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All Journal Jurnal EMT KITA Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmiah Akuntansi Kesatuan Jurnal Ilmiah Raflesia Akuntansi Unram Journal of Community Service (UJCS) Jurnal Pengabdian Kepada Masyarakat Kalam JIPITI: Jurnal Pengabdian kepada Masyarakat International Journal of Educational Insights and Innovations (IJEDINS) Jurnal Pengabdian dan Inovasi Masyarakat
Awaludin, Dipa Teruna
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Unram Journal of Community Service (UJCS)

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Digital Skills Improvement for MSMEs in Rural Areas for Online Marketing Febrianty, Yenny; Awaludin, Dipa Teruna; Safar, Muh.; Kraugusteeliana, Kraugusteeliana; Suseno, Suseno
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.692

Abstract

This Community Service (PKM) aims to improve the digital skills of MSME actors in rural areas, especially in online marketing, through online training using the Zoom platform. This activity is motivated by the low digital skills of MSMEs in rural areas, which limits their access to the digital market. The method used is participatory action research (PAR), involving 30 MSME actors who are selected by purposive sampling. The training lasts four weeks and includes two weekly sessions, covering material on digital marketing, the use of social media, e-commerce, and marketing performance monitoring. The results showed a significant improvement in participants' digital skills, with an average pre-test score of 45 increasing to 80 on the post-test. Implementing the skills learned also resulted in an increase in engagement on social media by 40% and an increase in online transactions by 20%-30%. Participants gave positive feedback regarding the relevance of the training and the application of the skills taught. This activity fills the gap in previous research by focusing on practical strategies adapted to the conditions of MSMEs in rural areas. The main obstacle faced is the problem of internet connectivity, which needs to be considered in the next training. Overall, this activity has succeeded in increasing the competitiveness of MSMEs in the digital market
Digital Skills Improvement for MSMEs in Rural Areas for Online Marketing Febrianty, Yenny; Awaludin, Dipa Teruna; Safar, Muh.; Kraugusteeliana, Kraugusteeliana; Suseno, Suseno
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.692

Abstract

This Community Service (PKM) aims to improve the digital skills of MSME actors in rural areas, especially in online marketing, through online training using the Zoom platform. This activity is motivated by the low digital skills of MSMEs in rural areas, which limits their access to the digital market. The method used is participatory action research (PAR), involving 30 MSME actors who are selected by purposive sampling. The training lasts four weeks and includes two weekly sessions, covering material on digital marketing, the use of social media, e-commerce, and marketing performance monitoring. The results showed a significant improvement in participants' digital skills, with an average pre-test score of 45 increasing to 80 on the post-test. Implementing the skills learned also resulted in an increase in engagement on social media by 40% and an increase in online transactions by 20%-30%. Participants gave positive feedback regarding the relevance of the training and the application of the skills taught. This activity fills the gap in previous research by focusing on practical strategies adapted to the conditions of MSMEs in rural areas. The main obstacle faced is the problem of internet connectivity, which needs to be considered in the next training. Overall, this activity has succeeded in increasing the competitiveness of MSMEs in the digital market
Co-Authors Abdul Rosid Adi Suroso Ahmad Hariyadi, Ahmad ahmad syauqi, ahmad Ainil Mardiah Alamsyah - Alfiana Alfiana Ali Akbar Amaral, Leonardo Bele Bau Amin Budiastuti Andinna Ananda Yusuff Ansari Ansari Ansari Apriansyah, Deni Aprih Santoso Ardiansyah, Tedy Arwin Arwin Bachtiar, Alfan Barizki, Rezzi Nanda Basir, Abdul Budiastuti, Susanti Dede Yusuf Maulana Dora Kusumastuti Eko Meiningsih Susilowati Eric Hermawan Faridy, Najihatul Fernandes, Gilang Ryan Hairuddin Cikka Hakim, Nur Ika Mei Lina Irzan Soepriyadi Iswahyu Pranawukir Kraugusteeliana Kraugusteeliana Krishna Santosa Yusat, Krishna Santosa Kushariyadi Kushariyadi Kusuma, Ema LAUNTU, ANSIR Lestari, Adria Wuri M.Sabir Manap, Abdul Mardiati Mardiati Muda, Yogi Prima Muh. Safar, Muh. Muhammad Arsyad Muklis Muklis Muktar, Muktar Muris, Dendy Ningsih , Titiek Surya Nur ‘Azah Nurdiana, Diah Nurhayati Nurhayati Nurhayati, Siti Annisa Wahdiniawati Nurul Hasanah Nurul Yaqin Obing Zaid Sobir PAHAR KURNIADI, PAHAR Pantun Pipin Sri Sudewi, Pipin Sri Prasetyo, Pardan Purwoko , Bambang PUSPITASARI, WAHYU Putri, Erita Riski Rahayu, Sari Ratnawati Ratnawati Salsabila, Yofandi santoso, Ekbal Sari, Dyan Prawita Sarmento, Ângela Laura Sofia Sattar Sattar, Sattar Shofwani, Siti Aniqoh Siti Marwati Sitinah, Sitinah Soegiarto, Ita Sri Hartono, Sri Sri Nugroho, R. Dwi Widi Pratito Sunarmi Sunarmi Suningrat, Nining suryaningsih Susanto Susanto Suseno Suseno Sutarum, Sutarum Suud Ema Fauziah Sylvia Kartika Dhamayanti Tarigan, Miska Irani Tasrim, Tasrim Wahdi, Nirsetyo Yenny Febrianty Yusuf, Ramdan Zakka, Umar