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All Journal International Journal of Artificial Intelligence Research Jurnal Informasi dan Teknologi International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Education, Social Studies, And Management (IJESSM) Unram Journal of Community Service (UJCS) International Journal of Social Science, Education, Communication and Economics Jurnal Sistim Informasi dan Teknologi
Ekasari, Silvia
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Strengthening Marketing Strategies in Organic Agricultural Products Through Organic Farmer Training in Indonesia Setiawan, Zunan; Dharmawan, Donny; Ariani, Dian; Ekasari, Silvia; Munizu, Musran
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.696

Abstract

This Community Service (PKM) activity aims to improve the marketing skills of organic plant farmers in Indonesia through online training focused on digital marketing strategies, branding development, and distribution network expansion. The method used was participatory training, involving 30 farmers as a sample, with data collection carried out through pre-test and post-tests to measure changes in participants' knowledge and skills. The results showed a significant improvement in participants' understanding of organic product marketing, with the average pre-test score of 2.5 increasing to 4.2 in the post-test. This increase is mainly seen in the ability of participants to utilize social media and e-commerce platforms to market their products. In addition, qualitative interviews showed that participants felt more confident in developing product branding and expanding marketing networks, although challenges related to internet infrastructure were still faced in some areas. Post-training mentoring also provides additional support that helps participants implement the strategies learned. In conclusion, this training is efficacious in improving the marketing skills of organic farmers. It can be a model that can be applied more widely to strengthen the competitiveness of organic agricultural products in Indonesia.
The Influence of Islamic Advertising Ethics, Consumer Satisfaction, Brand Image on Online Purchasing Decisions Dharmawan, Donny; Elizabeth, Elizabeth; Ekasari, Silvia; Dewi, Luh Komang Candra; Judijanto, Loso
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1324

Abstract

The purpose of this research is to analyze the factors that can influenceonline purchasing decisions of Shopee application users. These factorsconsist of Islamic advertising ethnics, consumer satisfaction, brandimage. This research applies quantitative techniques and is analyzedusing IBM SPSS version 25. Sampling applies the purposive samplingmethod and the number of samples for this research is 110 respondentsobtained by distributing questionnaires to Shopee users in Surabayaonline via WhatsApp. The data was analyzed through several stages oftesting, namely validity testing, reliability testing, classical assumptiontesting, multiple linear regression analysis and determination coefficienttesting. The results of this research show that this study shows thatIslamic advertising ethnics, consumer satisfaction, have a positive andsignificant effect on online purchasing decisions, while brand imagedoes not have a significant effect on online purchasing decisions atShopee
Integrative Model of Digital Marketing Elements on Purchase Intention: The Mediating Role of Electronic Word-Of-Mouth Ekasari, Silvia; Surip, Ngadino; Muharam, Hari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6308

Abstract

The beauty industry in Indonesia is experiencing rapid growth, driven by increasing self-care awareness, social media influence, and product innovation. Facial serums are among the most popular products, with sales growth of 36.4% in August-September 2023. Skintific, a local brand offering facial serums, faces stiff competition from Wardah, which continues to lead the market as of June 2023. Additionally, consumer interest in synthetic products has declined, influenced by factors such as price perception, brand image, celebrity endorsers, and online promotions. In the digital era, electronic word of mouth (e-WOM) has become critical in shaping purchasing interest, as online product reviews, testimonials, and discussions significantly impact consumer perceptions. This study examines the role of e-WOM as a mediator in the relationship between digital marketing elements and consumer buying interest. A quantitative approach with descriptive verification was employed, using primary data collected from 397 female students at Depok Higher Education through a convenience sampling technique. Data analysis was conducted using the Structural Equation Model (SEM) with Lisrel software. The findings show that price perception, brand image, celebrity endorsers, and online promotions directly and positively influence both e-WOM and buying interest. Moreover, e-WOM significantly mediates the effect of these marketing factors on purchasing interest. The research introduces an integrative model for enhancing consumer buying interest in Skintific products, with a strong influence level of 90%.
Sparking The Impact Of Compensation, Work Motivation, Leadership On Employee Productivity Saksono, Lalang; Ekasari, Silvia; Nurdiani, Tanti Widia; Tammubua, Milcha Handayani; Marihi, Laode
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6430

Abstract

Research to test the effect of compensation, work motivation, leadership on employee work productivity at PT XYZ in Jakarta. This research uses a quantitative method with multiple linear regression analysis. Data were collected using questionnaires distributed to all employees of PT XYZ in Jakarta. The sampling technique used a census sampling technique with a population of 173 employees. The results of the research show that partially and simultaneously the variables of compensation, work motivation, leadership have a positive and significant effect on employee work productivity at PT XYZ in Jakarta. This finding can be a reference for PT XYZ in Jakarta to increase employee work productivity which has a good impact on organizational performance.  
Pengaruh Persepsi Harga, Endorser, dan E-WOM terhadap Minat Beli Skintific di Cilandak Jakarta Selatan Ekasari, Silvia; Surip, Ngadino
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 2 (2025): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i2.3670

Abstract

Purpose: Therefore, this study aims to find out the perception of price, celebrity endorsers and online promotions in influencing buying interest mediated by electronic word of mouth in Skintific Skincare in Cilandak, South Jakarta.Methodology/approach: The method used in this study is a verifiable descriptive method with a quantitative approach. The data used is primary data, namely by distributing questionnaires to respondents using the Convenience Sampling technique.Results/findings: The results of the study show that price perception, celebrity endorsers, and online promotions have a positive and significant effect on E-WOM. Price perception and E-WOM also directly have a positive effect on buying interest, while celebrity endorsers and online promotions do not. Indirectly, E-WOM is able to mediate the influence of price perception, celebrity endorsers, and online promotions on buying interest significantly.Conclusions: Research shows that price perception, celebrity endorser, and online promotion have a significant positive influence on E-WOM. Good price perception drives consumer satisfaction, while celebrity endorser strengthens product image, and online promotion facilitates information dissemination.Limitations: The study is limited to Skintific Skincare products, thus results may not generalize to other product categories. Future research should consider broader product categories to enhance the applicability of the findings.Contribution: This study enriches the literature by incorporating E-WOM as a mediating variable, providing a comprehensive understanding of consumer purchase interest in a digital context and offering insights into effective marketing strategies for local Skincare brands.
Sales Promotion and Personal Selling in Support of Integrated Marketing Strategy Ekasari, Silvia; Yanna, Sri; Wakhidah, Esti Nur; Achmad, Gusti Noorlitaria; Munizu, Musran
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.791

Abstract

At this time, marketing activities have a very important role in the business world, and are even the key to business success. Strategy is essentially planning and management to achieve a goal. However, to achieve these goals, strategy does not function as a roadmap that only shows how operational tactics are. Likewise with the strategy which is a guide to communication planning to achieve predetermined goals. The purpose of this study is to discuss how far sales promotion and personal selling in support of integrated marketing strategy. The research uses a literature review. The type of data used is secondary data. The data collection method is a literature study. Integrated marketing includes coordination efforts through communication of various promotional elements and other marketing activities through an integrated marketing strategy in the form of sales promotion and personal selling.
Blockchain: Transparency and Security Technology in Economy 5.0 Judijanto, Loso; Ekasari, Silvia; Al-Amin
International Journal of Social Science, Education, Communication and Economics (SINOMICS Journal) Vol. 4 No. 1 (2025): April
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v4i1.464

Abstract

Blockchain technology has emerged as a key pillar in the development of Economy 5.0, offering innovative solutions to increase transparency and security in economic transactions. The technology enables the recording of transactions to be immutable and easily traceable by all parties involved in the network, reducing the possibility of fraud and errors. In addition, with its ability to secure data through complex cryptography, blockchain provides high protection against cyberattacks and data manipulation. In addition to providing security and transparency, blockchain utilization also enables the automation of business processes through the use of smart contracts, as well as strengthening integration between economic sectors. Overall, the adoption of blockchain in Economy 5.0 promises to improve operational efficiency, drive innovation, and support more sustainable and inclusive economic development.
Sales Promotion and Personal Selling in Support of Integrated Marketing Strategy Ekasari, Silvia; Yanna, Sri; Wakhidah, Esti Nur; Achmad, Gusti Noorlitaria; Munizu, Musran
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.791

Abstract

At this time, marketing activities have a very important role in the business world, and are even the key to business success. Strategy is essentially planning and management to achieve a goal. However, to achieve these goals, strategy does not function as a roadmap that only shows how operational tactics are. Likewise with the strategy which is a guide to communication planning to achieve predetermined goals. The purpose of this study is to discuss how far sales promotion and personal selling in support of integrated marketing strategy. The research uses a literature review. The type of data used is secondary data. The data collection method is a literature study. Integrated marketing includes coordination efforts through communication of various promotional elements and other marketing activities through an integrated marketing strategy in the form of sales promotion and personal selling.
Co-Authors Abdurakhman, R. Nur Abdurohim Afan Suyanto, Mohamad Al-Amin Beryansyah, Beryansyah Catur Budi Susilo, Catur Budi Dadang Suhardi Dian Ariani Donny Dharmawan Elizabeth Yohanes Emma Budi Sulistiarini Fittriya, Nurul Laili Frans Sudirjo Gunawan Widjaja Gusti Noorlitaria Achmad Hartanto Hendayani, Nenden Hendriarto, Prasetyono Hotmaria Hertawaty Sijabat Irwansyah Rezeki, Syailendra Reza Jamadi Jamadi, Jamadi Jondar, Aloysius Judijanto, Loso Junianto, Pilifus LAUNTU, ANSIR Luh Komang Candra Dewi Marihi, Laode Muharam, Hari Murwani Wulansari Musran Munizu Nazara, Desman Serius Noviati Fuada Nurdiani, Tanti Widia Nurhasanah Nurhasanah Nurwita, Nurwita Olfin Ishak Purbaningsih, Yuli PURWANTI PURWANTI Puwanti Ratnawita Rudianto Rudianto Saksono, Lalang Septa Katmawanti, Septa Setiawan, Zunan Sri Yanna Surip, Ngadino Tammubua, Milcha Handayani Uli Wildan Nuryanto Wachyu Hari Haji Wakhidah, Esti Nur WULANDARI Yuniarti Utami, Eva