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All Journal International Journal of Artificial Intelligence Research Jurnal EMT KITA Jurnal Informasi dan Teknologi International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Education, Social Studies, And Management (IJESSM) Unram Journal of Community Service (UJCS) International Journal of Social Science, Education, Communication and Economics Jurnal Sistim Informasi dan Teknologi Malcom: Indonesian Journal of Machine Learning and Computer Science Innovative: Journal Of Social Science Research JIPITI: Jurnal Pengabdian kepada Masyarakat Indonesian Journal Entrepreneurship Finance and Business Management Jurnal Manajemen Riset Bisnis Indonesia
Ekasari, Silvia
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Effect of Instagram Ads on Consumer Purchase Interest in Skin Care Rudianto, Rudianto; Ekasari, Silvia; Beryansyah, Beryansyah; Purwanti, Purwanti; Munizu, Musran
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.381

Abstract

The development of digital media has created innovative changes and opportunities in the field of marketing. If social media is used and used correctly, marketing through social media can clearly reduce marketing costs in the long run. A real example is Instagram advertising, which tends to be cheaper and more effective than other search engine advertising options. Advertisements can be defined as messages that offer a product aimed at the public through an information medium. This research aims to analyze effect of instagram ads on consumer purchase interest in skin care. This type of research is descriptive quantitative research. Population in this think about is the number of consumer purchase interest in skin care as Instagram users. Sample of tests for this consideration is 50 consumer purchase interest in skin care as Instagram users. The data analysis method used simple linear regression analysis. The results show that Instagram ads has significant effect on consumer purchase interest.
The Influence of Development and Use of Technology and The Economic Environment Situation on The Growth of Start-Up Companies in Indonesia Ekasari, Silvia; Dharmawan, Donny; Rismawan, Putu Agus Eka; Munizu, Musran; Abdurohim, Abdurohim
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11286

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi pertumbuhan start-up di bidang teknologi informasi. Penelitian ini bersifat eksploratif, dengan desain non-eksperimental dan pendekatan transversal. Wawancara digunakan untuk mengumpulkan data. Hasil dari studi menunjukkan bahwa antusiasme berwirausaha, ketekunan, komitmen, dan kemampuan membangun tim yang mudah beradaptasi sangat memengaruhi keberhasilan dan pertumbuhan bisnis di bidang teknologi. Motivasi, sikap positif terhadap risiko, dan akses terhadap sumber daya penting untuk dimiliki oleh pimpinan bisnis. Faktor lingkungan eksternal perusahaan seperti kebijakan pajak dan birokrasi juga memainkan peranan penting. Pengusaha perlu memperhatikan semua ini untuk membangun strategi pertumbuhan yang solid dan mengatasi tantangan.
Analysis of The Influence of Digital Promotion, Use of Social Media and Competitive Advantages on Marketing Performance of Travel Agencies Setiawan Jodi, I Wayan Gede Antok; Efendi, Bahtiar; Feriyadin, Feriyadin; Ekasari, Silvia; Munizu, Musran
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11288

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui tingkat penerapan media sosial sebagai alat promosi yang dilakukan agen perjalanan wisata. Penelitian ini bersifat non-eksperimental, kualitatif, transaksional, deskriptif, dan menggunakan sampel non-probabilitas. Peneliti mengumpulkan data melalui observasi dan wawancara. Hasil analisis mengungkapkan pentingnya peran jejaring sosial dalam strategi pemasaran saat ini. Meskipun banyak departemen pemasaran yang memiliki akun media sosial, tingkat keterlibatan atau interaksi pengguna dengan konten yang dipublikasikan masih rendah, yang menunjukkan perlunya meningkatkan kualitas konten dan strategi yang dapat melibatkan lebih aktif lagi antara pelanggan dan produk yang dipasarkan. Selain itu, pemantauan dan analisis aktivitas media sosial yang baik diperlukan untuk meningkatkan kinerja dan efektivitas strategi pemasaran.
Analysis of The Influence of Bilateral Relations Among Countries, Foreign Policy and Tourism Regulations on The Competitiveness of Local Tourism in Indonesia Dharmawan, Donny; Amiruddin, Amiruddin; Ekasari, Silvia; Asry, Wina; Munizu, Musran
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12123

Abstract

Penelitian ini bertujuan untuk menganalisis kebijakan dan strategi pariwisata untuk menarik wisatawan. Penelitian ini menggunakan metode kualitatif dengan analisis deskriptif. Peneliti menggunakan wawancara tidak terstruktur. Pengembangan pariwisata membutuhkan pendekatan yang komprehensif dan terkoordinasi, termasuk integrasi tindakan promosi dan komunikasi dari pemerintah pusat dan daerah. Kerja sama antar negara juga penting untuk memperkuat hubungan diplomatik dan ekonomi. Berdasarkan hasil penelitian manajemen pengetahuan dan penggunaan teknologi terbukti dapat membantu menambah dan meningkatkan pengalaman wisatawan. Untuk memfasilitasi kunjungan wisatawan, pemerintah perlu memperkuat kerja sama lintas negara serta melakukan evaluasi kebijakan visa. Dengan kerja sama yang kuat, pariwisata dapat menjadi sektor penting untuk meningkatkan ekonomi dan kesejahteraan masyarakat.
Analysis of The Influence of Ecotourism Strategy, Accommodation Management and Public Management on National Tourism Competitiveness Ekasari, Silvia; Sintesa, Nika; Dharmawan, Donny; Munizu, Musran; Sumardi, Sumardi
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12124

Abstract

Penelitian ini bertujuan untuk mengeksplorasi hubungan antara prinsip dan praktik pariwisata ekologis yang dilakukan oleh sektor publik dan swasta. Penelitian mengumpulkan data melalui berbagai metode seperti tinjauan bibliografi, wawancara, dan survei. Analisis data meliputi analisis deskriptif dan analisis kualitatif. Sektor publik dan swasta yang diteliti telah menunjukkan kemampuan untuk beradaptasi dan merencanakan strategi baru, termasuk kemampuan untuk mengidentifikasi dan merumuskan program yang dapat memenuhi kebutuhan wisatawan dan meningkatkan pengalaman pariwisata lokal. Saran dari penelitian adalah tim manajemen sebaiknya merumuskan strategi berkelanjutan yang mempertimbangkan berbagai faktor dan masukan dari pakar. Pelaku industri juga perlu meningkatkan kerja sama lintas industri, hal ini diperlukan untuk meningkatkan daya saing sekaligus menjaga nilai dan norma penduduk lokal, meningkatkan kepuasan wisatawan serta menerapkan praktik pelestarian lingkungan dan menciptakan efisiensi energi.
The Role of Strategic Design of Decision Making and Appropriate Business Analysis For Organizations' Management on Business Sustainability and Development Safrida, Safrida; Ekasari, Silvia; Octavia, Yusi Faizathul; Haes, Putri Ekaresty; Fajariah, Faizatul
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12532

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang menjadikan suatu kawasan menjadi kompetitif untuk pengembangan industri. Data diperoleh dari sensus ekonomi dan survei industri. Analisis menekankan pentingnya teori ilmiah dalam memahami perkembangan industri di perkotaan. Lokasi industri di perkotaan menawarkan akses terhadap infrastruktur dan layanan publik namun juga meningkatkan biaya produksi dan risiko konflik sosial. Faktor-faktor seperti geografi, infrastruktur transportasi, dan tenaga kerja menjadi aspek yang dapat memengaruhi daya saing industri. Saran dari penelitian adalah agar manajemen perusahaan dapat mempertimbangkan biaya transportasi, produksi, dan penjualan ketika memilih suatu lokasi.
Analysis of The Influence of Electronic Customer Satisfaction, Application Perceived Value and Electronic Service Quality on Electronic Customer Loyalty of Ruang Guru Application Users Ekasari, Silvia; Dewi, Luh Komang Candra; Efendi, Bahtiar; Sulistiarini, Emma Budi; Jodi, I Wayan Gede Antok Setiawan
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 4 No. 1 (2024): MALCOM January 2024
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v4i1.1028

Abstract

The purpose of this study is to determine whether the perceived value and quality of e-services impact  e-customer loyalty and satisfaction. All users of the educational platform constitute the population studied. In this survey, non-probability sampling technique was used. 100 samples were used in this investigation. Questionnaire was the method used in this study to collect data. Quantitative method was used in this study. Partial least squares (PLS) is a statistical method used with the support of SmartPLS. Several conclusions are drawn from this study, including: Customer satisfaction is directly affected by e-service quality. Electronic customer satisfaction is directly affected by perceived value. E-customer loyalty is directly affected by e-service quality. Electronic customer loyalty is directly influenced by perceived value. Customer loyalty is directly affected by electronic customer satisfaction. Through e-customer satisfaction, e-service quality indirectly affects e-customer loyalty. Thanks to e-customer satisfaction, perceived value indirectly affects e-customer loyalty. Research results show that customer satisfaction and loyalty  are influenced by the extent to which they perceive  positive value when using educational platform services to meet their  learning needs. their.
Strengthening Marketing Strategies in Organic Agricultural Products Through Organic Farmer Training in Indonesia Setiawan, Zunan; Dharmawan, Donny; Ariani, Dian; Ekasari, Silvia; Munizu, Musran
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.696

Abstract

This Community Service (PKM) activity aims to improve the marketing skills of organic plant farmers in Indonesia through online training focused on digital marketing strategies, branding development, and distribution network expansion. The method used was participatory training, involving 30 farmers as a sample, with data collection carried out through pre-test and post-tests to measure changes in participants' knowledge and skills. The results showed a significant improvement in participants' understanding of organic product marketing, with the average pre-test score of 2.5 increasing to 4.2 in the post-test. This increase is mainly seen in the ability of participants to utilize social media and e-commerce platforms to market their products. In addition, qualitative interviews showed that participants felt more confident in developing product branding and expanding marketing networks, although challenges related to internet infrastructure were still faced in some areas. Post-training mentoring also provides additional support that helps participants implement the strategies learned. In conclusion, this training is efficacious in improving the marketing skills of organic farmers. It can be a model that can be applied more widely to strengthen the competitiveness of organic agricultural products in Indonesia.
Potensi Meningkatnya Beban Eonomi Akibat Fenomena Pertumbuhan LGBT di Kota Depok Ekasari, Silvia
Jurnal Manajemen Riset Bisnis Indonesia Vol. 10 No. 6 (2019): Desember
Publisher : STIE Manajemen Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini untuk mengetahui faktor yang mempengaruhi pertumbuhan LGBT di Kota Depok (Afektif), tindakan yang dilakukan warga Depok (Psikomotor) terhadap LGBT, dan untuk mengetahui peran pemerintah khususnya dinas kesehatan di Kota Depok dalam hal menanggulangi peningkatan masalah kesehatan berdasarkan fenomena pertumbuhan LGBT. Analisa yang digunakan adalah analisis univariat. Karakteristik yang dianalisis usia dan jenis kelamin. Untuk variabel persepsi menggunakan skala likert dan diinterpretasikan berdasarkan distribusi frekuensi nilai mean atau median. Persepsi positif bila hasil skor ≥ 57,82 dan persepsi negatif bila skor < 57,82. Penelitian ini menggunakan sampel yaitu mahasiawa, pelaku LGBT, dan beberapa masyarakat sekitar Kota Depok. Penelitian ini menggunakan metode penelitian kualitatif deskriptif karena peneliti menginginkan untuk mengetahui aktivitas pelaku LGBT dalam kehidupan kesehariannya dan bagaimana pengaruhnya pada kehidupan sosial para pelaku LGBT serta faktor yang mempengaruhi perilaku mereka. Keywords: Fenomena LGBT, Pertumbuhan LBGT, LGBT, Kota Depok
Pengaruh Kegunaan, Kepuasan Pengguna, dan Pengalaman Wisata Virtual Reality dalam Strategi Pemasaran pada Taman Bunga Celosia Ekasari, Silvia
Jurnal EMT KITA Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i1.5614

Abstract

This study aimed to analyze and determine the influence of usability, user satisfaction, and virtual reality tourism experience on marketing strategies at Celosia Flower Garden. The population in this study was 250 virtual reality service users for an average period of one month. To provide accurate results, the sample size was taken using the Slovin formula. Based on this calculation, the sample size for this study was 71 respondents. The research method used was SPSS. The results showed that the usability variable had a partial positive and significant effect on marketing strategies. This is evidenced by the regression coefficient value of 0.316 (positive) with a significance value of 0.007 <0.05, thus H1 is accepted. The user satisfaction variable had a partial positive and significant effect on marketing strategies. This is evidenced by the regression coefficient value of 0.222 (positive) with a significance value of 0.009 <0.05, thus H2 is accepted. The virtual reality tourism experience variable had a partial positive and significant effect on marketing strategies. This is evidenced by the regression coefficient value of 0.392 (positive) with a significance value of 0.001 <0.05, so H3 is accepted. The variables of usability, user satisfaction and virtual reality tourism experience simultaneously have a positive and significant effect on marketing strategies. This is evidenced by the calculated F value of 25.320 > F table 3.13 and the significance value (Sig.) of 0.000 <0.05 and is positive, so H4 is accepted.
Co-Authors Abdurakhman, R. Nur Abdurohim Abdurohim Abdurohim, Abdurohim Afan Suyanto, Mohamad Al-Amin Amiruddin Amiruddin Asry, Wina Aulia, Eli Bahtiar Efendi Beryansyah, Beryansyah Catur Budi Susilo, Catur Budi Dadang Suhardi Dian Ariani Donny Dharmawan Elizabeth Yohanes Emma Budi Sulistiarini Etik Puspitasari, Etik Fajariah, Faizatul Feriyadin, Feriyadin Firman Dera Fittriya, Nurul Laili Frans Sudirjo Gunawan Widjaja Gusti Noorlitaria Achmad Hartanto HARTATI Hendayani, Nenden Hendriarto, Prasetyono Hotmaria Hertawaty Sijabat Irwansyah Rezeki, Syailendra Reza Istarno, Rino Jamadi Jamadi, Jamadi Jondar, Aloysius Judijanto, Loso Junianto, Pilifus LAUNTU, ANSIR Luh Komang Candra Dewi Marihi, Laode Marsella, Uli Muharam, Hari Murwani Wulansari Musran Munizu Nazara, Desman Serius Nila Alia Noviati Fuada Nurdiani, Tanti Widia Nurhasanah Nurhasanah Nurwita, Nurwita Octavia, Yusi Faizathul Olfin Ishak Perkasa, Rilis Eka Purbaningsih, Yuli PURWANTI PURWANTI Putri Ekaresty Haes Putu Agus Eka Rismawan Puwanti Ratnawita Rudianto Rudianto Safrida Safrida Saksono, Lalang Senita, Patrisia Septa Katmawanti, Septa SETIAWAN JODI, I WAYAN GEDE ANTOK Setiawan, Zunan Sintesa, Nika Sri Yanna Sumardi . Surip, Ngadino Tammubua, Milcha Handayani Uli Wildan Nuryanto Utari, I Gst. Ayu Diah Wachyu Hari Haji Wakhidah, Esti Nur Weddakarti, Eva WULANDARI Yuniarti Utami, Eva Zilfana, Zilfana