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THE EFFECT OF PAYROLL CONTROL SYSTEMS AND PERFORMANCE BENEFITS ON EMPLOYEE PERFORMANCE AT BAPPELTIBANGDA CIANJUR DISTRICT Gunawan, Asep; Saepudin, Didin; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 2 (2024): Kriez Academy - January
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

The purpose of this study was to determine the effect of the Payroll Control System and Performance Benefits on Employee Performance at Bappeltibangda Cianjur Regency. The research method used is descriptive research, which analyzes research results without drawing broader conclusions. This research involves independent variables, namely Payroll Control System (X1) and Performance Allowance (X2), as well as the dependent variable, namely Employee Performance (Y). Data collection techniques were carried out through field studies with questionnaires distributed to 84 respondents, and literature searches. Based on the results of the study, it can be seen that there is a significant relationship between the Payroll Control System, Performance Benefits, and Employee Performance at Bappeltibangda Cianjur Regency. The results of statistical calculations using SPSS show the value of F = 51.503, and the value of Sig. = 0,000. With the calculated F value above the F table (3.11) and the Sig value. <0.05, H0 is rejected, so Ha is accepted. This means that the Payroll Control System (X1) and Performance Allowance (X2) variables together have a significant effect on the Employee Performance variable (Y).
ACCEPTANCE OF BLOCKCHAIN TECHNOLOGY IN SUPPLY CHAIN MANAGEMENT IN INDONESIA: AN INTEGRATED MODEL FROM THE PERSPECTIVE OF SUPPLY CHAIN PROFESSIONALS FOR SUSTAINABILITY Suganda, Uce Karna; Buchory, Herry Achmad; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 2 (2024): Kriez Academy - January
Publisher : Yayasan Kreatif Indonesia Emas

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Blockchain technology is a significant breakthrough in the world of modern supply chain management. In the Indonesian context, this study places emphasis on the acceptance of blockchain technology by professionals in the supply chain industry. The research is based on the understanding that efficient supply chain management is an essential element of business success in the current era of globalization. The integrated model developed in this research involves an inclusive approach that takes into account multiple perspectives from supply chain professionals. In the process, we analyze the level of acceptance of blockchain technology, identify the benefits that this technology can provide, and illustrate the potential role of blockchain in improving sustainability in the supply chain. The results show that the acceptance of blockchain technology in Indonesia is positive. Supply chain professionals recognize the added value that this technology can provide in improving transparency, security, and efficiency in their supply chains. The integrated model proposed in this study provides valuable guidance for Indonesian supply chain practitioners in implementing blockchain technology in their operations. As such, this research makes an important contribution to the understanding of the acceptance of blockchain technology in the context of supply chain management in Indonesia, which can support steps towards a more efficient, transparent, and sustainable supply chain in the future.
UNRAVELING THE EFFECTS OF ECONOMIC POLICY UNCERTAINTY: STRATEGIC CONTRIBUTIONS OF MARKETING, OPERATIONS, AND RESEARCH AND DEVELOPMENT Aripin, Zaenal; Susanto, Bambang; Sikki, Nurhaeni
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 2 (2024): Kriez Academy - January
Publisher : Yayasan Kreatif Indonesia Emas

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Uncertainty in economic policy has become a significant challenge for companies in various industrial sectors. In this research, we disentangle the influence of economic policy uncertainty on the strategic contribution of marketing, operations, research and development in the modern business context. Through a qualitative approach, we explore how companies face the challenges of economic uncertainty and the strategies they adopt to overcome its negative impacts. In a marketing context, we highlight the importance of a deep understanding of changes in consumer behavior and flexibility in reaching market segments that still have strong purchasing power. On the operational side, we discuss how companies are managing risks associated with supply chain fluctuations and production costs through stronger collaboration and the adoption of innovative technologies. In terms of research and development, we highlight the importance of intelligent resource allocation, collaboration with external partners, use of data analytics, and product development that can improve a company's operational efficiency. By analyzing our findings, we conclude that companies need to take a proactive and innovative approach in managing economic policy uncertainty to ensure their long-term business growth and sustainability.
INCENTIVE STRUCTURE AND ITS EFFECT ON REFERRALS: AN ANALYSIS OF THE ROLE OF SELF-CONSTRUCTION AS A DETERMINANT Aripin, Zaenal; Haryaman, Adang; Sikki, Nurhaeni
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 2 (2024): Kriez Academy - January
Publisher : Yayasan Kreatif Indonesia Emas

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The experience of referring others in a referral incentive program has a significant impact on an individual's self-perception and their propensity to engage in future referral activities. This study investigates how referral experiences influence individuals' self-perceptions and their motivation to engage in referral activities, as well as factors that moderate the relationship between referral experiences, incentive structures, and participation behavior. Using a qualitative approach, we analyzed data from in-depth interviews with referral program participants as well as participant observation in the program environment. Our findings suggest that individuals' self-construal plays a key role in moderating the relationship between incentive structure and their decisions to participate in referral programs. Individuals with strong self-construals tend to respond better to incentives provided, while individuals with low self-construals may experience negative impacts such as decreased motivation or anxiety regarding their performance. However, a successful referral experience can also strengthen an individual's identity as an effective influence or recommender, thereby increasing their motivation to continue participating in the referral program in the future. The practical implication of these findings is the importance of companies paying attention to psychological and social factors that influence individual self-perceptions in designing effective incentive strategies in encouraging participation in referral programs. By strengthening social support, increasing transparency and fairness, and understanding individual needs and preferences, companies can create a supportive environment for individuals to refer others with confidence and integrity.
DYNAMICS OF CONSUMER PAYMENT PREFERENCES: AN EXPLORATION OF THE ROLE OF MENTAL ACCOUNTING IN PER-USE SERVICE RATES Aripin, Zaenal; Ermeila, Sri; Alfian, Achmad
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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Dynamics of Consumer Payment Preferences: Exploring the Role of Mental Accounting in Per-Use Service Fees is an interesting topic in the study of consumer behavior. This research aims to understand how mental accounting influences consumer payment preferences in the context of per-use service fees. The concept of mental accounting encompasses the way individuals process financial information and make purchasing decisions based on their mental representation of financial circumstances. Per-use service fees offer a payment model that allows consumers to pay based on their actual usage, which is considered more fair and efficient. However, consumer payment preferences are also influenced by psychological factors such as perceived value, control, and fairness. Qualitative research and content analysis are used to explore the dynamics of consumer payment preferences in this context. The results show that mental accounting plays an important role in how consumers evaluate and choose per-use service rates. Psychological factors such as perceived value, control, and fairness also influence consumer payment preferences. The implication of these findings is the importance of paying attention to psychological factors in designing effective tariff strategies and understanding complex consumer behavior. By understanding how mental accounting and other psychological factors influence consumer payment preferences, business practitioners can develop more effective marketing strategies and increase consumer satisfaction in an increasingly dynamic and competitive marketplace.    
UNDERSTANDING THE EFFECTS OF POWER DISTANCE TRUST ON CONSUMER ATTITUDES WHEN DEGRADED IN LOYALTY PROGRAMS: THE DYNAMICS OF MONEY AND MENTAL LOSSES Dwika Ayu Amrita, Nyoman; Alfian, Achmad; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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The dynamics of monetary and mental losses and the role of power distance belief effects in influencing consumer attitudes when experiencing demotion in loyalty programs have become increasingly relevant research subjects in the context of marketing and consumer psychology. This research aims to investigate how monetary and mental losses influence consumers' attitudes toward status changes in loyalty programs, as well as the extent to which power distance belief effects play a role in this process. Through in-depth literature analysis and synthesis of relevant concepts, this research highlights that monetary losses, such as the loss of potential financial gains and the value of investments that have been made, can cause consumers to feel disappointed and frustrated. Meanwhile, mental losses, such as emotional stress and feelings of loss of identity or self-esteem, can disrupt consumers' mental and emotional well-being. Psychological adaptation mechanisms, such as cognitive justification and seeking social support, become important strategies in overcoming these negative impacts. Additionally, the effect of power distance beliefs plays an important role in influencing consumers' responses to changes in status, with people who have high power distance beliefs tending to be more accepting of such changes. A deeper understanding of these dynamics has important implications for marketing practitioners in developing more effective strategies for managing status changes in loyalty programs and maintaining consumer loyalty.      
FINANCIAL IMPACT OF BRAND STRATEGY: AN ANALYSIS OF KEY FINDINGS AND FUTURE RESEARCH PROSPECTS Novianha Pynatih, Ngurah Made; Dwika Ayu Amrita, Nyoman; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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In an increasingly competitive business world, brand strategy has become a key factor in determining the success and financial performance of a company. In this research, we investigate the financial impact of a strong brand strategy on a company's financial performance, as well as the external environmental factors that influence this relationship. Through in-depth analysis, we found that a strong brand can make a significant contribution to a company's revenue, profit margins and valuation. However, companies also need to consider the costs and risks associated with building and maintaining a strong brand. Additionally, changes in the external environment, including changes in regulations and consumer behavior, as well as the influence of technology, integration with other strategies, and the role of leadership and corporate culture, can influence the financial impact of a company's branding strategy. Therefore, further research in this regard is needed to deepen understanding of the complexity of the relationship between brands and financial performance, as well as provide guidance for business practitioners in optimizing their brand strategies to achieve competitive advantage and long-term success.    
CONSEQUENCES OF INFORMATION CONTROLLABILITY THROUGH AUGMENTED REALITY AT THE POINT OF SALE: AN ANALYSIS Faisal, Ijang; Dwika Ayu Amrita, Nyoman; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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The use of augmented reality (AR) at the point of sale has become an innovative strategy in improving consumer experience and influencing purchasing decisions. However, challenges related to the consistency and reliability of information presented through AR require special attention from sellers. In this discussion, we explore the impact and challenges of information controllability through AR on consumer perceptions, purchasing decisions, and sales strategies. Positive impacts include increased consumer engagement, increased perception of product value, and reduced purchase uncertainty. However, challenges such as technical errors, complex content management, and building consumer trust require a holistic, team-based approach to overcome. Recommended strategies include thorough testing of AR applications, use of monitoring technology, integration of AR into sales operations, careful content management, and transparent communication with consumers. By overcoming these challenges, sellers can harness the full potential of using AR to increase consumer engagement, strengthen brand image, and increase sales.
THE IMPACT OF VARIED BRAND SOCIAL CONTENT ON LOYALTY PROGRAM MEMBERS: AN EVALUATION Ichwanudin, Wawan; Dwika Ayu Amrita, Nyoman; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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This study evaluates the impact of diverse brands' social content on loyalty program members, with a focus on consumer perception, engagement and loyalty. Brand social content, including images, videos, reviews and promotions, is key to building strong relationships between brands and consumers in the ever-evolving digital era. Using a literature study research method, this research analyzes related literature to explore how variations in brand social content influence loyalty program members. The analysis results show that variations in brand social content have a significant impact on consumer perceptions of the brand. Varied content allows brands to reach and interact with loyalty program members in a variety of contexts and situations, broadening the relevance and depth of messages delivered, and creating stronger emotional connections. In addition, content variety can also increase loyalty program member engagement through active and participatory interactions on social media platforms. This can create a more valuable and satisfying experience for loyalty program members, as well as strengthen long-term relationships between brands and consumers. Furthermore, varied brand social content can also increase the level of consumer loyalty to the brand. By presenting content that is relevant, inspiring and engaging, a brand can strengthen emotional ties, expand the scope and relevance of the brand in consumers' daily lives, and enrich their experience with the brand. In order to achieve optimal marketing goals, brands must consider the diversity of content presented to loyalty program members to ensure maximum levels of engagement and loyalty.    
STEP EARLY AND TREAT: SOLUTIONS FOR REDUCING DATA BREACHES WITH CORPORATE SOCIAL RESPONSIBILITY AS TWO COMPLEXING LAYERS OF PROTECTION Budi Raharja, Arif; Novianha Pynatih, Ngurah Made; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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The increased use of information technology has brought great benefits to modern organizations, but has also increased the risk of data breaches. In facing these challenges, the Go Early and Cure approach has been proposed as a complementary strategy to reduce the risk of data breaches. The Go First approach emphasizes prevention before a data breach occurs, while the Treat approach focuses on rapid response after a data breach occurs. Corporate Social Responsibility (CSR) also plays an important role in supporting both approaches by raising awareness, strengthening data protection and improving relationships with external stakeholders. However, implementing both approaches faces a number of challenges, including a corporate culture that may not support data security practices, limited resource availability, and varying data security awareness among organizational members. To overcome these challenges, organizations need to prioritize building a culture that supports data security, allocate resources efficiently, and continuously increase awareness of cyber security risks. By addressing these challenges, organizations can strengthen their layers of protection against data breaches and maintain stakeholder trust.  
Co-Authors Achmad Noerkhaerin Putra Adang Haryaman Adi Suroso Agusiady, R. Ricky Alfian, Achmad Aristanto, Eko Asep Gunawan Ayu Amrita, Nyoman Dwika Budi Raharja , Arif Budi Raharja, Arif Debie K. R. Kalalo Dendi Nugraha Dianvayani, Giska Didin Saepudin Dwika Ayu Amrita, Nyoman Endang Fatmawati Endang Ruchiyat Ermeila, Sri Etty Sofia Mariati Asnar Faisal, Ijang Fakhry Amin Farida Yulianty Farida Yuliaty Fatmasari, Raden Roro Fitriana Fitriana Fitriana Fitriana Fitriana Fitrianti, Nida Garnida Gjosphink Putra Umar Sakka Gulo, Nurdelima Harto Necsen Linelejan Herry Achmad Buchory Ijang Faisal Indri Damayanti Indri Damayanti Kosasih Kosasih KOSASIH KOSASIH, KOSASIH Lili Adi Wibowo M. Syafarudin Mahaputra Mahaputra, M. Syafarudin Marasabessy, Maharani Regita Mariati Asnar, Etty Sofia Matriadi, Faisal Maya Ariyanti Muhammad Syahrul Hidayat Mulyani , Sri Rochani mulyani, sri rochani Ngurah Made Novianha Pynatih Nia Riana Nida Garnida Fitrianti Novianha Pynatih, Ngurah Made Nugraha, Ramlan Indra Nugroho, Taufan Padma Hanuun, Nazhira Nindya Padma Negara, M. Rizqi Palittin, Normayanti Prihat Assih Raden Roro Fatmasari Redjeki, Finny Riana, Nia Ricky Agusiady Ryan Aldiansyah Akbar Saepudin, Didin Salsabila, Unik Hanifah Sikki, Nurhaeni Sitanggang, Erikson Sjoraida , Diah Fatma Sri Ermeila Sri Rochani Mulyani Subeno, Fransiska Carmelia Suganda, Uce Karna Sugeng Haryanto Sunardi Sunardi Sunarjo Sunarjo Supriatna, Ucu SUSANTI Syahidin, Rukhiyat Syarif Hidayatullah Taufik Zulfikar Tekat Sukomardojo Tresnadi, Rama Ucu Supriatna Vip Paramarta Vip Paramarta Vip Paramarta Wawan Ichwanudin Wawan Ichwanudin Widjajanti Utoyo Yolistina, Anggun Yulianty, Farida