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Journal : Journal of Business Integration Competitive

The Influence of Safety Leadership and Work Engagement on Job Satisfaction Ahmad Fadli
Journal of Business Integration Competitive Vol. 1 No. 1 (2024): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i1.4

Abstract

This study aims to analyze the effect of safety leadership and work engagement on job satisfaction among employees at Mahkota Tricom Superior University. While work engagement reflects the emotional and cognitive involvement of employees in the work of lecturers, safety leadership emphasizes the importance of work safety. This study employs a quantitative approach and a survey method, with 35 permanent lecturers serving as respondents. We analyzed the data using multiple linear regression to determine the impact of each independent variable on the dependent variable. The results showed that safety leadership has a positive and significant effect on job satisfaction, indicating that leadership that focuses on work safety can increase employee satisfaction. Additionally, the results demonstrated a positive and significant impact of work engagement on job satisfaction, suggesting that employee involvement in lecturers' work directly influences the level of lecturer satisfaction. The combination of safety leadership and work engagement simultaneously makes a significant contribution to increasing job satisfaction. This study offers practical recommendations for university management to prioritize enhancing safety-based leadership and bolstering employee engagement in their efforts to boost job satisfaction
A CRITICAL ANALYSIS OF MARKETING STRATEGIES IN ENHANCING THE COMPETITIVE ADVANTAGE OF CAFE PONDOK REZEKI DELI TUA Purnama Sari; Ratih Amelia; Jessica Andre; Tina Linda; Ahmad Fadli
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.18

Abstract

Marketing strategy plays a crucial role in influencing the success and competitiveness of a business. Effective marketing strategies enhance a company's ability to expand its market share and achieve desired profitability. This study aims to identify appropriate marketing strategies for Cafe Pondok Rezeki Deli Tua to strengthen its competitive advantage. A descriptive qualitative approach was employed, utilizing SWOT analysis through the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices. The findings reveal that a Growth-Oriented Strategy is the most suitable approach, as the business is positioned in Quadrant I with positive results. It is recommended that Cafe Pondok Rezeki Deli Tua further enhance its marketing efforts, particularly focusing on the marketing mix elements, to effectively compete with other cafés in the region.
Co-Authors Abdul Kohar Abdul Malik K.A Abdul Rasyid Achmad Noerkhaerin Putra Adam Samsudin Noor Ade Pratama Adela Shofia Addabsi Adha Widoni Adi Maulana Putra Adi Mulyadi Putra Adrianto Ahmad Aep Saefullah Afrila Afrila Agung Prabowo Agung Prabowo Agus Susanto Agya Mutia Alifta Ahmad Aguswin Ahmad Fadhil Nugroho Ahmad Riadi S Hasibuan Ahmad Zaki Akhmad Akhmad Akhmad Akromusyuhada Alfarisi, Cory Dian Allailus Syah Safara Aman aman Amun Amri Andi Risfan Rizaldi Annisa Aprilya Putri Annisa Rahmat Ap’aluddin Ari Aditia Sukma Sukma Arifin Setiabudi Arisky Rahmatulloh Arosyidin Arosyidin Aulia Permatasari Bahruddin Benny Ahmadi Bima Wandika Putra Cahyo Dwi Rachmadi Calvin Prasetyo Chaniago, Sabaruddin Charismayani Charismayani Chorina Ika Ristanti Damayanti, Elok Debora Tambunan Deni Astika Derry Hanriansyah Pratama Deska Deska Devia Febrina Dewi Indah Pratiwi Dewi Rafiah Pakpahan Dhamala Shobita Chandra Dhanang Hayuningwang Dingot Hamonangan Sitanggang Dion Julio Iskandar Dovy Reyandi Drastinawati Drastinawati Dwi Yerlis Rahmi Edy Saputra Effendi, Ihsan Elvira Sitna Hajar Emizatul Aini Ervina Ervina Esty Octiana Sari Fadhil Mubarak Fajril Akbar Fernando Susilo Fisy Amalia Gading Bagus Mahardika Gede Indra Ludy Wirata Gunawan Atmaja Halim Wijaya Heni Sugesti Herry Novriansyah I Wayan Sudiarta Idral Amri Ika Agustina Ika Karina Ika Puspa Satriany Ilham Habib Indah Fitriani Indra Yasri Indrawan Indrawan Ines Indriyani Irdoni HS Irdoni Irdoni Irwan Ahussalim Jabosar Ronggur Hamonangan Panjaitan Jannatin Ardhuha Jayaun Jayaun Jenial S Jenni Kristina Br Panjaitan Jessica Andre Julharmito Julharmito Junaidi Junaidi Kania Farida Komalasari Komalasari LALU RUDYAT TELLY SAVALAS Lathifah Cahyani P3 Lia Yuningsih Lilis Suriani Luci Octaria M Satria Haruda M. Ferdinansyah M. Zamroni Mahendra Aswit Sandra Barata Manda Dwipayani Bhastary Marlinda Martin Maya Andiriani MAYANG SARI Mega Safana Mega Sanjaya Melda Helena S Miftah Anugrah Mochamad Reizal Ath Thariq Moh. Tahang Mona Lisa Muchlis Ade Putra Muh Irwan Muhamad Hendri Diarta Muhamamad Rizky Zuriadi Muhammad Hamdani Mustika Canra MUTIARANI MUTIARANI Nanda Nabila Maharani Nasib Nisa Mulya Nissa Aqhilla Novika Sri Wardani Novirsari, Emma Nuraina Siregar Nurjamilah Nursyaniati Nursyaniati Nurul Afifah Ongky Alexander Opik Hidayat Abdul Latif Padil Pancasila Putri Peter Peter Puji Rahayu Purnama Sari Putri Arini Putri Julia Maemum Putri Rahmadani Rahmad Rasyidin Ramadani Pardian Ramadhana Eka Rani Handayani Rathesa Najela Ratih Amelia Rawdatul Fadila Reny Novianti Ridho Hafizh Maulana Ridho Wijaya Riki Rahmadhan Riko Ervil Rio Andika Rizky Gimnastiar Robin Roni Juliansyah Rozanna Sri Irianty Rusydy ' Sai Vinodhini Samsoni Samsoni Septiana Veronika S Septianing Tyas K Silvia Reni Renti Silvia Reni Yenti Silvia Reni Yenty Sintia Siska Priscillia Aledya Siti Chotijah Siti Nurkhaliza Sri Murda Niati Subkhan Maulana Sunarno Sunarno Syarifuddin Oko Syelvia Renni Yenti Thomson Simanjuntak Thufail Mujaddid Al-Qoyim Tina Linda Toni Ardi Ulfa Dwiyanti Ulfah Naida Marbun Wan Elsa Novtari Adiani Wasty Rusjaya Wilda Zakiah Wiriyan Jordy Wyda N Saragi Yelmida Azis Yesi Afriani Yopy Ratna Dewanti Yuli S Yunus Olivia Novanto Zubair Arza Zuchra Helwani Zulkarnain Lubis Zultiniar Zultiniar