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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) AFRE Accounting Financial Review JURNAL PENDIDIKAN TAMBUSAI Jurnal Ners Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah jurnal syntax admiration Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Ar-Rihlah : Jurnal Keuangan dan Perbankan Syariah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Jurnal Audit, Pajak, Akuntansi Publik IPSSJ
Zaenal Aripin
Univeristas Sangga Buana Bandung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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BRAND SUSTAINABILITY STRATEGY DEVELOPMENT: THE ROLE OF SOCIAL MEDIA MARKETING AND MARKETING MANAGEMENT Zaenal Aripin; Wawan Ichwanudin; Ijang Faisal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 1 (2023): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

In the context of modern business that is increasingly intertwined with sustainability issues, the development of a brand sustainability strategy is becoming essential for companies that want to not only survive but also thrive. Social media marketing and marketing management are emerging as key forces in shaping sustainable brand identities, guiding organizations towards responsible business practices and empowering consumers. This research aims to explore the role of social media marketing and marketing management in the development of brand sustainability strategies. A key focus is on identifying how social media engagement and marketing management strategies can shape consumer perceptions of brands and lead to the implementation of sustainable business practices. This research uses a descriptive qualitative approach with data collection through in-depth interviews with marketing, brand management, and social media experts in organizations that have successfully integrated brand sustainability. Document analysis was also conducted to investigate the organization's social media campaigns, marketing materials, and sustainability reports. The results show that social media marketing plays an important role in conveying brand sustainability messages, creating consumer engagement, and building awareness of responsible business practices. Meanwhile, marketing management serves as a catalyst for integrating sustainability values in all aspects of an organization's marketing strategy and operations. Employee engagement and interdepartmental collaboration are key to the successful implementation of a brand's sustainability strategy.
WITH THE ADVENT OF CHATGPT: HOW TO IDENTIFY STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS FOR THE FIELD OF EDUCATION AND THE BUSINESS WORLD OF VARIOUS DISCIPLINES Zaenal Aripin; Ucu Supriatna; M. Syafarudin Mahaputra
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 1 (2023): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Advances in the field of artificial intelligence, particularly with the emergence of generative language models such as ChatGPT, have opened up new opportunities and challenges in a variety of disciplines. This research aims to identify the strengths, weaknesses, opportunities and threats (SWOT) of using ChatGPT in the context of education and the business world from various disciplines. The aim of this research is to explore the impact of using ChatGPT in education and the business world, detailing the advantages and disadvantages of this technology, and designing strategies to exploit its positive potential. This research uses a descriptive qualitative approach to analyze literature, case studies, and subject responses regarding the use of ChatGPT. Data collection involved an in-depth literature review and content analysis of various relevant sources. The research results identified that ChatGPT's strength lies in its ability to provide fast responses, increase operational efficiency, and support decision-making processes. However, drawbacks include inaccurate information, lack of understanding of context, and potential privacy risks. Opportunities are seen in improved customer service, personalized learning, and product innovation. Meanwhile, threats involve the risks of over-dependence, data privacy, and potential misuse of the technology.
Digital Innovation and Knowledge Management: The Latest Approaches in International Business. A Systematic Literature Review in the Indonesian Context. Zaenal Aripin; Nida Garnida Fitrianti; Raden Roro Fatmasari
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 1 (2023): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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In an era of increasingly digitally connected globalization, innovation and knowledge management play a crucial role in shaping the international business landscape. This study conducts a systematic literature review to explore the latest approaches in digital innovation and knowledge management, particularly in the context of international business in Indonesia. The analysis outlines the evolution of the concepts of digital innovation and knowledge management, identifies key trends, and evaluates their impact on global business strategies. The study provides in-depth insights into how companies can adopt and optimize digital innovation as well as leverage knowledge management to improve competitiveness in the global marketplace. The findings of this study are expected to provide guidance for business practitioners, academics, and policymakers in designing knowledge-based strategies to support international business growth in the digital era.
ANALYSIS OF MOTIVATION AND PERCEPTION OF BECOMING A BANK CUSTOMER BETWEEN PARENTS (MOTHERS AND FATHERS) AND THEIR TEENAGE CHILDREN Zaenal Aripin; Kosasih; Vip Paramarta
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 1 (2023): Kisa Institute - December
Publisher : PT. Kreatif Indonesia Satu

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Beckground: Perceptions and motivations to become a bank customer can be influenced by various factors, including age, experience and financial needs. Parents and teenagers have differences in life experiences, knowledge and financial priorities, which may affect how they perceive the importance of being a bank customer. This study will identify differences and similarities in motivations and perceptions between parents and adolescents in relation to becoming a bank customer. Aims: The aim of this study is to gain a better understanding of the factors that influence the motivations and perceptions of becoming a bank customer between parents (mothers and fathers) and their adolescent children. It also aims to explore the differences and similarities in their views towards becoming bank customers. Research Methods: This study used a qualitative approach with in-depth interviews as the data collection method. The research participants consisted of parents (mothers and fathers) and their teenage sons and daughters who are bank customers. Data obtained from the interviews were analyzed using an inductive approach to identify emerging themes and patterns related to their motivations and perceptions of becoming bank customers. Results and Conclusions: Data analysis revealed differences in the motivations and perceptions of becoming a bank customer between parents and their adolescent children. Parents tend to have more motivations related to financial security, long-term investment, and fulfilling family needs. Meanwhile, teenagers tend to have more motivations related to personal needs, money management skills, and financial independence. Colntributioln: This study colncludels that thel moltivatiolns and pelrcelptiolns olf belcolming a bank custolmelr diffelr beltweleln parelnts (molthelrs and fathelrs) and thelir telelnagel childreln. This diffelrelncel may bel duel tol diffelrelnt lifel elxpelrielncels, knolwleldgel, and financial priolritiels beltweleln thelsel twol grolups. This relselarch prolvidels uselful insights folr financial institutiolns in delsigning molrel elffelctivel markelting stratelgiels tol attract bolth grolups as bank custolmelrs.
WILL DOING A LOT OF PROMOTIONS HELP INCREASE IMAGE AND CONSUMER APPEAL? Zaenal Aripin; Eko Aristanto; Ngurah Made Novianha Pynatih
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 1 (2023): Kisa Institute - December
Publisher : PT. Kreatif Indonesia Satu

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The rapid development in the world of marketing shows that promotion is not only a tool to increase sales, but also has a significant impact on the company's image and consumer appeal. The fundamental question arises: whether by doing a lot of promotion, companies can effectively improve their image and strengthen the appeal to consumers. This study aims to investigate whether the intensity of promotion contributes to the improvement of company image and consumer appeal. By focusing on the relationship between promotion frequency and consumer perception, this study aims to provide a deeper understanding of the effects of promotion on company image and the extent to which it affects consumer appeal. This study uses a Systematic Literature Review (SLR) approach to collect and analyze related research findings from various literature sources. Taking into account empirical research, consumer theory, and corporate case studies, the study details the impact of promotion on corporate image and consumer appeal. Analysis of the literature reveals that promotions done wisely can make a positive contribution to improving a company's image and consumer appeal. The right frequency of promotions, consistent messaging, and timeliness are key factors in shaping consumers' positive perception of the brand. However, keep in mind that excessive or irrelevant promotions can result in negative impacts, such as consumer fatigue and decreased trust.
INNOVATION WITH SMALL INDUSTRY PLAYERS TO CREATE SHARED VALUE IN THE EXPERIENCE OF THE COVID-19 PERIOD IN INDONESIA Zaenal Aripin; Faisal Matriadi; Sri Ermeila
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 1 (2023): Kisa Institute - December
Publisher : PT. Kreatif Indonesia Satu

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The COVID-19 pandemic has presented serious challenges for small industry players in Indonesia, forcing them to respond with innovation to survive. In this context, collaborative innovation with small industry players is the key to creating shared value and responding to rapid economic changes. This research aims to deepen understanding of the role of innovation with small industry players during the COVID-19 period in Indonesia, exploring how this collaboration forms a business ecosystem, creates shared value, and contributes to sustainable economic growth. The research approach used is descriptive qualitative, involving in-depth interviews with small industry players, documentation analysis and case studies. Data is collected and analyzed to identify patterns, trends and impacts of collaborative innovation during COVID-19. The research results show that innovation with small industry players in Indonesia during the COVID-19 period has created a strong collaborative ecosystem. This collaboration not only responds to crises, but also forms the foundation for sustainable growth. Sharing knowledge, operational efficiency through collaboration, and the use of digital technology are the main pillars in creating shared value amidst uncertainty.
Utilizing Internet of Things (IOT)-based Design for Consumer Loyalty: A Digital System Integration Zaenal Aripin; Vip Paramarta; Kosasih
Jurnal Penelitian Pendidikan IPA Vol. 9 No. 10 (2023): October
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i10.4490

Abstract

The purpose of this research is to describe the design of a digital system to create IOT-based customer loyalty. The application of IOT systems for the banking sector is inevitable as part of the widespread positive impact of communication and information technology. The method used in this research is to use literature review by reading a lot of previous research which is the basis for this research by reading a lot of research, the author will be able to better understand the ongoing research by reading a lot of books and journals of previous research, new problems will be found and can be used as future research. The result of this research is a proposed system that can be used as a reference for further research, and can be used as an applied system so that the existing system can be further developed and can be even better, the proposed system produces the latest system using IoT and is expected to produce a smart consumer loyalty system. 
ORIENTASI KEWIRAUSAHAAN TERHADAP PERTUMBUHAN PETERNAKAN SAPI PERAH DENGAN PERAN MEDIASI SISTEM PRODUKSI DI KOTA MALANG Hidayat, Muhammad Syahrul; Aripin, Zaenal; Sukomardojo, Tekat; Sakka, Gjosphink Putra Umar; Marasabessy, Maharani Regita
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 1 (2023): Edisi Januari - April 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i1.2909

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh EO dan sistem produksi susu sapi perah terhadap pertumbuhan usaha peternakan sapi perah, dan untuk mengetahui bagaimana peran mediasi sistem produksi sapi perah terhadap pengaruh EO pada pertumbuhan usaha peternak sapi perah. Penelitian ini menggunakan jenis penelitian kuantitatif yang berfokus pada penelitian observasi langsung dan wawancara terstruktur. Prosedur pengambilan sampel menggunakan probabilitas secara acak sederhana untuk mengumpulkan data dari 196 peternak sapi perah di Kota Malang Provinsi Jawa Timur melalui kuesioner. Data yang diperoleh dianalisis dengan menggunakan analisis jalur. Hasil penelitian menunjukkan bahwa EO dan sistem peternakan sapi perah berpengaruh positif dan signifikan terhadap pertumbuhan usaha sapi perah. Namun kontribusi pengaruh EO terhadap pertumbuhan usaha sapi perah lebih rendah (5,77%). Setelah mengadopsi sistem produksi sebagai variabel moderasi dalam model, efek kontribusi meningkat menjadi 16,57%. Berdasarkan temuan penelitian, penelitian menyimpulkan bahwa praktek sistem produksi yang dianut berfungsi sebagai variabel moderasi yang memberikan kontribusi besar pengaruh EO terhadap pertumbuhan usaha peternakan sapi perah.
PERAN MANAJERIAL DALAM MENINGKATKAN EFEKTIVITAS SISTEM RUJUKAN Harto Necsen Linelejan; Zaenal Aripin; Widjajanti Utoyo; Etty Sofia Mariati Asnar; Kosasih Kosasih; Debie K. R. Kalalo
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 2 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

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Abstract

Pada awal masa pandemi terjadi kekacauan dalam sistem rujukan pasien Covid-19 dan pasien non Covid-19 di seluruh fasilitas pelayanan kesehatan di Indonesia pada umumnya dan di Provinsi Sulawesi Utara pada khususnya karena Covid-19 merupakan penyakit baru yang belum diketahui cara penanganan dan pencegahannya. Untuk mengatasi permasalahan tersebut maka manajerial Dinas Kesehatan Daerah Provinsi Sulawesi Utara melaksanakan upaya penataan kembali sistem rujukan dan memberikan pemahaman kepada tenaga kesehatan dan masyarakat terkait penanganan dan pencegahan Covid-19. Penelitian ini bertujuan untuk melihat sejauh mana peran manajerial Dinas Kesehatan Provinsi Sulawesi Utara dalam sistem rujukan pasien Covid-19 dan non Covid-19 dengan metode deskriptif dengan pendekatan kualitatif dan menggunakan analisis SWOT sebagai rancangan analisis. Data dikumpulkan melalui wawancara yang dilakukan kepada 6 (enam) orang responden yang terdiri dari 5 (lima) orang responden yang merupakan pejabat struktural di Dinas Kesehatan Daerah Provinsi Sulawesi Utara dan 1 (satu) orang responden yang berasal dari luar Dinas Kesehatan Daerah Provinsi Sulawesi Utara dalam hal ini ARSADA wilayah Sulawesi Utara yang juga berperan sebagai expert judgement. Hasil penelitian menunjukkan posisi Dinas Kesehatan Daerah Provinsi Sulawesi Utara berada pada kuadran I matriks SWOT yang berarti bahwa organisasi memiliki peranan yang sangat kuat dalam sistem rujukan pasien Covid-19 dan non Covid-19.
BUSINESS INNOVATION AND CRITICAL SUCCESS FACTORS IN DIGITAL TRANSFORMATION AND CHALLENGING TIMES: AN ECONOMETRIC ANALYSIS OF STARTUP VIABILITY AND SUCCESS Sikki, Nurhaeni; Aripin, Zaenal; Fitrianti, Nida Garnida
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 2 (2024): Kriez Academy - January
Publisher : Yayasan Kreatif Indonesia Emas

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This research reviews Business Innovation and Critical Success Factors in the context of the digital transformation period for startups. Through econometric analysis, this research explores the influence of business innovation factors, adaptation to technology, risk management, marketing strategy, and human resource management on startup survival and success. These factors are analyzed to understand the extent of their contribution in predicting startup performance in this challenging era. The research methodology involves collecting secondary data from a number of startups operating in various industrial sectors. Econometric analysis was carried out to measure the relationship between these factors and startup business performance. The research results highlight the importance of integrating business innovation, technology adaptation, careful risk management, responsive marketing strategies, and effective human resource management in increasing startup success amidst changes in the digital business paradigm.
Co-Authors Achmad Noerkhaerin Putra Adang Haryaman Adi Suroso Agusiady, R. Ricky Alfian, Achmad Aristanto, Eko Asep Gunawan Ayu Amrita, Nyoman Dwika Budi Raharja , Arif Budi Raharja, Arif Debie K. R. Kalalo Dendi Nugraha Dianvayani, Giska Didin Saepudin Dwika Ayu Amrita, Nyoman Endang Fatmawati Endang Ruchiyat Ermeila, Sri Etty Sofia Mariati Asnar Faisal, Ijang Fakhry Amin Farida Yulianty Farida Yuliaty Fatmasari, Raden Roro Fitriana Fitriana Fitriana Fitriana Fitriana Fitrianti, Nida Garnida Gjosphink Putra Umar Sakka Gulo, Nurdelima Harto Necsen Linelejan Herry Achmad Buchory Ijang Faisal Indri Damayanti Indri Damayanti Kosasih Kosasih KOSASIH KOSASIH, KOSASIH Lili Adi Wibowo M. Syafarudin Mahaputra Mahaputra, M. Syafarudin Marasabessy, Maharani Regita Mariati Asnar, Etty Sofia Matriadi, Faisal Maya Ariyanti Muhammad Syahrul Hidayat Mulyani , Sri Rochani mulyani, sri rochani Ngurah Made Novianha Pynatih Nia Riana Nida Garnida Fitrianti Novianha Pynatih, Ngurah Made Nugraha, Ramlan Indra Nugroho, Taufan Padma Hanuun, Nazhira Nindya Padma Negara, M. Rizqi Palittin, Normayanti Prihat Assih Raden Roro Fatmasari Redjeki, Finny Riana, Nia Ricky Agusiady Ryan Aldiansyah Akbar Saepudin, Didin Salsabila, Unik Hanifah Sikki, Nurhaeni Sitanggang, Erikson Sjoraida , Diah Fatma Sri Ermeila Sri Rochani Mulyani Subeno, Fransiska Carmelia Suganda, Uce Karna Sugeng Haryanto Sunardi Sunardi Sunarjo Sunarjo Supriatna, Ucu SUSANTI Syahidin, Rukhiyat Syarif Hidayatullah Taufik Zulfikar Tekat Sukomardojo Tresnadi, Rama Ucu Supriatna Vip Paramarta Vip Paramarta Vip Paramarta Wawan Ichwanudin Wawan Ichwanudin Widjajanti Utoyo Yolistina, Anggun Yulianty, Farida