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All Journal Jurnal Penelitian Pendidikan Al Ishlah Jurnal Pendidikan Syntax Literate: Jurnal Ilmiah Indonesia ABDIMAS SILIWANGI Jurnal Soshum Insentif JKM (Jurnal Kebidanan Malahayati) JURNAL MANAJEMEN Community Engagement and Emergence Journal (CEEJ) Bubungan Tinggi: Jurnal Pengabdian Masyarakat Journal of Economics and Business UBS Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Sosial dan Teknologi Jurnal Ilmiah Wahana Pendidikan Jurnal Sains Manajemen Inovasi Kurikulum Journal of Language and Health Journal Of Business, Finance, and Economics (JBFE) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Pendidikan dan Pembelajaran Ekonomi Akuntansi ProBisnis : Jurnal Manajemen Jurnal Kesehatan Rajawali Jurnal Sosial dan Abdimas Service Management Triangle : Jurnal Manajemen Jasa Jurnal Kesehatan Kusuma Husada Economic Reviews Journal Research of Service Administration Health and Sains Healthys EDUCARE International Journal Administration, Business & Organization Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Journal of Economics and Social Sciences Innovative: Journal Of Social Science Research Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Journal of Knowledge Management Journal of Economics, Management, and Entrepreneurship Jurnal Pengabdian Tri Bhakti JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Manajemen Bisnis dan Kesehatan J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi PESHUM Journal of Economics, Management, and Entrepreneurship
Erliany Syaodih
Program Studi Pendidikan Ekonomi, FKIP, Universitas Langlangbuana
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Journal : Economic Reviews Journal

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Rencana Strategik dalam Rangka Menghadapi Persaingan di RSU Siti Asiyah Bumiayu Savitri, Filliana; Syaodih, Erliany; Kusnad, Dadang
Economic Reviews Journal Vol. 5 No. 1 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.1054

Abstract

This research aims to formulate a strategic plan for Siti Asiyah Bumiayu Hospital in facing the increasingly competitive competition of the health service industry in the Bumiayu District area. The research method used is qualitative with a case study approach, where data is collected through in-depth interviews with management and analysis of organizational strategic plan documents. Data analysis was carried out using the Internal Factor Analysis Strategy (IFAS), External Factor Analysis Strategy (EFAS), and TOWS matrix to map the competitive position of hospitals. The results of the study showed that RSU Siti Asiyah Bumiayu was in Quadrant III (Defensive/Survival) with a coordinate point (-0.20; -0.13), which indicated that the organization had significant internal weaknesses, such as the stigma of old buildings and the limited number of specialist doctors, amid a major threat from modern competitors around it. The recommended priority strategies are the WT (Weakness-Threats) strategy which focuses on risk mitigation through the gradual physical renovation of buildings, recruitment of specialist doctors, optimization of digital marketing to improve the image of hospitals, and the development of superior service units to prepare for the transition to a sustainable classification of type C hospitals.
Co-Authors Aditya Angga, Aditya Agung, Ign. Wiseto P. Agus Hadian Rahim Agus Supriadi Ali Budiman Anisa Mardiana Anthony, Faris Akbar Antony Pakiding Anytha Basaria Silitonga Arif Rachman Asep Hidayat Asep Hidayat Bagenda, Wahyuddin Bella Anantha Sritumini Bella Annantha Sritumini Budilestari, Puji Bunga', Gerson Cantika Dinda Pangesti Chindy Kristiawati Chintya Prima Prihandini Cyntia Meilani Dadang Kusnadi Dasrun Hidayat Deby Fitriyani Dessy Jullyana Subagja Dewi Hudiyah Dewi Sinta Dheni, Achmad Dian Liesdiani Diana Davisca Ridwan Dwi Budi Santoso Dwi Tinaningsih, Morita Febriani, Nyayu Feby Bantoyot Fitaloka, Neng Diana FITRIANI, PIPIT Fugiyar Suherman Gema Putra Bangsa Gustini, Leili Kurnia Hadian Rahim, Agus Halim, Abd Hani Rahmawati Haqi, Gibraltar Kasyiful Haslina Halim Hendriana Turangan, Jenny Hera Wahyuni Herlina Hidayat, Sarah Nursa'diah Ign Wiseto P Agung Ignatius Wiseto Prasetyo Agung Ilyas Ilyas Indra Eka Putra Kahar Mulyani Kathrine, Anita Septiana Maria Kusnad, Dadang Kusuma, Kevin Rizki Agung Lena, Lena Leni Damayanti Lestari, Yuniati Lisnawati, Cucu Lutfi Muhammad Hidayat Lutfy, Lulu Rehande Mariam, Popon Mulyani, Kahar Neng Anisa Candrawulan Nining Handayani Nining Handayani Nugraha, Gagah Baskara Adi Nur Asshyfa Andiani Nuri Annisa Nurrahim, Firman Nurwansyah, Atikah Pangestu, Agung Satria Petris Akbar Pipit Herawan Popon Mariam Pratama, Willy Danis Puji Budilestari Purwadhi Purwadhi Rachim, Silfia Rachmawati, Amalia Rafika Rafika Rafika Rafika Rahardjo, Franciska Rahmi Kamalia Tsalis Rajuman S, Rajuman S Ramadhan, Fanky Fazdianki Rantemarampa, William Mallisa Ratna Wulansari Ria Yuli Angliawati, Ria Yuli Rian Andriani Rian Andriani, Rian Ricky Firmansyah Rinawati , Rinawati Rinawati Rinawati Rita Zahara Rohendi , A. Rubini, Rizki Adriansyah S, Rajuman Sahidin, Ahmad Sandi Destian Pratama Sandini, Dwi Sari Aprilia Leksani Sari, Alisza Novrita Savitri, Filliana Seger, Rudyanto Wiharjo Silvia Sudjadi Silvia, Syfa Siska Mariska Soamole, Amalia Zahria Sri Widaningsih, Sri Sritumini, Bella Annantha Sudjadi, Silvia Sujarwinata, Tio Hara Sukajie, Bambang Sukatno Krisbianto Sukijie, Bambang Sunarjo, Andreuw Sunbanu, Samlek Elisawyn Sungging Handoko Surman, Surman Sustariyah, Sri Suwandhani, Achmad Dheni Syarifuddin , Didin Tarukallo, Noverio Michael samban Taruli Hutauruk Towifah Fauziah Choerunisa Triyono, Alfian Heri Tukiman, Agus Veranita, Mira Wahyudi, Elsa Wibisana, Inggar Bagus Wijaya, Erick Juniyantho Wydaswara, Mita Yani Restiani Widjaja, Yani Restiani Yuhendrizal, Deka Yulia Winingsih