1.10896

Abstract

This study aims to describe how the role of parents in instilling honesty in children. The stages of character formation will be correlated with psychological theory. This research is a descriptive qualitative research with an approach single case study to a complex and comprehensive picture obtained from informants, as well as the research background as it is. Data collection teachique in his study are interviews, observation and documentation. Character building honesty in children in the family is very important family is the first environment a place where children grow develop and build a personality that will become their identity later. Exemplary and direct examples of honesty that parents do will be embedded in child’s memory. Familiarizing children to be honest with themselves is the beginning of the formation of honeaty for the capital of his life. The intensity of the presence, the caress of affection, the warmth and attention that parents give their children play an imporatant role in shaping honesty character. Teachers also play an important role in forming honesty characters in children when they are taught school by setting an example and honest behavior. The result of the study foud that forming honesty character, children are not only equipped with cognitive knowledge about honesty but also must to the affective domain and implemented in real behavior.
Pemberdayaan Umkm Bahari Nusantara Melalui Pelatihan Abon Ikan Tuna Di Kampung Yeflio Sukmawati, Sukmawati; Ponisri, Ponisri; Rosalina, Febrianti; Darma, Darma; Murtiningrum, Murtiningrum; Mangallo, Bherta; Leba, Herlyn Winda Wie; Sulfiana, Sulfiana; Rumwokas, M Saleh; Suruan, Yermias; Durand, Anugerah Reindra Lamma; Antoh, Maikel
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 1 (2026): Februari (In Progress)
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/7xtgdq23

Abstract

Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan keterampilan dan pengetahuan masyarakat pesisir, khususnya kelompok UMKM Bahari Nusantara, dalam mengolah ikan tuna menjadi produk abon bernilai tambah, bergizi, tahan lama, serta berpotensi di pasarkan secara luas. Kegiatan diikuti oleh 16 peserta dan dilaksanakan melalui metode pelatihan, demonstrasi, serta evaluasi pre-test dan post-test sebagai indikator peningkatan pengetahuan. Hasil pelatihan menunjukkan adanya peningkatan signifikan terhadap kemampuan peserta, dengan rata-rata peningkatan pengetahuan mencapai 89–91% setelah pelatihan. Peserta juga menunjukkan peningkatan keterampilan dalam teknik pengemasan produk yang higienis, menarik, dan sesuai standar pemasaran. Program ini tidak hanya berhasil mentransfer keterampilan teknis, tetapi juga diharapakan dapat menghidupkan kembali aktivitas kelompok UMKM agar mampu berproduksi secara mandiri dan berkelanjutan berbasis potensi sumber daya perikanan lokal. Kegiatan ini diharapkan menjadi langkah awal dalam mendorong kemandirian ekonomi masyarakat pesisir dan mendukung pencapaian tujuan pembangunan berkelanjutan (SDGs), khususnya poin 1 (Tanpa Kemiskinan), 2 (Tanpa Kelaparan), dan 8 (Pekerjaan Layak dan Pertumbuhan Ekonomi).
Co-Authors - Murtiningrum Abbas, Mutmainnah Abu, Nur Agus Salim AHMAD FAHRIZAL Akmal Aminullah, A. Antoh, Maikel Anwar, Andi Rahayu Asikin Muchtar Asrib, Ahmad Rifqi Asrib Awainah, Nurul Awariti, Mohammad Haris Azalia Fajri Yasin Azis, Emmi Bandjar, Fitri Kadarsih Bandjar, Fitri Kardasih Bertha Mangallo Christy Radjawane Cintya Nurika Irma Darma, Darma Darman Manda Manda de Lima, Filda V.I. de Lima, Filda Vionita Irene Deasy Soraya A.Aminartha Dominique Mayliana Lewedalu Durand, Anugerah Reindra Lamma Elisabeth, Cherly Elpira Asmin Evangelista Risalia Haurissa Farah Christina Noya Fatimah Hardianti Filda de Lima Firman Firman Fitrawati Fitrawati Ghela, Maria Marselina Hadisaputra, Hadisaputra Hardianti A, Fatimah Hardianti, Fatimah Hasmirati Hasriyanti Helda Ibrahim Herawaty, Herawaty Herlina Arifin Husain, Fahrisal Jamaluddin Jamaluddin Kadir, Muhammad Arifin Abd Kayatun, Siti Nur Kelibay, Amirula Komal, Elvira La Ibal Latief, Nur Alya Mariska Latuheru, Grace Leba, Herlyn Winda Wie Liswahyuni, Andi Lucky Riawan M. Sukarno Macap, Faridz Majdah M Zain Mangallo, Bherta Mariana , Lina Maryam, Andi Melda Yunita Meta Mahendradatta Metusalach Metusalach, Metusalach Mierta Dwangga MS, Nurliani Muhammad Agus Muljanto Muhammad Ardiansyah Muhammad Saleh Muhammad Yani, Muhammad Mukhlisa, Mukhlisa murni murni Mursalim Mursalim Mus, Rosdiana Muttalib, Abdul Najamuddin Najamuddin, Najamuddin Neneng Suarno Kalidi Noya, Farah C Nur Asisah Nur Miswar Nur, Andi Asywid Nurbia, Nurbia Nurfaidah Nurfaidah Nurhaedah Nurhaedah Nurul Fajeriana M Nurul Sari Mansur, Desya Paquita Sari, Maylani Ponisri, Ponisri Rachmawati Dwi Agustin Rahawarin, Halidah Rahayu, Andi Rahmawati, Miftah Sigit Rahmi Rahmi Refra, Mohamad Saleh Rian Histiariani, Aprisa Riska Dewi Riskawati Riskawati, Riskawati Rosalina, Febrianti Rosmiati Rosmiati Rumkowas, Saleh Rumwokas, M Saleh Rumwokas, Muhamad Saleh Said, H. Amal Salam, Suryawati Salmawati Salmawati, Salmawati Saptenno, Lidya Siti Hadijah Solissa, Ferdinando Soumena, Rifah Zafarani Su'un, Muhammad Sucianti, Riska Sufardin, Sufardin Sukmawati Sukmawati Sulferawati, Sulferawati Suruan, Yermias Syukur, Anshar Takbir, Takbir Tampubolon, Irianty Tanasali, Fadalia Tang, Muhammad Teguh Hidayat Iskandar Alam Thahir, Ratnawati Unga Mega, Dian Asri Wahyudi, Rizky Warella, Juen Carla Winarno Priyanto, Winarno Zakariah, Mohd Ihwan Bin