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DYNAMICS OF GENDER RESEARCH IN MARKETING: PARADIGMS, PERSPECTIVES, AND VALUE-BASED COMMITMENTS EXAMINED Paramarta, Vip; Kosasih; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

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Research on the dynamics of gender research in marketing explores the evolution of value-based paradigms, perspectives, and commitments that influence our understanding of the role of gender in consumer behavior and marketing strategy. From the simplistic separation of men and women in consumer preferences in the 1970s to the recognition of the complexity of gender identity and the importance of inclusivity, fairness, and sustainability in marketing practices today, these developments reflect changes in social norms, consumer demands, and values. the value of the company. However, this research is faced with challenges, including research methodology that is not always sensitive to gender diversity, difficulties in accurate gender measurement, and the integration of gender frameworks with existing marketing frameworks. To overcome these challenges and deepen our understanding of gender in marketing, an inclusive, collaborative and interdisciplinary approach is needed. More in-depth research on gender in marketing will help develop marketing strategies that are more effective, inclusive and have a positive impact on society as a whole. Therefore, it is recommended to continue to encourage cross-disciplinary collaboration between marketing and gender researchers, and to develop research methods that are more flexible and sensitive to gender diversity. In this way, we can better respond to the complexities of gender in the marketing context and ensure that implemented marketing practices reflect the values of inclusivity, fairness and sustainability.

OPTIMIZING DONOR ENGAGEMENT TO INCREASE GENEROSITY: STRATEGIESWHICH FOCUSES ON PROFILE DIVERSIFICATIONAND INDIVIDUAL NEEDS INCHARITABLE GIVING ENVIRONMENTTHE OPEN Aripin, Zaenal; Ichwanudin, Wawan; Faisal, Ijang
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

In the era of open charitable giving, optimizing donor engagement and increasing generosity requires a thoughtful and targeted approach. One key strategy is diversification of donor profiles and a deep understanding of individual needs. This article explores the role of technology in supporting these strategies and its impact on donor engagement and the overall effectiveness of nonprofit organizations. By collecting and analyzing donor data using a CRM system, organizations can better understand donor profiles, identify trends, and design more tailored approaches. Predictive analytics also allows organizations to predict future donor behavior, so they can adjust their fundraising strategies more effectively. Additionally, technology enables personalized communications with donors through email marketing, social media, and chatbots, strengthening bonds with donors and increasing their engagement. In the context of open charitable giving, transparency and accountability in fund management are important factors in influencing donor engagement. Organizations need to continue to increase transparency in fund management and utilize technology wisely to respond effectively to donor needs.

CHOICE ARCHITECTURE FOR DRIVING APP ADOPTION: STRATEGIES TO INCREASE CONSUMER INTEREST IN MOBILE APPLICATIONS Aripin, Zaenal; Adi Wibowo, Lili; Ariyanti, Maya
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

In the ever-evolving digital era, the choice of application architecture plays an important role in the success of a mobile application. This research investigates the technical factors that influence the choice of application architecture and their impact on adoption and consumer interest in mobile applications. Factors such as security, flexibility, and scalability are analyzed in the context of user preferences and industry trends. Through a literature review, a qualitative literature study was used to gain an in-depth understanding of how these technical factors influence the choice of application architecture and its impact on the user experience. The results show that users tend to prefer application architectures that provide a responsive, consistent, and secure user experience. Microservicing and service-based (SOA)-like architectures are often chosen for their ability to provide high levels of flexibility, interoperability, and security. Additionally, developers can also use knowledge about user preferences for certain application architectures to design applications that are more attractive and relevant to consumers. By following trends and adopting an approach that fits user needs, developers can increase user adoption and retention, and ensure the long-term success of their apps in an increasingly competitive market.

MOTIVATING CONSUMERS TOWARDS A COMMON GOAL: A PERSUASION STRATEGY RELYING ON FACTSOR EMOTIONS Fitriana; Agusiady, Ricky; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

In an increasingly complex and diverse marketing world, the use of persuasion strategies that combine facts and emotions is becoming increasingly important to motivate consumers toward a common goal with a particular brand or product. This research aims to explore the most effective strategies for integrating facts and emotions in marketing, as well as to analyze how contextual factors such as product type, consumer demographics and media platforms influence their implementation. By collecting data from various literature sources, this research presents an in-depth understanding of the concept of persuasion strategies that combine facts and emotions, as well as identifying contextual factors that influence its implementation. The research results show that a holistic approach that integrates a strong story or narrative with relevant facts is the most effective strategy in combining facts and emotions. However, contextual factors such as product type, consumer demographics, and media platforms play an important role in determining the most appropriate strategy. This research provides valuable insights for marketing practitioners to develop persuasion strategies that are more relevant and effective in motivating consumers towards shared goals with a particular brand or product.

DYNAMICS OF GENDER RESEARCH IN MARKETING: PARADIGMS, PERSPECTIVES, AND VALUE-BASED COMMITMENTS EXAMINED Paramarta, Vip; Kosasih; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Research on the dynamics of gender research in marketing explores the evolution of value-based paradigms, perspectives, and commitments that influence our understanding of the role of gender in consumer behavior and marketing strategy. From the simplistic separation of men and women in consumer preferences in the 1970s to the recognition of the complexity of gender identity and the importance of inclusivity, fairness, and sustainability in marketing practices today, these developments reflect changes in social norms, consumer demands, and values. the value of the company. However, this research is faced with challenges, including research methodology that is not always sensitive to gender diversity, difficulties in accurate gender measurement, and the integration of gender frameworks with existing marketing frameworks. To overcome these challenges and deepen our understanding of gender in marketing, an inclusive, collaborative and interdisciplinary approach is needed. More in-depth research on gender in marketing will help develop marketing strategies that are more effective, inclusive and have a positive impact on society as a whole. Therefore, it is recommended to continue to encourage cross-disciplinary collaboration between marketing and gender researchers, and to develop research methods that are more flexible and sensitive to gender diversity. In this way, we can better respond to the complexities of gender in the marketing context and ensure that implemented marketing practices reflect the values of inclusivity, fairness and sustainability.

OPTIMIZING DONOR ENGAGEMENT TO INCREASE GENEROSITY: STRATEGIESWHICH FOCUSES ON PROFILE DIVERSIFICATIONAND INDIVIDUAL NEEDS INCHARITABLE GIVING ENVIRONMENTTHE OPEN Aripin, Zaenal; Ichwanudin, Wawan; Faisal, Ijang
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

In the era of open charitable giving, optimizing donor engagement and increasing generosity requires a thoughtful and targeted approach. One key strategy is diversification of donor profiles and a deep understanding of individual needs. This article explores the role of technology in supporting these strategies and its impact on donor engagement and the overall effectiveness of nonprofit organizations. By collecting and analyzing donor data using a CRM system, organizations can better understand donor profiles, identify trends, and design more tailored approaches. Predictive analytics also allows organizations to predict future donor behavior, so they can adjust their fundraising strategies more effectively. Additionally, technology enables personalized communications with donors through email marketing, social media, and chatbots, strengthening bonds with donors and increasing their engagement. In the context of open charitable giving, transparency and accountability in fund management are important factors in influencing donor engagement. Organizations need to continue to increase transparency in fund management and utilize technology wisely to respond effectively to donor needs.

CHOICE ARCHITECTURE FOR DRIVING APP ADOPTION: STRATEGIES TO INCREASE CONSUMER INTEREST IN MOBILE APPLICATIONS Aripin, Zaenal; Adi Wibowo, Lili; Ariyanti, Maya
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

In the ever-evolving digital era, the choice of application architecture plays an important role in the success of a mobile application. This research investigates the technical factors that influence the choice of application architecture and their impact on adoption and consumer interest in mobile applications. Factors such as security, flexibility, and scalability are analyzed in the context of user preferences and industry trends. Through a literature review, a qualitative literature study was used to gain an in-depth understanding of how these technical factors influence the choice of application architecture and its impact on the user experience. The results show that users tend to prefer application architectures that provide a responsive, consistent, and secure user experience. Microservicing and service-based (SOA)-like architectures are often chosen for their ability to provide high levels of flexibility, interoperability, and security. Additionally, developers can also use knowledge about user preferences for certain application architectures to design applications that are more attractive and relevant to consumers. By following trends and adopting an approach that fits user needs, developers can increase user adoption and retention, and ensure the long-term success of their apps in an increasingly competitive market.

MOTIVATING CONSUMERS TOWARDS A COMMON GOAL: A PERSUASION STRATEGY RELYING ON FACTSOR EMOTIONS Fitriana; Agusiady, Ricky; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

In an increasingly complex and diverse marketing world, the use of persuasion strategies that combine facts and emotions is becoming increasingly important to motivate consumers toward a common goal with a particular brand or product. This research aims to explore the most effective strategies for integrating facts and emotions in marketing, as well as to analyze how contextual factors such as product type, consumer demographics and media platforms influence their implementation. By collecting data from various literature sources, this research presents an in-depth understanding of the concept of persuasion strategies that combine facts and emotions, as well as identifying contextual factors that influence its implementation. The research results show that a holistic approach that integrates a strong story or narrative with relevant facts is the most effective strategy in combining facts and emotions. However, contextual factors such as product type, consumer demographics, and media platforms play an important role in determining the most appropriate strategy. This research provides valuable insights for marketing practitioners to develop persuasion strategies that are more relevant and effective in motivating consumers towards shared goals with a particular brand or product.

ASSESSING THE IMPACT OF ARTIFICIAL INTELLIGENCE ON FINANCIAL AUDITING AND RISK ASSESSMENT Riana, Nia; Mulyani , Sri Rochani; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 10 (2024): Kriez Academy - September
Publisher : Yayasan Kreatif Indonesia Emas

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Background The rapid advancement of Artificial Intelligence (AI) has profoundly impacted various industries, including financial auditing and risk assessment. Traditional auditing practices, often labor-intensive and time-consuming, have struggled to keep pace with the increasing complexity and volume of financial transactions in a globalized economy. The adoption of AI technologies, such as machine learning and predictive analytics, offers new opportunities to enhance efficiency, accuracy, and strategic decision-making in auditing. However, this transformative shift also introduces challenges, including ethical concerns, algorithmic biases, and regulatory gaps, which must be addressed to ensure responsible AI integration. Aims This study aims to: Explore the transformative impact of AI on financial auditing, particularly in terms of efficiency and accuracy. Investigate the role of AI in enhancing fraud detection and risk management. Identify the regulatory and ethical challenges associated with AI adoption in auditing. Provide actionable recommendations to maximize the benefits of AI while mitigating associated risks. Research Method The study employs a mixed-methods approach, combining quantitative and qualitative data collection techniques. Surveys were conducted with auditors and financial professionals to assess their experiences and perceptions of AI tools in auditing. Semi-structured interviews provided deeper insights into the practical applications, benefits, and challenges of AI integration. Secondary data from academic journals, case studies, and industry reports complemented the primary data, offering a comprehensive understanding of AI’s impact on financial auditing. Results and Conclusion The findings indicate that AI significantly enhances the efficiency and accuracy of financial auditing by automating routine tasks, enabling real-time data analysis, and improving fraud detection. Predictive analytics also allows organizations to proactively identify and mitigate risks. However, challenges such as regulatory gaps, algorithmic biases, and transparency issues remain critical barriers to AI adoption. The study concludes that while AI offers transformative potential, its successful integration requires robust governance frameworks, continuous training for auditors, and collaboration among industry stakeholders to address ethical and regulatory concerns. Contribution This study contributes to the academic discourse on AI in financial auditing by providing empirical evidence of its benefits and challenges. It offers practical recommendations for auditors, regulators, and organizations to responsibly integrate AI, balancing innovation with accountability. By bridging the gap between theoretical knowledge and real-world applications, this research provides a roadmap for leveraging AI to improve financial auditing practices.

INVESTIGATING THE INFLUENCE OF FINANCIAL REPORTING TRANSPARENCY ON INVESTOR DECISION-MAKING Redjeki, Finny; Aripin, Zaenal; Ruchiyat, Endang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 10 (2024): Kriez Academy - September
Publisher : Yayasan Kreatif Indonesia Emas

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BackgroundTransparency in financial reporting is integral to the functioning of modern financial markets, as it enables investors to make informed decisions. In an increasingly interconnected global economy, where markets are influenced by diverse factors such as regulatory standards, technological advancements, and corporate governance practices, the need for clear, reliable, and accessible financial data has become even more critical. Previous financial crises, such as the 2008 global financial meltdown, highlighted the damaging effects of inadequate transparency, leading to significant losses for investors. This study investigates the influence of financial reporting transparency on investor decision-making, exploring the interplay between regulatory compliance, technological innovation, and investor behavior. AimsThe primary aim of this study is to examine the impact of financial reporting transparency on investor decision-making, focusing on how clear and accurate financial disclosures shape investor confidence and market participation. The research seeks to explore the relationship between transparency levels, technological advancements, regulatory compliance, and investor perception across different sectors. By doing so, the study aims to provide actionable insights for firms, regulators, and investors to enhance decision-making processes in financial markets. Research MethodThis research adopts a mixed-method approach, combining quantitative data analysis and qualitative insights. Quantitative data were collected from publicly available financial reports of 50 publicly listed companies across various sectors over a five-year period (2018-2022). Key financial indicators such as earnings per share (EPS), return on equity (ROE), and debt-to-equity ratios were analyzed to assess the clarity and consistency of financial disclosures. Qualitative data were gathered through semi-structured interviews with 30 individual and institutional investors, focusing on their perceptions of transparency, trust in financial reports, and challenges in interpreting financial data. The data were analyzed using statistical software for quantitative insights and thematic analysis for qualitative responses. Results and ConclusionThe study reveals a strong positive correlation between financial reporting transparency and investor confidence. Firms adhering to international reporting standards (such as IFRS) tend to attract higher levels of investment and foster greater trust among investors. Additionally, the adoption of advanced technologies like artificial intelligence (AI) and blockchain has been shown to enhance the accuracy and timeliness of financial disclosures, further improving transparency. Regulatory compliance also plays a significant role, with fully compliant firms experiencing higher investment flows and lower market penalties. However, challenges such as earnings management practices and perception gaps between individual and institutional investors highlight areas for improvement in financial reporting. The study concludes that enhancing transparency through clear disclosures, technological innovation, and regulatory adherence is crucial for fostering investor trust and improving decision-making. ContributionThis research contributes to the growing body of knowledge on financial transparency by providing empirical evidence of its impact on investor decision-making. It highlights the importance of transparent reporting, regulatory compliance, and technological advancements in shaping investor behavior and market dynamics. The findings offer practical recommendations for firms, regulators, and investors to enhance financial transparency and mitigate the risks associated with opacity in financial disclosures. Moreover, the study contributes to the understanding of the evolving role of technology in improving financial reporting practices, which has significant implications for the future of financial markets.

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