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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Ekonomi Islam JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Golden Ratio of Human Resource Management JAPI: Jurnal Akses Pengabdian Indonesia Inkubis: Jurnal Ekonomi dan Bisnis E-JRM Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Rois Arifin
Department Of Management, Faculty Of Economics And Business, Universitas Islam Malang, Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, HARGA DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN CONVENIENCE GOODS PADA KONSUMEN SWALAYAN KUD PAKIS Muhammad Rukmana; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 03 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to find out and analyze the effect of simultaneous and partial variables on product quality, service quality, price and word of mouth promotion on goods purchasing decisions in KUD Pakis supermarket customers. With this type of research is explanatory, namely research explains. This research was conducted in April-July 2019, and took place at KUD Pakis supermarket, Pakis District, Malang Regency. The population in this study amounted to 1,750 obtained in April 2019, and the sample used the accidental sampling method with 95 respondents. This study uses primary data through questionnaires and measurement scale is a Likert scale. The analytical tool in this study uses the Test Instrument data method, Normality test, multiple regression analysis, and Classical Assumption Test.Based on the results of the statistical test, the results show that product quality, service quality, price and word of mouth simultaneously influence purchasing decisions. And partially product quality, service quality and price have a positive and significant influence on purchasing decisions, while word of mouth has no significant effect on purchasing decisions.Keywords: Product Quality, Service Quality, Price, Word Of Mouth, Purchase Decision
Pengaruh Service Quality, Price, dan Service Recovery Terhadap Customer Loyality dengan Customer Satisfaction Sebagai Variabel Intervening (Studi Kasus pada Pelanggan Kereta Api Gajayana di Stasiun Kota Baru Malang) Ego Andromega; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 07 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis purpose of this research was to determine and analize the effect of service recovery, price and service recovery on customer loyality through customer satisfaction on Gajayana train customers.. the research location was in Kota Baru Malang station with a population of all Gajayana train passengers in December 2018 of 5,549 people. From the population, samples were taken using the Slovin formula with a standard error of 10%, obtained by 98 respondents with criteria that had used Gajayana train service at least twice or had experienced disappointment. This type of research is explanatory research.               The analysis technique used in this study is quantitative and qualitative analysis. Quantitative testing includes validity test, reliability test, normality test, path analysis, significance test (t test) and sobel test. From the results of the analysis of calculations that have been carried out, it shows that there is a direct influence between service quality on customer loyalty through customer satisfaction of 0.339. Price on customer loyalty through customer satisfaction of 0.100. Service recovery for customer loyalty through customer satisfaction of 0.149. there is also an indirect effect between service quality on customer loyalty at 0.046, the indirect effect between price on customer loyalty is 0.128 and the indirect effect of service recovery on customer loyalty is 0.167. Keywords: service quality, price, service recoveri, customer satisfaction, customer loyality
PENGARUH BRAND IMAGE DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG (Studi Pada Mahasiswa Jurusan Manajemen Fakultas Ekonomi dan Bisnis UNISMA) Wahyu Anggar Saputra; Rois Arifin; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 7 No. 15 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT  This research is based on the tight competition of electronic products in the form of mobile phones with. As well as how the company can survive in determining the position B and get the spotlight from consumers (especially Samsung products). This study aims to (1) find out and analyze the influence of the simultaneous brand image and word of mouth on the Samsung mobile purchasing decision process and (2) to find out and analyze the influence of partial brand image and word of mouth on the purchase decision of Samsung mobile phones. The population in this study were students of the Faculty of Economics and Business Management Department and obtained 82 respondents with technical testing of validity, reliability, t test and F test processed into the regression equation as follows: Y = 3.315 + 0.449 + 0.332 + e. Where is the brand image variable as X1, word of mouth as X2 and purchase decision as variable Y. The results show that there is a significant influence both partially and simultaneously brand image and word of mouth variables on the purchase decision of Samsung brand mobile phones.  Keywords : Brand Image, Word Of Mouth and Purchase Decision. 
Pengaruh Experiential Marketing, Atmosphere Toko, Dan Sense Of Trust Terhadap Kepuasan Konsumen Mahasiswa Kedai Kopi Pete, Kota Malang M. Aliyuddin; Rois Arifin; Eka Farida
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 25 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to know satisfaction of consumers in Kopi Pete Shop in Malang City. Based on the influence of experiential marketing, shop’s atmosphere and sense of trust. This is quantitative descriptive verificative research using non probability sampling with purposive sampling method as a sampling technique. 75 respondent was picked as a sample for this research. The result shows that experiential marketing variable doesn’t affect to consumer’s satisfaction partially, otherwise the shop’s atmosphere trust affect to consumer’s satisfaction partially, sense of trust affect to consumer’s satisfaction partially. Experiential marketing, shop’s atmosphere, and sense of trust, affect simultaneously towards consumer’s satisfaction in Kopi Pete Shop Malang. Researcher hope for the next generation to add another variable, respondent’s amount and using newer theory to give interesting update in the research. Keywords : Experiential Marketing, Shop’s Atmosphere, Sense Of Trust,  Consumer’s Satisfaction
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pasien Rawat Inap RSUD Kanjuruhan Kepanjen Dengan Kepuasan Sebagai Variabel Intervening Bagus Tuhu Hidayat; Rois Arifin; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 7 No. 13 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe objectives of this study are 1) to know and analyze the impact of services quality to patient loyalty of hospital in region unit of Kanjuruhan Kepanjen. 2) To know and analyze the impact of services quality to patient satisfaction in the hospital as the intervening variable. 3) To know and analyze the impact of patient satisfaction to patient loyalty in the hospital. This is quantitative research and using survey to collect the data. The samples are taken by using purposive sampling with total 82 respondents.The result of this study showed that: 1) The services quality took effect positively and significantly to patient loyalty in the hospital of Kanjuruhan Kepanjen  region unit. 2) The positive and significant quality was taken effect to the patient satisfaction in the hospital. 3) The patient satisfaction was taken effect positively and significantly to patient loyalty in the hospital. Keywords: Services Quality, Patient Satisfaction, and Patient Loyalty
Pengaruh Word Of Mouth, Harga, Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Masker Merek Sensi Akibat Adanya Pandemi Covid-19 (Studi Kasus Masyarakat Kecamatan Purwoharjo Kabupaten Banyuwangi) Baha’ul Mu’in; Rois Arifin; M Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 12 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe impact of the covid-19 pandemic that has hit all countries in the world, of course, the products that consumers need are products that can prevent and protect themselves from the transmission of covid-19. Mask products are one of the alternative choices of consumers who are most bought at this time. This is a Sensi mask product. This study aims to determine how the influence of word of mouth, price, brand image, and product quality on purchasing decisions.This study uses quantitative methods. The population of this study were consumers of Sensi brand masks in Purwoharjo District, Banyuwangi. The technique of collecting data is by distributing questionnaires. The sample of this research was taken by purposive sampling technique with the Malhotra formula, totaling 125 respondents in the community of Purwoharjo Banyuwangi District. The variables in this study are Word Of Mouth (X1), Price (X2), Brand Image (X3), Product Quality (X4), and Purchase Decision (Y). The data analysis methods used are instrument test, normality test, classical assumption test, multiple linear regression analysis test hypothesis, and test the coefficient of determination with the help of SPSS 20.0 software for windows.The results of this study indicate that word of mouth, price, brand image, and product quality simultaneously or partially have a significant effect on purchasing decisions for Sensi brand masks (a case study of the people of Purwoharjo District, Banyuwangi Regency). Keywords: Word Of Mouth, Price, Brand Image, Product Quality, and Purchase Decision.
Pengaruh Kualitas Produk, Harga, Dan Citra Merek Terhadap Keputusan Pembelian Produk Smartphone Merek Samsung (Studi Pada Pengguna Smartphone Samsung di Pesantren Ainul Yaqin Unisma) Maera Yulia; Rois Arifin; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 17 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study was conducted with the following objectives: Determining and analyzing the impact of product quality on Samsung smartphone purchase decisions. Determine and analyze the impact of price on Samsung smartphone purchasing decisions. Determine and analyze the impact of brand image on the decision to purchase a Samsung smartphone. The data used is primary data, which is obtained from questionnaires filled out directly by the respondents. The population that is the object of this research is students who are at the Ainul Yaqin Islamic Boarding School, Malang Islamic University. The sampling technique used in this study used purposive sampling with a total of 90 respondents. Testing the data in this study used the validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, F test, t test, and coefficient of determination. The results of the data analysis in this study describe the variables of product quality, price, and brand image simultaneously and partially have a significant effect on purchasing decisions for Samsung smartphones. Keywords: Product Quality, Price, Brand Image, And Purchase Decision
Analisis Pengaruh Citra Merek, Harga, Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Sorum Rudi Mobil Malang (Studi Kasus Pada Konsumen Sorum Rudi Mobil Malang) Ony Dzaky Abdillah; Rois Arifin; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 01 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research was conducted at Sorum Rudi Mobil Malang in Pakis District, Malang Regency. This type of research used in this research is quantitative research. The purpose of this study was to determine and analyze the effect of brand image, price, promotion and product quality on purchasing decisions. The independent variables used are brand image, price, promotion and product quality, while the dependent variable is the purchase decision. The sample used in this study were 85 respondents who purchased a car at Sorum Rudi Mobil Malang. The data collection technique used a questionnaire. The analysis method used is validity test, reliability test, normality test, classical assumption test, hypothesis test, determination test with the help of SPSS software. The results of this study indicate that the variables of price, promotion and product quality have a positive and significant effect on purchasing decisions, but brand image has no effect on purchasing decisions.Keywords: purchasing decisions, brand image, price, promotion and product quality.
Analisis Strategi Pemasaran Usaha Kerajinan Tangan Dalam Upaya Meningkatkan Penjualan Guna Meningkatkan Perekonomian Masyarakat (Studi Kasus Kendang Djimbe UD Fajar Jaya Blitar) Fahinda Rio Dinata; Rois Arifin; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 01 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the marketing strategy that can be used in the handicraft business of Kendang Djimbe UD Fajar Jaya based on a SWOT analysis in increasing sales volume. This type of research is qualitative research. The analytical method used in this research is SWOT analysis. The population in this study is the owner of the Kendang Djimbe handicraft business UD Fajar Jaya. Sources of data used in this study are primary data and secondary data. The results of this study indicate (1) In the S-O strategy, what UD Fajar Jaya can do is to carry out a system of purchasing and stocking raw materials. (2) In the W-O strategy, what UD Fajar Jaya can do is take advantage of the availability of materials to make other products. (3) In the ST strategy, what UD Fajar Jaya can do is utilize the quality of raw materials and finished products. (4) In the W-T strategy, what UD Fajar Jaya can do is to innovate and design products. Keywords: Marketing Strategy, SWOT Analysis and Sales Volume 
Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk 3 Second Kota Malang (Studi Kasus Pada Mahasiswa UNISMA) Sindi Puji Lestari; Rois Arifin; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of brand image, product quality and price on product purchasing decisions 3Second Malang City. The location of this research was carried out on UNISMA students who became consumers of 3Second Malang City. This research is a quantitative research. This research uses a case study method where data is obtained by distributing questionnaires to UNISMA students who were selected by purposive sampling. Determination of the number of samples using the Maholtra formula and the results obtained were 75 respondents. Data were analyzed using multiple linear regression test and determination test. Based on the results of data analysis, the results of the F test indicate that brand image, product quality and price have a significant and positive effect on purchasing decisions and affect purchasing decisions for 3Second products in Malang City. Furthermore, the results of the t-test indicate that brand image, product quality and price partially have a significant and positive effect on purchasing decisions for 3Second products in Malang City. The results of the determination test show that the percentage is 69.1%, which is where purchasing decisions can be influenced by brand image, product quality and price. Management should pay more attention to consumer attitudes and behavior in the purchase stage, one of which is by providing good quality products so that consumers will easily buy 3Second products more precisely and quickly. Keywords: Purchase Decision, Brand Image, Product Quality, Price
Co-Authors A. Rizky Akbar Maulana Zain AA Sudharmawan, AA Aan Arief Trenggono Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adela, Diva Adi Pamungkas Adia Reyhan Putra Pratama Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahmad, Ryan Fazrin Ahsani Taqwiem Ahsani Taqwiem Ainul Yaqin Akhmad Faisol Efendi Aleria Irma Hatneny Alfian Budi Primanto Alika, Lingling Ayu Alun Dwi Septiando Amin, Muh Sirojuddin Amin, Muhammad Rohil Aminuyati Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashifa Maharani Asmina Rahmawati Ayax Berrem Bernadi Azizy, Ailsa Rania Bagas Primadi Bagus Tuhu Hidayat Bahari, Romi Chandra Baha’ul Mu’in Bahrul Bainarqi Baihaqi, Moh Kholis Bambang Heri Susanto Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Nurul Callista, Arwa Diba Ratu Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dita Octavia Donny Pangestu Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Erdiana, Alifiah Nur Etty Saraswati Eva Ruswinda Fadhilah, Rio Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fauziyah, Yenny Zanubah Febriansyah, Aldhi Fifit Nurta Syaifudin Firmansyah, Oktova Rian Fitri Wahyuni Fitriyah, Hanis Fuji Santoso Gusti Suta Pahlopi Guterres, Novicasari Nur Pratiwi Hainun Mansyur Hamim Farizy Zarkazy Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Ighfirlana Ighfirlana Illiatus Soleha Ilmi, Lilik Qaffidhotul Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Juniarti Juniarti Karima, Isnaini Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Khusnul Khotimah Kristina Firdha Kyswantoro Laila, Fati Khalif Lailatuz Zuhriyah Lalu Wahyu Azazi Ledy Diana Lukyani, Defita Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Rizki Azhari M. Sulaiman M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Mahardani, Ahmad Subhan Malinda, Elsa Mandasari, Adinda Putri Marca Intan Youlanda Mas’udah, Nia Arifiana Maulida Elvara Mega Putri Elissa Melinda Handayani Millaningtyas, Restu Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Wildan Mohd Salleh, Muhammad Zulfaris Mudasir Mudasir Muhammad Abu Tholib Muhammad Anshor Syafi’i Muhammad Fadil Muhammad Hufron Muhammad Misnarum Muhammad Muhammad Muhammad Rukmana Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Murniyati, Dwi Nadifah, Siti Rogibatun Nagari, Bregas Istha Sasangka Aji Naghieb, Muhammad Nanda Kumala Ningsih Nicholas Galang Widjanarko Nida Aulia Amatullah Nisa', Khoirotun Novita Dewi Rahmawati Nurhasan Aripin Nurhayati, Susi Alistina Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Ony Dzaky Abdillah Padli, Feri Pandora, Calista Mina Prayoga, Lintang Prihartini, Wahyu Purwanti, Henny Putri Indah Lestari Putri, Alkansha Berlina Eka Putri, Intan Sabrina Aziza Putri, Vina Afrilianda Qamar, Sariful Qurrotu A'yun Rachmadi , Kartika Rose Rachmaudinah Hilda Safitri Raden Mohamad Herdian Bhakti Rafsanjani, Rafli Rahman, Muhammad Fahrozi Rahmat Nur Riandika Rahmatulloh, Muhammad Alamsyah Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rizal, Syarif Ali Rosyidah, Ainul Fitrotur Rudi Hartono Safrillia, Dea Salman, Ach. Rois Salsabila, Oktaviana Salwa Samsul Haji Sandra Oktaviasari Saputri, Vicky Yuli Saraswati, Ety Sari Oktavia Satria Abdi Pratama Yudha Satria Putra Utama Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suharto, M. Khoirul Anwarudin Broto Suhriyanto Suhriyanto Sulton Sholehuddin, Sulton Sunaryo, Hadi suparman suparman Sya'bana, Laillia Nisfi Syafaat Syafaat Syamsul Ibad Tamaulina Br Sembiring Tristanti, Febiana Destin Trya May Indriani Ubadillah Mohsyin Ulayya, Afifah Azizah Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Wahyuningtyas, Nanik Wahyuningtyas, Novianur Wardhana, Nurani Lembut Putri Widyan Violita Winda Jaya Yuli Khoiriyah Yusuf Andriansyah Zahro, Saniaty Zahrok’u Syarofah Zairozie Tamim ‘ Aini, Nur