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Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

 1 
Kajian Identifikasi Teknik Propaganda yang Menguatkan dan Melemahkan Anies Baswedan di Pemilihan Presiden Tahun 2024 Sapta Wira Udaya; Hariyanto
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8547

Abstract

Political communication is all types of communication aimed at politics. Political communication can be done in various forms, such as rhetoric, political agitation, propaganda, public relations, political campaigns, political lobbying, and others. Propaganda is a technique of influencing human actions by manipulating representations in oral, written, pictorial or musical form. Seven propaganda techniques that are often used, including in politics, are name calling, generalities glittering, testimonial transfer, plain folks, card stacking, and bandwagon. As one of the presidential candidates participating in the 2024 Presidential Election contest,  there come a lot of propaganda to Anies Baswedan. This study is to find out what propaganda is happening to Anies Baswedan, both strengthening and weakening. The method used in the study is descriptive qualitative. The data processed is in the form of data/information from media analysis and the results of interviews with related informants. The results of the study show that there are several propaganda techniques that strengthen and weaken Anies Baswedan, even though further research is still needed to find out the influence of each propaganda technique on Anies Baswedan's defeat in the 2024 Presidential Election. The success of propaganda is greatly influenced by mass media, especially social media using by propagandists.
Co-Authors Ade Sobandi, Ade Adit Mohammad Aziz Agus Setiadharma Ahmad Fathoni Ahmad Zaki Emyus Alamsyah, Hapriyan Aldira Sakty, Agustina Alwi, Sayyid Muhamad Arief Kurniawan Aziz, Panji B. Surata Baharuddin Paloloang Betty Gama Chirstina Juliane DARSONO Destini, Frida Deviyanti Pangestu Dewi Liesnoor Setyowati Dilla Fusfita Sari Dwipa Handayani Dwiyono Putranto Edi Kurniawan Eges Triwahyuni Evi Ratnasari Fahrudin Hanafi Fathur Rohman, Fathur Fathurrozi, Ahmad Fauzan Adhim Febriawati, Rizqiana Nur Figana, Dian Firdaus, Ifan Berlian Ginting, Manan Hamizar Ichwanul Muslim Karo Karo Ilmi, Fauziah Jenica Noor Lasmaji Karo karo, Justaman Arifin Kustanto , Prio Marini Michael Hadjaat Miftahul Falah Minarni Manoppo Muhaimin, Abd Muhammad Munir Sajali Harahap Muhammad Wasil Muhisom Muti'atur Rohmah, Elif Nabila, Nila Amalia Nelly Astuti Ngadat Ngadat Nisa, Fauziah Sholikhatun Noeman, Achmad Nonon Saribanon Nurachman, Muhammad Thifal Nurhidayat, Hikmat Oman Sukmana Pascalian Hadi Pradana Pratama, Dias Putra Prayitno Prio Pamungkas, R Wisnu Putra, Fierman Pradityo Utama Putra, Njo Fransiscus Xaverius Anditya Ciptadi Rilla Agustina Robati, Kisti Rofik Rosita Ferdiyana Sabarani, Salsabila Sapta Wira Udaya Saputro, Ardean Rio Shofiyullah Muzammil Sholikhatun Nisa, Fauziah Siddiq, Achmad SITI AMINAH Sri Suprapti3 Sriyanto Suharmadi Sanjaya Suharno Sukayasa Sulis Setiowati Supriyadi, Dedi Susanti, Pipit Aprilia Susilawati, Agnes Dwita Syafrudin, Ulwan Tatang Mitra Setia Triwahyuni, Eges walyono Widiarti Lestariningsih Winda Rachmawati Yuliyanti, Karuna Yunianto