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Journal : Jurnal Riptek

KAJIAN PREFERENSI UMKM DAN IKM KOTA SEMARANG TERHADAP PERDAGANGAN ONLINE Sunyoto Sunyoto; Farid Ahmadi; Anindya Ardiansari; Ghanis Putra Widhanarto
Jurnal Riptek Vol 13, No 2 (2019)
Publisher : Badan Perencanaan Pembangunan Daerah Kota Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.653 KB) | DOI: 10.35475/riptek.v13i2.67

Abstract

This study aims to determine the preferences of (Micro, Small and Medium Enterprises-MSMEs and Small and Medium industries-SMIs) in the city of Semarang on online trade and their impact on business development, obstacles encountered, and how the strategies of SMEs and SMIs in dealing with online trade in Semarang. The study population was MSMEs and SMIs which were spread out in 11 clusters in Semarang City and the samples were determined by purposive sampling. Data were collected using a questionnaire technique and interviews were analyzed descriptively-qualitatively. The results showed that the preference of MSMEs / SMIs in the City of Semarang towards online trade in the City of Semarang was under development. Quantitatively, there are more trade players who like the offline system (60%) compared to traders who prefer purely online (10%). However, there are relatively many business people who like to trade offline or online, which is 30%. The impact of online trade on the development of MSMEs in the city of Semarang tends to be positive, this is indicated by the research data which states that it is very profitable and profitable if the amount is 45%, and which states that it is less profitable or very unprofitable if it is only 3%. Most of the obstacles faced by MSMEs in Semarang City (84%) came from subjective and internal assessments of MSMEs in Semarang City. This is based on research findings which reveal that the constraints faced are dominated by the notion that online trading is complicated (32%), unfamiliar (29%), and there is no time (23%). Constraints due to safety factors are only 5% and other 11%. The strategies undertaken by MSMEs / SMIs actors in dealing with online trade are by improving and maintaining service quality and product quality, as well as optimization in promotions supported by new innovations.
PENGARUH PERDAGANGAN ONLINE TERHADAP PERILAKU MASYARAKAT KOTA SEMARANG Farid Ahmadi; Sunyoto Sunyoto; Anindya Ardiansari
Jurnal Riptek Vol 12, No 2 (2018)
Publisher : Badan Perencanaan Pembangunan Daerah Kota Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.67 KB) | DOI: 10.35475/riptek.v12i2.7

Abstract

The rapid development of information technology including internet bringsgreat impacts in many aspects such as business and sales. Many companies andindividuals use internet as amedia for their sales and business. This will affectsocienty’s behavior in shopping to fulfill theirneeds. This study was aimed to identify the profile of Semarang’s society who are involved in e-commerce andfigure out the effects of e-commerce towards the Semarang’s people behavior.This study is a descriptive research with people in Semarang as thepopulation. Thesamples were determined by using purposive method samplingnamely judgement sampling and quota sampling. The data were gathered throughquestionnaires and interviews. Thus, thedata collected were analyzed descriptive-quantitatively and descriptive-qualitatively.The studyshowed that 70% of Semarang people has done transactionsonline, and were dominated bywomen (58%). They are mostly high schooleducated (60%) under the age of 30 years old. Based on the type of the productsbought, people mostly bought goods (90%) specifically,fashion clothes (63%)and electronics (24%). E-commerce sites that are used to shop online were variedacross various sites (8 sites). Most of all, Shoope (25%) and company websites(21%) were the most two used sites for doing e-commerce. In addition, people inSemarangstill rarely to conduct online transactions with safety factor (42%), Considered as being less secure, as their main reason.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Haris Abdul Latif Achmad Sholeh, Achmad Agit Prakoso, Sayyid Alkahfi Agung Riskian Agus Nugroho, Agus Agus Suharmanto Agus Suharmanto Agustina, Sri Mumaeni Agustina, Tikasari Ahmad Musyafa' Ghozali Ahmad Sujadi, Ahmad Ainin Niswati, Ainin Alamsyah - Aldias Bahatmaka Allatif, Agung Muchlis Ambar Sutjahjanti, Ambar Amin, Ahmad Zaenul Amin, Ahmad Zaenul Andri Setiyawan Anindya Ardiansari Anisa, Nurfa Anita Agustina, Anita Anton Ary Wibowo, Anton Anugrahani, Viona Widya Aprilia, Rizky Wulan Ardian Ardian Ari Agung Nugroho, Ari Arrosyid, Muchson Arum, Fitri Atiek Zahrulianingdyah, Atiek Ayub Budhi Anggoro, Ayub Budhi Bambang Agus Kironoto Bambang Siswanto Bambang Subali Bambang Sugiantoro Barnbang Subali, Barnbang Basyirun Basyirun bhakti wahyudianto, bhakti Choiril Hana M Choiril Hana Mustofa Dad R.J. Sembodo, Dad R.J. Deliana, Dian Dewi Larasati, Dewi Dewi Puspitasari DIMAS WICAKSONO Dita Anggeraini, Dita Dony Hidayat Al-Janan Dwi Ardiyanto - Effendy, Dwi Ardiyanto - Elisya Rohana Eliza - Erwin Yuliadi Ery Hidayanti Farid Ahmadi Farida Rahmawati Fathur Rokhman Fauzatinnisa, Amirah Febriyanti, Kartika Hikmahniar Fidia Fibriana Firina Lukitaningtias Fitriana Nasution Fitriyana, Deni Fajar Ghanis Putra Widhanarto Gilang Marhaendra, Gilang Godham Eko Saputro H, Alif N Hadi, Muhammad Syamsoel Hana, Choiril Hendri Aldi Puswadi Henrie Buchari, Henrie Henry Ananta Hidayat Pujisiswanto Huda Kholif Rahman Idris Umar, Idris Ika Djatnika Indah Anisykulillah Indah Anisykurlillah Irawaty Irawaty Jannah, Azzukhrufia Juli Ratnawati Jurdan Fulandy Siswoyo Karnowo - Kristina Artika Kriswanto Kriswanto, Kriswanto Kuswandi Kuswandi Kuswanta Futas Hidayat Lathiif, Abdul M. Burhan Rubai Wijaya M. Hilman Gumelar Syafei M.Khumaedi -, M.Khumaedi Makful Makful Margunani, Margunani Marsigit Marsigit Marta, Nini Martono, Nofa Masugino - Meddiati Fajri Putri Mega Andini, Mega Muhamad Soleh Muhammad Hendi Topang, Muhammad Muhammad Kamal Muhammad Khumaedi Muhammad Khumaedi Muhammad Manshur, Muhammad Muhammad Zulfikar Najah, Syafinatunnajah Nana Kariada Trimartuti Nana Supriyana Nanik Sriyani Narindrani, Rumbin Nazilah, Rohmatun Ni’mah, Ani Nurin Nofiarli, Nofiarli Novanta, Nabella Maharani Nugroho, Bakti Adi Nurdian Susilowati Nurul Fibrianti Nurul Hidayati Nurul Muddarisna Nurwijayanti Kusumaningrum Octavianti Paramita P, Yulyan C P. Eko Prasetyo Pamungkas, Septyayu Catur Pamungkas, Septyayu Catur Prabowo, Aryo Aji Praharto, YB. Pramono - Pramono Pramono Pramono, Pramono Pramono, Pramono Praptias, Deny Ahmad Pratama, Rizka Nur Pratiwi, Melinda Tri Purbosaputro, Erwin Putri Agustin Priyani Rachmadi, Moch Faizal Rachmah, Laela Lutfiana Radenrara Dewi Artanti Putri, Radenrara Dewi Artanti Rahmi Nurhaini, Rahmi Ramadhan, Muhammad Rizki Ratna Dewi Kusumaningtyas Ratnawati Ratnawati Ribowo, Andi Fepri Rini Puspitasari, Rini Rohman, Shohihatur Rosidah Rosidah Rosidah Rosidah Rosihan Wahyu Jatmiko Rusiyanto Rusiyanto, Rusiyanto Samsudi . Sanjaya, Purba Saputra, Luffy Eza Sarbini Sarbini, Sarbini Sarbni, Sarbini Sardjiman Sardjiman Savitri Ramadhani Setiadi, Rizki Setiawan Hendarto, Setiawan Setiyo Utomo Setyaningrum, Novi Ayu Shohihatur Rohman Sigit, Nanta Siti Harnina Bintari Sitorus, C.G.E Soesanto -, Soesanto Sofian Wijayanto Sri Puji Saraswati Sri Wahyuni Sudarmadi Poernomo Sudarman - Sudarman Sudarman Sudita -, Sudita Sujatmiko Sujatmiko Sukoco Sukoco Sutansi, Sutansi Sutaryono - Sutrisno, Akhmad Suwahyo - SUWARNO HADISUSANTO Suyami - Suyamto Suyamto Tri Mulyanto Tri Untari Tri Wahyu Hidayat, Tri Trianando, Mochamad Albarizi Ulum, Diah Ariibatul Utis Sutisna W, Elyzabeth Wahyu Indarwanto, Wahyu Wara Dyah Pita Rengga widowati widowati Widya Aryadi Wirawan Sumbodo Yani Dewi Hapsari, Roy Yassin, Muhamad Yekti Sri Rahayu Yetti Oktavianingtyas Yulia Irawati, Yulia yuniarsih, tinna