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All Journal Politico: Jurnal Ilmu Politik Jurnal Kreatif Tadulako Online JSTT Rekayasa Mesin Jurnal Promosi Pendidikan Ekonomi Jurnal Gramatika Jurnal Teknik Mesin Jurnal Rekayasa Mesin Al-Jabar : Jurnal Pendidikan Matematika Ekspektra: Jurnal Bisnis & Manajemen Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Dinamika Ekonomi dan Bisnis Biblio Couns : Jurnal Kajian Konseling dan Pendidikan JURNAL PENDIDIKAN TAMBUSAI At-Tadbir : jurnal ilmiah manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Rekayasa Hijau Jurnal STIE Semarang (Edisi Elektronik) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Entrepreneur dan Entrepreneurship JURNAL EKOBIS DEWANTARA Best Journal (Biology Education, Sains and Technology) Management Studies and Entrepreneurship Journal (MSEJ) JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Abdi Insani SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Motor Bakar : Jurnal Teknik Mesin JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Pasundan Journal of Mathematics Education : Jurnal Pendidikan Matematika Jurnal Cahaya Mandalika Jurnal AbdiMas Nusa Mandiri Jurnal Manajemen dan Inovasi (MANOVA) Jurnal Rekayasa Energi dan Mekanika Journal of Applied Business, Taxation and Economics Reseach Journal Of Sharia Banking JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Hunafa: Jurnal Studia Islamika Jurnal Ekonomi Syariah dan Bisnis Jurnal Gramatika: Jurnal Penelitian Pendidikan Bahasa dan Sastra Indonesia International Journal of Entrepreneurship and Business Management Jurnal Riset Rumpun Ilmu Teknik (JURRITEK) Khaira Ummah: Jurnal Pengabdian Kepada Masyarakat Pedagogika: Jurnal Ilmu-Ilmu Kependidikan Sintaks: Jurnal Bahasa dan Sastra Indonesia Tadibia Islamika: Journal of Holistic Islamic Education Indonesian Journal of Education Research (IJoER) International Journal of Economics, Management and Accounting Jurnal Bisnis dan Kewirausahaan Jurnal Pengabdian Masyarakat Nasional Journal of Authentic Research Jurnal Dinamika Ilmu Komunikasi International Journal of Economics, Business and Innovation Research Journal of Social Science and Education Research Edumaspul: Jurnal Pendidikan Jurnal bahasa, sastra, seni, dan pengajarannya
Ali Ali
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Journal : JURNAL EKOBIS DEWANTARA

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FROM LIKES TO RIDES: HOW SOCIAL MEDIA MARKETING ACTIVITIES TRANSFORMS INTO PURCHASE DECISION IN BUS SERVICES Roosdhani, Mohamad Rifqy; Komaryatin, Nurul; Arifin, Samsul; Ali, Ali; Huda, Nurul
JURNAL EKOBIS DEWANTARA Vol 7 No 2 (2024): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v7i2.4205

Abstract

It is now vital to companies to promote via social media in order to remain in operation. Almost all business sectors need to use social media to boost customer trust, brand equity, and market expansion. Social networking has a role in the operation of the transportation industry. There hasn't been much study about social media advertising in the transportation sector throughout the years, particularly when it comes to bus transportation. In an effort to improve purchase decisions via the use of SMMS, this study yielded a novel perspective. It was discovered that the perceived quality and participation factors are required as the mediation variables between SMMS and bought Decisions in order to get the best possible results to enhance buying decisions. Purposive sampling is used in the research to gather and check data from samples of 506 bus passengers at Bejeu Jepara PO in a quantitative manner. An empirical model was evaluated using Smart PLS 4.0 software after data were collected via a questionnaire.
Co-Authors Abdul Azis Adlina, Zuraidah Afnaria, Afnaria Alfan Ekajati Latief Amaluddin Amaluddin, Amaluddin Amanullah, Muhammad Naufal Amelia, Herta Rachma Aminnudin, Moch. Anjar Kusuma Dewi Anna Widiastuti Ardani, Adelia Kusuma Ardiansyah, Ahmad Dika Arzety, Yunda Elza Askar Askar, Askar Awwaludin Amri , M. Daffa Ayuningsih, Nada Sahvira Azwar, Edi Br Perangin-angin, Santi Julpita Budi, Rahmad Setia Dalimunthe, Nafi Tri Amirah Diaz Waluya Pratama Edi Istiyono Efendi Efendi Efendi Eka Saputra Evi Susilawati Evita Evita Faidlon, Ahmad Faqih, Mustofa Firgyawan, Zyad Fitriani, Yessy Fitriani, Yessy Gusnarib, Gusnarib Gusti Ketut Alit Suputra Hadiyanto Hadiyanto Hadiyanto Hadiyanto Hajrah, Siti Hidayah, Aini Idris Idris Ikhwanuddin Harahap Imamul Khaira Intan Suryani, Intan Isyfa Fuhrotun Nadhifah Kansal, Muhammad Faisal Karlina Karlina Komariyatin, Nurul Komaryatin, Nurul Krida, Syamsuddin Liesna Andriany Loing, Chenly Lubis, Khairatunnisa Luwis, Nico Magfirah Nurul Amalia Mahfudh, Ainul Marsono Marsono Masrianda Masrianda Masrianda, Masrianda Melani, Siti Eliza Meylani, Safna Dwi Mohamad Rifqy Roosdhani Mohammad, Gunawan Muffidah, Nurul Muhammad Khoiruddin Muhammad Kristiawan Muhammad Taufiqurrohman, Muhammad Muspawi Muspawi Muspawi, Muspawi Nassem, Zidane Nasution, Salsabillah Nur Izza Naufal Syafiqri Nduru, Muhammad Zulfadlan Nuraini Nuraini Nurhidayah, Wanda Nurul Annisyak, Wika Nurul Huda P. Sembiring, Alek Palliwi, Effendi Dg Palliwi, Effendi Dg. Paramuji, Muji Pasaribu, Ummi Salamah Putri, Inez Amanda Putri, Nevia Sefiana RAFIQA RAFIQA, RAFIQA Rahmadiani, Rahmadiani Rahmah, Maulidya Rahmaniyati, Anes Sintya Ramadan, Riski Gunarto Ramadhani, Irma Retnita Ernayani Lubis Rifqy Roosdhani, M. Rifqy Roosdhani, Mohamad RIKA KARTIKA Rita Rita, Rita Roosdhani, Mohammad Rifqy Roosdhani, Rifqy Rosmaini Saadia Saadia Safina, Nila Sakinah, Nurul Salsabila, Unik Hanifah Samsul Arifin Saputra, Hendiawan Nugraha Aldi Saragih, Yesli May Veronika Sarah, Ade Sembiring, Elsana Setiawan, Dusep Tarman Setiawan, Wawan Edi Setyani, Lusi Sholahuddin, Muchammad Sisno Riyoko Sofwan Sofwan Sofwan Sofwan SORAYA, RATNA Subadriyah, Subadriyah Sulistiyo Sulistiyo Suputra, Gusti Ketut Alit Syamsul Anwar, Syamsul Syauqi, Muhammad Abrar Tahir, Moh Taryudi, Taryudi Tendean, Dinda Rachelia Evira Warsodirejo, Pandu Prabowo Widiastuti , Anna Windari Windari Yakub S, Fifi Yunita Sari Zanati, Nurbaity Zarhan, Rizqi Zuhra, Fitria Afiatuz