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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Ekonomi Islam JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Golden Ratio of Human Resource Management JAPI: Jurnal Akses Pengabdian Indonesia Inkubis: Jurnal Ekonomi dan Bisnis E-JRM Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Rois Arifin
Department Of Management, Faculty Of Economics And Business, Universitas Islam Malang, Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences Other

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Journal : E-JRM

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Pengaruh Strategi Promosi Dan Social Media Melalui Electronic Word Of Mouth Terhadap Keputusan Berkunjung Pada Wisata Edukasi Dadaprejo Kota Batu Fauziyah, Yenny Zanubah; Arifin, Rois; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was made to determine the effect of Promotional Strategy, Social Media, through Electronic Word Of Mouth, on the Decision to Visit Educational Tourism Dadaprejo Batu City, the method used in this study is the quantitative method. Sampling in this study used the slovin formula with a total sample of 134 respondents. The data used is primary data through a questionnaire. This study used instrument tests including: validity and reliability tests, normality tests, path analysis tests, t tests, Sobel tests and Coefficient of Determination  tests.From the results of the research partially obtained results where the Promotion Strategy has a significant effect on the decision to visit, Social Media has a significant effect on the decision to visit, Electronic Word Of Mouth has a significant effect on the decision to visit, Promotion Strategy has a significant effect on the decision to visit through Electronic Word Of Mouth and lastly Social The media has a significant influence on the decision to visit through the Electronic Word Of Mouth. Keywords: Promotion Strategy, Social Media, Electronic Word Of Mouth and Visiting Decision
Pengaruh Social Media Marketing, Review Vlogger Kecantikan Dan Brand Image Terhadap Keputusan Pembelian Lipstick Hanasui (Studi Kasus Produk Lipstick Hanasui di Kota Malang) Karima, Isnaini; Arifin, Rois; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze and determine the influence of social media marketing, beauty vlogger reviews and brand image on the decision to purchase Hanasui lipstick on Instagram. This research uses a positivist philosophy with a quantitative approach. Sampling was carried out at Cosmetic Shops in Malang City using the Sugiyono formula so that the sample in this study was 75 respondents. This research method uses multiple linear regression analysis with SPSS analysis. Hypothesis testing uses the t test and F test. The results of the research show that brand image has a partially significant effect on the decision to purchase Hanasui lipstick on Instagram. Keywords: Social Media Marketing, Vlogger Reviews, Brand Image, And Purchasing Decisions
Pengaruh Brand Trust, Brand Image, dan Klaim Logo Tasya Farasya Approved Terhadap Keputusan Pembelian Produk Skintific Pada Generasi Z Di Kecamatan Sidoarjo Azizy, Ailsa Rania; Arifin, Rois; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine "The Influence of Brand Trust, Brand Image, and Tasya Farasya Approved Logo Claims on the Decision to Purchase Skintific Products in Generation Z in Sidoarjo District". The type of research used in this research is quantitative research. This research sample was taken using a multistage random sampling technique, which is a sampling method in which the population in a large area is divided into several smaller areas with clear boundaries. The sample calculation uses the Lemeshow formula, namely with a total sample of 96 respondents. The analysis technique used in this research is multiple linear regression. The research results show that the results of the t test (partial) on brand trust, brand image and social media influencers partially influence purchasing decisions. Meanwhile, the research results show that the results of the F test (simultaneous) on brand trust, brand image and social media influencers simultaneously influence purchasing decisions. Keyword : Brand Trust, Brand Image, Social Media Influencers and Purchasing Decision.
Pengaruh Kualitas Pelayanan Aplikasi PLN Mobile, Terhadap Loyalitas Dengan Kepuasan Pelanggan Sebagai Interverning (Studi pada Pelanggan PT PLN Persero UP3 Malang) Guterres, Novicasari Nur Pratiwi; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research to analyze and describe the influence of PLN Mobile Application Service Quality on Loyalty with Customer Satisfaction as Interverning (Study on PT PLN Persero UP3 Malang Customers. The population in this study is PLN mobile UP3 Malang users with a total of 35,574 users. Then from the total A sample of 98 people was taken using the Slovin formula. The variables used in this research were the dependent variable customer loyalty, the independent variable service quality, and the intervening variable customer satisfaction. The data analysis technique in this research used path analysis with the help of SPSS 26 software research shows that 1). PLN Mobile Application Service Quality has a positive and significant effect on Customer Satisfaction of PT PLN Persero UP3 Malang.2). PLN Mobile Application Service Quality has a positive and significant effect on customer loyalty of PT PLN Persero UP3 Malang. 3). Customer Satisfaction has a positive and significant effect on customer loyalty of PT PLN Persero UP3 Malang. 4). The service quality of the PLN Mobile Application has a positive and significant effect on customer loyalty through customer satisfaction at PT PLN Persero UP3 Malang. Keywords: Service Quality, Customer Loyalty, Customer Satisfaction
Pengaruh Kepercayaan, Kemudahan, Kualitas Informasi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Aplikasi Lazada (Studi Kasus Pengguna Aplikasi Lazada di Kota Sampang Madura) Firmansyah, Oktova Rian; Arifin, Rois; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The Purpose Of This Research Is To Analyze The Impact Of Trust, Convenience, Information Quality, And Service Quality On Purchasing Decisions On The Lazada Application. The Research Was Conducted In The City Of Sampang, Madura, Using A Purposive Sampling Technique For Sampling. Data Was Collected By Distributing Questionnaires Using Google Form To The Local Community. The Sample Size Was Determined Based On The Ferdinand Formula, Which Resulted In 84 Respondents. The Analytical Methods Used In This Research Include Instrument Tests (Validity And Reliability), Normality Tests, Classical Assumption Tests (Multicollinearity And Heteroscedasticity), Multiple Linear Regression Analysis, Hypothesis Testing (F Test And T Test), And The Coefficient Of Determination Test (Adjusted R2 ). Data Were Analyzed Using IBM SPSS Version 23. The Results Showed That Trust, Convenience, Information Quality And Service Quality Simultaneously Influenced Purchasing Decisions. Partially, Trust, Convenience And Quality Of Information Influence Purchasing Decisions, Although Not Significantly. Meanwhile, Service Quality Is Proven To Have A Significant Influence On Purchasing Decisions.  Keywords: Trust, Convenience, Information Quality, Service Quality, Purchasing Decisions.
Pengaruh Digital Marketing, Affiliate Marketing, Fear of Missing Out (FoMO), dan Online Customer Review Terhadap Keputusan Pembelian Skincare Facetology Pada Platform TikTok Shop ( Studi Kasus Pada Generasi Z di Kota Malang ) Putri, Alkansha Berlina Eka; Arifin, Rois; Amin, Muh Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of digital marketing, affiliate marketing, fear of missing out (FoMO) and online customer reviews on purchasing decisions for facetology products on the tiktokshop platform (case study of generation z in Malang). The population used in this study is generation z in the city of Malang who buy facetology products on the tiktokshop platform. The sample in this study was 105 people obtained using the Maholtra formula. The variables used in this study are purchasing decisions as the dependent variable, while digital marketing, affiliate marketing, fear of missing out, and online customer reviews as independent variables. The results of this study concluded that digital marketing, affiliate marketing, fear of missing out, and online customer reviews simultaneously influence purchasing decisions, while the fear of missing out variable does not have a significant effect on purchasing decisions. Keywords: Purchasing Ecisions, Digital Marketing, Affiliate Marketing, Fear Of Missing Out, Online Customer Review
Pengaruh Emotional Branding dan Experiential Marketing Terhadap Loyalitas Pelanggan dan Kepuasan Pelanggan Sebagai Variabel Intervening pada Brand Skincare Avoskin (Studi Kasus Generasi Z di Kec. Lowokwaru, Kota Malang) Alika, Lingling Ayu; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of emotional branding and experiential marketing on customer loyalty and customer satisfaction as intervening variables in the Avoskin skincare brand. The population of this study is Generation Z in Lowokwaru District, Malang City aged 18-25 years and have made purchases or interacted with products by implementing emotional branding and experiential marketing strategies. While the sample in this study amounted to 90 samples. The data analysis used MRA Process Macro by Hayes 2018. The results of the study show that 1) Emotional branding has a positive and significant effect on customer satisfaction 2) Experiential marketing has a positive and significant effect on customer satisfaction 3) Emotional branding has a positive and significant effect on customer loyalty 4) Experiential marketing has a positive and significant effect on customer loyalty 5) Customer satisfaction has a positive and significant effect on customer loyalty 6) Emotional branding has a positive and significant effect on customer loyalty through customer satisfaction. 7) Experiential marketing has an effect on customer loyalty through customer satisfaction but the results are not significant. Keywords: Emotional Branding, Experiential Marketing, Customer Loyalty, Customer Satisfaction
Pengaruh Pengembangan Karir, Motivasi Kerja, Dan Kepuasan Kerja Terhadap Loyalitas Karyawan PT. Magnum Attack Indonesia Kota Malang Adela, Diva; Arifin, Rois; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze whether there is an influence of career development, work motivation, and job satisfaction on employee loyalty of PT Magnum Attack Indonesia, with a focus on the production employees of PT Magnum Attack Indonesia. The method used is quantitative with a survey approach, distributing questionnaires to 87 respondents. Data analysis was conducted using multiple linear regression with SPSS 27 to identify the effect of independent variables on employee loyalty. The findings of this study are career development has a significant effect on employee loyalty, work motivation has a significant effect on employee loyalty and job satisfaction has a significant effect on employee loyalty. Keywords: Career Development, Work Motivation, Job Satisfaction, Employee Loyalty 
Pengaruh Motivasi Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Dengan Produktivitas Sebagai Variabel Intervening (CV. Dwi Tunggal Fauzi Sejahtera) Mas’udah, Nia Arifiana; Arifin, Rois; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze the effect of Work Motivation and Job Satisfaction on Employee Performance with Productivity as an Intervening Variable at CV. Dwi Tunggal Fauzi Sejahtera. This research employs a quantitative approach using a questionnaire-based data collection technique involving 67 respondents. The independent variables in this study are Work Motivation and Job Satisfaction, while the dependent variable is Employee Performance, with Productivity as the intervening variable. The research findings indicate that Work Motivation does not have a significant effect on Productivity. Job Satisfaction has a positive and significant effect on Employee Productivity. Work Motivation does not have a significant effect on Employee Performance. Job Satisfaction has a positive and significant effect on Employee Performance. Productivity does not have a significant effect on Employee Performance. Work Motivation does not have a significant effect on Employee Performance through Productivity. Job Satisfaction does not have a significant effect on Employee Performance through Productivity. Keywords:  Work Motivation, Job Satisfaction, Productivity, Employee Performance
Pengaruh Brand Image, Brand Awareness, Brand Trust Dan Product Knowledge Terhadap Minat Pembelian Pada Fesyen Busana Muslim Khayrscarf Di Kota Malang Callista, Arwa Diba Ratu; Arifin, Rois
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of brand image, brand awareness, brand trust and product knowledge on purchasing interest in Khayrscarf Muslim fashion fashion in Malang City. The sampling technique used purposive sampling to obtain a sample of 80 respondents. The data collection method uses a questionnaire. The data analysis technique used in this research is multiple linear regression. The research results show that simultaneously Brand Image, Brand Awareness, Brand Trust and Product Knowledge have a positive and significant effect on purchasing interest. Likewise, partially Brand Image, Brand Awareness, Brand Trust and Product Knowledge have a positive and significant effect on purchasing interest. Keywords: Brand Image, Brand Awareness, Brand Trust, Product Knowledge, Purchase Interest
Co-Authors A. Rizky Akbar Maulana Zain AA Sudharmawan, AA Aan Arief Trenggono Abdullah Syakur Novianto Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adela, Diva Adi Pamungkas Adia Reyhan Putra Pratama Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahmad, Ryan Fazrin Ahsani Taqwiem Ahsani Taqwiem Ainul Yaqin Akhmad Faisol Efendi Aleria Irma Hatneny Alfian Budi Primanto Alika, Lingling Ayu Alun Dwi Septiando Amin, Muh Sirojuddin Amin, Muhammad Rohil Aminuyati Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashifa Maharani Asmina Rahmawati Ayax Berrem Bernadi Azizy, Ailsa Rania Bagas Primadi Bagus Tuhu Hidayat Bahari, Romi Chandra Baha’ul Mu’in Bahrul Bainarqi Baihaqi, Moh Kholis Bambang Heri Susanto Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Nurul Callista, Arwa Diba Ratu Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dita Octavia Donny Pangestu Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Erdiana, Alifiah Nur Etty Saraswati Eva Ruswinda Fadhilah, Rio Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fauziyah, Yenny Zanubah Febriansyah, Aldhi Fifit Nurta Syaifudin Firmansyah, Oktova Rian Fitri Wahyuni Fitriyah, Hanis Fuji Santoso Gusti Suta Pahlopi Guterres, Novicasari Nur Pratiwi Hainun Mansyur Hamim Farizy Zarkazy Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Ighfirlana Ighfirlana Illiatus Soleha Ilmi, Lilik Qaffidhotul Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Juniari, Resa Juniarti Juniarti Karima, Isnaini Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Khusnul Khotimah Kristina Firdha Kyswantoro Laila, Fati Khalif Lailatuz Zuhriyah Lalu Wahyu Azazi Ledy Diana Lukyani, Defita Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Rizki Azhari M. Sulaiman M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Mahardani, Ahmad Subhan Malinda, Elsa Mandasari, Adinda Putri Marca Intan Youlanda Mas’udah, Nia Arifiana Maulida Elvara Mega Putri Elissa Melinda Handayani Millaningtyas, Restu Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Wildan Mohd Salleh, Muhammad Zulfaris Mudasir Mudasir Muhammad Abu Tholib Muhammad Anshor Syafi’i Muhammad Fadil Muhammad Hufron Muhammad Misnarum Muhammad Muhammad Muhammad Rukmana Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Murniyati, Dwi Nadifah, Siti Rogibatun Nagari, Bregas Istha Sasangka Aji Naghieb, Muhammad Nanda Kumala Ningsih Nicholas Galang Widjanarko Nida Aulia Amatullah Nisa', Khoirotun Novita Dewi Rahmawati Nurhasan Aripin Nurhayati, Susi Alistina Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Ony Dzaky Abdillah Padli, Feri Pandora, Calista Mina Prayoga, Lintang Prihartini, Wahyu Purwanti, Henny Putri Indah Lestari Putri, Alkansha Berlina Eka Putri, Intan Sabrina Aziza Putri, Vina Afrilianda Qamar, Sariful Qurrotu A'yun Rachmadi , Kartika Rose Rachmaudinah Hilda Safitri Raden Mohamad Herdian Bhakti Rafsanjani, Rafli Rahman, Muhammad Fahrozi Rahmat Nur Riandika Rahmatulloh, Muhammad Alamsyah Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rizal, Syarif Ali Rosyidah, Ainul Fitrotur Rudi Hartono Sabrina, Rully Safrillia, Dea Salman, Ach. Rois Salsabila, Oktaviana Salwa Samsul Haji Sandra Oktaviasari Saputri, Vicky Yuli Saraswati, Ety Sari Oktavia Satria Abdi Pratama Yudha Satria Putra Utama Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suharto, M. Khoirul Anwarudin Broto Suhriyanto Suhriyanto Sulton Sholehuddin, Sulton Sunaryo, Hadi suparman suparman Sya'bana, Laillia Nisfi Syafaat Syafaat Syamsul Ibad Tamaulina Br Sembiring Tristanti, Febiana Destin Trya May Indriani Ubadillah Mohsyin Ulayya, Afifah Azizah Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Wahyuningtyas, Nanik Wahyuningtyas, Novianur Wardhana, Nurani Lembut Putri Widyan Violita Winda Jaya Yuli Khoiriyah Yusuf Andriansyah Zahro, Saniaty Zahrok’u Syarofah Zairozie Tamim ‘ Aini, Nur