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All Journal Al-Hikmah JURNAL KOLABORASI JURNAL PENGABDIAN KEPADA MASYARAKAT Rihlah Jurnal Sejarah dan Kebudayaan Wahana Teknik Sipil: Jurnal Pengembangan Teknik Sipil JOURNAL OF MECHANICAL ENGINEERING, MANUFACTURES, MATERIALS AND ENERGY al-Afkar, Journal For Islamic Studies Pendas : Jurnah Ilmiah Pendidikan Dasar Tazkiya: Jurnal Pendidikan Islam SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH Ta'dibuna: Jurnal Pendidikan Islam YUME : Journal of Management Jurnal Elemen JURNAL MANAJEMEN PENDIDIKAN ISLAM AL-IDARAH Business Journal : Jurnal Bisnis Dan Sosial Jurnal Manajemen Jurnal Ilmiah Ahwal Syakhshiyyah (JAS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Prosiding Conference on Research and Community Services Jurnal Kewarganegaraan Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Indonesian Journal of Islamic Economics and Business Islam Transformatif : Journal of Islamic Studies Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan E-JRM JPLED Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Gudang Jurnal Multidisiplin Ilmu Jurnal Ilmiah Research and Development Student Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora Jurnal Ilmiah Research Student El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Jalan Jembatan Journal of International Multidisciplinary Research Jurnal Intelek Dan Cendikiawan Nusantara Holistik Analisis Nexus Journal of Applied Civil and Environmental Engineering (JACEE) Jurnal Pemikiran dan Pengembangan Pembelajaran Journal of Ekonomics, Finance, and Management Studies Dialektika : Jurnal Pendidikan Agama Islam Jurnal Bioteknologi & Biosains Indonesia (JBBI) Jurnal Ekonomi, Manajemen, Akuntansi Edumaspul: Jurnal Pendidikan
Muhammad Idris
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Journal : Jurnal Manajemen

 1 
Service Quality and Company Image on Insurance Customer Satisfaction and Loyalty Abdul Haris; Muhammad Idris; Amirah Kallabe
Jurnal Manajemen Vol. 29 No. 2 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i2.2142

Abstract

This research investigates the impact of service quality on corporate image, customer satisfaction, and customer loyalty. It was conducted at the Makassar branch of PT. General Insurance Bumiputera Muda 1967. Data were collected through a survey with a questionnaire, utilising purposive sampling to select 112 samples from the total population of 226 company customers. Structural Equation Model (SEM) was employed for data analysis. The findings indicate that service quality and corporate image significantly influence customer loyalty through their impact on customer satisfaction. Service quality emerged as the dominant factor in customer loyalty, followed by corporate image. This study highlights the pivotal role of service quality and corporate image in driving customer satisfaction and loyalty at PT. General Insurance Bumiputera Muda 1967's Makassar branch. These insights can inform strategies for enhancing customer relationships and fostering business growth.
Co-Authors ABDUL HAMID Abdul Haris Abdul Rahman Abdul Waris ABS, M Khoirul Achmad Agung Saputra Agus Salim Ahmad Darlis Ahsan Putra Hafiz Alam Tauhid Syukur Alif Alfi Syahrin Alven Putra Amanda Rahmiati, Ambok Pangiuk Amirah Kallabe Ammar Zainuddin Amrullah Andi Ardasanti Andi Muhammad Irfan Taufan Asfar Andi Nurhabibi Marwil Andi Srimularahmah Andi Tenri Sua Aniessa Rinny Asnaning Anugrah, Aldan Anugrah, Aldi Apri Wahyudi Arismunandar Asri Asri Asrianto Asrul Asrul Atthoriq Fauzan Awaluddin Amir Boris Brahmono Danang Nugroho Darianto, Darianto Din Aswan Ritonga Dirwan Dirwan Diva Zahira Dwi Rohmadi Mustofa Dwi Suci Mahesa Putri Edita Elda Eli Ratni Fadillah Fadillah Fitri Sandawana Garaika Habib Satria Hadi Sunaryo Hafizah, Tamama Hafsah Hafsah Hambali Jaili Harlindah Harniati Arfan Hasyimsyah Nasution Herlini Puspika Sari Idris Idris Siregar Ihsan nul hakim Ihsana Arifa Indra Hermawan Irna Erviana Irna Fitriana Ismail Tolla Izki Fikriani Amir Jhon Asik Jujur Gunawan Manullang Karo Karo, Septa Fernando Kelik Istanto Khainur Arrasyid Kholijah Siregar Kurnia Kurnia Kurnia Latief, Fitriani Maliza, Rita Martha Manganta Maryadi Maulana Afwannur Maurin Dina Mega Fitri Mellanie Alia Putri Mia Nur Sabnah Mohammad Abdul Muhyi Moranain Mingkin Muh. Safar Muhammad Akbar Rosyidi Datmi Muhammad Asdar Muhammad Hidayat Muhammad Ihsan Muhammad Iqbal Akbar Asfar Muhammad Nazri Janra Muhammad Sholeh Anshorie muhtarom Muslimah Muslimah Mustafa Mustajada, Nafaisul Musyarafah Musyarafah Nadya Nasrizal Nasrizal Nelson Nelson Nelson Ngadri Ngadri, Ngadri Nika Pristiya Nofita Sari Nofrita Nofrita Nur Adh Dhuha Nurfani Putri Ramadhani Nurhaeda Nurhaeda Nurkarantina Paiza wati Parakkasi Tjaija Pascal Gamaliel Tarigan Pio Rolanda Egisaputra Putra Santoso Putri Wahyuni Putri, Adinda Rahmat Timotius Gulo Raihan Nur Fauzi Raihan Ramadhansyah Rastina Rasyantha abdilah L O Reizan Khairul Siddiq Reni Dianti Rukmini Reza Kurnia putra Ridho khoirian Nugraha Riska Amalia Rissika Priutami Rizki Amelia Nasution Robby Jannatan Saadiah Saban Echdar Sabban, Yasrib Putranto Samsul Alam Sayehu Selviani, Rani Shandi, Arie Silas Yusthinus Baransano Siti Ardianti Stia Prihatiningsih Idris Suharman Suharman Sukma Eka Wijaya Sunaryo, Hadi Sutarto Syadzahara Nurul Chalifah Syukur Kholil Tofrizal Ulfayani Mayasari Usman Verianto Sihombing Virtuous Setyaka Wandy, Rizwandy Weriono Wiwik Damayanti Yohana Okoka Yuswari Nur Zariami Zariami