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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Ekonomi Islam JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Golden Ratio of Human Resource Management JAPI: Jurnal Akses Pengabdian Indonesia Inkubis: Jurnal Ekonomi dan Bisnis E-JRM Jurnal Pengabdian Masyarakat dan Penelitian Terapan

Rois Arifin

Department Of Management, Faculty Of Economics And Business, Universitas Islam Malang, Malang

Author-ID : 1407665

Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences Other

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ANALISIS SWOT SEBAGAI DASAR PERUMUSAN STRATEGI PEMASARAN USAHA AYAM PETELUR JANTAN PADA UD. JAYA ABADI DI DESA ROBYONG KECAMATAN PAKIS KABUPATEN MALANG Khusnul Khotimah; Rois Arifin; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 07 No. 01 Februari 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTAn Analysis of SWOT as the Basic Formulation of Marketing Strategy ofMale laying hens business at UD. Jaya Abadi in Robyong Village of Pakis ofMalang The research aimed at formulating the marketing strategy on the male laying hens business of UD. Jaya Abadi In Robyong Village of Pakis of Malang by using SWOT Analysis. SWOT analysis was used to find out the strengths, weaknesses, opportunities, and threats of UD. Jaya Abadi. The data collection used the technique of interview and documentation. The method used descriptive method with qualitative approach. The results of the SWOT analysis can be known that internal factors that become the main strength is the widest marketing area, the main weakness is the production capacity which has not been able to meet market demand. The external factors that become the main opportunity is the increasing demand, the main threat is the price fluctuations, both the price of DOC / chicks and chick prices. Based on the IE matrix, the the male laying hens business is in the IV squared. The marketing strategy that can be used by UD Jaya Abadi is a strategy of future integration, the strategy can be done by maintaining good relationship with the consumers, and the backward integration strategy can be done by strengthening the relationship with suppliers, the horizontal strategy can be done by increasing the supervision of competitors, and market development strategy can be done by increasing market share of the male laying hensKeywords: SWOT analysis, the marketing strategy

Pengaruh Persepsi Harga, Kualitas Pelayanan, Lokasi, Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Pelanggan Minimarket” (Studi Pada Pelanggan Minimarket Swalayan Sauli Mart Kesamben). Ratna Dewi Kartika Sari; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 11 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine: (1) the effect of price perceptions on purchasing decisions on the saulimart kesamben supermarket, (2) the effect of service quality on the saulimart kesamben supermarket purchasing decisions, (3) the influence of location on the purchase decision on the saulimart kesamben supermarket, (4) the effect of brand image on purchasing decisions at saulimart kesamben supermarket, (5) the effect of consumer commitment on purchasing decisions on saulimart kesamben supermarket and (6) the effect of perceived price, service quality, location, brand image and consumer commitment on purchasing decisions on saulimart kesamben supermarket. This study uses a causal associative method using a quantitative approach. The population in this study are consumers who have made a purchase at Saulimart Kesamben. The sampling technique uses purposive sampling with a sample size of 190 people. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis techniques using multiple regression. The results of this study indicate that: (1) price perceptions have a significant positive effect on purchasing decisions on saulimart kesamben supermarket customers as indicated by the value of t count> t table and significant <0.05; (2) service quality has a significant positive effect on purchasing decisions on saulimart kesamben supermarkets with t arithmetic> t table and significant <0.05; (3) location has a significant positive effect on Saulimart Kesamben's self-service purchasing decisions with a value of t arithmetic> T table and significant <0.05; (4) brand image has a significant effect on purchasing decisions on sauli mart supermarket customers with the value of t arithmetic> t table and significant <0.05; (5) consumer commitment has a significant positive effect on purchasing decisions on saulimart kesamben supermarkets with t arithmetic values> t table and significant <0.05 Keywords: Effect of Price, Service Quality, Location, Brand Image, Consumer Commitment, and Purchasing Decisions

Pengaruh Layanan Toko Ritel, Keragaman Produk, Dan Promosi Terhadap Keputusan Pembelian Tidak Terencana (Studi Kasus Pada Konsumen Toko Sardo Malang) Mohammad Rasuli; Rois Arifin; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze the simultaneous impact of retail store services, product diversity, and promotions on unplanned purchasing decisions, analyze the partial impact of retail store services, product diversity, and promotions on unplanned purchasing decisions and to analyze among retail store services, product diversity. , and the promotion of variables that have a dominant influence on unplanned purchasing decisions. The population is buyers at Sardo Swalayan with a total sample of 90 respondents. Based on the results of research and discussions that have been carried out, the following conclusions can be drawn: At the Sardo Malang store, retail services, product diversity, and promotions simultaneously affect unplanned purchasing decisions. Analysis of the partial impact of retail store services, product diversity, and promotions on unplanned purchasing decisions at Sardo Malang stores. Based on the results of the regression coefficient (b) for each variable, it can be seen that product diversity has a dominant influence on unplanned purchasing decisions at the Sardo. Keywords: Retail Store Service, Product Diversity, Promotion And Purchase Decision

PENGARUH CITRA MEREK DAN PERSEPSI LABEL HALAL TERHADAP MINAT PEMBELIAN ULANG PRODUK KOSMETIK ZOYA MALANG Illiatus Soleha; Rois Arifin; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No.2 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe purposes of this study are to find out and analyze: (1) The influence of brand image toward the product re-purchase intention. (2) The influence of halal label perception toward repurchase intention. (3) The influence of brand image and halal label toward repurchase intention. This study used descriptive quantitative research. The population of this study are the customers of zoya product in Malang by the sampling of female customers who had purchased the and the customers who had consumed the product. The accidental sampling used convenience sampling with the amount of respondent are 95. This study used multiple linear regression analysis. The result of this study are as follows: (1) Brand image positively and significantly influence on the repurchase intention with tcount 3,946 and significant value is 0,000 (2) Halal label perception positively and significantly influence on the repurchase intention with tcount 4,262 and significant value is 0,000. (3) Simultaneously, brand image and halal label positively and significantly influence on the repurchase intention with Fcount 41,756 and significant value is 0,000. Keywords: Brand image, halal label perception, Repurchase intention

PENGARUH KUALITAS PRODUK, PELAYANAN, HARGA DAN LOKASI TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Konsumen Rumah Makan Super Geprek Dinoyo Malang) Rismatul Karomah; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.7 No. 11 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The aim of this study was to know the effect of product quality, service, price and location about customer loyalty through satisfaction as an intervening variable to Super Geprek Restaurant at Dinoyo Malang.The research design in this study was quantitative. approach in the form of explanatory research. The population was all consumers who became unknown customers at “Super Geprek” Restaurant. The sampling technique that used was an accidental sampling. Analysis method which used multiple linear regressions. So it could be determined as follows: 1) Satisfaction was an intervening variable that had a relationship between product quality and loyalty, 2) satisfaction was an intervening variable that had a relationship between service quality and loyalty, 3) satisfaction was an intervening variable that had a relationship between price and loyalty, 4) satisfaction was an intervening variable that had a relationship between location and loyalty. Keywords: Product Quality, Service Quality, Price, Satisfaction And Loyalty.

Pengaruh Kecerdasan Emosional, Self Efficacy, dan Beban Kerja terhadap Kinerja Karyawan Pada Mocca Animation Studio Malang Muhammad Muhammad; Rois Arifin; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 15 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research aims to analyze the impact of emotional intelligence, self efficacy, and workload on employee performance Mocca Animation Studio Malang. The method used in this study is multiple linear regression analysis. The samples used in this study refer to Sugiyono purposeful sampling technique, that is, the researcher collect samples when all members off the population are used as samples, and there are 53 respondents in total. The results of this study also show the impact positif of emotional intelligence variables, self efficacy, and workload on employee performance Mocca Animation Studio Malang. Keywords : emotional intelligence, self efficacy, workload, employee performance.

PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Mahasiswa Unisma Fakultas Ekonomi dan Bisnis Jurusan Manajemen JL. MT Haryono 193 Malang) Muhammad Misnarum; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen ejrm Vol. 7 No. 4 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT Technological developments in Indonesia are growing through innovations made by the public in using the internet facility. Internet has an important role to support the development of e-commerce to make online transaction. Many transportation online, making people more often make the purchase decision for a product or services. In the purchase decision there are several factors that support is trust, ease of use, and quality of information with these three factors a person is able to take the decision to purchase the product or not.This research is explanative using a qualitative approach. The population in this study are UNISMA students majoring in management who have used the services of go-jek, so that the purposive sampling and sample of 93 respondents using a scale of liker 5 points. Methods of data collection are done by giving questionnaires. Data processing conducted with technique of multiple regression analysis to test the hypothesis simultaneously and partially Results of the analysis showed that consumers had a enough good response to the trust, ease of use, quality of information and purchasing decisions. By simulate trust, ease of use and quality of information have significant effect of 9,846. By partial showed that trust and ease of use have not significant effect on the purchase decision and than quality of information have significant effect on the purchase decision. Keyword : Trust, Ease of use, and Quality of Information

PENGARUH PROMOSI PENJUALAN, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (PADA KONSUMEN KEDAI PESENKOPI JL. SUNAN KALIJAGA N0. 8, SUMBERSARI, KEC. LOWOKWARU, KOTA MALANG, JAWA TIMUR.) Lalu Wahyu Azazi; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 17 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The development of the culinary world that is happening in the world is growing rapidly, both culinary oriented to food or drink. Everyone who is involved in the business world competes to be the best and the foremost for the products that have been made to attract the attention of consumers. Customers are an important part of the business world, without any customers in the business, of course there will be no business processes that occur. Therefore customers are very influential in the wheels of business and business. This study aims to explain the effect of sales promotion, service quality and product quality on loyalty through customer satisfaction as an intervening variable. In a business process, the customer would want to be well served by the merchant and the customer will be satisfied if his wishes or expectations are met when buying and feeling the product or service that is felt. With such an impact, it is expected that customers will be loyal to use the product or service that they feel is good. The purpose of this study is to find out and analyze the effect of sales promotion, service quality and product quality on loyalty through customer satisfaction as an intervening variable. The method used is quantitative. The method of data analysis in this study is quantitative and technical analysis methods using path analysis using IBM Version 21 SPSS (statistical product and service solution) software. The sample used was 80 people. Data collection is done by collecting questionnaires with purposive sampling technique. Data analysis uses path analysis where Sales Promotion as X1, Service Quality X2, X3 Product Quality, Z Customer Satisfaction and Z Loyalty. The results of this study indicate that the X test on Y is known that t count Sales Promotion on customer satisfaction is 0.217, t count Service Quality for Customer Satisfaction of 0.720 and t count Product Quality Against Customer Satisfaction of 0.100 with a significance level of both variables <0.05 , then this shows that Sales Promotion, Service Quality and Product Quality directly influence Customer Satisfaction. Thus H0 is rejected and Ha is accepted which states that Sales Promotion, Service Quality and Product Quality have a significant effect on Customer Satisfaction. X test against Y is known that that t Sales Sales to customer Loyalty is 6.157, t calculate Service Quality to Customer Loyalty of 3.520 and t count Product Quality Against Customer Loyalty is 0.936 with a significance level of both variables of <0.05, then this shows that Sales Promotion, Service Quality and Product Quality directly influence Customer Loyalty. Thus H0 is rejected and Ha is accepted which states that Sales Promotion, Service Quality has a significant effect on Customer Loyalty but is not significant by the Product Quality variable on Customer Loyalty. The Z test on Y is known that t count Customer satisfaction with Customer Loyalty is 14.873 with a significance level of both variables of <0.05, then this indicates that Customer Satisfaction directly affects Customer Customer Loyalty. Thus H0 is rejected and Ha is accepted which states that Customer Satisfaction has a significant effect on Customer Loyalty. Keywords: sales promotion, service quality, product quality, customer satisfaction, customer loyalty.

PENGARUH BRAND IMAGE, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Akhmad Faisol Efendi; Rois Arifin; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 7 No. 6 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The purpose of the this study: 1) To understand and analyze the brand image, product quality and price as simultaneous factorsbefore Nike shoes’ purchase decision on Faculty of Economic and Business in Islamic University of Malang’s colleger. 2) To understand and analyze the brand image, product quality and price as partial factors before Nike shoes’ purchase decision on Faculty of Economic and Business in Islamic University of Malang’s colleger. The sampling method used in this study are known as Purposive Sampling, and are supported by 95 colleger respondent of Faculty of Economic and Business in Islamic University of Malang. The result of this study which using the linear regression analysis method shows that brand image, product quality and price simultaneously affecting the purchasing decision variable, as well as partially affecting them.Keyword: brand image, product quality, price, purchase decision

PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN DAN KEPUASAN SEBAGAI VARIABEL INTERVENING Rendyana Putra; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 07 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine and analyze the influence of experiential marketing in which sense, feel, think, act and relate to consumer loyalty, know and analyze experiential marketing influences which consist of sense, feel, think, act and relate to customer satisfaction and know experiential influences marketing has an effect on consumer loyalty through McDonald's restaurant customer satisfaction Watugong Malang. The population of this study is that consumers who have come at least one purchase at Mc Donald's Malang amounted to 2,250 while the sample in this study amounted to 96 consumers. Data analysis using Path analysis.The results showed that there was a significant effect of sense, feel, and act on loyalty. While the variables think and relate have no significant effect on loyalty. There is a significant effect of sense, feel, and act on loyalty. Whereas think and relate have no significant effect on loyalty. There is a significant effect of satisfaction with loyalty. Experiential marketing (sense, feel, think, act and relate) has an effect on loyalty not through satisfaction as an intervening variable.Keywords: experiential marketing, sense, feel, think, act, relate, satisfaction and loyalty

Co-Authors A. Rizky Akbar Maulana Zain AA Sudharmawan, AA Aan Arief Trenggono Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adela, Diva Adi Pamungkas Adia Reyhan Putra Pratama Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahmad, Ryan Fazrin Ahsani Taqwiem Ahsani Taqwiem Ainul Yaqin Akhmad Faisol Efendi Aleria Irma Hatneny Alfian Budi Primanto Alika, Lingling Ayu Alun Dwi Septiando Amin, Muh Sirojuddin Amin, Muhammad Rohil Aminuyati Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashifa Maharani Asmina Rahmawati Ayax Berrem Bernadi Azizy, Ailsa Rania Bagas Primadi Bagus Tuhu Hidayat Bahari, Romi Chandra Baha’ul Mu’in Bahrul Bainarqi Baihaqi, Moh Kholis Bambang Heri Susanto Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Nurul Callista, Arwa Diba Ratu Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dita Octavia Donny Pangestu Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Erdiana, Alifiah Nur Etty Saraswati Eva Ruswinda Fadhilah, Rio Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fauziyah, Yenny Zanubah Febriansyah, Aldhi Fifit Nurta Syaifudin Firmansyah, Oktova Rian Fitri Wahyuni Fitriyah, Hanis Fuji Santoso Gusti Suta Pahlopi Guterres, Novicasari Nur Pratiwi Hainun Mansyur Hamim Farizy Zarkazy Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Ighfirlana Ighfirlana Illiatus Soleha Ilmi, Lilik Qaffidhotul Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Juniarti Juniarti Karima, Isnaini Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Khusnul Khotimah Kristina Firdha Kyswantoro Laila, Fati Khalif Lailatuz Zuhriyah Lalu Wahyu Azazi Ledy Diana Lukyani, Defita Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Rizki Azhari M. Sulaiman M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Mahardani, Ahmad Subhan Malinda, Elsa Mandasari, Adinda Putri Marca Intan Youlanda Mas’udah, Nia Arifiana Maulida Elvara Mega Putri Elissa Melinda Handayani Millaningtyas, Restu Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Wildan Mohd Salleh, Muhammad Zulfaris Mudasir Mudasir Muhammad Abu Tholib Muhammad Anshor Syafi’i Muhammad Fadil Muhammad Hufron Muhammad Misnarum Muhammad Muhammad Muhammad Rukmana Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Murniyati, Dwi Nadifah, Siti Rogibatun Nagari, Bregas Istha Sasangka Aji Naghieb, Muhammad Nanda Kumala Ningsih Nicholas Galang Widjanarko Nida Aulia Amatullah Nisa', Khoirotun Novita Dewi Rahmawati Nurhasan Aripin Nurhayati, Susi Alistina Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Ony Dzaky Abdillah Padli, Feri Pandora, Calista Mina Prayoga, Lintang Prihartini, Wahyu Purwanti, Henny Putri Indah Lestari Putri, Alkansha Berlina Eka Putri, Intan Sabrina Aziza Putri, Vina Afrilianda Qamar, Sariful Qurrotu A'yun Rachmadi , Kartika Rose Rachmaudinah Hilda Safitri Raden Mohamad Herdian Bhakti Rafsanjani, Rafli Rahman, Muhammad Fahrozi Rahmat Nur Riandika Rahmatulloh, Muhammad Alamsyah Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rizal, Syarif Ali Rosyidah, Ainul Fitrotur Rudi Hartono Safrillia, Dea Salman, Ach. Rois Salsabila, Oktaviana Salwa Samsul Haji Sandra Oktaviasari Saputri, Vicky Yuli Saraswati, Ety Sari Oktavia Satria Abdi Pratama Yudha Satria Putra Utama Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suharto, M. Khoirul Anwarudin Broto Suhriyanto Suhriyanto Sulton Sholehuddin, Sulton Sunaryo, Hadi suparman suparman Sya'bana, Laillia Nisfi Syafaat Syafaat Syamsul Ibad Tamaulina Br Sembiring Tristanti, Febiana Destin Trya May Indriani Ubadillah Mohsyin Ulayya, Afifah Azizah Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Wahyuningtyas, Nanik Wahyuningtyas, Novianur Wardhana, Nurani Lembut Putri Widyan Violita Winda Jaya Yuli Khoiriyah Yusuf Andriansyah Zahro, Saniaty Zahrok’u Syarofah Zairozie Tamim ‘ Aini, Nur

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