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The Influence of Visitor Motivation on Visiting Decisions (Case Study on Tourism Visitors to Kampoeng Taipa Sorowako Nuha Sub-District East Luwu District) Malviansyah, Zakwan; Rivai, Andi Muhammad; Akib, Haedar
Jurnal Administrasi Bisnis Vol 4 No 2 (2025) May
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i2.76161

Abstract

This study examines the influence of visitor motivation on visiting decisions. The purpose of this study was to determine the level of motivation of visitors to Kampoeng Taipa tourism, to determine the level of decision to visit Kampoeng Taipa tourism, and to determine the influence of visitor motivation on the decision to visit Kampoeng Taipa tourism. The research approach is quantitative. This research was conducted in Kampoeng Taipa Sorowako, Nuha District, East Luwu Regency. The data sources in this study were visitors to Kampoeng Taipa tours from January to June 2022. Data collection techniques were in the form of observation, question naires, and documentation. Data analysis techniques include normality test, descriptive analysis, simple linear regression analysis, analysis of the coefficient of determination. The results of the study show that the indicator used for each of these variables indicate the variable of visitor motivation in the good category. The indicators on the visiting decision variable are in the very good category. Based on the correlation test, there is a high relationship between the two variable. It can be concluded that there is a significant influence between visitor motivation and the decision to visit tourist visitors to Kampoeng Taipa Sorowako, Nuha District, East Luwu Regency.Keywords: Visitor Motivation, Visiting Decision
The Influence of Brand Image on The Purchase Decision of Eiger Products Study of Students of The Faculty Of Social Sciences & Law Universitas Negeri Makassar Asdi Suprianto; Hasnawi Haris; Aris Baharuddin; Haedar Akib; Cudai Nur
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.38

Abstract

This study aims to determine how much influence Brand Image Influence has on Eiger Product Purchase Decisions (Case Study of Students of the Faculty of Social Sciences and Law, State University of Makassar). This study uses a quantitative method with a type of quantitative descriptive research. Data collection techniques used are observation, questionnaires and documentation. The population in this study was 4,160 people. The sampling method used was using the random sampling formula, which was narrowed by 100 people. The data obtained from the research results were processed using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and regression tests.Based on the research results obtained from the descriptive analysis that the Brand Image variable is in the very good category with supporting indicators namely brand identity, brand personality, brand associations, brand attitudes and behavior, and brand benefits and advantages. For the Purchase Decision variable which is in the very high category, most choose to agree on indicators of stability in a product, habits in buying products, providing recommendations to others, and making repeat purchases. Based on the test of the coefficient of determination R2 is at a very high interval, which means that brand image has a very high influence on the Eiger Bag Purchasing Decision for Students of the Faculty of Social Sciences and Law, Makassar State University.
The Influence Of Price And Quality Of Kopi Borong On The Purchase Decision At CV Bekat Asia Sinjai Borong Misna; Haedar Akib; Andi Aslinda; Maya Kasmita; Nurhasnni Muis
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.12

Abstract

This study aims to determine how the price and quality of the product Kopi Borong influence purchasing decisions at CV Berkat Asia Sinjai Borong. Respondents in this study are consumers who have purchased Kopi Borong products from CV Berkat Asia who are domiciled in Sinjai Borong District with a total sample of 130 respondents. The sampling technique used the Accidental Sampling technique with data collection using a questionnaire. The data obtained were processed using SPSS 26 which consisted of multiple regression analysis which was first tested using validity tests, reliability tests, and normality tests. The results showed that the price variable had a significant effect on purchasing decisions with a value of Tcount 6,490 > Ttable 1,978 with a significance value of 0.000 <0.05, Product quality had a significant effect on purchasing decisions with a value of Tcount 11.373 > Ttable 1.978 with a significance value of 0.000 < 0.05, and there is a simultaneous effect of price and product quality on the purchasing decision of Kopi Borong products at CV Berkat Asia Sinjai Borong with Fcount 174,013 > Ftable 3,07. The value of the coefficient of determination (Adjusted R2) obtained is 0.728, this means that purchasing decisions are influenced by price and product quality as much as 72.8% while the rest is influenced by other factors.
The Influence Of Services On Purchase Decisions Of Consumers Minimarket In Tamalate, Makassar City Nur Hidayah; Haedar Akib; Siti Syarifah Wafiqah Wardah; Syarifuddin
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.16

Abstract

This study examines the effect of minimarket services on consumer purchasing decisions. This study aims to determine how the influence of service on purchasing decisions on minimarket consumers in Tamalate sub-district, Makassar city. This research uses quantitative research methods. Data collection techniques used were observation and questionnaires. The sample used in this study was 100 respondents from the results using the minimarket consumer slovin formula. The data obtained from the research results were processed using data analysis and using descriptive applications and inferential statistical analysis. The results showed that the indicators used in each of these variables indicate where the service is in the good category. For indicators on the purchasing decision variables are in the good category. Based on the results of the T-test analysis through the SPSS.25 program, Tcount is 6206 and Ttable is 1.984, meaning Tcount is greater than Ttable because Tcount > Ttable, then there is a significant influence between services on purchasing decisions. And from the calculation of the determinant coefficient, the R square value is 0.282, which means that the influence of service (X) on purchasing decisions is 28.2 percent, meaning that 28.2 percent of purchasing decisions are influenced by services, while the remaining 71.8 percent is influenced by other factors.
The Use Of Social Media And Product Innovation On The Development Of Micro Enterprises In The Trade Sector In Luwu Regency Lusaima, Andi Lusaima; Haedar Akib; Muh. Rizal S; Henni Zainal
Business Research and Administration Innovation Vol. 1 No. 3 (2024): BRAIN - DESEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i3.22

Abstract

The use of social media and product innovation on the development of micro enterprises in the trade sector in Luwu Regency. Thesis. Business Administration Study Program. Department of Administrative Sciences. Faculty of Social Sciences and Law. Makassar public university. (supervised by Haedar Akib and Aris Baharuddin).This study aims to determine the description and influence of the use of social media and product innovation either partially or simultaneously on the development of micro-enterprises in the trade sector in Luwu Regency. The population of this research is the micro business actors in the trading sector in Luwu Regency. Determination The sample used is the sample formulated by Slovin with an error rate of ten percent, the number of samples obtained is as many as one hundred respondents, with data collection techniques namely questionnaires that are tested for validity and reliability. The data obtained were processed using data analysis and the help of SPSS version twenty five which consisted of classical assumption test, multiple linear regression analysis, t test, F test and determinant coefficient. The results showed that the use of social media in the very good category, product innovation in the good category, and business development in the very good category. The results of the reference analysis show that there is a significant influence between the use of social media and product innovation on the development of micro enterprises in the trade sector in Luwu Regency.
The Influence of Cyberloafing on Employee Performance at the Cooperatives and SMEs Office of South Sulawesi Province Aqilla Fadia Herman; Haedar Akib; Sirajuddin Saleh; Andi Muhammad Rivai
Business Research and Administration Innovation Vol. 1 No. 3 (2024): BRAIN - DESEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i3.25

Abstract

The Effect Cyberloafing on Employee Performance at the Cooperatives and SMEs Service Office of South Sulawesi Province. Thesis. Business Administration Science Study Program. Department of Administrative Sciences. Faculty of Social Sciences and Law, Makassar State University. (supervised by Haedar Akib and Sirajuddin Saleh). This study aims to find out how the description and whether there is an effect cyberloafing on the performance of employees at the Cooperatives and SMEs Service Office of South Sulawesi Province. To achieve this goal, the researchers used indicators to measure these variables.variable cyberloafing , the indicators used are e-mailing activity and browsing activity. As for the employee performance variables using indicators of quality, quantity, timeliness, effectiveness and independence. This study uses quantitative research methods. Data collection techniques used are through observation, questionnaires and documentation. The population in this study were all employees at the secretariat of the Department of Cooperatives and SMEs of South Sulawesi Province which consisted of three sub. section namely sub. general section, staffing and law, sub. finance and sub. part of the program totaling 38 people. The sampling technique used in this study is the Krejcie table, which is 36 respondents. The data obtained from the research results were processed using data analysis and SPSS 25 application which consisted of validity and reliability tests, descriptive statistical data analysis techniques and inferential statistical analysis. The results of this study indicate that the indicators used in each cyberloafing and employee performance are in the quite and very good categories. Based on the determinant coefficient test, there is a very small effect between the two variables, which is 16.3%. Based on the simple linear regression coefficient, it shows a negative value, so it can be said that the direction of the influence of the variable X on Y is negative. So, it can be concluded that there is a significant negative effect between cyberloafing on employee performance.
The Role of Office Administration in Optimizing Public Services at the Ujung Pandang District Office Nur Rezky Amalia; Haedar Akib; Herlina Sakawati
Journal of Public Policy and Local Government (JPPLG) Volume 1, Issue 2, July 2024
Publisher : ASHA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/2m57ew77

Abstract

Providing services to the community is a form of government function in realizing. This research aims to determine the mechanism for implementing the role of office administration in optimizing public services at the Ujung Pandang Subdistrict Office and the factors inhibiting office administration in optimizing the Ujung Pandang Subdistrict Office. This type of research uses a qualitative approach where the research carried out is descriptive, namely, to describe the reality of events that occurred in the field during the research, which makes it easier for this research to obtain objective data in order to determine the role of office administration in optimizing public services at the Ujung Pandang Subdistrict office. Research data was collected using interviews and observations and then analyzed using descriptive statistics by collecting, compiling, reducing and verifying data. This research shows that the implementation of office administration services at the Ujung Pandang sub-district office is quite optimal, as can be seen from the fast and simple administrative procedures as a requirement for providing services as well as comprehensive information related to the administration mechanism for every form of management by the community. The forms of service available at the Ujung Pandang sub-district office include administrative services, goods services, services and regulatory services. Factors inhibiting the role of administration in public services at the Ujung Pandang District Head's office are the lack of facilities to support the continuity of administration, human resources that need to be strengthened again by providing understanding or training related to secretariat to each related staff.
Optimization of Management Functions in Administrative Services at SMK Kartika XX-1 Makassar Saputri, Ananda; Akib, Haedar; Saleh, Sirajuddin
Journal of Public Policy and Local Government (JPPLG) Volume 1, Issue 3, November 2024
Publisher : ASHA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/ka7hf581

Abstract

The administrative management function refers to the set of activities and responsibilities required to ensure that school administration runs smoothly and efficiently. The main purpose of this study is to find out the application of management functions to administrative services at SMK Kartika XX-1 Makassar and to find out the supporting and inhibiting factors in optimizing administrative services at SMK Kartika XX-1 Makassar. This study uses a qualitative approach with a type of descriptive research that focuses on the application of management functions based on indicators of planning, organizing, directing, and supervising. The data collection techniques used are observation, interviews, and documentation. Based on the results of the study, it shows that the optimization of the management function in administrative services at SMK Kartika XX-1 Makassar can be said to be "Quite Optimal", This is shown through management indicators, namely: 1) Administrative planning is carried out systematically through deliberations led by the principal, head of administration, and involving all staff, to discuss and prepare annual program planning by paying attention to the needs of staff,  education customers, and the need for service support facilities; 2) The organization of administration starts from the determination of administrative tasks, followed by the recruitment and selection of administrative personnel, as well as the division of tasks according to the field and competence of each staff; 3) Administrative briefings are carried out directly by the principal, either personally or through meetings. Briefing and motivating activities aim to ensure that all staff understand their duties and responsibilities, the school's goals, and the efforts taken in achieving these goals; and 4) Administrative supervision is carried out every day, where the principal goes directly to supervise the performance of staff, identify staff needs, and provide appropriate solutions to obstacles that staff may face in carrying out their duties and responsibilities
The Influence of Office Facilities on Employee Performance Nasrullah, Muh.; Alan, Nur; Akib, Haedar
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 1, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i1.2902

Abstract

Employee performance is a set of work results or achievements that are carried out in quality and quantity by a person or group of people. One of the factors that affect employee performance is the office facility factor. This study aims to find out the description of office facilities and the description of employee performance as well as to find out the picture of the influence of office facilities on employee performance at the Lempang Village Office, Tanete Riaja District, Barru Regency. This study uses a quantitative method with the population in this study, namely all office employees, both civil servants and contract employees, totaling 31 people. Data collection was carried out by observation, questionnaire, interview and documentation techniques. The data analysis techniques in this study use descriptive statistical analysis and inferential statistical analysis. The results of this study show that office facilities are classified as good categories. Employee performance is classified as good. The results of hypothesis testing show that there is a significant influence between office facilities on employee performance at the Lempang Village Office, Tanete Riaja District, Barru Regency.
The Effect of Distribution Channels and Sales Volume on the Income of Maize Farmers in Bontojai Village, Tamalatea District, Jeneponto Regency Andrian, Muh; Akib, Haedar; Siraj, Muhammad Luthfi
Jurnal Administrasi Bisnis Vol 4, No 3 (2025) September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i3.76170

Abstract

This study aims to determine the effect of Distribution Channels and Sales Volume on Corn Farmers' Income in Bontojai Village, Tamalatea District, Jeneponto Regency. The research approach used is quantitative with data collection conducted through observation, questionnaire filling, and documentation methods. A total of 71 respondents were taken as samples in this study. The collected data were then analyzed using various analytical techniques, including validity and reliability tests, classical assumption tests, multiple inear regression analysis, simultaneous test (f test), and the coefficient of determination. The findings of this study indicate that the variables of distribution channels, sales volume, and income of maize farmers are in the good category. In addition, the results of the analysis show that distribution channels and sales volume together or simultaneously have a significant effect on the income of maize farmers in Bontojai Village, Tamalatea District, Jeneponto Regency. In the context of distribution channels, the availability of production factors such as fertilizer, seeds, and pesticides has a significant role in influencing maize farmers' income, which is supported by the ease of the sales process for maize farmers. On the other hand, in terms of sales volume, research shows that sales volume has a greater influence than distribution channels, as the higher the sales volume, the higher the income earned.Keywords: Distribution Channels, Sales Volume, Revenue
Co-Authors AA Sudharmawan, AA Ahmad Wahidiyat Haedar Aina, Asri Nur Akhmad . Akhmad, Nurul Atikah Akil, Nursyahrul Alan, Nur Alexsander Yandra, Alexsander Alfianti Tapala, Alma Aliah, Nurul Alifia Ainun Rizky Alpen Rante Toding, Alpen Rante Amanurhidayani, Amanurhidayani amelia chairunnisa, tarisca Ameliani, Liska Anary, Sherina Andi Aslinda Andi Cudai Nur Andi Ima Kesuma Andi Kasmawati Andrian, Muh Anggraeni Damayanti Salam Annisa Adam Agi, Annisa Adam Anshari Anshari, Anshari Aqilla Fadia Herman Arianti, Rina Arief Rahman Hakim Aris Baharuddin arti, jumni Asdi Suprianto Asha Aprilla, Asha Aprilla Aslinda Aslinda, Andi Aslinda, Aslinda Aswita, Andi Aulia, Aulia Azizah, Andi Azka Baso Jabu, Baso Besse Sry Malinda, Besse Sry Cahyanti, Nur Dwika Cante, Slamet Riadi Chairuddin, M Awal Chairuddin, M. Awal Cudai Nur Darmawan Sanusi Delly Mustafa Djamaluddin, Musdalifah Dumais, Revin Ernest Fakhri Kahar Ferdian, Arif Fitri, Anisa Gani, Hamsu Abdul Garatta, Mega Rani Jaya Halim, Didin Hamsu Abdul Gani Harmiati Sarman, Harmiati Hasan Rachmany HASNAWI HARIS Hasyim, Nasaruddin Henni Zainal Herlina Sakawati Herman H Hidayat, Andy Hiyar, Annisa Nurul Hasanah Idrus, Sitti Hairani Isgunandar, Isgunandar Iskandar, Didik Ismail Ismail Jamaluddin Jamaluddin Jayadi, Karta Joenoes, Andi Fita Aisyah Chairunnisa Insani Jumniarti Jumriah, Jumriah Kana, Sylvana Lestari, Andiny Mulya Lusaima, Andi Lusaima M, Nursafitra M. Nippi Tambe, M. Nippi Malviansyah, Zakwan Manan Sailan Maya Kasmita Mega Pertiwi, Mega Mega Yuliarsih, Mega Yuliarsih Misna Moh. Nur Yamin Muh Nasrullah, Muh Muh. Darwis Muh. Nur Yamin Muh. Rizal Muhammad Arifin Muhammad Guntur, Muhammad Muhammad Luthfi Muhammad Taufiq Muswar, Irza Fachrul Mutaharah, Shofyah Nandasari, Nandasari Nasaruddin H Nasir Nasir Nasriah Nasriah Nasrullah, Muh. Natasya, Nursyamsi Natsir, Taufiq Nisaa, Andini Khoirun Niswati , Risma Nopriawan Mahriadi Nur Fadilah Guntur Nur Hidayah Nur Rezky Amalia Nur, Andi Cudai Nur, Andi Cudai Nur Nurhana Muharram Nurhasnni Muis Nurhazanah, Deafati Nurlaelah Nurlaelah, Nurlaelah Nurrahmah, Lutfiah Oky Nur Pratiwi Johansyah Onasis, Andi Patar Simatupang Pirda, Pirda PUTRI WULANDARI Rahmat, Miftahul Rahmawati . Ramadhani, Winda Hasrianita Reski Amaliyah, Reski Resky Amalia. P Rifdan . Riska Riska Riskawati ., Riskawati Risma Niswaty Rismawati, Fitrya Lia Rivai, Andi Muhammad Rizal S, Muh. Rohman, Irva Yulia Romansyah Sahabuddin Rudi Salam S, Muh. Rizal S., Muh Rizal Saggaf, M. Said Said Saggaf Sakawati, Herlina Saputri, Ananda Sari, Vita Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Slamet Riadi Suasa Suasa Sudiarti Dewi Kurra Syam, Husain Syarifuddin Syarifuddin Syarifuddin Tadampali, Andi Caezar To Tri Wahyuni Wahira Wahyuddin, Baso Asrul Wellington L. Wenda, Wellington L. Wijaya , Indra Dharma Winalda Adelia Wiwi Indah Sari Yamin, Muh Nur Yanti, Resky Yusi Irensi Seppa Yusran, St. Chairun Annisa Zal-Zabila, Nurul Wahida Zarni Adia Purna