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All Journal al-Afkar, Journal For Islamic Studies AT-TA`DIB Proximal: Jurnal Penelitian Matematika dan Pendidikan Matematika International Journal Of Science, Technology & Management (IJSTM) El-kahfi : Journal of Islamic economics Bahtera Inovasi ARRUS Journal of Mathematics and Applied Science Indo-MathEdu Intellectuals Journal Journal of Endocrinology, Tropical Medicine, and Infectious Disease (JETROMI) Jurnal Ilmu Komunikasi Balayudha (JIKOBA) Mauriduna : Journal of Islamic studies Envirotek : Jurnal Ilmiah Teknik Lingkungan Jurnal Ilmiah Pendidikan Dasar (JIPDAS) ESENSIA: Jurnal Ilmu-Ilmu Ushuluddin JIPM: Jurnal Indragiri Penelitian Multidisiplin Gudang Jurnal Multidisiplin Ilmu Jurnal Sains Benuanta Jurnal Point Equilibrium Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat dan Riset Pendidikan MUALLIMUN : JURNAL KAJIAN PENDIDIKAN DAN KEGURUAN Journal of International Multidisciplinary Research Adpebi International Journal of Multidisciplinary Sciences kawanad VisArt: Jurnal Seni Rupa dan Design TADIB: Jurnal Pendidikan Agama Islam International Journal of Technology and Education Research CHANNEL: Jurnal Komunikasi Menulis: Jurnal Penelitian Nusantara Issues in Mathematics Educations (IMED)
Sabri
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Journal : International Journal Of Science, Technology

 1 
Customer Relationship Management In Banking Sector Case Study Of Conventional Banks Dennis Rydarto Tambunan; Heru Kreshna Reza; Melly Susanti; Sabri
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i6.364

Abstract

The importance of Customer Relationship Management (CRM) to help businesses acquire new customers, retain existing ones and maximize their lifetime value. This paper discusses the role of Customer Relationship Management in 4 bank units and the need for Customer Relationship Management to increase customer value by using several analytical methods in CRM applications. This paper attempts to identify the technological revolution witnessed by commercial banks and to what extent it has benefited banks to build better customer relationship management (CRM) services between public sector banks and private sector banks. The purpose of this study is 1) to analyze customer opinions about bank CRM in relation to service quality management. 2) To find out the customer's opinion about the bank's CRM on customer relationship management. This study uses primary and secondary data. Primary data will be collected by distributing structured questionnaires to conventional banks (Private and Government). Secondary data will be collected from records published by the financial services authority (OJS), standard textbooks and published research papers, and through web information. The primary data required will be collected from 6 banks in Bengkulu. In addition to collecting information from banks, it also collects information from the general public who have bank accounts.
Co-Authors Abd. Rahman Afrina Yenni Agus Susanto Ajinar Akhyari ALI, NURDIN Alizar Hasan Almasdi Amelia Anne Putri ARHAMI Arsal Asdiani, Harlinda Ashri Yudhistira Asnah Asyifa, Cut Nella Atiah , Siti Aulia Fauziah Awi Dassa Aznam, Muhammad Fakhri Bachtiar, Dandi Bakhtiar, Dandi Bernard Cut Aprilia D, Rusyaida Dady Sulaiman Dandi Bahtiar Debi Sylvia Dennis Rydarto Tambunan Desy Fitriani Dian Destria Dianta Mustofa Kamal Diskon Sitinjak Efendi, Zul Eka Febrianti Eka Febrianti, Eka Endri, Fauziah Fadhli, M Fadlli Marh, Noor Fafika Nengsih, Yeni Farhurohman, Oman Fatimatul Zuhroh Gultom, Muhammad Husin Gunawan, Randi Hairil Zulfadli Hasanah, Iis Heliyani Hesti, Ditha Eka Pramita Husaini Husni ISKANDAR Ismail Isnanda Izwan Budiana Joni Safaat Adiansyah Juhji, Juhji Kuliman Maghfurrohman, Muhammad Maskur Arif Masri Masrukin Maya Karnia Anggraini Mei, Tian Melly Susanti Merry Lucyana Miftahul Huda Mochammad Afifuddin Muhammad Imam, Muhammad Muhammad Maghfurrohman Muhibbuddin MULYADI Munirwansyah Nasfi, Nasfi Nova Susana Novita Sari, Rika Nur Ilmi Nur Rahmawati Nurishlah, Laesti Nurlaila, Anisa Nurul Fajria Nurul Malahayati Okfi Resti pahmai saroh Patria Nagara Prima Utari Putra, T. Edisah Ramdan Samadi, Mochammad Razali Rendra Widyatama Reza, Heru Kreshna Rika Handayani Rosidah Salsabela, Kamila Sari Lubis, Anggi Sari, Ayu Lingga Ratna Sari, Rika Novita SARTIKA RATI ASMARA NASUTION Shobri, Ach. Siahaan, Maranatha Duva Suhaeri Suhatman Sumantoro, Harry Susandra, Soni SUYONO Syahriza Syahrizal Syahrullah Asyari Taufiq, M Tria Ewilda Udink Aulia Ulva , Siti Maria Utari Dewi Sulistyaningrum, Diah Viky Achmad Idris Yenty Astarie Dewi Yulia Hayati, Yulia Zulfadhli Zulfan Zulhelmi Zulkarnain