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Ayu Melati Ningsih
Universitas Muslim Nusantara Al-Washliyah
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Journal : Teaching English and Language Learning English Journal

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A LINGUISTIC LANDSCAPE IN THE DIGITAL ERA: A CASE STUDY IN MEDAN Nurmala, Dewi; Diana Sopha, Diana Sopha; Ayu Melati Ningsih; Vera Kristiana; Muhammad Kiki Wardana
Teaching English and Language Learning English Journal Vol. 5 No. 3 (2025): December
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/telle.v5i3.9398

Abstract

The study investigated the linguistic landscape of downtown looks like in the digital era and how the digital era influenced changes in the linguistic landscape in downtown Medan. This study uses qualitative methods. The data collected consists of written data and the types of media on signboards in the city of Medan. Data analysis was carried out in three steps, namely: 1) data condensation, which is the process of reading the collected data and determining the data, in this case data in the form of writing and types of signboard media, 2) data display, which is displaying selected data in the form of billboards in the central area of Medan, and 3) drawing conclusions, which is finding results after analyzing the data. After analysing data, it was found that 38% signage uses Indonesian, 30% uses English, 27% uses language mixing and the rest, 5% uses traditional language and other foreign languages. Conventional signage has given way to new, more dynamic, and interactive forms thanks to the digital age. These include LED boards, electronic screens, and the incorporation of digital components like social media and QR codes in signboards and advertisement. Digital media forms display more modern language choices, posing a threat to the national language and isolated regional languages in their own countries. The research highlights the linguistic landscape that has emerged in the digital era.
Co-Authors Adinda Putri Maharani Adinda Putri Maharani Adinda Putri Maharani Aisyah Butar Butar Amira, Shopia Aprilia, Vira Arfanti, Yulia Asnawi Asnawi Aulia, Rara Silvany Azzarah, Nurhalimah Bancin, Fiti Pransiska Bin Yahaya, Mohd Haizzan br Barus, Cahaya Mutiara Cynthia Syahni Cynthia Syahni Desniarti, Desniarti Dewi Nurmala Dinar Azizah Arifin Dinda Yarshal, Dinda Elfrida, Irfin Emce Ida Hutabarat Erlinda Erlinda Fadhilah, Ihsan Fahreza, Mas Andika Fatria, Fita Fendry Gabriel Harianja, Greace Harianto II Hutahuruk, Laurentia N. Imaniar Imaniar Indah Purnama Irawan, Fadhilah Juwita, Putri Khairani Khairani Khoiriah, Nikmatul Mahir, Abdulrohman Marbun, Mega Sari Marisa Marisa Mayasari Mayasari, Mayasari Melani, Devi Mimi Rosadi Muhammad Danial Muhammad Kiki Wardana Muhandra, Aisyah Putri Mulia Rahman Kandau Muzayyanah, Ismi Alfi Nabila, Nurul Nirmawan Nirmawan Novita Adelia Harahap Nur Hafni Nurhafni Siregar Nurlaili Nurlaili Nurmairina Ovami, Debbi Chyntia Pasaribu, Miranda Valentin Br Purba, Elda Naida Putri, Diajeng Amelia Ratna Sari Dewi Ratna Sari Dewi Raudah Raudah Risnawaty Risnawaty Risnawaty Risnawaty Risnawaty Risnawaty Ritonga, Agustina Fitriani Ritonga, Dita Aidana Ritonga, Farhan Ardian Safina, Wan Dian Samoh, Nik Asma' Sari, Wulan Tahnia Sari, Wulan Tanisa Shafira Ramadhani Lubis Shahna Rizkya Balqis Siallagan, Sri Susanti Sihaloho, Sagita Br Sihombing, Edy Gunawan Silvany, Rara Simanjuntak, Ivena Br Sirait, Dahlia Siregar , Annisa Siregar, Muhammad Hatta Siregar, Riska Safitri Sitepu, Natasyah Br Sopha, Diana Sri Hartati Sukmawati Sukmawati Sultan Nico, Rifky Surbakti, Rori Sandri Dewi Br SUTIKNO Syafrida, Nazwa Tarihoran, Rezky Khoirina Tasnim Lubis Vera Kristiana Vera Kristiana Vera Kristiana Vera Kristiana Vera Kristiana Wijayanthi, Tresna Yani, Pinka Yani, Sarah Syafra Yayuk Yuliana Yayuk Yuliana Yulia Sari Harahap Zebua, Mesra Belinda Zulfitri Zulfitri Zulfitri Zulfitri, Zulfitri Zulmihani Harahap Zumarnis, Wan Azizah Azra