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Journal : Dynamic Management Journal

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COMPANY PERFORMANCE MODEL BASED ON STRATEGIC ALLIANCES, STRATEGIC INNOVATION AND SOCIAL MEDIA FOR CONTEMPORARY BEVERAGE PRODUCTS Sudarman, Daman; Hananto, Djoko; Dadang, Dadang; Hasan, Diana
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10407

Abstract

The aim of this research is to see how the performance of contemporary beverage companies is influenced by Strategic Alliances, Strategic Innovation mediated by Social Media. This research method was designed with a quantitative approach, namely an approach that emphasizes aspects of social behavior that can be calculated and patterned. This research is based on the prositivism paradigm, namely research based on objectivity and intelligence to produce knowledge. The research results show that Strategic Alliances do not have a positive effect on Company Performance directly but must be through Social Media, while Strategic Innovation has a direct effect and through Social Media on Marketing Performance. 
PENGARUH BRIEFING KERJA DAN PERAN SUPERVISOR TERHADAP KINERJA KARYAWAN PADA PT.GMF AEROASIA Tbk. Dadang, Dadang; Heriyanto, Feri
Dynamic Management Journal Vol 4, No 1 (2020): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v4i1.2490

Abstract

The purpose of this study was to determine the effect of work briefing and supervisor role on the employee performance of PT. GMF Aeroasia Tbk. in Third Party Line Maintenance Unit at Soekarno Hatta International Airport. This study uses a quantitative approach. The population in this study were 150 employee of PT. GMF Aeroasia Tbk. in Third Party line Maintenance unit at Soekarno Hatta International Airport. The sampling technique used was purposive sampling and obtained a sample of 60 respondents. The data analysis technique used is multiple linear regression. The results showed that partially the work briefing had a positive and significant effect on employee performance. For supervisor role variables partially have a positive and significant effect on employee performance. Simultaneously work briefing and supervisor role have a positive and significant effect on purchasing decisions. The ability of work briefing variables and supervisor role in explaining purchasing decisions is 89.1% as indicated by the R square value of 0.891 while the remaining 10.9% is influenced by other factors not included in the research model.
Co-Authors Abdullah Idi Abdurrahmansyah Abdurrahmansyah, Abdurrahmansyah Abu Naim Ade Ayu Oksari Adelia Dwi Valentin Alfin, Riandi ALI NURMANSYAH Alif Khalifah Alzagladi, Hasan Aminudin, Dindin Andi Hidayat, Andi Angraeni, Reni Ani Suryani Arinana Arinana Arneti Arneti Atmaja, Sena Aviantara, Dwindrata B. Awaliah, Wiwin Awaliyah, Wiwin Ayudya, Dila Azhari Muslim Azhari Muslim Aziz, Zulfi Al Budi Saputro Budiman, Diana Chyntia, Ingkak Dede Maryana Dede Riswandi Devy Susanty Dewi Ratnasari Astuti DEWI SARTIAMI Dian Rahadian, Dian Diana Hasan Dini Rakhmawati DJOKO PRIJONO Edy Syahputra Eka Candra Lina EKA CHANDRA LINA Eka Intan Kumala Putri Eka Nur'azmi Yunira Engkus Kusnadi Erdawati, Lena Eros Rosmiati Fadilah, Risa Asti Nur Faridha, Faridha Faroqi, Fachmi Al Faroqi, Fahmi Al Fatimah, Imas Febriyanti, Fitri Ayu Fitri Nurhayati Gumilang, Andika Mugi Guntara, Bima Gusti Indriati Gustini Syahbirin Hamim, Thoat Hananto, Djoko Helmas Septiyo Hadi Hendra, Rio Hendrik F Siregar Heriyanto, Feri Husni dan Zulfanazli Pudjianto Alfian Rusdy Hutapea, Dedi I Komang Werdhiana I Wayan Laba I Wayan Winasa Idham Sakti Harahap Immawati, Siti A. Immawati, Siti Asriah Ingkak Chintya Wangsih Inrianti Sari Handayani Irvan Fadli Wanda Jalaludin, Jalaludin Jumiati, Eti Kanju Ohsawa Ketty Suketi Khalifah, Alif Kusumah, Yayi Munara Lani, Lani Latifah K Darusman Maghfirah, Geubrina Mariah, Dede Maya Sova Megaster, Tekni Mufti, Nasrul Muhamad Fauzi Nastiti Siswi Indrasti Neni Musyarofah NFN Rohimatun Nugraha, Wahyu Fajar Nur Alfi Saryanah Nur Rachman Nurdaaniyah, Andi Nurhillal, Zahroh Nurul Setiani Oksidelfa Yanto Perwitahasari, Resy PURNAMA HIDAYAT RAHAYU WIDYASTUTI Ramadhan, Muhammad Dhitya Ratna Sari Dewi RAUF, AUNU Rejeki, Henlia Peristiwi Rina Ambarwati Risa Nuriawati Rita Sulastini Rizki, Fathan Hadyan Rizky Ridwan Rofiq, Iwan Setiawan Rohimatun Rohimatun, Rohimatun Romadhoni, Danu Noval Rosidawaty Rosidawaty Rosyidawati, Rosyidawati Ruly Anwar Rusli Rustam Rusli Rustam Sahrul Saehana Sajodin, Sajodin Sakuroh, Lilis Sandra Arifin Aziz Sapta Yanuar, Ignatius Erik Sari, Nani Widya Sianipar, Ferry Agus Silvester Tursiloadi Siska Efendi Siti Fatimatul Zuhroh Siti Maesaroh Siti Nurhasanah Slamet Susanto Sri Widayanti Sri Yuliani Suciati, Fuzi Sudarman, Daman Sugino Sugino Sugiyono Sugiyono Sunaryo Syam Sunaryo, Dede Suryo Wiyono Syafrida Manuwoto Syafrida Manuwoto Syaiful Anwar Syaifullah Syaifullah Taufan Tanto Setyawan Tedy Subrata Trijanti A. Widinni Asnan U. Undayasari Ulinnuha, Nor Fatah Ulinuha, Nor Fattah Utami, Aidha Venty Venty Widodo, Guntarto Widy Rahayu, Selviana Teras Yusman Syaukat Yusman Syaukat