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The Use Of Social Media And Product Innovation On The Development Of Micro Enterprises In The Trade Sector In Luwu Regency Lusaima, Andi Lusaima; Haedar Akib; Muh. Rizal S; Henni Zainal
Business Research and Administration Innovation Vol. 1 No. 3 (2024): BRAIN - DESEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i3.22

Abstract

The use of social media and product innovation on the development of micro enterprises in the trade sector in Luwu Regency. Thesis. Business Administration Study Program. Department of Administrative Sciences. Faculty of Social Sciences and Law. Makassar public university. (supervised by Haedar Akib and Aris Baharuddin).This study aims to determine the description and influence of the use of social media and product innovation either partially or simultaneously on the development of micro-enterprises in the trade sector in Luwu Regency. The population of this research is the micro business actors in the trading sector in Luwu Regency. Determination The sample used is the sample formulated by Slovin with an error rate of ten percent, the number of samples obtained is as many as one hundred respondents, with data collection techniques namely questionnaires that are tested for validity and reliability. The data obtained were processed using data analysis and the help of SPSS version twenty five which consisted of classical assumption test, multiple linear regression analysis, t test, F test and determinant coefficient. The results showed that the use of social media in the very good category, product innovation in the good category, and business development in the very good category. The results of the reference analysis show that there is a significant influence between the use of social media and product innovation on the development of micro enterprises in the trade sector in Luwu Regency.
The Influence of Cyberloafing on Employee Performance at the Cooperatives and SMEs Office of South Sulawesi Province Aqilla Fadia Herman; Haedar Akib; Sirajuddin Saleh; Andi Muhammad Rivai
Business Research and Administration Innovation Vol. 1 No. 3 (2024): BRAIN - DESEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i3.25

Abstract

The Effect Cyberloafing on Employee Performance at the Cooperatives and SMEs Service Office of South Sulawesi Province. Thesis. Business Administration Science Study Program. Department of Administrative Sciences. Faculty of Social Sciences and Law, Makassar State University. (supervised by Haedar Akib and Sirajuddin Saleh). This study aims to find out how the description and whether there is an effect cyberloafing on the performance of employees at the Cooperatives and SMEs Service Office of South Sulawesi Province. To achieve this goal, the researchers used indicators to measure these variables.variable cyberloafing , the indicators used are e-mailing activity and browsing activity. As for the employee performance variables using indicators of quality, quantity, timeliness, effectiveness and independence. This study uses quantitative research methods. Data collection techniques used are through observation, questionnaires and documentation. The population in this study were all employees at the secretariat of the Department of Cooperatives and SMEs of South Sulawesi Province which consisted of three sub. section namely sub. general section, staffing and law, sub. finance and sub. part of the program totaling 38 people. The sampling technique used in this study is the Krejcie table, which is 36 respondents. The data obtained from the research results were processed using data analysis and SPSS 25 application which consisted of validity and reliability tests, descriptive statistical data analysis techniques and inferential statistical analysis. The results of this study indicate that the indicators used in each cyberloafing and employee performance are in the quite and very good categories. Based on the determinant coefficient test, there is a very small effect between the two variables, which is 16.3%. Based on the simple linear regression coefficient, it shows a negative value, so it can be said that the direction of the influence of the variable X on Y is negative. So, it can be concluded that there is a significant negative effect between cyberloafing on employee performance.
The Role of Office Administration in Optimizing Public Services at the Ujung Pandang District Office Nur Rezky Amalia; Haedar Akib; Herlina Sakawati
Journal of Public Policy and Local Government (JPPLG) Volume 1, Issue 2, July 2024
Publisher : ASHA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/2m57ew77

Abstract

Providing services to the community is a form of government function in realizing. This research aims to determine the mechanism for implementing the role of office administration in optimizing public services at the Ujung Pandang Subdistrict Office and the factors inhibiting office administration in optimizing the Ujung Pandang Subdistrict Office. This type of research uses a qualitative approach where the research carried out is descriptive, namely, to describe the reality of events that occurred in the field during the research, which makes it easier for this research to obtain objective data in order to determine the role of office administration in optimizing public services at the Ujung Pandang Subdistrict office. Research data was collected using interviews and observations and then analyzed using descriptive statistics by collecting, compiling, reducing and verifying data. This research shows that the implementation of office administration services at the Ujung Pandang sub-district office is quite optimal, as can be seen from the fast and simple administrative procedures as a requirement for providing services as well as comprehensive information related to the administration mechanism for every form of management by the community. The forms of service available at the Ujung Pandang sub-district office include administrative services, goods services, services and regulatory services. Factors inhibiting the role of administration in public services at the Ujung Pandang District Head's office are the lack of facilities to support the continuity of administration, human resources that need to be strengthened again by providing understanding or training related to secretariat to each related staff.
Optimization of Management Functions in Administrative Services at SMK Kartika XX-1 Makassar Saputri, Ananda; Akib, Haedar; Saleh, Sirajuddin
Journal of Public Policy and Local Government (JPPLG) Volume 1, Issue 3, November 2024
Publisher : ASHA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/ka7hf581

Abstract

The administrative management function refers to the set of activities and responsibilities required to ensure that school administration runs smoothly and efficiently. The main purpose of this study is to find out the application of management functions to administrative services at SMK Kartika XX-1 Makassar and to find out the supporting and inhibiting factors in optimizing administrative services at SMK Kartika XX-1 Makassar. This study uses a qualitative approach with a type of descriptive research that focuses on the application of management functions based on indicators of planning, organizing, directing, and supervising. The data collection techniques used are observation, interviews, and documentation. Based on the results of the study, it shows that the optimization of the management function in administrative services at SMK Kartika XX-1 Makassar can be said to be "Quite Optimal", This is shown through management indicators, namely: 1) Administrative planning is carried out systematically through deliberations led by the principal, head of administration, and involving all staff, to discuss and prepare annual program planning by paying attention to the needs of staff,  education customers, and the need for service support facilities; 2) The organization of administration starts from the determination of administrative tasks, followed by the recruitment and selection of administrative personnel, as well as the division of tasks according to the field and competence of each staff; 3) Administrative briefings are carried out directly by the principal, either personally or through meetings. Briefing and motivating activities aim to ensure that all staff understand their duties and responsibilities, the school's goals, and the efforts taken in achieving these goals; and 4) Administrative supervision is carried out every day, where the principal goes directly to supervise the performance of staff, identify staff needs, and provide appropriate solutions to obstacles that staff may face in carrying out their duties and responsibilities
The Influence of Office Facilities on Employee Performance Nasrullah, Muh.; Alan, Nur; Akib, Haedar
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 1, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i1.2902

Abstract

Employee performance is a set of work results or achievements that are carried out in quality and quantity by a person or group of people. One of the factors that affect employee performance is the office facility factor. This study aims to find out the description of office facilities and the description of employee performance as well as to find out the picture of the influence of office facilities on employee performance at the Lempang Village Office, Tanete Riaja District, Barru Regency. This study uses a quantitative method with the population in this study, namely all office employees, both civil servants and contract employees, totaling 31 people. Data collection was carried out by observation, questionnaire, interview and documentation techniques. The data analysis techniques in this study use descriptive statistical analysis and inferential statistical analysis. The results of this study show that office facilities are classified as good categories. Employee performance is classified as good. The results of hypothesis testing show that there is a significant influence between office facilities on employee performance at the Lempang Village Office, Tanete Riaja District, Barru Regency.
The Influence of Teacher Performance on the Learning Achievement of Grade XI Students of the Office Department of SMK Negeri 1 Baubau Islam, Suci Nur; Akib, Haedar; Saleh, Sirajuddin
Journal of Educational Development and Learning (JEDAL) Volume 2, Issue 1, August 2025
Publisher : ASHA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/0mpj0532

Abstract

Teacher performance plays a central role in shaping the quality of education, and a deeper understanding of this relationship is key to improving the education system. By knowing the direct impact of teacher performance, this research can also increase teacher accountability, encourage the development of more effective teaching strategies, and contribute to efforts to increase equality in the achievement of learning outcomes. The research used a quantitative descriptive method involving 59 out of a total of 139 students, selected by random proportional technique. Collect data by observation, questionnaire, and documentation, then analyze with the SPSS 25 program. Validity testing, reliability testing, data normality testing, product moment correlation analysis, descriptive data analysis methods, and basic linear regression analysis are all used in the analysis. The results of the study showed that the performance of teachers was categorized as good as seen from the indicators of the ability to plan, implement, evaluate and follow up on learning. Similarly, the average level of student learning achievement is assessed based on aspects of knowledge and skills or expertise. A correlation value of 0.294 showed that there was a 29.4% relationship between student learning achievement and teacher performance. The coefficient of determination, which stands at 0.087, shows that there is an impact of 8.7% of teacher performance on student learning achievement. At SMK Negeri 1 Baubau, teacher achievement has a minimal beneficial impact on student progress, but it is not statistically significant. It is possible to conclude from the findings of the study that there are various factors/causes that affect student learning achievement but are not covered in this study
The Effect of Distribution Channels and Sales Volume on the Income of Maize Farmers in Bontojai Village, Tamalatea District, Jeneponto Regency Andrian, Muh; Akib, Haedar; Siraj, Muhammad Luthfi
Jurnal Administrasi Bisnis Vol 4, No 3 (2025) September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i3.76170

Abstract

This study aims to determine the effect of Distribution Channels and Sales Volume on Corn Farmers' Income in Bontojai Village, Tamalatea District, Jeneponto Regency. The research approach used is quantitative with data collection conducted through observation, questionnaire filling, and documentation methods. A total of 71 respondents were taken as samples in this study. The collected data were then analyzed using various analytical techniques, including validity and reliability tests, classical assumption tests, multiple inear regression analysis, simultaneous test (f test), and the coefficient of determination. The findings of this study indicate that the variables of distribution channels, sales volume, and income of maize farmers are in the good category. In addition, the results of the analysis show that distribution channels and sales volume together or simultaneously have a significant effect on the income of maize farmers in Bontojai Village, Tamalatea District, Jeneponto Regency. In the context of distribution channels, the availability of production factors such as fertilizer, seeds, and pesticides has a significant role in influencing maize farmers' income, which is supported by the ease of the sales process for maize farmers. On the other hand, in terms of sales volume, research shows that sales volume has a greater influence than distribution channels, as the higher the sales volume, the higher the income earned.Keywords: Distribution Channels, Sales Volume, Revenue
Effect of Product Quality on Brand Switching (Studies In Consumers Handbody Marina at the Faculty of Social Sciences and Law, Makassar State University) Aulia, Nur; Akib, Haedar; Kasmita, Maya; Syarifuddin, Syarifuddin
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.76221

Abstract

Effect of Product Quality on Brand Switching (Studies In Consumers HandbodyMarina at the Faculty of Social Sciences and Law, Makassar State University). Thesis. Business Administration Study Program. Administration Science Department. Faculty of Social Sciences and Law. Makassar public university. Supervised by Haedar Akib and Maya Kasmita. This study aims to determine the effect of product quality on brand switching on consumers handbody Marina at the Faculty of Social Sciences and Law, Makassar State University. This study uses a type of quantitative research. To achieve this goal, the researchers used a collection technique through questionnaires, observation, and documentation. Sampling technique using non-probability sampling namely by method purposive sampling. The sample used in this study was 96 respondents. Data obtained from the results of analysis using the SPSS software program Statistic version 25 which consists of validity test, reliability test, normality test, simple linear regression analysis, correlation test product moment, and test the coefficient of determination. The results showed that the indicators used for each variable, namely product quality (X), were in the very high and variable categories brand switching (Y) is in the high category. This shows that the product quality variable has a positive and significant influence on brand switching on consumers hand body Marina at the Faculty of Social Sciences and Law, Makassar State University. As well as the coefficient of determination obtained shows that brand switching influenced by product quality of 68.2% and the rest is influenced by other factors. Keywords: Product quality, Brand Switching, Handbody Marina 
Implementation of the Sentra-ku Application at the Regional Financial and Asset Management Agency in Pasangkayu Regency Alfianti Tapala, Alma; Haedar Akib; Herman H; Sudiarti Dewi Kurra; Nur Fadilah Guntur
International Journal Of Public Policy and Bureaucracy Vol. 2 No. 2 (2025): Internation Journal of Public Policy and Bureaucracy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the implementation of the Sentra-ku Application at the Regional Financial and Asset Management Agency (BPKAD) of Pasangkayu Regency, addressing operational challenges and identifying factors that support and inhibit its effectiveness. A key issue examined is the internal recording of financial transactions, including tax budgets and treasury operations, which were previously not fully integrated into existing applications. This research employs a qualitative approach with a case study design, utilizing data collection techniques such as observation, in-depth interviews, and documentation. The data analysis process involves data condensation, data presentation, and conclusion drawing to ensure comprehensive insights. The findings highlight several critical aspects of the implementation process. In terms of communication, the process was effective, evidenced by structured and multi-method communication strategies with implementers, including the use of questionnaires to evaluate employee understanding. Resource-wise, while most BPKAD employees demonstrated proficiency in operating the Sentra-ku Application, more advanced and complex features required additional IT team support. Regarding disposition, employees recognized the importance of the application and exhibited strong support for its implementation. This was further reinforced by the proactive involvement of the BPKAD head, who actively guided the development and implementation stages, ensuring alignment with organizational goals. The bureaucratic structure within BPKAD was identified as being flexible and adaptive to changes, significantly supporting the smooth implementation of the Sentra-ku Application. Key supporting factors included effective communication, clear and consistent transmission of policy information, adequate resources in terms of both quantity and quality, and positive employee attitudes toward change. Furthermore, an efficient and responsive bureaucratic structure played a pivotal role in facilitating implementation success. However, inhibiting factors were also identified, such as insufficient policy support, lack of critical information, inadequate support systems, and improper delegation of responsibilities and authority. This study underscores the importance of clear communication, sufficient resources, strong leadership, and adaptable organizational structures in ensuring the effective implementation of digital innovations like the Sentra-ku Application. These findings provide valuable insights for policymakers and organizations aiming to improve financial management systems in public institutions.
PDAM Info Application Innovation in the Regional Drinking Water Company (Perumda) of Makassar City amelia chairunnisa, tarisca; Haedar Akib; Muh. Nur Yamin
International Journal Of Public Policy and Bureaucracy Vol. 2 No. 1 (2025): International Journal of Public Policy and Bureaucracy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the innovation of the PDAM Info application implemented by the Regional Drinking Water Company (Perumda) of Makassar City. As part of the e-government initiative, this application represents a significant digital transformation effort designed to enhance the efficiency and quality of services provided to the community. Employing qualitative descriptive methods, the study delves into the implementation of this application innovation. Data collection was conducted through various techniques, including direct observation, interviews with relevant stakeholders, and documentation to gather pertinent information. Data analysis utilized an interactive model, encompassing data condensation, presentation, and the drawing of conclusions or verification. The findings indicate that the implementation of the PDAM Info application innovation at the Makassar City Drinking Water Company has not achieved optimal levels across three of the five success indicators proposed by Bugge et al. Key challenges identified include governance obstacles often disrupted by technical issues such as server malfunctions and limitations in network infrastructure. Additionally, low technological literacy among the public significantly hampers widespread application usage. Other technical difficulties include limited server capacity, which prevents some application features from functioning optimally. Despite these challenges, community satisfaction surveys reveal positive feedback, particularly regarding ease of access to information and service transparency. However, the anticipated speed of service remains a critical weakness affecting the overall success of the program. Perumda continues to provide manual services to accommodate individuals who have not fully embraced digital technology. Efforts to socialize the application have been made through various communication channels, including social media, radio advertisements, and direct public meetings. Nevertheless, the effectiveness of these outreach efforts requires enhancement to reach a broader audience. Therefore, targeted strategic measures are essential to address technical challenges, improve technological literacy, and expedite service responses through the development of adequate infrastructure. In conclusion, while the PDAM Info application innovation holds promise for improving public services at Perumda Air Minum Makassar City, immediate attention to both technical and non-technical challenges is necessary to fully realize the objectives of this innovation.
Co-Authors AA Sudharmawan, AA Ahmad Wahidiyat Haedar Aina, Asri Nur Akhmad . Akhmad, Nurul Atikah Akil, Nursyahrul Alan, Nur Alexsander Yandra, Alexsander Alfianti Tapala, Alma Aliah, Nurul Alifia Ainun Rizky Alpen Rante Toding, Alpen Rante Amalia, Kyky Amanurhidayani, Amanurhidayani amelia chairunnisa, tarisca Ameliani, Liska Anary, Sherina Andi Aslinda Andi Cudai Nur Andi Ima Kesuma Andi Kasmawati Andrian, Muh Andriani Andriani Anggraeni Damayanti Salam Annisa Adam Agi, Annisa Adam Anshari Anshari, Anshari Aqilla Fadia Herman Arianasari, Andi Ditha Arianti, Rina Arief Rahman Hakim Aris Baharuddin arti, jumni Asdi Suprianto Asha Aprilla, Asha Aprilla Aslinda Aslinda, Andi Aslinda, Aslinda Asriani Asriani, Asriani Assyura, Meisya Luna Aswita, Andi Aulia, Aulia Azizah, Andi Azka Baso Jabu, Baso Berliana MS, Miftah Besse Sry Malinda, Besse Sry Cahyanti, Nur Dwika Cante, Slamet Riadi Chairuddin, M Awal Chairuddin, M. Awal Cudai Nur Darmawan Sanusi Delly Mustafa Djamaluddin, Musdalifah Dumais, Revin Ernest Fakhri Kahar Ferdian, Arif Fitiah, Andi Fitri, Anisa Gani, Hamsu Abdul Garatta, Mega Rani Jaya Halim, Didin Hamsu Abdul Gani Handayani, Putri Abadi Haq, Iskharul Harmiati Sarman, Harmiati Hasan Rachmany HASNAWI HARIS Hasyim, Nasaruddin Henni Zainal Herlina Sakawati Herman H Herman H, Herman Hidayat, Andy Hiyar, Annisa Nurul Hasanah Idrus, Sitti Hairani Isgunandar, Isgunandar Iskandar, Didik Islam, Suci Nur Ismail Ismail Jamaluddin Jamaluddin Jayadi, Karta Joenoes, Andi Fita Aisyah Chairunnisa Insani Jumniarti Jumriah, Jumriah Kana, Sylvana Kanisius, Angga Saputra Karaeng, Juliani Lestari, Andiny Mulya Lusaima, Andi Lusaima M, Nursafitra M. Nippi Tambe, M. Nippi Malviansyah, Zakwan Manan Sailan Maulidya, Nasra Maya Kasmita Mega Pertiwi, Mega Mega Yuliarsih, Mega Yuliarsih Misna Moh. Nur Yamin Muh Nasrullah, Muh Muh. Darwis Muh. Nur Yamin Muh. Rizal Muhammad Arifin Muhammad Fadli Muhammad Guntur, Muhammad Muhammad Luthfi Muhammad Taufiq Muswar, Irza Fachrul Mutaharah, Shofyah Nandasari, Nandasari Nasaruddin H Nasir Nasir Nasir Nasir Nasriah Nasriah Nasrullah, Muh. Natasya, Nursyamsi Natsir, Taufiq Ningsih, Nining Angraeni Nisa, Nur Nisaa, Andini Khoirun Niswati , Risma Nopriawan Mahriadi Nur Fadilah Guntur Nur Hidayah Nur Rezky Amalia Nur, Andi Cudai Nur, Andi Cudai Nur Nurhana Muharram Nurhasnni Muis Nurhazanah, Deafati Nurlaelah Nurlaelah, Nurlaelah Nurrahmah, Lutfiah Nurul Hikmah Oky Nur Pratiwi Johansyah Onasis, Andi Patar Simatupang Pirda, Pirda PUTRI WULANDARI Rahmat, Miftahul Rahmawati . Ramadhani, Winda Hasrianita Raodatul Jannah Reski Amaliyah, Reski Resky Amalia. P Rifdan . Riska Riska Riskawati ., Riskawati Risma Niswaty Rismawati, Fitrya Lia Rivai, Andi Muhammad Rizal S, Muh. Rohman, Irva Yulia Romansyah Sahabuddin RR. Ella Evrita Hestiandari Rudi Salam S, Muh. Rizal S., Muh Rizal Saggaf, M. Said Said Saggaf Sakawati, Herlina Saputri, Ananda Sari, Vita Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Slamet Riadi Suasa Suasa Sudiarti Dewi Kurra Syakib Arsalam Syam, Husain Syarif, Azmi Syauki Syarifuddin Syarifuddin Syarifuddin Tadampali, Andi Caezar To Tri Wahyuni Wahira Wahyuddin, Baso Asrul Wellington L. Wenda, Wellington L. Wijaya , Indra Dharma Winalda Adelia Wiwi Indah Sari Yamin, Muh Nur Yanti, Resky Yusi Irensi Seppa Yusran, St. Chairun Annisa Zal-Zabila, Nurul Wahida Zarni Adia Purna Zul Fadli Mustafa, Muh. Resky Febriyanto