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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Ekonomi Islam JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Golden Ratio of Human Resource Management JAPI: Jurnal Akses Pengabdian Indonesia Inkubis: Jurnal Ekonomi dan Bisnis E-JRM Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Rois Arifin
Department Of Management, Faculty Of Economics And Business, Universitas Islam Malang, Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences Other

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Journal : E-JRM

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Pengaruh Web Trace and Tracking, Logistic Service Quality dan Penanganan Komplain Terhadap Kepuasan Konsumen (Studi Kasus Pada Layanan JNE Malang) Arif Kurniawan Santoso; Rois Arifin; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 05 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis research aims to analyze the impact of network trace and tracking, logistics service quality, and complaint handling on customer satisfaction of the Malang branch of JNE service users. The method used in this study is multiple linear regression analysis. The samples used in this study refer to Ferdinand's purposeful sampling technique, that is, the researcher subjectively selects the purposeful sample, and there are 75 respondents in total. The results of this study also show the significant impact of Web tracking and tracking variables, logistics service quality, and JNE service user Malang branch on customer satisfaction complaint handling.Part of the test results show that Web tracking variables and tracking variables have a significant impact on the customer satisfaction of JNE service users Malang branch and complaint handling has a significant impact on the customer satisfaction of JNE service users Malang branch, while the variable service part of logistics quality does not Affect customer satisfaction JNE service user Malang branch.  Keywords: Website Tracking and Tracking, Logistics Service Quality, Complaint Handling, Customer Satisfaction
Pengaruh Visual Merchandising Terhadap Impulse Buying Melalui Positif Emotion Pada Usaha Fashion Di Kota Malang ( Studi Kasus Pada Usaha Distro & Cloting Inspired27 ) Ayax Berrem Bernadi; Rois Arifin; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 06 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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abstractThis study aims to analyze the effect of visual merchandising on impulse buying through positive emotion in fashion businesses in the city of Malang. The population used is all Distro & Cloting Inspired27 customers. The sampling technique used purposive sampling method obtained a sample of 96 respondents. The data collection method in this study used the questionnaire method, the data analysis technique in this study used path analysis.Through this research, it can be concluded that visual merchandising (window display, mannequin display, floor merchandising and promotional signage) has a direct and significant effect on positive emotion, visual merchandising indirectly has a significant effect on impulse buying through positive emotion as an intervening variable on the customer of fashion distribution business. and clotting inspired 27. keywords : visual merchandising, positive emotion, impulse buying
PENGARUH GAYA HIDUP, HARGA, PROMOSI,CITRA MEREK, DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO (Studi Kasus pada konsumen pengguna Oppo, Tiga Putra Handphone Center Kota Malang) Lusi Agustina; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 06 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This study aims to examine and analyze the influence of lifestyle, price, promotion, brand image and viral marketing on Oppo smartphone purchasing decisions. Population and sample are 80 Oppo smartphone users. Data collection through questionnaires. Data analysis in this study uses the help of SPSS version 14. application testing data used in this study include validity test, reliability test, Normality test, multiple linear regression analysis, classical assumption test, and testing the research hypothesis.               The results of the analysis show that partially viral marketing has a significant effect on the purchasing decisions of Oppo smartphones while Lifestyle, Price, Promotion, Brand image have no significant effect on Oppo's smartphone purchasing decisions. And together (simultaneous) shows that lifestyle, price, promotion, brand image and viral maeketing variables influence Oppo smartphone purchasing decisions. Keywords: Lifestyle, Price, Promotion, Brand Image and Viral Marketing.
Pengaruh Citra Merek,Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Focallure Berdasarkan Review Influencer Tasya Farasya (Studi Pada Wanita Yang Melakukan Pembelian Di Online Shop Shopee) Kristina Firdha Kyswantoro; Rois Arifin; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 01 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to analyze the effect of Brand Image, Product Quality, Price on purchasing decisions for focallure cosmetic products based on the review of influencer Tasya Farasya (a study of women who make purchases at online shopee) either simultaneously or partially. The population in this study were women who made purchases at online shopee. The samples taken were 90 respondents. The sampling technique used was purposive sampling technique. The data were analyzed using multiple linear regression analysis. The results of this study indicate that Brand Image and Product Quality do not have a partial significant effect on purchasing decisions. Price has a partially significant effect on purchasing decisions. And, Brand Image, Product Quality, Price simultaneously influence purchasing decisions. Keywords: Brand Image, Product Quality, Price and purchase decision.
PENGARUH BRAND AMBASSADOR DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Mahasiswa Pengguna OPPO Smartphone Di Fakultas Ekonomi dan Bisnis Jurusan Manajemen Universitas Islam Malang) Ahmad Rifa’i Maksum; Rois Arifin; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 7 No. 12 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT The purpose of this study is to describe the brand ambassador, product quality, brand image and purchasing decisions and determine the influence and analyze the brand ambassador and product quality on purchasing decisions with brand image as an intervening variable. The method in this study is to use quantitative methods.The sample of this study were students of the Faculty of Economics and Business Management Department of Malang Islamic University by using purposive sampling, as many as 77 respondents. Methods in collecting data using questionnaires. The analytical method used in this study is the path analysis with SPSS 14.0 FOR WINDOWS.The result of this research indicate that brand ambassador have an insignificant effect on brand image, brand ambassador have no significant effect on purchasing decision, product quality has significant effect to brand image, product quality has significant effect on purchasing decision, brand image has significant effect to purchasing decision, and product quality direct influence on purchasing decisions is greater than the quality of products for purchasing decisions indirectly through brand image.Keywords: Brand Ambassador, Product Quality, Brand Image, and Purchase Decision.
PENGARUH HARGA, KEPERCAYAAN, KEMUDAHAN, KUALITAS INFORMASI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA SITUS ZALORA (STUDI PADA MAHASISWA KOS PERUMAHAN GRIYA SHANTA EKSEKUTIF MALANG) Rifma Azizatun Novianti; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 17 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThe purpose of this study was to find and analyze the impact of price, trust, convenience, information quality, and service quality on the Zalora site's online purchasing decision for Griya Shanta Eksekutif Housing Malang students.The sample for this study was 85 students who participated in the Zalora site, and data collection was done by distributing questionnaires. Analysis of the data used in this study used instrument tests, normality tests, multiple regression analysis, classic hypothesis tests, and hypothesis tests.The results showed that the price variable has a sig value of 0,000 <0,05, that the price has a significant effect on purchasing decisions. The trust variable has a sig value of 0.004 <0.05, that trust has a significant effect on purchasing decisions. Convenience variables have a sig value of 0.001> 0.05, that ease has a significant effect on purchasing decisions. Information quality variables have a sig value of 0,000 <0,05, that the quality of information has a significant effect on purchasing decisions. Service quality variables have a sig value of 0.001 <0.05, that service quality has a significant effect on purchasing decisions.Keywords: price, trust, convenience,  information quality, service quality
PENGARUH PERSEPSI NILAI, PERSEPSI MEREK DAN PERSEPSI HARGA TERHADAP MINAT BERKUNJUNG (Studi Kasus pada Pariwisata Alam Omah Kayu di Batu) Dewi Fitriani; Rois Arifin; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 5 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTNature tourism is a from of tourism activities that utilize the potential ofnatural resources and environmental order. Natural tourism omah wood is atourism that has a concept of tourism made of wood that is founded on pine treesthat grow on the slopes of many mountains. Beautiful scenery that can be enjoyedin natural attractions omah wood is the main attraction for visitors to stay or thetourists who come just to take pictures. Because of the interest of visiting can leadto public perceptions about nature tourism. The problem formulation in thisresearch is how influence of perception of value, brand perception and priceperception to the interest of visiting the tourists who exist in natural tourism omahwood. The purpose of this study is to know and analyze how the influenceperseption value, brand perception and price perceptions of visiting interest innatural tourism omah wood. Population in this study is the visitors of naturaltourism wooden urban stone. Samples taken in this study as many as 2000samples with the method of purposive sampling. Data type used is primary data.This type of research is hypothesis testing research. Using multiple linearmethods. The conclusion of this study is the variable of perception of value have asignificant effect on the interest of visiting. Variable perseption brandsignificantly influence the interest of visiting, variable perception of price have asignificant effect on the interest of visiting. The variables of perception of value,brand perception and price perception simultaneously have a significant effect oninterest in visiting.Keywords : Value Perception, Brand Perception, Price Perception,VisitingInterest, Multiple Linear Regression.
PENGARUH KUALITAS PRODUK, BRAND IMAGE, BRAND TRUST DAN PRICE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis UNISMA Angkatan 2018) Heni Lutfia Sari; Rois Arifin; Muhammad Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 01 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT This study aims to determine the effect of product quality, brand image, brand trust and price on oppo smartphone purchasing decisions (case studies on students of the economic faculty and business unisma class of 2018). The variables used in this study are purchasing decision variables (dependent variable), while the independent variables are product quality, brand image, brand trust and price.The results of this study partially conclude that there are effects between product quality variables, brand image, brand trust and price on purchasing decisions and conclude conclusively that there is an influence between product quality variables, brand image, brand trust and price on purchasing decisions.Keywords purchasing decisions, product quality, brand image, brand trust, price.
PENGARUH PRODUK, PERSEPSI HARGA, CITRA MERK, DAN WORD OF MOUTH TERHADAP MINAT BELI PRODUK PRIVATE LABEL GIANT ( STUDI KASUS PADA KONSUMEN GIANT SAWOJAJAR MALANG ) Qurrotu A&#039;yun; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 12 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 ABSTRACT This research was conducted with the aim of analyzing the Effect of Products, Price Perception, Brand Image, and Word of Mouth on the Interest in Purchasing Giant Private Label Products (Case Study on Giant Sawojajar Malang Consumers. Samples in this research are buyers or consumers of Giant Sawojajar Malang. Analysis Method used is multiple linear regression, based on the results of testing the hypothesis that the results show that there are simultaneous and partial effects of Product variables, Price Perception, Brand Image, and Word of Mouth on the interest in buying Giant Sawojajar Malang Private Label Products. the extent to which the theories obtained during lectures and applied by companies from a practical point of view. 
PENGARUH BRAND IMAGE, BRAND TRUST, BRAND AWARENESS DAN PRODUCT QUALITY TERHADAP BRAND LOYALTY SARI ROTI (Studi Pada Konsumen Sari Roti Mahasiswa Universitas Islam Malang) Desi Ristanti; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 8. No. 9 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to examine and analyze the influence of brand image, brand trust, brand awareness and product quality on Sari Roti brand loyalty both partially and jointly. The population and samples are consumers of Sari Roti Malang Islamic University Students totaling 99 people. Data collection through questionnaires. Data analysis in this study used SPSS version 16. The sampling technique in this study used purposive sampling technique and data testing techniques used in this study include validity test, reliability test, classic assumption test, multiple linear regression analysis, hypothesis testing and coefficient research determination.The results of the analysis show that (1) the brand image variable is tested partially by using the t test to produce a value of t count of 0.386 <t table 1,985 and a significance value of 0.700> the significance rate is 0.05. Based on these results indicate that the brand image variable has no significant positive effect on brand loyalty. (2) the brand trust variable is tested partially by using the t test to produce a value of t count equal to 3.038> t table 1.985 and a significance value of 0.003 <significance level that is 0.05. Based on these results indicate that the brand trust variable has a positive and significant effect on brand loyalty. (3) the brand awareness variable was tested partially by using the t test resulting in the value of t arithmetic of 1.818 <t table of 1985 and the significance value of 0.068> the significance rate of 0.05. Based on these results indicate that variable brand awareness has a positive and not significant effect on brand loyalty. (4) the product quality variable is tested partially by using the t test to produce a value of t count of 3.792> t table in 1985 and a significance value of 0.000 <the significance rate of 0.05. Based on these results indicate that product quality variables significantly influence brand loyalty. (5)Keywords: Brand Image, Brand Trust, Brand Awareness, Product Quality and Brand Loyalty.
Co-Authors A. Rizky Akbar Maulana Zain AA Sudharmawan, AA Aan Arief Trenggono Abdullah Syakur Novianto Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adela, Diva Adi Pamungkas Adia Reyhan Putra Pratama Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahmad, Ryan Fazrin Ahsani Taqwiem Ahsani Taqwiem Ainul Yaqin Akhmad Faisol Efendi Aleria Irma Hatneny Alfian Budi Primanto Alika, Lingling Ayu Alun Dwi Septiando Amin, Muh Sirojuddin Amin, Muhammad Rohil Aminuyati Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashifa Maharani Asmina Rahmawati Ayax Berrem Bernadi Azizy, Ailsa Rania Bagas Primadi Bagus Tuhu Hidayat Bahari, Romi Chandra Baha’ul Mu’in Bahrul Bainarqi Baihaqi, Moh Kholis Bambang Heri Susanto Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Nurul Callista, Arwa Diba Ratu Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dita Octavia Donny Pangestu Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Erdiana, Alifiah Nur Etty Saraswati Eva Ruswinda Fadhilah, Rio Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fauziyah, Yenny Zanubah Febriansyah, Aldhi Fifit Nurta Syaifudin Firmansyah, Oktova Rian Fitri Wahyuni Fitriyah, Hanis Fuji Santoso Gusti Suta Pahlopi Guterres, Novicasari Nur Pratiwi Hainun Mansyur Hamim Farizy Zarkazy Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Ighfirlana Ighfirlana Illiatus Soleha Ilmi, Lilik Qaffidhotul Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Juniari, Resa Juniarti Juniarti Karima, Isnaini Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Khusnul Khotimah Kristina Firdha Kyswantoro Laila, Fati Khalif Lailatuz Zuhriyah Lalu Wahyu Azazi Ledy Diana Lukyani, Defita Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Rizki Azhari M. Sulaiman M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Mahardani, Ahmad Subhan Malinda, Elsa Mandasari, Adinda Putri Marca Intan Youlanda Mas’udah, Nia Arifiana Maulida Elvara Mega Putri Elissa Melinda Handayani Millaningtyas, Restu Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Wildan Mohd Salleh, Muhammad Zulfaris Mudasir Mudasir Muhammad Abu Tholib Muhammad Anshor Syafi’i Muhammad Fadil Muhammad Hufron Muhammad Misnarum Muhammad Muhammad Muhammad Rukmana Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Murniyati, Dwi Nadifah, Siti Rogibatun Nagari, Bregas Istha Sasangka Aji Naghieb, Muhammad Nanda Kumala Ningsih Nicholas Galang Widjanarko Nida Aulia Amatullah Nisa', Khoirotun Novita Dewi Rahmawati Nurhasan Aripin Nurhayati, Susi Alistina Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Ony Dzaky Abdillah Padli, Feri Pandora, Calista Mina Prayoga, Lintang Prihartini, Wahyu Purwanti, Henny Putri Indah Lestari Putri, Alkansha Berlina Eka Putri, Intan Sabrina Aziza Putri, Vina Afrilianda Qamar, Sariful Qurrotu A&#039;yun Rachmadi , Kartika Rose Rachmaudinah Hilda Safitri Raden Mohamad Herdian Bhakti Rafsanjani, Rafli Rahman, Muhammad Fahrozi Rahmat Nur Riandika Rahmatulloh, Muhammad Alamsyah Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rizal, Syarif Ali Rosyidah, Ainul Fitrotur Rudi Hartono Sabrina, Rully Safrillia, Dea Salman, Ach. Rois Salsabila, Oktaviana Salwa Samsul Haji Sandra Oktaviasari Saputri, Vicky Yuli Saraswati, Ety Sari Oktavia Satria Abdi Pratama Yudha Satria Putra Utama Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suharto, M. Khoirul Anwarudin Broto Suhriyanto Suhriyanto Sulton Sholehuddin, Sulton Sunaryo, Hadi suparman suparman Sya'bana, Laillia Nisfi Syafaat Syafaat Syamsul Ibad Tamaulina Br Sembiring Tristanti, Febiana Destin Trya May Indriani Ubadillah Mohsyin Ulayya, Afifah Azizah Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Wahyuningtyas, Nanik Wahyuningtyas, Novianur Wardhana, Nurani Lembut Putri Widyan Violita Winda Jaya Yuli Khoiriyah Yusuf Andriansyah Zahro, Saniaty Zahrok’u Syarofah Zairozie Tamim ‘ Aini, Nur