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All Journal JURNAL IQRA´ Jurnal Manajemen dan Bisnis Indonesia Jurnal Ilmiah Peuradeun ARISTO JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL SERAMBI ILMU Nazhruna: Jurnal Pendidikan Islam International Journal of Social Science and Business AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal Muara Sains, Teknologi, Kedokteran dan Ilmu Kesehatan ACADEMICS IN ACTION Journal of Community Empowerment FIRM: Journal of Management Studies Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Science Midwifery Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences LEGAL BRIEF Tafkir: Interdisciplinary Journal of Islamic Education Journal of Social Research INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Jurnal Pendidikan Islam Jurnal Manajemen Pendidikan Islam IIJSE Jurnal Pelita Pengabdian Journal of Management, Economic, and Financial Jurnal Serambi Ilmu PRESUNIVE CIVIL ENGINEERING JOURNAL
B.M.A.S. Anaconda Bangkara
President University
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Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia Titin Endrawati; B.M.A.S. Anaconda Bangkara; Sukma Irdiana; Antoni Antoni; Ade Perdana Siregar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economic: July, 2022
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.2473

Abstract

Challenges and opportunities in marketing businesses relying on digital applications during the pandemic have been felt to be very diverse and complex. The study aimed to obtain scientific evidence of the challenges and opportunities of digital application-based business marketing. We discussed them under a phenomenological approach where we sought answers to gain a new understanding of a phenomenal event, namely marketing during a pandemic. To get the information, we needed to visit various sources of information, and we studied with a literature review system that involved data coding, evaluation, and interpretation of data. We did a virtual search of the data on several publications related to economic-based digital marketing issues during the pandemic. Finally, we concluded intending to get valid answers. Our data search was carried out electronically on several sources with a publishing period between 2010 and 2022 based on the results. After reviewing various sources and discussing them, we can conclude that digital-based marketing for a profitable and sustainable business has undoubtedly been proven to face many challenges and opportunities. The question mark is that not all business people and customers understand and can apply point technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively.
Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia Endrawati, Titin; Bangkara, B.M.A.S. Anaconda; Irdiana, Sukma; Antoni, Antoni; Siregar, Ade Perdana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.2473

Abstract

Challenges and opportunities in marketing businesses relying on digital applications during the pandemic have been felt to be very diverse and complex. The study aimed to obtain scientific evidence of the challenges and opportunities of digital application-based business marketing. We discussed them under a phenomenological approach where we sought answers to gain a new understanding of a phenomenal event, namely marketing during a pandemic. To get the information, we needed to visit various sources of information, and we studied with a literature review system that involved data coding, evaluation, and interpretation of data. We did a virtual search of the data on several publications related to economic-based digital marketing issues during the pandemic. Finally, we concluded intending to get valid answers. Our data search was carried out electronically on several sources with a publishing period between 2010 and 2022 based on the results. After reviewing various sources and discussing them, we can conclude that digital-based marketing for a profitable and sustainable business has undoubtedly been proven to face many challenges and opportunities. The question mark is that not all business people and customers understand and can apply point technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively.
Co-Authors A. Nururrochman Hidayatulloh Abdul Latif Abin Suarsa Ade Iskandar Ade Iskandar Adi Mursalin Agus Nurofik Ahmad Sinala Ali Zaenal Abidin Alijoyo, Franciskus Antonius Amalia, Intan Dian Andri Nirwana AN Anggi Septian Siahaan Ani Heryani Ani Heryani Ani Heryani Antoni Antoni Antoni Antoni Antoni Antoni Antono Damayanto Anwar Anwar ARBIE, ROSIJANIH Aunurrahman Aunurrahman Azkia, Naurah Satya Bachtiar Sembiring Bali, Ika Baryanto Baryanto Budi Sulistiyo Nugroho Budi Sulistiyo Nugroho Budi Sulistiyo Nugroho Budi Sulistiyo Nugroho Nugroho Cahyani Pratisti Catur Budi Susilo Catur Budi Susilo, Catur Budi Damayanto, Antono Darmawanta Sembiring Deden Sumantry Dedy Hernawan Diani Indah Dina Hajja Ristianti Dina Hajja Ristianti Djakasaputra, Arifin Egidius Fkun Eka Hendrayani Emy Yunita Rahma Pratiwi Endang Fatmawati Endrawati, Titin Endrawati, Titin Fadli Fadli Faqih Nabhan Faridy, Najihatul Fatoni, M. Anton Febri Liantoni, Febri Filda Rahmiati Fitria Damayanti Fkun, Egidius Gunawan Widjaja Guntur Putrajaya Hanifa Aisha Hendriarto, Prasetyono Henry Kristian Siburian Herlan Suherlan Hermiyetti Hidayatulloh, A. Nururrochman Ignatius Septo Pramesworo Ignatius Septo Pramesworo Ika Bali Imam Gunanjar Imam Jayanto Irdiana, Sukma Jacob, Jufri Jeffry H. Sinaulan Jenita Jenita Joko Sabtohadi Julinta Paulina Juniarti, Risma Sari Kamil, Indriyati Kaswandi, Carolus Khairul Nizam bin Zainal Badri Khasanah Khasanah , Khasanah Khasanah Khasanah Khasanah Khasanah Kholis Ernawati Kurniawan, I Made Gede Ariestova Laros Tuhuteru Laros Tuhuteru Leila Mona Ganiem Lubis, M. Syukri Azwar M Tirtana Siregar, M Tirtana M. Ramli M. Zahari Malik Malik Maruf, Irma Rachmawati Maryam Maryam Matnur Syuryadi Maulana Filani Rizal Meli Siagawati Moh. Imam Ishomuddin Zuhri Muh Tang S Muhamad Fatchan Muhamad Stiadi Muhammad Rafky Nasir Nasir Nawassyarif Niswan, Ery Nofirman, Nofirman Novdin Manoktong Sianturi Nugroho Djati Satmoko Nursakina Husen Pasya, Intan Kumala Pratama, Maryo Inri prihartono prihartono Purwanto Purwanto Purwanto Purwanto Putranti, Zefanya Febe Putri, Mutiara Anisa Rahma Dini Warastuti Rainier Hendrik Sitaniapessy Ratna Puspitasari Ratna Puspitasari, Ratna Reza Yuridian Purwoko Rizka Rizka, Rizka Rohayati, Yeti Rosijanih Arbie Rosijanih Arbie Rosmaniar Sembiring Rudianto Rudianto Rudianto sabil sabil, sabil Sabila, Silfa Sadieli Telaumbanua Sardjana Orba Manullang seprianti eka putri Siregar, Ade Perdana Sitti Nur Alam Sjahruddin, Herman Sri Sugiarti Sudjatmiko, Eddy Triyanto Sugiardi, Sigit Suslinawati Suslinawati, Suslinawati Suwandi Ng Syam'un Syam'un Tamaulina Br Sembiring Telaumbanua, Sadieli Ukas, Rahmadiah Josina Ulfa Maulani Wijaya, Hans Perdana Wirawan, Vani Wisaksono, Anggoro Wisman Wisman Yogawijaya, Vanogary Eljuvonrodo Yuli Purbaningsih Yuli Purbaningsih Yuli Supriani Zulkifli Zulkifli Zulkifli Zulkifli