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Effect of Product Quality on Brand Switching (Studies In Consumers Handbody Marina at the Faculty of Social Sciences and Law, Makassar State University) Aulia, Nur; Akib, Haedar; Kasmita, Maya; Syarifuddin, Syarifuddin
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.76221

Abstract

Effect of Product Quality on Brand Switching (Studies In Consumers HandbodyMarina at the Faculty of Social Sciences and Law, Makassar State University). Thesis. Business Administration Study Program. Administration Science Department. Faculty of Social Sciences and Law. Makassar public university. Supervised by Haedar Akib and Maya Kasmita. This study aims to determine the effect of product quality on brand switching on consumers handbody Marina at the Faculty of Social Sciences and Law, Makassar State University. This study uses a type of quantitative research. To achieve this goal, the researchers used a collection technique through questionnaires, observation, and documentation. Sampling technique using non-probability sampling namely by method purposive sampling. The sample used in this study was 96 respondents. Data obtained from the results of analysis using the SPSS software program Statistic version 25 which consists of validity test, reliability test, normality test, simple linear regression analysis, correlation test product moment, and test the coefficient of determination. The results showed that the indicators used for each variable, namely product quality (X), were in the very high and variable categories brand switching (Y) is in the high category. This shows that the product quality variable has a positive and significant influence on brand switching on consumers hand body Marina at the Faculty of Social Sciences and Law, Makassar State University. As well as the coefficient of determination obtained shows that brand switching influenced by product quality of 68.2% and the rest is influenced by other factors. Keywords: Product quality, Brand Switching, Handbody Marina 
Implementation of the Sentra-ku Application at the Regional Financial and Asset Management Agency in Pasangkayu Regency Alfianti Tapala, Alma; Haedar Akib; Herman H; Sudiarti Dewi Kurra; Nur Fadilah Guntur
International Journal Of Public Policy and Bureaucracy Vol. 2 No. 2 (2025): Internation Journal of Public Policy and Bureaucracy
Publisher : Universitas Negeri Makassar

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Abstract

This study investigates the implementation of the Sentra-ku Application at the Regional Financial and Asset Management Agency (BPKAD) of Pasangkayu Regency, addressing operational challenges and identifying factors that support and inhibit its effectiveness. A key issue examined is the internal recording of financial transactions, including tax budgets and treasury operations, which were previously not fully integrated into existing applications. This research employs a qualitative approach with a case study design, utilizing data collection techniques such as observation, in-depth interviews, and documentation. The data analysis process involves data condensation, data presentation, and conclusion drawing to ensure comprehensive insights. The findings highlight several critical aspects of the implementation process. In terms of communication, the process was effective, evidenced by structured and multi-method communication strategies with implementers, including the use of questionnaires to evaluate employee understanding. Resource-wise, while most BPKAD employees demonstrated proficiency in operating the Sentra-ku Application, more advanced and complex features required additional IT team support. Regarding disposition, employees recognized the importance of the application and exhibited strong support for its implementation. This was further reinforced by the proactive involvement of the BPKAD head, who actively guided the development and implementation stages, ensuring alignment with organizational goals. The bureaucratic structure within BPKAD was identified as being flexible and adaptive to changes, significantly supporting the smooth implementation of the Sentra-ku Application. Key supporting factors included effective communication, clear and consistent transmission of policy information, adequate resources in terms of both quantity and quality, and positive employee attitudes toward change. Furthermore, an efficient and responsive bureaucratic structure played a pivotal role in facilitating implementation success. However, inhibiting factors were also identified, such as insufficient policy support, lack of critical information, inadequate support systems, and improper delegation of responsibilities and authority. This study underscores the importance of clear communication, sufficient resources, strong leadership, and adaptable organizational structures in ensuring the effective implementation of digital innovations like the Sentra-ku Application. These findings provide valuable insights for policymakers and organizations aiming to improve financial management systems in public institutions.
PDAM Info Application Innovation in the Regional Drinking Water Company (Perumda) of Makassar City amelia chairunnisa, tarisca; Haedar Akib; Muh. Nur Yamin
International Journal Of Public Policy and Bureaucracy Vol. 2 No. 1 (2025): International Journal of Public Policy and Bureaucracy
Publisher : Universitas Negeri Makassar

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Abstract

This research aims to analyze the innovation of the PDAM Info application implemented by the Regional Drinking Water Company (Perumda) of Makassar City. As part of the e-government initiative, this application represents a significant digital transformation effort designed to enhance the efficiency and quality of services provided to the community. Employing qualitative descriptive methods, the study delves into the implementation of this application innovation. Data collection was conducted through various techniques, including direct observation, interviews with relevant stakeholders, and documentation to gather pertinent information. Data analysis utilized an interactive model, encompassing data condensation, presentation, and the drawing of conclusions or verification. The findings indicate that the implementation of the PDAM Info application innovation at the Makassar City Drinking Water Company has not achieved optimal levels across three of the five success indicators proposed by Bugge et al. Key challenges identified include governance obstacles often disrupted by technical issues such as server malfunctions and limitations in network infrastructure. Additionally, low technological literacy among the public significantly hampers widespread application usage. Other technical difficulties include limited server capacity, which prevents some application features from functioning optimally. Despite these challenges, community satisfaction surveys reveal positive feedback, particularly regarding ease of access to information and service transparency. However, the anticipated speed of service remains a critical weakness affecting the overall success of the program. Perumda continues to provide manual services to accommodate individuals who have not fully embraced digital technology. Efforts to socialize the application have been made through various communication channels, including social media, radio advertisements, and direct public meetings. Nevertheless, the effectiveness of these outreach efforts requires enhancement to reach a broader audience. Therefore, targeted strategic measures are essential to address technical challenges, improve technological literacy, and expedite service responses through the development of adequate infrastructure. In conclusion, while the PDAM Info application innovation holds promise for improving public services at Perumda Air Minum Makassar City, immediate attention to both technical and non-technical challenges is necessary to fully realize the objectives of this innovation.
Optimalisasi Pelayanan Publik melalui Penerapan Prinsip Good Governance: Tinjauan dari Perspektif Lokal dan Global Idrus, Sitti Hairani; Akib, Haedar; Kesuma, Andi Ima
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 3 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

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Abstract

Penelitian ini bertujuan untuk mengkaji optimalisasi pelayanan publik melalui penerapan prinsip good governance dari perspektif lokal dan global. Fokus utama penelitian adalah menganalisis bagaimana prinsip-prinsip good governance dapat diterapkan untuk meningkatkan efisiensi, transparansi, dan akuntabilitas dalam pelayanan publik. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam dengan pejabat pemerintah, pengamat kebijakan, serta masyarakat yang menggunakan layanan publik. Selain itu, dilakukan analisis dokumen-dokumen kebijakan dan laporan-laporan terkait penerapan good governance di berbagai daerah. Hasil penelitian menunjukkan bahwa penerapan prinsip good governance, seperti partisipasi masyarakat, transparansi, akuntabilitas, dan responsivitas, memiliki dampak positif terhadap peningkatan kualitas pelayanan publik. Studi kasus di beberapa daerah menunjukkan adanya perbaikan signifikan dalam proses pelayanan publik setelah menerapkan prinsip-prinsip tersebut. Dari perspektif global, negara-negara yang secara konsisten menerapkan good governance dalam pelayanan publik juga menunjukkan tingkat kepuasan masyarakat yang lebih tinggi dan kepercayaan terhadap pemerintah yang meningkat. Namun, penelitian ini juga menemukan beberapa tantangan dalam penerapan good governance, seperti resistensi terhadap perubahan, keterbatasan sumber daya, dan kurangnya pemahaman tentang prinsip-prinsip good governance di tingkat lokal. Oleh karena itu, diperlukan upaya yang lebih intensif dalam sosialisasi dan pendidikan mengenai good governance, serta dukungan dari semua pihak terkait untuk memastikan keberhasilan penerapan prinsip ini. Kesimpulannya, penerapan prinsip good governance dapat secara signifikan mengoptimalkan pelayanan publik. Studi ini merekomendasikan adanya kolaborasi antara pemerintah, masyarakat, dan lembaga internasional untuk meningkatkan kapasitas dan implementasi good governance secara efektif.
PENGARUH KEMUDAHAN BERTRANSAKSI TERHADAP KEPUTUSAN MENGUNAKAN AGEN BRILINK ALFIN DESA LILIRIAWANG KECAMATAN BENGO KABUPATEN BONE Pertiwi, Mega; Akib, Haedar; S., Muh Rizal; Niswaty, Risma; Aslinda, Andi
Humano: Jurnal Penelitian Vol 14, No 2 (2023): PERIODE NOVEMBER
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/humano.v14i2.6108

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This research examines the influence of ease of transacting on decisions using brilink agents. The purpose of this study was to determine the level ofease of transacting with brilink agents, to find out the level the decision to use a brilink agent, and to determine the effect of usage decisions on ease of transaction on the brilink agent. This research approach is quantitative. This research was carried outin Liliriawang Village, Bengo District, Bone Regency. Sources of data in the study areAlfin's Brilink Agent Customerin November 2021. Data collection techniques are in the form of observation, questionnaires, interviews, and literature studies. Data analysis techniques in the form of normality test, descriptive analysis, simple linear regression analysis, t test, correlation coefficient analysis, and analysis of the coefficient of determination. The results of the study indicate that the indicators used in each of these variables indicate where the ease of transactions is in the very good category. The indicators on the use decision variables are in the very good category. Based on the correlation test, there is a very high relationship between the two variables. It can be concluded that there is an influence between the ease of transactions on the decision to use a brilink agent.
The Influence of Perum Damri Service Quality On Customer Satisfaction In Makassar City Niswaty, Risma; Lestari, Andiny Mulya; Akib, Haedar
PINISI Discretion Review Volume 7, Issue 1, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i1.55980

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The objectives of the research in this title are: 1), To analyze how much service quality at Perum Damri Makassar City is, 2) To analyze how much customer satisfaction Perum Damri Makassar City has, and, 3) To analyze how much influence Perum Damri service quality has on customer satisfaction in Makassar City. The type of research used is quantitative. The population of this study is users of Damri transportation services in Makassar City in 2020-2022 with a total of 1740 people. The research sample consisted of 174 people. The data collection techniques for this research are observation, questionnaires, and documentation. The data analysis used is multiple linear regression. The results of the research showed that processing the data for each respondent's answers resulted in 62% uncertain answers. The first problem formulation shows the results that the service quality of Perum Damri in Makassar City can influence the service benchmark (X) of Perum Damri in Makassar City. The second problem formulation shows that the affirmative answer reaches 55% of the benchmarks used, thus affecting customer satisfaction regarding interest in using Damri Makassar City transportation services. Meanwhile, the third problem formulation shows that the independent sample T-test output obtained a Sig-(2-tailed) value of 0.000 < 0.05, so it is in accordance with the basis for decision-making in the independent sample T-test, which concludes that there is a difference. Making decisions based on the Fcount and Ftable output values above, obtained an Fcount value of 0.071.
Security, Order and Community Obedience as Preconditions for Tourism Destination Competitiveness Chairuddin, M. Awal; Syam, Husain; Akib, Haedar
PINISI Discretion Review Volume 7, Issue 1, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i1.57939

Abstract

be considered by the local government and stakeholders in each region. Security and order are "public goods" that are needed by every citizen. This article explains the actual condition of tourism destination management in the aspects of security and order and community obedience. The type of qualitative research with a phenomenological approach is used to explain the noumena (meaning) behind the phenomenon (fact) regarding security, order and obedience of the people of Tana Toraja Indonesia. The results of the study found that the actual situation and conditions were created that were safe and orderly as a form of obedience of citizens to tourism destinations in Tana Toraja. The situation and conditions are created not only because it is a manifestation of the local cultural values of the Toraja people who are happy to receive visitors or tourists, but also a proof of the success of the institution of the Republic of Indonesia Police (Polri) through the role of Bhayangkara Pembina Keamanan dan Ketertiban (Bhabinkamtibmas) together with the institution of the Indonesian National Army (TNI) through the role of its personnel at the lower level. The synergy of these roles supported by obedience and active participation of the local community can be of added value as a precondition for competitive advantage in the development of sustainable tourism destinations based on community participation.
Teacher Work Discipline at Vocational School of Applied Techno Aviation Makassar Ramadhani, Winda Hasrianita; Akib, Haedar; Hasyim, Nasaruddin
Pinisi Journal of Officers Review Volume 2, Issue 2, November 2025
Publisher : Pendidikan Administrasi Perkantoran, UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/pjor.v2i2.9828

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This study aims to describe teachers’ work discipline at Makassar Applied Techno Aviation Vocational School. The research serves as a basis for strengthening teacher discipline to build a conducive learning environment and to assess teachers’ professionalism in carrying out their duties. Teacher discipline is closely linked to the quality of learning and character formation of students, making a deeper understanding of this aspect essential. Data were collected through interviews, observations, and documentation, then analyzed through data condensation, data presentation, and conclusion drawing. The results show that teacher discipline at Makassar Applied Techno Aviation Vocational School varies across several indicators. First, compliance with regulations is considered less optimal. Some teachers are not consistently punctual or fail to conduct learning activities according to the set schedule. Attendance and adherence to school policies still require improvement. Second, awareness in performing duties is categorized as good. Teachers understand and carry out the main stages of teaching, including planning, implementation, and evaluation, in line with their professional responsibilities to educate, guide, train, assess, and evaluate students. Third, responsibility is also good. Teachers not only focus on academic aspects but also emphasize character education by strengthening social values. Lesson preparation, teaching implementation, and evaluation are conducted through structured modules and semester assessments. Fourth, exemplary behavior is rated good. Teachers act as role models by communicating politely, being fair and honest in grading, and inspiring students through shared experiences and morning assembly guidance.  
Perumusan Strategi Pengembangan Potensi Lintas Sektor Berbasis Konservasi dan Budaya di Kabupaten Tambrauw Iskandar, Didik; Purna, Zarni Adia; Akib, Haedar; Ismail, Ismail; Hasyim, Nasaruddin
Pinisi Journal of Community Service Volume 2, Nomor 2, 2025
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/pjcs.v2i2.10250

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Kegiatan pengabdian masyarakat ini dilaksanakan untuk memperkuat kapasitas Pemerintah Kabupaten Tambrauw dalam merumuskan arah kebijakan pembangunan lintas sektor berbasis konservasi dan kearifan lokal. Kabupaten Tambrauw, yang dikenal sebagai kabupaten konservasi di Provinsi Papua Barat Daya, memiliki potensi besar di bidang pariwisata, kelautan, pertanian, dan kebudayaan yang saling berkaitan serta berperan penting dalam mendukung pembangunan berkelanjutan. Pendekatan pengabdian dilakukan melalui beberapa tahapan, yaitu seminar awal, Focus Group Discussion (FGD), wawancara mendalam, serta analisis strategi menggunakan analisis SWOT.  Hasil kegiatan menunjukkan bahwa pengembangan potensi lintas sektor di Tambrauw menuntut sinergi antara pemerintah daerah, masyarakat adat, lembaga konservasi, dan akademisi. Melalui proses partisipatif, diperoleh sepuluh program strategis yang mencakup integrasi sektor pertanian, kelautan, pariwisata, kebudayaan, dan teknologi digital. Program unggulan seperti Jagung Laut Tambrauw, Penyu Protection Package, dan Tambrauw Smart Conservation menjadi contoh penerapan pembangunan berbasis konservasi yang mampu menghubungkan manfaat ekonomi dengan pelestarian lingkungan dan budaya lokal. Selain itu, kegiatan ini menghasilkan rencana strategis lima tahun (2026–2030) yang menempatkan Tambrauw Integrated Brand dan Tambrauw Economic Corridor sebagai payung identitas dan jalur ekonomi daerah. Kegiatan pengabdian ini membuktikan bahwa pendekatan lintas sektor merupakan langkah efektif dalam membangun model pembangunan berkelanjutan di wilayah konservasi. Sinergi antara ekonomi hijau, pelestarian budaya, dan transformasi digital menjadi fondasi penting bagi Tambrauw untuk mewujudkan kemandirian daerah sekaligus mendukung visi nasional menuju Indonesia Emas 2045.
EVALUATION OF COASTAL COMMUNITY EMPOWERMENT POLICIES IN SELAYAR ISLANDS REGENCY Azizah, Andi Azka; Yamin, Muh Nur; Akib, Haedar
Jurnal Aktor Vol 5, No 1 (2025): October
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/aktor.v5i1.78060

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ThisresearchaimstodeterminetheevaluationofcoastalcommunityempowermentpoliciesinSelayarIslands Regency, specifically in Parak Village, Bontomanai District. This research uses qualitative methods and produces descriptive data. Data collection uses interview, documentation and observation techniques. The results of the research show that in the evaluation of coastal community empowerment policies in Parak Village, Bontomanai District, Selayar Islands Regency through the distribution of converter machine assistance, as seen from the six (6) indicators, there are three (3) indicators that have been running well, namelyefficiency,adequacyandlevelingofmatters.Thiscanbeseenfromtheoverallaiddistributionprocess which is considered successful because it runs smoothly and is in accordance with the program objectives, namely saving operational costs for fishermen and the process of nominating potential aid recipients is in accordance with program requirements, and there are three (3) indicators that are not yet running. well, namelyeffectiveness,responsivenessandaccuracy.Thiscanbeseenfromthenumberoffishermenwhodo not use the assistance as they should, only 19 people (27.53%) ofthe totalinformants numbering 69 people who until now are still using the assistance provided by the government according to with the aim of the empowerment program
Co-Authors AA Sudharmawan, AA Ahmad Wahidiyat Haedar Aina, Asri Nur Akhmad . Akhmad, Nurul Atikah Akil, Nursyahrul Alan, Nur Alexsander Yandra, Alexsander Alfianti Tapala, Alma Aliah, Nurul Alifia Ainun Rizky Alpen Rante Toding, Alpen Rante Amanurhidayani, Amanurhidayani amelia chairunnisa, tarisca Ameliani, Liska Anary, Sherina Andi Aslinda Andi Cudai Nur Andi Ima Kesuma Andi Kasmawati Andrian, Muh Anggraeni Damayanti Salam Annisa Adam Agi, Annisa Adam Anshari Anshari, Anshari Aqilla Fadia Herman Arianti, Rina Arief Rahman Hakim Aris Baharuddin arti, jumni Asdi Suprianto Asha Aprilla, Asha Aprilla Aslinda Aslinda, Andi Aslinda, Aslinda Aswita, Andi Aulia, Aulia Azizah, Andi Azka Baso Jabu, Baso Besse Sry Malinda, Besse Sry Cahyanti, Nur Dwika Cante, Slamet Riadi Chairuddin, M Awal Chairuddin, M. Awal Cudai Nur Darmawan Sanusi Delly Mustafa Djamaluddin, Musdalifah Dumais, Revin Ernest Fakhri Kahar Ferdian, Arif Fitri, Anisa Gani, Hamsu Abdul Garatta, Mega Rani Jaya Halim, Didin Hamsu Abdul Gani Harmiati Sarman, Harmiati Hasan Rachmany HASNAWI HARIS Hasyim, Nasaruddin Henni Zainal Herlina Sakawati Herman H Hidayat, Andy Hiyar, Annisa Nurul Hasanah Idrus, Sitti Hairani Isgunandar, Isgunandar Iskandar, Didik Ismail Ismail Jamaluddin Jamaluddin Jayadi, Karta Joenoes, Andi Fita Aisyah Chairunnisa Insani Jumniarti Jumriah, Jumriah Kana, Sylvana Lestari, Andiny Mulya Lusaima, Andi Lusaima M, Nursafitra M. Nippi Tambe, M. Nippi Malviansyah, Zakwan Manan Sailan Maya Kasmita Mega Pertiwi, Mega Mega Yuliarsih, Mega Yuliarsih Misna Moh. Nur Yamin Muh Nasrullah, Muh Muh. Darwis Muh. Nur Yamin Muh. Rizal Muhammad Arifin Muhammad Guntur, Muhammad Muhammad Luthfi Muhammad Taufiq Muswar, Irza Fachrul Mutaharah, Shofyah Nandasari, Nandasari Nasaruddin H Nasir Nasir Nasriah Nasriah Nasrullah, Muh. Natasya, Nursyamsi Natsir, Taufiq Nisaa, Andini Khoirun Niswati , Risma Nopriawan Mahriadi Nur Fadilah Guntur Nur Hidayah Nur Rezky Amalia Nur, Andi Cudai Nur, Andi Cudai Nur Nurhana Muharram Nurhasnni Muis Nurhazanah, Deafati Nurlaelah Nurlaelah, Nurlaelah Nurrahmah, Lutfiah Oky Nur Pratiwi Johansyah Onasis, Andi Patar Simatupang Pirda, Pirda PUTRI WULANDARI Rahmat, Miftahul Rahmawati . Ramadhani, Winda Hasrianita Reski Amaliyah, Reski Resky Amalia. P Rifdan . Riska Riska Riskawati ., Riskawati Risma Niswaty Rismawati, Fitrya Lia Rivai, Andi Muhammad Rizal S, Muh. Rohman, Irva Yulia Romansyah Sahabuddin Rudi Salam S, Muh. Rizal S., Muh Rizal Saggaf, M. Said Said Saggaf Sakawati, Herlina Saputri, Ananda Sari, Vita Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Slamet Riadi Suasa Suasa Sudiarti Dewi Kurra Syam, Husain Syarifuddin Syarifuddin Syarifuddin Tadampali, Andi Caezar To Tri Wahyuni Wahira Wahyuddin, Baso Asrul Wellington L. Wenda, Wellington L. Wijaya , Indra Dharma Winalda Adelia Wiwi Indah Sari Yamin, Muh Nur Yanti, Resky Yusi Irensi Seppa Yusran, St. Chairun Annisa Zal-Zabila, Nurul Wahida Zarni Adia Purna