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INCREASING PRODUCT SALES THROUGH DIGITAL MARKETING AND BRAND AWARENESS IN THE DIGITAL ERA Frans Sudirjo; Eka Hendrayani; Arifin Djakasaputra; Juliana Juliana; Erina Alimin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11065

Abstract

This research is motivated by the importance of product sales to increase revenue, create profits and support company growth. The aim of this research is to determine and analyze the increase in product sales through digital marketing and brand awareness in the digital era. The research design used in this research is descriptive quantitative with a survey method, collecting research data using a questionnaire. The population in this study is the Indonesian population who fall into the age category of generation Z and the millennial generation who use Uniqlo products. The sample in this study was 100 people. The instruments used have been tested for validity and reliability. The collected data was tested using the classic assumption test and multiple linear regression test. The results of this research show that 1) Digital marketing has a positive and significant effect on product sales in the digital era, 2) Brand awareness has a positive and significant effect on product sales in the digital era, and 3) Digital marketing and brand awareness have a positive and significant effect on product sales in the digital era. The findings of this research suggest that if a company wants to increase product sales, the company must also increase digital marketing and brand awareness.
CONSUMER TOUCHPOINT: INDONESIAN TOURISM DEVELOPMENT STRATEGY THROUGH IMPROVING THE QUALITY OF VISITOR SERVICES Anshar Daud; Hanif Saputra Affandi; Juliana Juliana; Muhammad Halfi Indra Syahputra; Muhammad Fikri Maulana
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13517

Abstract

Abstract This research aims to determine (1) the role of improving the quality of visitor services on visitor satisfaction based on tourist reviews; and (2) strategies for developing Indonesian tourism through improving the quality of visitor services. This research uses SWOT analysis as an analytical tool to explore Indonesian tourism development strategies through improving the quality of visitor services. The results of this study show that (1) Tourist reviews after visiting tourist attractions are strong social evidence that can significantly influence potential tourists' decisions; and (2) Indonesia's tourism development strategy through improving the quality of visitor services consisting of the SO strategy through tourism promotion by offering quality visitor services, the WO strategy by developing a consumer touchpoint concept to attract tourists, the ST strategy through collaboration with tourism stakeholders to support consumer touchpoint tourism, and WT's strategy by educating tourism managers to improve the quality of visitor services. Keywords: Quality, visitor services, SWOT
The Role of Culinary Destination Image and Culinary Memory on Culinary Destination Loyalty Arifin Djakasaputra; Juliana Juliana; Amelda Pramezwary; Ira Brunchilda Hubner; Gunawan Prabowo; Rocky Nagoya
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 7, No 2 (2023): Oktober 2023
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v7i2.4521

Abstract

Culinary tourism is a trip with a typical and enjoyable eating and drinking experience for local residents, this culinary tour has long been identified as a key element that contributes to the competitiveness of a destination. Based on the theory of motivation, opportunity, ability (MOA), this study investigates to test and analyze the influence of Motivation, Time pressure, Prior knowledge mediated by culinary destination image and Culinary Memory on culinarian destination loyalty. Tourists who visit culinary tours are the subject of this study. This study involved 200 respondents. This quantitative research uses surveys. In this study, the data collection tool is an online questionnaire that is distributed to Indonesian tourists visiting culinary attractions. The data collection was carried out using purposive and non-probability sampling methods based on the criteria of tourists who have visited the culinary sights once a year. PLS-SEM is used to analyze data. The results show that all the hypotheses are supported. Motivation, Time pressure, Prior knowledge, culinary destination image is presented as independent variables, while Culinary Memory serves as mediation variables and culinarian destination loyalty as dependent variables. Implications of this study are conceptual models that effectively explain the culinary tourism with all the constructions that have a positive impact on the gastronomic destination loyalty. It can be concluded that the culinary destination image plays a role in shaping the visitor's desire to make a re-purchase.
Food Quality, Price Fairness And Physical Environment On Customer Satisfaction In Korean Restaurants In Jakarta Chelsea Laurent Kurniawan; Frenick Halim; Broto Mudjianto; Juliana juliana; Rosianna Sianipar; Arifin Djakasaputra
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 8, No 1 (2024): April 2024
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v8i1.4790

Abstract

The growth of the Korean restaurant industry in Jakarta has attracted significant attention, but little research has investigated the factors affecting customer satisfaction in this neighborhood. The aim of this study was to find out the impact of food quality, physical environment, and price fairness on customer satisfaction at a Korean restaurant in Jakarta. The research was carried out due to the low number of people visiting Korean restaurants and low consumer satisfaction. The research was carried out using quantitative methods with an approach to testing causal hypotheses. The respondents were 113 consumers of Korean restaurants in Jakarta. The analytical tool used is SPSS. The research finds the importance of food quality, fair price, and physical environment in creating customer satisfaction at a Korean restaurant in Jakarta. Governments can provide regulations on service standards and standards of restaurant management as well as provide education to restaurant entrepreneurs so that restaurant managers have adequate quality standards. Restaurant management needs to pay attention to these aspects to improve customer experience and maintain customer loyalty in an increasingly competitive market.
Service Effectiveness and Ease of Ordering on Customer Experience Angelia Widhy; Putri Esthi Palupi; Juliana Juliana; Amelda Pramezwary; Jimmy Muller Hasoloan Situmorang
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 8, No 1 (2024): April 2024
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v8i1.4791

Abstract

The modern restaurant industry is characterized not only by the successful delivery of quality food, but also by the ability to provide effective service. In order to increase customer experience, productive measures are needed to increase effectiveness. The purpose of this. study is to analyze the effectiveness of service and ease of ordering in order to improve the customer experience at Hai Di Lao Restaurant so that customer have intensity to come back again. This research uses quantitative methods using of 160 respondents of restaurant customers with purposive sampling techniques where the example criteria are customers who have visited the Restaurant at least 1 time a month. The results of this study prove that the higher service activities by the restaurant, the higher customers experience so that it can be implications for the intensity of customers returning to the restaurant. In future research, it is hoped that future research can consider using a larger sample, where a larger sample is more likely to generalize the findings. Businesses should invest in training programs to improve service effectiveness, ensuring that employees have the skills and knowledge necessary to deliver consistently high-quality service
Kreasi Bahan Baku Penggunaan Tahu Sebagai Pengganti Cream Cheese Dalam Pembuatan Makanan Penutup (Olahan Egg Tart dan Cheesecake) Febryola Indra; Kyani Pindy; Livia Imelda; Juliana Juliana; Sherla Valensky
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 8, No 1 (2024): April 2024
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v8i1.4803

Abstract

In the food industry, innovation continues to be the key to meeting diverse market demands and enhancing product value. One intriguing alternative is the use of tofu as a substitute for cream cheese in desserts, given that tofu is rich in protein, has a texture similar to cream cheese, and can be processed into various shapes and flavors. This research aims to (1) explore the research findings regarding the use of tofu as a creation in the preparation of dessert dishes, specifically egg tart and cheesecake, (2) evaluate how the utilization of tofu affects the sensory characteristics, texture, taste, and aroma of the egg tart and cheesecake desserts, (3) determine whether the use of tofu results in a more affordable cost compared to using cream cheese. The research employs a quantitative research method utilizing experimental techniques and purposive sampling questionnaire methods. The results of this research indicate that the use of tofu as an innovation in dessert preparation holds significant potential. These findings provide support for the development of the idea that the use of tofu can be considered an innovative and value-added raw material in the creation of egg tart and cheesecake.
Pemberdayaan homestay warga dalam mendukung keberlanjutan ekowisata Keranggan Rudy Pramono; Juliana Juliana; Ira B Hubner; Wulan Meiaya Wowor; Samuel Musa Liha
Abdimas Siliwangi Vol. 6 No. 3 (2023): Oktober 2023
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v6i3.17624

Abstract

Community service is an activity of practicing knowledge for the community in order to add insight and skills. The development of Kampung Keranggan ecotourism activities is showing encouraging results with the increasing number of visitors and activities being held at that location. However, there are still inadequate accommodation facilities for guests staying at these locations. Therefore this community service activity is carried out with the aim of: (1) Helping the community improve the quality of homestays (tourist lodges) as a means of educating tourists about the environment (2) Providing knowledge and skills for homestay owners / managers to be able to provide the best service and comfort for guests , in order to support the management of tourist villages and the welfare of the surrounding community. The results of community service activities can be concluded that the community's understanding of how to manage a homestay has increased, especially in maintaining the cleanliness and comfort of the home and how to manage food for homestay guests.
Examined The Relationship Between Travel Anxiety and Destination Choice: Implications for Tourism Marketing: A Qualitative Study Juliana, Juliana; Sihombing, Sabrina Oktaria; Antonio, Ferdi
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 7, No 2 (2023): Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v7i2.15934

Abstract

This qualitative study examined the relationship between travel anxiety and destination choice, specifically focusing on its implications for tourism marketing. Through in-depth interviews with individuals who have experienced travel anxiety, the study explored their past experiences and decision-making processes when selecting destinations. Participants were selected through purposive sampling, ensuring diverse travel anxiety levels and demographic backgrounds. Data analysis followed a thematic approach, using past tense verbs to capture participants' retrospective perspectives on their travel anxiety experiences. The findings revealed that travel anxiety significantly influenced destination choices, with various factors contributing to decision-making processes. Past tense verbs were employed to describe participants' experiences, emotions, and coping mechanisms during their previous travel experiences. These verbs highlighted the nuanced nature of travel anxiety and provided valuable insights into the specific triggers and manifestations of anxiety in different travel contexts. The implications for tourism marketing were identified through the lens of the findings. Strategies were proposed to address and alleviate travel anxiety, targeting specific stages of the decision-making process. Tourism marketers can tailor their marketing efforts to better accommodate and support individuals with travel anxiety, ultimately enhancing their overall travel experiences by comprehending the complex relationship between destination selection and travel anxiety. This study adds to the growing body of research on travel anxiety by shedding light on people's individual experiences and providing tourism marketers with practical implications. The long-term effects of marketing interventions on reducing travel anxiety and increasing destination satisfaction should be the subject of additional research. 
PELATIHAN DAN PENGENALAN STANDAR OPERASIONAL PROSEDUR LAYANAN DI RESTORAN HOTEL BINTANG LIMA Situmorang, Jimmy Muller Hasoloan; Goeltom, Vasco Adato H.; Juliana, Juliana; Angelina, Jacklyn; Tandra, Jane Keisya; Valencia, Vallery
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 5 (2023): Volume 4 Nomor 5 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i5.21199

Abstract

PkM ini berupaya untuk membahas mengenai keberadaan Standar Operasional Prosedur yang bersifat krusial dalam restoran, terutama jika membicarakan mengenai Food & Beverage Service. Standar Operasional Prosedur dapat dipandang sebagai sebuah arahan baik bagi setiap individu yang terlibat dalam kegiatan pekerjaan maupun pelatihan. Seperti yang diketahui, bahwa sektor Food & Beverage sangat berkaitan dengan pelayanan. Metode yang diterapkan penulis untuk mengatasi permasalahan yang dihadapi oleh mitra Pengabdian kepada Masyarakat adalah melalui metode pelatihan. Melalui kegiatan ini, diharapkan setiap peserta mampu untuk memahami pentingnya layanan yang dilakukan kepada tamu, terlebih kepada tamu restoran. PkM ini juga diharapkan mampu menjadi sebuah kegiatan praktik bagi setiap peserta untuk mempersiapkan diri sebaik mungkin dan memperluas wawasan siswa siswi ketika melakukan service di masa mendatang
PELATIHAN SAPTA PESONA BAGI MASYARAKAT DI DESA WISATA KAMPUNG TUA BAKAU SERIP Sianipar, Rosianna; Sitorus, Nova Bernedeta; Juliana, Juliana; Hubner, Ira Brunchilda; Indra, Febryola
PROFICIO Vol. 5 No. 2 (2024): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i2.3472

Abstract

Desa Wisata Kampung Tua Bakau Serip di Kecamatan Nongsa, Kota Batam, Kepulauan Riau, memiliki potensi pariwisata alam yang signifikan dengan adanya Ekowisata Hutan Bakau Pandang Tak Jemu dan kekayaan tradisi budaya serta sektor ekonomi kreatif yang beragam. Dalam upaya pengembangan pariwisata, menciptakan lingkungan yang kondusif yang mendorong pertumbuhan pariwisata menjadi hal yang mendasar. Konsep Sapta Pesona diintegrasikan ke dalam kehidupan masyarakat sekitar destinasi pariwisata untuk menciptakan lingkungan yang mendukung. Melalui program pelatihan Sapta Pesona ini, diharapkan masyarakat dapat memiliki pemahaman yang lebih baik tentang kesadaran pariwisata dan mampu menerapkan konsep Sapta Pesona dengan baik. Pelaksanaan program pelatihan ini penting untuk meningkatkan kualitas pelayanan kepada pengunjung di Desa Wisata Kampung Tua Bakau Serip. Tantangan yang dihadapi termasuk memberikan tentang pelatihan Sapta Pesona masyarakat kepada dan memberikan praktik langsung implementasi konsep tersebut. Pengukuran keberhasilan dilakukan melalui metode pretest dan posttest. Diharapkan hasil dari kegiatan ini dapat memberdayakan masyarakat untuk menjaga lingkungan, meningkatkan kualitas pelayanan, dan memperkuat identitas budaya lokal. Hal ini akan berdampak positif pada pengembangan pariwisata dan kesejahteraan masyarakat lokal.
Co-Authors Abdul Samad Arief Adi Abdurahman Agatha Nirmala AGUS PURWANTO Agus Purwanto Albert Albert Aldo Marcolino Ali Syah Putra Alicia Alicia Amanda Vania Amelda Pramezwary Amelda Pramezwary Amelda Pramezwary Amelia Lindy Angelia Widhy Angelina, Jacklyn Anshar Daud Antonio, Ferdi Anugerah Agungputranto Arifin Djakasaputra Arifin Djakasaputra Asbari, Masduki Asep Saepullah Assaly, Arifin Bella Devita Billy Eagan Birgitta Stella Broto Mudjianto Cakranegara, Pandu Adi Calen Calen Carmen Lunabelle Susanto Caroline Putri CAROLINE WIDJAJA CARROLINE . Carven Carven Catherine Catherine Catherine Catherine Charles Yap Chelsea Laurent Kurniawan Cherry Darmawan Cheryl Jocelyn Chika Yacinta Rahardjo Christabella Viana Austine Christella Andrea Limawan CHRISTIAN GUNAWAN Cicilia Angelisca D. Yadi Heryadi Daphne Sweet Chandra Daria Aryutami M. Selasa Daria Daria Darmawan, Cherry Deandra Ashtyn Pakasi Deandra Asthyn Pakasi Deandra Pakasi Delila Pramesti Demson R H Goeltom Desideria Lumongga Dwihadiah Dewi Yanti Dhana Calista Oktaviani Diansanto Prayoga Diena M.Lemy Diena Mutiara Lemy Djakasaputra, Arifin Eddy Edwan Tanyauw Eka Hendrayani El Glory Nathalie Elsa Virginia Elvina Dewi Budiono Elvina Rosalie Elyzabeth , Elyzabeth Emanuel Agung Wicaksono Emmanuel Fernando Emmanuel Fernando Eric Ricardo Tedja Erina Alimin Erina Widianti EUGENE MARSANO Evangeline Wongjaya, Lauren Eveline Eveline Evelyn Wijaya Fachrurazi Febryola Indra Febryola Indra Feidora Jovanca Putri Felia Felicia Felicia Evelyn Beguiristen Felicia Felicia Felicia Tania E Felix Leonardi Fenny Fenny Fina Sopyana Florensia Irena FRANCISCO JONATHAN Frans Sudirjo Frenick Halim Friska Rotua Natalia George Nicholas Gloria Caroline Patras Goeltom, Vasco Adato H. Grace Kezia Josephine Gumarus, Bryan Alexander Gunawan Prabowo Gunawan Prabowo Gunawan Prabowo, Gunawan Gunawan Widjaja Hanif Saputra Affandi Harnjo, Edward Hermawan Dwitama Hotmaria Hertawaty Sijabat Hubner, Ira B. Hulu, Meitolo Hutabarat, Linda Rotua I Gusti Agung Anom Yudistira I Ketut Suada Ibe, Winny Imam Jayanto Imelda Joanna Indah Sentia Indra, Febryola Indriany Sartjie Indriany Sartjie Tanakotta Ingvenna Lioni Hermawan Innocentius Bernarto, Innocentius Irene Jennifer James Austin Jennifer Aurelia Tanuwihardja Jennifer Eve Jeremia Devananda Jeremiah Aldi Suryawan Tanri Jeremy Setiawan JERRY ONG Jerry Ong Jessalyn Tanubrata Jessalyn Tanubrata Jessica Ardania Jessica Nethania Hering Jessica Novia Widjaja Jessica Shaina Wijaya Jessica Virgiana Wijaya Jessie Febriani Jimmy Muller Hasoloan Situmorang Jimmy Muller Hasoloan Situmorang Jimmy Situmorang Jocelyn Roon JOECELIND GABRIELA Johan Johan Jonathan Oei Julia Dewi Julita Then July Hidayat July Hidayat Keisha Aurelia Rianto Keke Melinda Kenneth Tjandra KEVIN WIJAYA Kharis Dwi Nugraha Klara Klarissa Kok Shiong Pong Kyani Pindy La Diu Samiu Lauren Evangeline Wongjaya Lemy, Diena. M Liha, Samuel Musa Livia Imelda Madeline Madeline Marchell Felix Beanardo Margaret Intan Marselina Putri Kanggeyan Martinus Tukiran Martinus Tukiran Maureen Manuela Meita Orlina Michelle A. Benly Michelle Michelle Mindhie Tama Gosal Misrofingah Misrofingah Monica Widodo Muhammad Fikri Maulana Muhammad Halfi Indra Syahputra Muhammad Hery Santoso Muhammad Kadyrov Murwani Wulansari Nadia Cheryl Effendy Nadya Valerie Natalia Paserela Natalie Natalie Nathaniel Nathaniel Nathaniel Ni Nyoman Vinka Utami Niken Sulisetyowati Nofirman, Nofirman Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Irene Bernedeta Sitorus Nove Bernedeta Sitorus Novitasari, Dewiana Nurintan Nurintan Nyoman Damien Horn Phoebe Emanuella Sulistio Pramezwary, Amelda Pramono, Rudy Princeska Marsha Setiabudi Putri Esthi Palupi Radella Terfinia RENO SUSANTO Reza Adjah Rhoswenlin Rhoswenlin Ricky Ricky Rocky Nagoya Rosdiana Pakpahan Rosianna Sianipaar Rosianna Sianipar Rosianna Sianipar Rosianna Sianipar Rosianna Sianipar Rudianto Rudianto Rudy Pramono Rudy Rudy Rully Novie Wurarah Rut Susanto Sabrina O Sihombing Sabrina O. Sihombing Sabrina Oktaria Sihombing Sacca Nindya Avalokita Saipul Al Sukri Samuel Musa Liha Sandra Maleachi Sandra Maleachi Sandra Maleachi Sandra Maleachi SELLY . Selvi Esther Suwu Sharleen Laurenzia Sharren Meiliana Sheily Triratnasari Tanzil Sherla Valensky Sherly Sherly Sianipar, Rosianna Sim Wen Ching Simamora, Javerson Sisilia Chelsye Parera Sitorus, Nova Situmorang, Jimmy Muller Hasoloan Sonny Saputra Sri Aprianti Tarigan STEVEN ELROY Steven Elroy Steven Setiadi Suwarto Suwarto Suwarto Suwarto Sylena Teresia Andrian Tama Gosal, Mindhie Tandra, Jane Keisya Tania Tanujaya Tasha Gracia Haslin Teresa Avilla Valentine Saputra Themmy Noval THEMMY NOVAL Themmy Noval Theng, Bestadrian Prawiro Theresia Chandra Theresia Jessica Tiffany Ann Kartoyo Tiffany Meilivia Tjandra, Kenneth Tri Apriyono Ulung Pratama VALENCIA CHATLYN GANI Valencia, Vallery Valensky, Sherla Vanessa Wijaya Vasco Adato H Vasco Adato H Goeltom Vasco Adato H Goeltom Vasco Adato H. Goeltom Venessa Daicy Vennia Yurisca Venty Ventyani Verenia Novelia Christabel Vida Elissa Vincent Setiawan Antony Vriandi Hapsara Wijaya, Elyzabeth Wilhelmina Rosse Marisca Gajeng Winnie Winnie Winny Ibe Wowor, Wulan Meiaya Wulan Meiaya Wowor Yulius, Kevin Gustian Yustisia Kristiana Zunaidi, Arif