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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) AFRE Accounting Financial Review JURNAL PENDIDIKAN TAMBUSAI Jurnal Ners Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah jurnal syntax admiration Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Ar-Rihlah : Jurnal Keuangan dan Perbankan Syariah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Jurnal Audit, Pajak, Akuntansi Publik IPSSJ
Zaenal Aripin
Univeristas Sangga Buana Bandung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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COLLABORATIVE STRATEGIES IN INNOVATION: CALCULATING STRATEGIC DIVIDEND AND TRANSACTIONAL EFFICIENCY FOR ORGANIZATIONAL GROWTH Aripin, Zaenal; Yuliaty, Farida; Haryaman, Adang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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Collaborative strategies in innovation play an important role in accelerating organizational growth and sustainability in a global era full of challenges. This research discusses the importance of taking into account both strategic dividends and transactional efficiency in optimizing innovative collaboration for long-term organizational growth. Factors such as clarity of goals and expectations, trust and openness, open communication, effective risk management, and utilization of advanced information technology play a key role in improving transactional efficiency in innovative collaborations. Increasing transactional efficiency in innovative collaborations also has a positive impact on the long-term growth of organizations, by expanding market coverage, increasing competitiveness and brand image, creating sustainable growth and competitive advantage, as well as maintaining the sustainability of partnership relationships and strengthening networks. Therefore, organizations need to actively consider both strategic dividends and transactional efficiencies in the planning and implementation of their innovative collaborations, and continuously refine and adapt their strategies according to changing needs and challenges. In this way, organizations can maximize the added value potential of their partnerships and achieve sustainable long-term growth.  
THE EFFECT OF MARKETING ASSET ACCOUNTABILITY ON MARKETING PERFORMANCE AND STRATEGY: A NATURAL EXPERIMENT TO TEST ITS IMPACT IN A BUSINESS CONTEXT Aripin, Zaenal; Paramarta, Vip; Kosasih
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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This research aims to investigate the effect of marketing asset accountability on company financial performance and marketing strategy, using a natural experiment method. A total of 250 companies from three different industrial sectors (technology, finance, food/beverage) were research subjects. Correlation analysis shows that variables such as measuring the success of advertising campaigns, real-time tracking systems, and accountability cost efficiency of marketing assets are positively correlated with company revenue, net profit, and return on capital. In addition, differences in marketing asset accountability practices between industry sectors highlight the need for approaches tailored to the characteristics of each sector. A natural experiment was conducted to evaluate the impact of increasing marketing asset accountability on marketing strategy performance. Experimental results show that implementing a real-time tracking system and increasing cost efficiency makes a positive contribution to customer conversion, return on investment and effectiveness of advertising campaigns. These findings provide practical insights for companies in better managing their marketing assets. In conclusion, this research reinforces the importance of marketing asset accountability in achieving optimal financial performance and successful marketing strategy formulation. The practical implication is that companies need to focus on careful measurement, efficient tracking technology, and wise cost management to increase the accountability of their marketing assets, taking into account the specific context of the industry sector.  
ANTICIPATING NEW VENTURE GESTATION OUTCOMES IN INDONESIA: INSIGHTS FROM MACHINE LEARNING TECHNIQUES Aripin, Zaenal; Ruchiyat, Endang; Budi Raharja , Arif
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 6 (2024): Kriez Academy - May
Publisher : Yayasan Kreatif Indonesia Emas

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Machine Learning (ML) techniques have become an important instrument in analyzing data and supporting strategic decision making in various industries, including business. In the dynamic Indonesian context, ML has great potential in increasing the accuracy of predictions of market trends and consumer demand, which in turn allows companies to make better decisions in developing new businesses. This abstract explores the contribution of ML in improving understanding of market and consumer behavior, as well as the challenges faced in implementing it. ML enables in-depth analysis of market data and consumer behavior, helping companies predict future market trends, identify business opportunities, and design more effective marketing strategies. However, challenges such as availability of quality data, lack of understanding of ML, and integration with existing business processes need to be addressed. It is recommended that companies increase investment in data infrastructure and human resource training in ML, as well as strengthen collaboration between the private sector, government and academic institutions. By overcoming these challenges, companies can harness the full potential of ML to increase their competitive advantage, create significant added value, and optimize business growth opportunities in Indonesia.    
ANALYSING THE INFLUENCE OF INTERNET CELEBRITY SHORT VIDEOS ON VIEWER BEHAVIOUR: BEAUTY AS A PERSUASIVE FACTOR Redjeki, Finny; Aripin, Zaenal; Ruchiyat, Endang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 7 (2024): Kriez Academy - June
Publisher : Yayasan Kreatif Indonesia Emas

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This study investigates the influence of short videos by internet celebrities on consumers' perceptions and behavior towards beauty products, with a focus on the authenticity and credibility factors of influencers. The use of social media and platforms like TikTok, Instagram, and YouTube have changed the digital marketing paradigm, with beauty influencers playing a key role in influencing consumer preferences and purchasing decisions. This analysis integrates psychological theories such as identification with influencers, consumer motivation, and information processing processes to understand the mechanisms underlying the influence of these short videos. Influencer authenticity, which includes consistency in product recommendations and transparency in interactions with followers, was identified as a crucial factor in building consumer trust. Research shows that this authenticity not only strengthens the emotional bond between influencers and followers, but also strengthens the persuasive impact of the beauty messages conveyed. Additionally, an influencer's credibility, which is often tied to their reputation and experience in the beauty industry, plays an important role in increasing followers' appeal and acceptance of the products being promoted. The results of this study show that a successful influencer marketing strategy in the beauty industry must consider integrity and transparency as the main pillars. Brands should strive to build ongoing collaborations with influencers who have aligned values and prioritize honesty in conveying product information to their followers. Meanwhile, influencers need to pay attention to honesty in recommending products in order to maintain their credibility in the long term. This research provides valuable insights for marketing practitioners to optimize influencer marketing strategies in the dynamic beauty context. By understanding the role of authenticity and credibility in influencing consumer attitudes and behavior, brands can leverage the positive influence of influencers to build strong relationships with their audiences and achieve more effective marketing goals.
pdf ANALYSIS OF CONSUMER INTENTION TO PURCHASE SMART ROBOTIC PRODUCTS AND SERVICES IN INDONESIA: A THEORY OF PLANNED BEHAVIOR APPROACH Aripin, Zaenal; Faisal, Ijang; Redjeki, Finny
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 9 (2024): Kriez Academy - August
Publisher : Yayasan Kreatif Indonesia Emas

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This research aims to investigate how consumers' perceptions of their control over the use of intelligent robotic technology influence their purchase intentions in the Indonesian market. Using the theory of planned behavior (TPB) approach, this study analyzes the relationship between perceived behavioral control (PBC), attitudes, purchase intentions, and contextual factors in consumer decision making regarding the adoption of this new technology. The research method used is a literature study which combines empirical research related to consumer behavior theories, as well as analysis of the social and cultural context in Indonesia. The main findings indicate that high perceived control over the use of intelligent robotic technology is significantly associated with positive attitudes toward the technology, which in turn contributes to consumers' purchase intentions. Contextual factors such as social influences from family, friends, and social media also moderate the relationship between PBC and consumer purchase intentions. The strategic implications of these findings highlight the importance of developing products that facilitate consumer use and understanding of this technology, as well as effective marketing strategies to build positive perceptions of control in a heterogeneous market such as Indonesia. 
POST COVID: WHAT LESSONS CAN BE LEARNED FOR THE BANKING AND MSME INDUSTRY Aripin, Zaenal; Agusiady, Ricky; Saepudin, Didin
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 1 (2023): Kisa Institute - December
Publisher : PT. Kreatif Indonesia Satu

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The COVID-19 pandemic has had a significant impact on global business dynamics, especially in the banking industry and Micro, Small and Medium Enterprises (MSMEs). Changes in consumer behavior, economic uncertainty, and supply chain disruption demand rapid adaptation and innovation. Therefore, this study aims to explore lessons learned from post-COVID-19 experiences and apply them in the context of the banking industry and MSMEs. This research aims to identify key lessons that can be drawn from the post-COVID-19 experience and analyze the impact on the strategy and sustainability of the banking industry and the development of MSMEs. This research uses descriptive qualitative methods by conducting in-depth case studies of several banking institutions and MSMEs that have experienced significant changes after COVID-19. Data collection was conducted through interviews, document analysis, and participatory observation. This research resulted in an in-depth understanding of the impact of COVID-19 on the banking industry and MSMEs, as well as the identification of key lessons. It found that adaptability, cross-sector collaboration, digital transformation, and adaptive risk management are crucial elements for the future success and sustainability of these two sectors.
ANALYSIS OF THE IMPACT OF CUSTOMER EXPERIENCE ON REPURCHASE ATTITUDES AND INTENT IN ONLINE GROCERY RETAIL: MODERATING FACTORS OF SHARED VALUE CREATION Aripin, Zaenal; Susanto, Bambang; Sikki, Nurhaeni
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 1 (2023): Kisa Institute - December
Publisher : PT. Kreatif Indonesia Satu

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The rapid development of online grocery retailing demands a deep understanding of the factors that influence customer purchasing decisions. This research aims to analyze the impact of customer experience on attitudes and repurchase intentions in the context of online grocery retail, with an emphasis on the moderating factors of shared value creation. The primary objective of this research is to understand the extent to which customer experience can influence consumer attitudes and repurchase intentions in an online grocery retail environment. In addition, this research aims to identify the role of moderating factors of value co-creation in changing the dynamics of the relationship between customer experience, attitudes and repurchase intentions. The research method used is quantitative with a survey approach. The sample was randomly selected from the population of online grocery retail customers and analyzed using relevant statistical techniques. The research instrument involved a questionnaire designed to measure customer experience variables, consumer attitudes, repurchase intentions, and moderating factors of shared value creation. The research results show that customer experience has a significant positive impact on consumer attitudes and repurchase intentions. The moderating factor of value co-creation has also been shown to play an important role in strengthening the relationship between customer experience and consumer attitudes. These results provide a better understanding of the complex dynamics in customer purchasing decisions in the context of online grocery retailing.
Micro and Small Enterprise Development: Modeling the Triangle of Business Consulting, Knowledge Absorption Capacity, and Innovation in Indonesia Saepudin, Didin; Agusiady, Ricky; Aripin, Zaenal
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 2 (2024): Kisa Institute - January
Publisher : PT. Kreatif Indonesia Satu

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Micro and Small Enterprise (MSE) development has an undeniable role in Indonesia's economic dynamics. The success of MSEs in facing challenges and achieving sustainable growth is key to the country's economic progress. This study aims to detail and understand the impact of the business consulting triangle, knowledge absorption capacity, and innovation on the development of MSEs in Indonesia. The research method used involved an in-depth literature review and a qualitative approach. The literature review opened up horizons of understanding on key concepts related to MSEs, while the qualitative approach provided the ability to explore and understand the broader context and dynamics affecting MSEs. The results of this study reveal that the triangle of business consulting, knowledge absorption capacity and innovation plays an important role in forming the foundation of MSE growth. Successful implementation of this model can help MSEs optimize their potential, improve competitiveness and contribute to national economic development. This research provides in-depth insights for stakeholders, government and businesses related to MSEs in Indonesia. The implications of these findings can be used as a basis for designing more effective policies, strateg
THE INFLUENCE OF THE MARKETING MIX ON BRAND IMAGE IN THE COMMUNITY(Case Study at Bank Bjb Main Branch) Nugraha, Dendi; Mulyani, Sri Rochani; Aripin, Zaenal
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 2 (2024): Kisa Institute - January
Publisher : PT. Kreatif Indonesia Satu

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Purpose .of .This .Research .Is .To .Know .How . The Effect of Marketing Mix on Brand Image in the Community (Case Study at Bank Bjb Main Branch). The .method.used.is.descriptive.research.which.analyzes.the.results.of.research.but.is.not.used.to.draw.broader.conclusions. So .here .we have .independent .variables .and .dependent .variables.. The data collection technique used is a field study with a questionnaire to 100 respondents and library research. Based on the author's research, it can be seen that the relationship between marketing mix and brand image in the community (case study at bank bjb main branch). . Meanwhile, based on statistical calculations carried out with SPSS, obtained . known value F = 243.617, and value Sig. = 0.000, while value F table with df (7.92) = 2.11. Thus H0 is rejected, H8 is accepted, these variables Product (X1), Price (X2), Place (X3), Promotion (X4), People (X5), Process (X6), Physical Evidence (X7), together have a significant effect on Brand Image (Y). Thus H0 is rejected, and H8 is accepted, these variable variables Product (X1), Price (X2), Place (X3), Promotion (X4), People (X5), Process (X6), Physical Evidence (X7), together have a significant effect on the variable Brand Image (Y).
IMPROVING THE EXPORT PERFORMANCE OF INDONESIAN SMES THROUGH ENHANCED INTERNATIONAL MARKETING CAPABILITIES AMIDST THE CRISIS: UTILIZING FLEXIBLE STRATEGIES AND DIGITAL TECHNOLOGY Aripin, Zaenal; Fitriana; Yulianty, Farida
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 2 (2024): Kisa Institute - January
Publisher : PT. Kreatif Indonesia Satu

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This journal focuses on efforts to improve the export performance of Small and Medium Enterprises (SMEs) in Indonesia in the face of the global crisis situation. The research aims to investigate how improving international marketing capabilities, using flexible strategies, and utilizing digital technology can help SMEs overcome export challenges. The research methods used involved surveys, interviews, and data analysis. The results revealed that SMEs that successfully adopt these strategies tend to achieve better export growth than those that do not. They have the ability to adjust to changing global market demands and access a wider market through the utilization of digital technology. Therefore, it is important for SMEs to understand and implement these practices in their export activities. In addition, the journal also presents a discussion on the implications of the research results. Improved export performance of SMEs can have a positive impact on the national economy, create new jobs, and increase the competitiveness of domestic industries. Practical suggestions are also presented, such as international marketing training, access to digital technology, and cooperation with relevant government agencies and industries. This research provides valuable insights for Indonesian SMEs and relevant stakeholders to develop more effective strategies to improve export performance amidst the unpredictable global crisis.
Co-Authors Achmad Noerkhaerin Putra Adang Haryaman Adi Suroso Agusiady, R. Ricky Alfian, Achmad Aristanto, Eko Asep Gunawan Ayu Amrita, Nyoman Dwika Budi Raharja , Arif Budi Raharja, Arif Debie K. R. Kalalo Dendi Nugraha Dianvayani, Giska Didin Saepudin Dwika Ayu Amrita, Nyoman Endang Fatmawati Endang Ruchiyat Ermeila, Sri Etty Sofia Mariati Asnar Faisal, Ijang Fakhry Amin Farida Yulianty Farida Yuliaty Fatmasari, Raden Roro Fitriana Fitriana Fitriana Fitriana Fitriana Fitrianti, Nida Garnida Gjosphink Putra Umar Sakka Gulo, Nurdelima Harto Necsen Linelejan Herry Achmad Buchory Ijang Faisal Indri Damayanti Indri Damayanti Kosasih Kosasih KOSASIH KOSASIH, KOSASIH Lili Adi Wibowo M. Syafarudin Mahaputra Mahaputra, M. Syafarudin Marasabessy, Maharani Regita Mariati Asnar, Etty Sofia Matriadi, Faisal Maya Ariyanti Muhammad Syahrul Hidayat Mulyani , Sri Rochani mulyani, sri rochani Ngurah Made Novianha Pynatih Nia Riana Nida Garnida Fitrianti Novianha Pynatih, Ngurah Made Nugraha, Ramlan Indra Nugroho, Taufan Padma Hanuun, Nazhira Nindya Padma Negara, M. Rizqi Palittin, Normayanti Prihat Assih Raden Roro Fatmasari Redjeki, Finny Riana, Nia Ricky Agusiady Ryan Aldiansyah Akbar Saepudin, Didin Salsabila, Unik Hanifah Sikki, Nurhaeni Sitanggang, Erikson Sjoraida , Diah Fatma Sri Ermeila Sri Rochani Mulyani Subeno, Fransiska Carmelia Suganda, Uce Karna Sugeng Haryanto Sunardi Sunardi Sunarjo Sunarjo Supriatna, Ucu SUSANTI Syahidin, Rukhiyat Syarif Hidayatullah Taufik Zulfikar Tekat Sukomardojo Tresnadi, Rama Ucu Supriatna Vip Paramarta Vip Paramarta Vip Paramarta Wawan Ichwanudin Wawan Ichwanudin Widjajanti Utoyo Yolistina, Anggun Yulianty, Farida