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All Journal Jurnal Peternakan Indonesia Jurnal Intelektualita: Keislaman, Sosial, dan Sains Edukasi Islami: Jurnal Pendidikan Islam Journal TEPAT: Teknologi Terapan untuk Pengabdian Masyarakat Jurnal Suara Keadilan Penentuan harga obligasi dan teori tingkat bunga J-PiMat : Jurnal Pendidikan Matematika Jurnal Abdidas Siyasatuna Jurnal Ilmiyah Mahasiswa Siyasah Syariyyah Jurnal Ilmu Komunikasi Network Media Bertuah : Jurnal Syariah dan Ekonomi Islam JINAV: Journal of Information and Visualization Journal of Vocational Education and Automotive Technology Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Golden Ratio of Data in Summary AHKAM : Jurnal Hukum Islam dan Humaniora Likuid: Jurnal Ekonomi Industri Halal Indonesian Research Journal on Education Dirasah: Jurnal Pendidikan Islam Jurnal Pengabdian Sosial Jurnal Pengabdian Masyarakat dan Riset Pendidikan Zona Education Indonesia Sustainable Civil Building Management and Engineering Journal al-Balagh : Jurnal Dakwah dan Komunikasi Jurnal Kesehatan Nusantara SIMAS JURNAL PENGABDIAN MASYARAKAT
Gunawan, Syahrul
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Journal : al-Balagh : Jurnal Dakwah dan Komunikasi

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ANALYSIS OF DIGITAL TECHNOLOGY ON DA'WAH COMMUNICATION STRATEGIES IN THE MODERN ERA Hsb, Akmal Rizki Gunawan; Gunawan, Syahrul; Kartika, Resti Okvani; Anggraeni, Nur Najmi
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 10 No. 1 (2025): June 2025
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/albalagh.v10i1.9963

Abstract

The use of social media and digital platforms is increasing in da’wah activities. Many studies have not explored the optimal use of technology by da’wah practitioners to reach wider and more diverse audiences or face digital challenges, such as disinformation, the digital divide, and technical skills. This research explores the influence of digital technology on da’wah communication strategies in the modern era using the case study method—data collection through in-depth interviews, participant observation, and analysis of documentation from various digital platforms. Research findings show that social media, video platforms, and podcasts have changed the way preachers preach, allowing preachers to reach a wider and more diverse audience with more interesting and interactive content. In addition, the use of analytical tools to understand audience demographics is very important in increasing the effectiveness of message delivery. However, challenges such as the digital divide and the need for technical skills in content creation were also identified. The results of this research emphasize the need for preachers to receive digital skills training so that messages can be conveyed professionally and attractively. In addition, this research provides practical recommendations for preachers to optimize the use of technology in da’wah activities, including content creation strategies and how to deal with challenges such as misinformation.
Co-Authors , Ridhwan ., Sufriadin Abdul Khoir HS Abidin Abidin Abu Ubaidah, Darwis Aditya, Dzulkifli Alrasyid, Farhan Alvionita, A. Febbi Amaldi, Wahyu Andi Nuddin Anggraeni, Nur Najmi Annuri, Ahmad Arya Yanuar, Fitra Aryanti Virtanti Anas Ashwat, Natasya Ul Astuti, Nunik Sri Widia Atmajaya, Lakeyssa Faith Azhar, Jeihan Ali Baharuddin Baharuddin Cahyo, Gusti Septian Dwi Dian Novita Dinda, Mita Ernah, Ernah Fadillah, Khansa Lubna Faizah, Sarah Faruq, Nisa Hanan Al Fatra, Fahmy Febriyanti, Hana Firdaus, Muhamad Rayhan Fitriani Fitriani Hamsir Hamsir Handayani, Fajar Sri Hani, Siti Nurhafizah Hanum, Nayla Nur Alifia Hatta, Asta Arjunoarwan Hermawati, Eli Hikmah Endraswati Hsb, Akmal Rizki Gunawan Ibnu Nurrahman, Pandu Imelda Wahyuni, Imelda Indah Lestari, Indah Irfianti, Nasywa Putri Irzal Nur, Irzal Isbandi, Muhammad Izdan Kadir, St Fatimah Kartika, Resti Okvani Khoirul Hidayat Kholilah, Aulia Kurniati Lidya Christina Wardhani Lukman Hakim Luthfiyah, Siti Mawaddah Maryani Maulaya, Athi' Maulaya, Athi’ Misbah Hoerul Anam, Jajang Muhammad Anis, Muhammad Muhammad Ramli Munawir, Ahmad Murthasiah, Dewi Mutaqin , Jaenal Mutaqin, Jaenal Nanang Supriadi NILAWATI Nubzatussaniyyah, Nunu Nuraedhi Apriyanto Nurtini, Nurtini Patoni, Khaerudin Sidik Pauzan Haryono Pranto, Darmansyah Hegi Prasasti, Riska Purnama Putra, Purnama Purwanto . Puspitasari, Misehelia Kartika R, Abdul Rahman Raehang Raehang, Raehang Rahadian, Zaidan Rahmannisa, Farsya Yulia Rakhmad Perkasa Harahap Rini Novrianti Sutardjo Tui Rizal, A. Rizki Amalia Rizki Gunawan Hsb, Akmal Rizki Wahyu Yunian Putra Roihan Ramadhan, Muhammad Roihan, Muhammad Romadhon, Mohamad Rafli Ryandoko, Rifqi Fauzi Nursyaban Sabeni Sadiyyah, Putri Aulia Sahidin Saidah Sandi, Santi Pertiwi Hari Setiono Setiono SIREGAR, DINA KHAIRUNA Siti Asiah Sri Widodo Suherman, Ujang suratman Suratman, Ahmad Surya, Faizal Adi Syahlidi, Goku Syarif, Aiman Taufik, Muhammad Iman Thoyyibah, Hayatun Tiara Maharani, Tiara Ubaidillah Wahyuni, Elsa Wilmasari, Titin Yanti, Feby Dwi Zen, Puad Zidni, Moh Naufal