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Pengaruh Price Discount Dan Bonus Pack Terhadap Impulse Buying: (Survei Pada Konsumen Alfamart di Kota Tasikmalaya) Fitria Lestari; H. Cece Rakhmat; Depy Muhamad Pauzy
J-CEKI : Jurnal Cendekia Ilmiah Vol. 1 No. 5: Agustus 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v1i5.749

Abstract

This study aims to determine the simultaneous and partial effects between Price Discount and Bonus Packs on Impulse Buying on Alfamart Consumers in Tasikmalaya City. The research method used is a survey method with a quantitative approach. The sampling technique uses a non-probilin sampling method with a sample of 100 people. The data collection technique uses an online questionnaire. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 24 The results showed that simultaneously the price discount and the bonus pack had a significant effect on impulse buying. Partially, the price discount had a significant effect on impulse buying. Partially, the bonus pack had a significant effect on impulse buying.
Pengaruh Brand Liking dan Brand Competence Terhadap Brand Loyalty Pada Skincare Somethinc di Beautebox Tasikmalaya Yasinta Sabilla; Depy Muhamad Pauzy; Suci Putri Lestari
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 6: Oktober 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i6.2209

Abstract

This study aims to determine and analyze the effect of brand liking and brand competence both simultaneously and partially on Brand Loyalty in Skincare Somethinc Beautebox Tasikmalaya products. The method used in this research is quantitative with a descriptive approach. With a research sample of 100 consumers as respondents. The data used is using primary data. The analytical tool used in this study is multiple linear regression using the SPSS version 25 support application. The test results show that partially the variables used in the study, namely brand liking and brand competence, have a significant effect on Brand Loyalty for Skincare Somethink Beautebox Tasikmalaya products. Simultaneously there is a positive and significant influence of brand liking and brand competence together on Brand Loyalty.
Co-Authors Abdul Ghonisyah, Ghaling Achmad Adi Maulana Adnan Robi Senjaya Aeni, Rani Nur Afiani, Dini Nurrizky Agustin, Silvi Ai Kusmiati Asyiah Ai Kusmiati Asyiah Ajeng Kurniasari Alda Nita Nur Agustin Ambariyah, Neng Siti Andri Kusmayadi Andrian Sulistiono Angga Prasetya Annisa Fitriyani Aprizha, Wynne Zaskhia Arga Sutrisna Ari Arisman Ari Arisman Ari Risman arif Arif Arif Arif Arif Arifin, Miftah Syamsul Aris Sandi Krisna Mulyana Arisman , Ari Arisman, Ari Arya Esa Kusmana Asep Nizar Assaukani Askolan Askolan Askolani Askolani Askolani Askolani, Askolani Asyiah, Ai Kusmiati Ayu Sri Wandini Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cece Rakhmat Cece Rakhmat Clarisha Rindiani Dani Fajar Dedi Mulyadi Della Apriani Denis Pranata Destia Nur Wiardi Dewi Sri Rahayu Dewi Sri Rahayu, Dewi Sri Dhiyaa Durrotunnashah Dini Lestari, Dini Dudu Risana Edwin Bahrudin Erik Nurjaman Sidik Erik Ridwan Erika Joanna Hosea Fahrul Riza Fauzi Fatimah, Tessa Fitrah Nur Fauziah, Reza Ayu Febriany, Rizka Nurhaliza Feby Febriandini Firmansyah, Hary Fitri Nurul Romdona Fitria Lestari Fitriyyah, Ulfah Gian Riksa Wibawa Gilang Permana Gilang Syefa Lugina Giva Revani Dewi H. Cece Rakhmat Hagi Akbar Alamsyah Handayani, Rade Hani Nurhayani Haq, Teguh Zaenul Hary Firmansyah Heny Hendrayati Hermawan, Jajang Hosea, Erika Joanna Ilham Fadhilah Firdaus Ilham Ramdani Rahman Iqbal Nurfauzi Arif Irawan, Irly Artiara Irna Melinda Irsan Deriski Isep Yoansyah Isti Amelia Gani Isti Sindrika Ekawati Jajang Hermawan Jamal Saepul Mi’raj Jamilah, Dedeh Krisma Rama Nagara Kukuh Indra Liswana Kuraesin, Sara Kurniasari, Ajeng Kusmana, Arya Esa Kusuma Agdhi Rahwana Leli Nispi Fauzi Lestari , Suci Putri Lestari, Suci Putri Lugina, Gilang Syefa Lutfi Alfiani Maulana, Muhammad Gifarulfajri Mega Wulan Mega Wulan Michelle Debora Saragih Miftah Syamsul Arifin Mila Karmila Mila Karmila Mila Karmila Mi’raj, Jamal Saepul Mohammad Dava Rifqi Hermawan Mukarom, Muhammad Rifki Danil Mustafa, Hana Hawda Sultoni Nadia Kurnia Rachmawati Nadia Nur Qalby Neng Gita Jannatun Nisa Neng Siti Ambariyah Neti Setianingsih Nisa, Neng Gita Jannatun Nita Fauziah Oktaviani Nuraeni Mutiara Putri Nurazizah, Tasha Shafa Nurmayanti, Risma Nursarah, Wulan Oktaviani , Nita Fauziah Özdemir, Mehmet Gökhan Purnomo, Ari Ade Putri Lestari, Suci Putri, Amelia Putri, Nuraeni Mutiara Rade Handayani Raden Anisa Indriani Savitri Rahmah, Amalia Rakhmat , Cece Rakhmat, Cece Ramadhan Dwi Cahya Ratih Hurriyati Ratih Purnamasari Reza Ayu Fauziah Rifky Paldiyasa Riksa Wibawa, Gian Rina Erliyana Rini Amelia Risma Nurmayanti Rita Tri Yusnita Rivaldi Tustina Riza Reziana Ruhimat Rizky Desyanti Fauziah Rizky Maulana Rizky Maulana, Rizky Rizky Muhammad Anzani Rudy Azhar Setiawan Rully Angie Alwani Salsabila Putri Suharyantoa Salsabila, Salsa Saputra, Gilang Eka Setiaji, Soni Setiaji Setianingsih, Neti Silvi Agustin Silvia Intan Suviatna Siti Fatin Arbah Sobariah, Iis Aisyah Solihah, Ulia Inayatu Soni Setiaji Setiaji Sri Ayu Agustini Sriyulianti, Dina suci putri lestari Suci Putri Lestari Suci Putri Lestari Sutrisna , Arga Sutrisna, Arga Tessa Fitrah Nur Fatimah Tina Priwastyani Titin Patimah Trisky Mahesa Prameswari Ulfah Fitriyyah Vanessa Gaffar Wandini, Ayu Sri Wawan Sukmana Wibawa, Gian Riksa Wulan Nursarah Yandie Ramadhany Yanto Herdianto Yasinta Sabilla Yoansyah, Isep Yuni, Nurna Yuniar, Evilia Sri