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EFEKTIVITAS SERTIFIKASI HALAL TERHADAP KEPERCAYAAN DAN LOYALITAS KONSUMEN PRODUK FARMASI INDONESIA Fatmawati, Reni; Siti Aisah; Anastasia Adinda Permata Putri; Revalina Dwi Alyani
IZZI: Jurnal Ekonomi Islam Vol. 5 No. 3 (2025): IZZI: Jurnal Ekonomi Islam
Publisher : Prodi Manajemen Bisnis Syariah

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Abstract

Halal certification has become an important aspect of the pharmaceutical industry in Indonesia, a country with a majority Muslim population. This study aims to explore how halal certification affects consumer trust and loyalty towards pharmaceutical products in Indonesia. Through a comprehensive analysis, it is found that halal certification issued by the Indonesian Ulema Council (MUI) through the Halal Product Guarantee Organisation (BPJPH) has increased the trust and loyalty of Muslim consumers. Halal certification provides a guarantee of product safety and hygiene, thereby increasing consumer satisfaction and loyalty. A comparison with halal certification practices in other countries, such as Malaysia and Saudi Arabia, also provides insight into the differences and similarities in the regulatory framework and certification process. Recommendations include improving the halal certification process, increasing awareness and education, harmonising halal certification standards, and utilising technology and digitalisation.
Pengaruh Interaksi Host dan Diskon Flash Sale Terhadap Ketertarikan Konsumen dalam Live Shopping di Shopee pada Masyarakat di Kota Surabaya Yusran Syaroni; Iswati Iswati; Siti Aisah
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): AGUSTUS : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2140

Abstract

This study aims to examine the influence of host interaction and flash sale discounts on consumer interest in live shopping on Shopee among the community in Surabaya City. The research employs a quantitative approach using a structured questionnaire as the primary data collection method. A total of 96 respondents, all of whom actively engage in online shopping via Shopee, were selected as the study sample. Data analysis was conducted using SPSS, applying both t-tests and F-tests to evaluate the hypotheses. The t-test results reveal that host interaction significantly affects consumer interest, with a t-count value of 5.252 exceeding the t-table value of 1.986, and a significance level of 0.000, which is below the 0.05 threshold. Similarly, flash sale discounts also demonstrate a significant effect on consumer interest, with a t-count value of 3.217 surpassing the t-table value of 1.986, and a significance level of 0.002, indicating statistical significance. Furthermore, the F-test results indicate that host interaction and flash sale discounts have a simultaneous and significant influence on consumer interest, as evidenced by an F-count value of 26.37 exceeding the F-table value of 3.9434, with a significance level of 0.000. These findings suggest that both host interaction and flash sale discounts play a crucial role in shaping consumer purchasing interest during live shopping events. The results highlight the importance for resellers and online sellers to enhance host engagement skills and strategically implement time-limited discount offers to attract and retain consumers. In the increasingly competitive e-commerce environment, optimizing these two factors may significantly contribute to improving customer engagement and driving sales performance. This research provides practical insights for online retailers seeking to strengthen their marketing strategies on live shopping platforms
Co-Authors - Mifbakhuddin Aan Nurhasanah Afrianto Rehiara Ahmad Mubarok Ajeng Pratiwi Alfianoor Alfianoor Ananda Maya Apriliana Anastasia Adinda Permata Putri Andi Setiawan Angelina Anggita Harsya Fahrezy Anggraeni Puspita Anis Fitriyasari Anisah Fifi Nurfajariyah Anisah Saadah Anita Dwi Setiyawati Anjani, Adhistria Rahma Annisa Dwi Wahyuni Arianti, Nisha Desfi Arifa Amalia Suryaningtyas Asih Kusuma Watie Atieah Nurul Chasanah Bambang Suryadi Bayu Dwi Saputra Bernatal Saragih Budi Santosa Daffa Angri Renata Dafiq Thariq David Nugraha Saputra Desy Ariana Rahayu Dewi Setyawati Dian Fahriani Dio Armansah Dodi Muhammad Yusuf Dony Eko Saputro Een Nuraeni Eka Puji Hastuti Eka Sulistiyowati Emilia Pranata Ernawati - Ernawati Ernawati Estee Lauder Santoso Evi Yusnita Fadwa Hakim Faiz Fikri Alfahmi Fanya Ramadhina Fatihatun Naja Fitra Aulia Rivani Fitria Jannatul Laili Giyanti, Ummu Ahya Gunawan Aji Hafizha Shada Alya Hamdan Hariri Haniva Ariviany Haqi Maulana Mochammad Heffi Alberida Herlan Tri Gunawan Hindun, Hindun HUSNUL KHOTIMAH Ika Handayani Ila Rosilawati Indah Wahdini Indra Kurniawan Intan Chania Putri Irawan Danismaya Ismail Marzuki Isnaini Isnaini Iswati Iswati Ivan Sanjaya Jelita Amalia Putri Jihan Afiyah Junaiti Sahar Kasandra Pranika Kemal N. Siregar Khusnarida Khusnarida Kurjono Kurjono Laela Rizkiana Laksmi Evasufi Widi Fajari Laura Qeeren Hacpukh Lisa Maharani M Yusuf M. Ryan Najwa Syihab Manna Salwa Maulana Riza Sandika Sutra Maulana, Jaya Mia Andini Mira Yuli Mirza Hardian Mita Trias Putri Prastianti Moch Sasmito Djati Muhammad Arya Irsya Dani Muhammad Wahyudin, Muhammad Munawaroh - Mutmainah Mutmainah Mu’tasim Biamrillah Nacha Enjelika Nadiyah Annisa Kinanti Naili Ziana Zakiyah Nasharuddin Mas Nensi Setianingrum Ni Luh Gede Ratna Juliasih Nuha Muniroh Nur Indriani, Arina Nurhadi Nurlaila Pungkassari Nurmalina NURUL KARIMAH Pajar Aidil Akbar Pina Pina Pingkia Angelica Taufani Putri Umala Sari Radea Delateka Sorongan Rahayu Khairiah Rahayu Puji Suci Rahma Azzahra Ramdhan Witarsa Ranelis Rapiko Rapiko Rasidin rasidin Reni Fatmawati Revalina Dwi Alyani Ria Rizki Agustini Ridwansyah, Muhammad Ramadhan Rio Ariza Ristiono Ristiono Robiatul Adawiyah Rollan Christiano Rosyidatul Lutfiah Safitri Putri Derajat Saijun Saijun Salam, Mochamad Fadlani Samariadi, Samariadi Sandy Marubenny Sari, Patricia Widya Sariya Saputri Siregar Selvi Edilah SITI AMINAH Siti Maysaroh Sorga Perucha Iful Prameswari Sri Dwi Estiningrum Sri Eka Astutiningsih Suhar Suhar Supentri Suriantie Suriantie Sutanto Priyo Hastono Suwondo Suwondo Syafari, Rahayu Syamsul Effendi Tasviri Efkar Taufik Warman Mahfuzh Tedy Afriansyah Tia Primarani Titinian Situmeang Tri Nugroho Pamungkas Umalihayati Umalihayati Venia Dwi Wardani Vika Elvira Wahyu Ilaihi Wahyudi Pratama Wirandani Yana Setiawan Yuliani, Yuliani Yunie Armiyati Yusran Syaroni