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Hikmah
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Journal : Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS

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The Influence of Trust, Product Diversity and Product Quality on Purchasing Decisions at PT Kinta Sukses Cemerlang Winata, Hendly; Hikmah
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 2 (2025): Jurnal Kewirausahaan, Akuntansi dan Manajemen
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i2.523

Abstract

The advancement of digital technology has revolutionized the way companies interact with their consumers, including in influencing the purchasing decision-making process. This study aims to examine the extent to which consumer trust, product variety offered, and product quality play a role in shaping purchasing decisions at PT Kinta Sukses Cemerlang. Using a quantitative approach with a descriptive design, this study involved 327 customers as the population, with 180 respondents selected through the Slovin formula and simple random sampling techniques. The analysis process includes validity and reliability tests, classical assumption checks, multiple linear regression, and hypothesis testing through t-tests and F-tests. The results of the study indicate that partially, trust, product variety, and product quality have a positive and significant influence on purchasing decisions. This finding is also reinforced simultaneously, where the three variables together show a real contribution to increasing customer decisions in purchasing. Overall, these results confirm that the company's strategy in building trust, offering a variety of product choices, and maintaining product quality consistently are key steps in optimizing consumer purchasing decisions.
Co-Authors Achmad Adriyanto Adelia R Adetami Akmal, Yenina Alvian Beku Rina Andriana Deku Angga Frananda Anselmus B. Muda Ardinda P Arfiany Aris Mardiono Asrial Astari Aurilia D Baiq Desthania Prathama Baiq Ertin Helmida Bima, Fajar Bobi Berkat Iman Zebua Caecilia Sri Haryanti Citta, Andi Batary Dea R Desy Natalia Kamlasi Dominggus Tena Ate Dwi Putri Ariyani Eka P Eko Nursalim Erna Hastuti Fahmi Hafid Fardinah Ferry Fernando Galuh Ratna Mutia Ghalib, Mukhtar Gita Astria Gita Sugiarti Guntur Suryo Putro Hadinata, Satrama Royal Haeril Kurniawan Wardhana Hapidin, Hapidin Hardono, Ichtineza Halida Heni Hernita Holyness Nurdin Singadimedja I MADE SUARDANA Irenia I Isma Azis Riu Jainuddin Jakobis J. Messakh Kelvin Ketut M. Kuswara Khusnul Khotimah Kisnawati, Baiq Kurniati Kuswara, Ketut M. Kusyairi Laela Rosmawati lidia fitri, lidia M. Ripani Saputra Mariansi Koeslulat Marlina Rahmawati Mashuri, Arief Muh. Yunan Putra Muhammad Agung Muhammad Ansar, Muhammad Muhammad Azhar Muhammad Basri Musarifa Mutiara Nasrul Nasrul Nico Nur Baiti Islamiyah Nurannisa, Siti NURCHAYATI Nurfadilah Nurhidayanti Nurhidayanti S. Nurul Fadhilah NURUL QOMARIYAH Nuswantari, Atika Oktavianus K. Bidawali Ongki Lois Kase Onri Bunga Paul G. Tamelan Petrus Berek Petrus Kasmirus Seng Koten Petrus Tiwan Pianti Sambo Prastyana, Widya Monica Priskila Sinthike Nandi Palla Putri Puspita, Putri Putri Reno Kemala Sari R.P.M Ganif Abimanyu Renata T Resy Mulyani Ridayanti Rifal Reianldo N. Rona Biha Risky A Risma Roly Edyan ROSYIA WARDANI Saiyidah Cahyani Samuel Dangi Woda Sandria Narfiana Nindung Saproni Muhammad Samin Sariman, Sarina Satriawan Sekar Ayu Utami, Arifah Sholikah, Iis Siti Aminah W. Tukan Siti Nurdinah Situmorang, Mitra Ronia Sofiati Wardah Sopian Saori Sriwahyuni A. Kadir Sukarno Sukma Hidayat Kurnia Abadi Sulistiyani Suniati Suparmi Surianti Susi Susanti Syaiful Amri Syarif Hidayatullah Syifa Aulia Tantrio, Wendi Tedy Kurniawan Topan Siswanto Wahyu Saputra Wenslaus S. K. Basa Winata, Hendly Yakop Moni Yeremias Gonzales Bolo Keray Yohanes B. F. Pareira Yos Iden M. Poko Yuliana Hori Duda Yuliati, Ni Nyoman Zulkarnaen