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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Ekonomi Islam JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Golden Ratio of Human Resource Management JAPI: Jurnal Akses Pengabdian Indonesia Inkubis: Jurnal Ekonomi dan Bisnis E-JRM Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Rois Arifin
Department Of Management, Faculty Of Economics And Business, Universitas Islam Malang, Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences Other

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Studi Tentang Pengaruh Shopee Paylater, Diskon Harga, Gratis Ongkos Kirim, Dan Online Customer Riview Terhadap Keputusan Pembelian Di E-Commerce Shopee (Studi Kasus Pada Konsumen Generasi Z Kec Lowokwaru Kota Malang) Ilmi, Lilik Qaffidhotul; Arifin, Rois; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Shopee PayLater, price discounts, free shipping, and online customer reviews on purchase decisions on the Shopee e-commerce platform among Generation Z consumers in the Lowokwaru District, Malang City. This research is quantitative with an explanatory research approach. The sample used in this study consisted of 95 respondents, determined using the Maholtra formula based on the number of variable indicators. The results of the study indicate that simultaneously, Shopee PayLater, price discounts, free shipping, and online customer reviews significantly affect purchase decisions. Partially, Shopee PayLater, price discounts, and online customer reviews have a significant impact on purchase decisions, while free shipping does not have a significant influence. Keywords: Shopee PayLater, Price Discounts, Free Shipping, Online Customer Reviews, Purchase Decisions 
Pengaruh Pemasaran Cross selling, Pemasaran Viral, dan Pemasaran Produk Bundling Terhadap Keputusan Pembelian Pada Produk Skintific (Studi Pada Konsumen di Kecamatan Lowokwaru Kota Malang) Lukyani, Defita; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the impact of cross-selling marketing, viral marketing, and product bundling marketing on the purchasing decisions of Skintific products in Malang City. Employing a multiple linear regression method, this study focuses on Explanatory research employing quantitative methods. The sample of 90 consumers was determined using the Malhotra formula. Data analysis was conducted using SPSS version 25, including validity testing, reliability testing, normality testing, classic assumption testing, hypothesis testing, and the determination coefficient test (R2). The results show that overall, cross-selling marketing, viral marketing, and product bundling marketing significantly influence the purchasing decisions of Skintific product consumers in Lowokwaru District, Malang. Specifically, cross-selling marketing and viral marketing have a positive impact on purchasing decisions, while product bundling marketing does not have a significant influence on consumer purchasing decisions. Keywords: Cross-Selling Marketing, Viral Marketing, Product Bundling Marketing, Purchase Decision
Pengaruh Digital Marketing, Customer Review, dan Flash Sale Terhadap Keputusan Pembelian Konsumen Di Apikasi Shopee (Studi Mahasiswa Pengguna Aplikasi Shopee Universitas Islam Malang) Safrillia, Dea; Arifin, Rois; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyse and describe the effect of digital marketing, customer reviews, and flash sales on consumer purchasing decisions in the Shopee application (study on students of the Islamic University of Malang). The population in this study were students of the Islamic University of Malang. Which obtained a sample of 95 people using the Malhotra formula. The variables used in this study are purchasing decision variables (dependent variables), while the independent variables are digital marketing, customer reviews, and flash sales.The results of this study concluded that there was a positive and significant influence between digital marketing, customer review, and flash sale variables on purchasing decisions and simultaneously concluded that there was an influence between digital marketing, customer review, and flash sale on purchasing decisions. Keywords: Purchasing Decisions, Digital Marketing, Customer Reviews, and Flash Sales.
Pengaruh Brand Image, Word Of Mouth, Promosi Dan Harga Terhadap Keputusan Pembelian Pada Sosial Commerce Scarlett Whitening Di Shopee (Studi Kasus Pada Mahasiswi Kec. Lowokwaru Kota Malang) Rosyidah, Ainul Fitrotur; Arifin, Rois; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and explain the influence of brand image, word of mouth, promotion, and price on purchasing decisions on Social Commerce Scarlett Whitening at Shopee (Case Study on Female Students in Lowokwaru District, Malang City). The sampling technique uses a non-probability sampling method with purposive sampling techniques. In this study, the population size is unknown, therefore this study uses the Malhotra formula to determine the number of samples by getting results as many as 80 respondents. Data collection method using online questionnaire (Google Form) For data analysis using SPSS Version 25 software to analyze instrument tests, classical assumption tests, hypothesis tests, multiple linear regression tests, and determination coefficient tests. The results of this study show that brand image, word of mouth, promotion, and price have a positive and significant effect simultaneously and partially on purchasing decisions. Meanwhile, the influence of brand image, word of mouth, promotion, and price on purchasing decisions showed a determination value of 61.6%. Keywords: Brand Image, Word of Mouth, Promotion, Price, and Purchasing Decision.
Pengaruh Kualitas Pelayanan, Kepercayaan, Harga, Dan Promosi Terhadap Kepuasan Pelanggan Shopee Food (Studi Kasus Mahasiswa Universitas Islam Malang) Rahman, Muhammad Fahrozi; Arifin, Rois; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the era of globalization, the development of communication technology and the internet is encouraging changes thought patterns in human life. The Shope food application can collaborate with offline stores partners who want to collaborate with Shopee food and this can create benefits for both parties. The aim of this research is to understand and analyze services quality, trust, price, and promotion, which simultaneously and partially influence customer satisfaction. The population in this research is Shopee food customer who have and have used the Shopee food application. Approach method using a non-probability sampling technique, namely purposive sampling, which is a sample collection technique based on certain criteria using a questionnaire distributed to 90 respondents and using the SPSS analysis tool. The research results show that the variables services quality, trust, price, and promotion have significant effect on Shopee food customers satisfaction. This is proven by partial and simultaneous hypothesis testing. This research still cannot fully reveal the factors that the influence customer satisfaction with Shopee food. The independent variable in this research can only influence the dependent variable by 69% so there are still 31% variables or other factors that can influence customer satisfaction. Keywords : Services Quality, Trust, Price, Promotion, Customer Satisfaction
Pengaruh Service Quality, Price, Promotion, And Attractiveness Terhadap Repeat Purchase Rambak Pisang Pada Instagram Rampis.id (Studi Kasus Pada Pelanggan Rampis.id Kecamatan Lowokwaru) Malinda, Elsa; Arifin, Rois; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The more rapid in the current era of globalization, the development of communication technology and the internet encourages a change in mindset in human life. One of the media used in people's lifestyles to communicate or do business is the internet media. The benefit of the internet is that it can be used as a facility to make transactions such as online shops. An online shop is a business network that is very broad and not limited by time and place. With the development of the use of the internet and digital applications, e-commerce has begun to be in great demand by capital owners. The existence of the internet makes it easy for people to shop anytime and anywhere online. The purpose of this study was to determine and analyze service quality, price, promotion, and attractiveness that simultaneously and partially influence repeat purchases for banana rambak customers in Lowokwaru sub-district on Instagram rampis.id. The population in this study were rampis.id banana rambak customers in Lowokwaru sub-district who had repurchased banana rambak at rampis.id so far. The approach method uses a non-probability sampling technique, namely purposive sampling which is a sample collection technique based on certain criteria using a questionnaire distributed to 100 respondents and using the SPSS analysis tool. The results showed that partially price and ease of use had a significant effect on purchasing decisions while electronic word of mouth did not have a significant effect on purchasing decisions. Simultaneously service quality, price, promotion, and attractiveness affect repeat purchases. Keywords : Service Quality, Price, promotion, Attractiveness, Repeat Purchase
Pengaruh Risiko Kredit, Kualitas Manajemen, Ukuran Perusahaan, Likuiditas dan Solvabilitas Terhadap Kinerja Keuangan Perbankan Konvensional Yang Terdaftar di BEI Tahun 2019-2022 Fadil, Muhammad; Arifin, Rois; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effect of Credit Risk, Management Quality, Firm Size, Liquidity and Solvency on Financial Performance with Return On Asset (ROA) as a measure of financial performance in the conventional banking sector listed on the Indonesia Stock Exchange (IDX). This study uses the population of all conventional banks registered on the Indonesia Stock Exchange (IDX) during the period 2019-2022 with a sample of 23 companies. The results of the study show that Net Interest Margin (NIM) and Firm Size have a positive and significant effect on Financial Performance measured by ROA, while Non Performing Loan (NPL), Loan to Deposit Ratio (LDR) and Debt to Equity Ratio (DER) have a negative and significant effect on financial performance measured by ROA Keywords: Return On Asset (ROA), Non Performing Loan (NPL), Net Interest Margin (NIM), Firm Size, Loan to Deposit Ratio (LDR), Debt to Equity Ratio (DER).
Pengaruh Citra Merek, Kualitas Produk, Harga, Promosi Dan Kepercayaan Merek Terhadap Minat Beli Smartphone Apple (Studi Kasus Mahasiswa Universitas Islam Malang) Rafsanjani, Rafli; Arifin, Rois; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to determine and analyze the influence of brand image, product quality, price, promotion and brand trust simultaneously and partially on purchasing interest. The population in this study was an unknown number of students at the Islamic University of Malang. The approach method uses a non-probability sampling technique, namely purposive sampling, namely a sample collection technique based on certain criteria using a questionnaire distributed to 90 respondents and using the SPSS analysis tool. The research results show that brand image, product quality, price, promotion and brand trust simultaneously influence purchasing interest and partially brand image, product quality, promotion and brand trust influence purchasing interest but price does not influence purchasing interest. Keywords: Brand Image, Product Quality, Price, Promotion, Brand Trust, Purchase Interest
Pengaruh Perceived Usefulness, Perceived Ease Of Use, Perceived Security, Perceived Self Efficacy, Dan Trust Terhadap Minat Penggunaan Aplikasi Dana (Studi Kasus Pada Generasi Z Kota Malang) Nurhayati, Susi Alistina; Arifin, Rois; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to analyze the influence of perceived usefulness, perceived ease of use, perceived security, perceived self efficacy, and trust simultaneously and partially on interest in using the Dana application. The population in the research is generation Z in Malang City, the exact number of which is unknown. The approach method uses a non-probability sampling technique, namely purposive sampling, which is a sample collection technique based on certain criteria using a questionnaire distributed to 115 respondents and using the SPSS analysis tool. The research results show that simultaneously and partially perceived usefulness, perceived ease of use, perceived security, perceived self efficacy, and trust have a significant effect on interest in using the Generation Z Fund application in Malang City. Keywords: Perceived Usefulness, Perceived Ease Of Use, Perceived Security, Perceived Self Efficacy, Trust, Interest In Use
Pengaruh Promosi, Selebgram Endorsment Dan Brand Ambassador Terhadap Minat Pembelian Produk Madame Gie Kosmetik (Studi Kasus Konsumen di Kelurahan Merjosari Kota Malang) Nadifah, Siti Rogibatun; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze and describe the influence of promotions, celebrity endorsements and brand ambassadors on purchasing interest in Madam Gie cosmetic products (case study of consumers in Merjosari Village, Malang). The population in this study were consumers of Madam Gie products in Merjosari Village in Malang City. A sample of 80 people was obtained using the Malhotra formula. The variables used in this research are the purchase interest variable (dependent variable), while the independent variables are promotion, celebrity endorsement and brand ambassador. The results of this research conclude that the influence variables of promotion, celebrity endorsement and brand ambassador simultaneously influence purchase interest. and partially concluded that there is a variable influence of promotion, celebrity endorsement and brand ambassador on purchasing interest. Keywords: Purchase Interest, Promotion, Celebrity Endorsement And Brand Ambassador.
Co-Authors A. Rizky Akbar Maulana Zain AA Sudharmawan, AA Aan Arief Trenggono Abdullah Syakur Novianto Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adela, Diva Adi Pamungkas Adia Reyhan Putra Pratama Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahmad, Ryan Fazrin Ahsani Taqwiem Ahsani Taqwiem Ainul Yaqin Akhmad Faisol Efendi Aleria Irma Hatneny Alfian Budi Primanto Alika, Lingling Ayu Alun Dwi Septiando Amin, Muh Sirojuddin Amin, Muhammad Rohil Aminuyati Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashifa Maharani Asmina Rahmawati Ayax Berrem Bernadi Azizy, Ailsa Rania Bagas Primadi Bagus Tuhu Hidayat Bahari, Romi Chandra Baha’ul Mu’in Bahrul Bainarqi Baihaqi, Moh Kholis Bambang Heri Susanto Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Nurul Callista, Arwa Diba Ratu Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dita Octavia Donny Pangestu Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Erdiana, Alifiah Nur Etty Saraswati Eva Ruswinda Fadhilah, Rio Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fauziyah, Yenny Zanubah Febriansyah, Aldhi Fifit Nurta Syaifudin Firmansyah, Oktova Rian Fitri Wahyuni Fitriyah, Hanis Fuji Santoso Gusti Suta Pahlopi Guterres, Novicasari Nur Pratiwi Hainun Mansyur Hamim Farizy Zarkazy Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Ighfirlana Ighfirlana Illiatus Soleha Ilmi, Lilik Qaffidhotul Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Juniari, Resa Juniarti Juniarti Karima, Isnaini Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Khusnul Khotimah Kristina Firdha Kyswantoro Laila, Fati Khalif Lailatuz Zuhriyah Lalu Wahyu Azazi Ledy Diana Lukyani, Defita Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Rizki Azhari M. Sulaiman M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Mahardani, Ahmad Subhan Malinda, Elsa Mandasari, Adinda Putri Marca Intan Youlanda Mas’udah, Nia Arifiana Maulida Elvara Mega Putri Elissa Melinda Handayani Millaningtyas, Restu Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Wildan Mohd Salleh, Muhammad Zulfaris Mudasir Mudasir Muhammad Abu Tholib Muhammad Anshor Syafi’i Muhammad Fadil Muhammad Hufron Muhammad Misnarum Muhammad Muhammad Muhammad Rukmana Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Murniyati, Dwi Nadifah, Siti Rogibatun Nagari, Bregas Istha Sasangka Aji Naghieb, Muhammad Nanda Kumala Ningsih Nicholas Galang Widjanarko Nida Aulia Amatullah Nisa', Khoirotun Novita Dewi Rahmawati Nurhasan Aripin Nurhayati, Susi Alistina Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Ony Dzaky Abdillah Padli, Feri Pandora, Calista Mina Prayoga, Lintang Prihartini, Wahyu Purwanti, Henny Putri Indah Lestari Putri, Alkansha Berlina Eka Putri, Intan Sabrina Aziza Putri, Vina Afrilianda Qamar, Sariful Qurrotu A'yun Rachmadi , Kartika Rose Rachmaudinah Hilda Safitri Raden Mohamad Herdian Bhakti Rafsanjani, Rafli Rahman, Muhammad Fahrozi Rahmat Nur Riandika Rahmatulloh, Muhammad Alamsyah Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rizal, Syarif Ali Rosyidah, Ainul Fitrotur Rudi Hartono Sabrina, Rully Safrillia, Dea Salman, Ach. Rois Salsabila, Oktaviana Salwa Samsul Haji Sandra Oktaviasari Saputri, Vicky Yuli Saraswati, Ety Sari Oktavia Satria Abdi Pratama Yudha Satria Putra Utama Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suharto, M. Khoirul Anwarudin Broto Suhriyanto Suhriyanto Sulton Sholehuddin, Sulton Sunaryo, Hadi suparman suparman Sya'bana, Laillia Nisfi Syafaat Syafaat Syamsul Ibad Tamaulina Br Sembiring Tristanti, Febiana Destin Trya May Indriani Ubadillah Mohsyin Ulayya, Afifah Azizah Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Wahyuningtyas, Nanik Wahyuningtyas, Novianur Wardhana, Nurani Lembut Putri Widyan Violita Winda Jaya Yuli Khoiriyah Yusuf Andriansyah Zahro, Saniaty Zahrok’u Syarofah Zairozie Tamim ‘ Aini, Nur