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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Pendidikan Karakter Jurnal Pendidikan Vokasi Cakrawala Pendidikan Jurnal Penelitian dan Evaluasi Pendidikan JPTK: Jurnal Pendidikan Teknologi dan Kejuruan Jurnal Pendidikan dan Pengajaran Jurnal Pendidikan Indonesia Harmonia: Journal of Research and Education Lembaran Ilmu Kependidikan Journal of Educational Science and Technology ELINVO (Electronics, Informatics, and Vocational Education) Edukasi: Jurnal Pendidikan JURNAL DINAMIKA VOKASIONAL TEKNIK MESIN Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Educational Research and Evaluation Journal of Education Technology Progresif: Jurnal Ilmiah Komputer ILKOMNIKA: Journal of Computer Science and Applied Informatics Journal of Vocational Education Studies (JOVES) Jurnal Pendidikan dan Kebudayaan International Journal of Engineering, Science and Information Technology Jumat Pendidikan: Jurnal Pengabdian Masyarakat Jurnal Locus Penelitian dan Pengabdian Indonesian Journal Of Educational Research and Review Jurnal Media Computer Science Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Pengabdian Masyarakat Tapis Berseri Inisiatif: Jurnal Dedikasi Pengabdian Masyarakat Jurnal Pendidikan Teknologi Informasi dan Komunikasi Advance Sustainable Science, Engineering and Technology (ASSET) DIMASEJATI:Jurnal Pengabdian Kepada Masyarakat
Putu Sudira
Universitas Negeri Yogyakarta
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Strengthening Edu-Tourism Marketing Communication for Stingless-Bee Farmers: A Community Action Research at KTH Madu Sari, Gunungkidul Nuryake Fajaryati; Pipit Utami; Putu Sudira; Yussi Anggraini; Rangga Bayu Rinawan; Ristianawati Dwi Utami; Budi Setiawan
JENTIK : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 2 (2026): Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/jentik.v5i2.712

Abstract

Purpose of Study: This research on community service program aims to accompany and empower the KTH Madu Sari forest farmer group as the community partner in Katongan Village, Nglipar District, Gunungkidul Regency, by strengthening productive communication skills, utilizing artificial intelligence and augmented reality, and mentoring community-based edu-tourism and digital marketing practices based local needs. From the outset, the partner faced challenges, including limited active member participation, centralized educational roles held by the group leader, low digital literacy, and dependence on external honey suppliers. Methodology: The program was implemented using a Community Action Research approach across three cycles, encompassing participatory planning, training and co-creation, and implementation with reflection. Concrete activities included step-by-step public speaking training using a structured rubric, collaborative development of simple promotional media assisted by artificial intelligence tools, integration of augmented reality content into edu-tourism packages, and hands-on mentoring in stingless-bee colony management and social media-based marketing activation. Main Findings: The results demonstrate improvements in members’ communication performance based on the public speaking rubric, the emergence of two new edu-tourism instructors, increased honey production capacity, and the establishment of more organized digital marketing channels. Practically, this program contributes to decentralizing educational and marketing roles within the group, reducing reliance on external suppliers, and forming a contextual, technology-enabled learning and entrepreneurship ecosystem. Novelty/Originality of This Study: This empowerment model offers a replicable framework for other rural, resource-based community groups seeking sustainable capacity development.
Co-Authors Abdulloh Hamid Abdurahman Abdurrahman Achmad Samsudin Agung Widiyantoro Ahmad Fathoni Alias Masek Anja Wulan Sari Anwar, Choyrul Arga, Hardhika Nur Ayu Niza Machfauzia Budi Setiawan Chamdan Nor Ihwan Tsauri Daryono, Rihab Wit Dedi setiawan Dedi Setiawan Dedy Irvandy Desmira Desmira Dinar Westri Andini Dwiki Muda Yulanto Eka Tuah, Yayan Adrianova Endang Triastuti Fathoni, Ahmad Faya Izma Alayda Felestin Felestin, Felestin Fitriani, Winda Sari Fu'adi, Fu'adi Hafiidhiya Janata Areisy Hakiki, Muhammad Hartati Hasibuan, Mhd Akbar Hedi Agfiria Carlusiaputri I Gusti Kade Siladana Ike Yunia Pasa Irwanto Irwanto Iskandar, Ranu Ismail, Mohd Erfy Isnaini Febriarini, Nurul Isnantyo, Fajar Danur Juliandarini Juliandarini Kimin Triono Kun Setyaning Astuti Kusuma, Wahyu Mustafa Larosa, Esta Lestari Rochmatun Choirunnisya' Linda Setiawati Lucky Al Hafzy Maneetien, Nopadon Martias Martias Masrifah, Nani Maulina Idami Alim Mochamad Bruri Triyono Mochammad Baharudin Siddiq Mohamad Hidir Mhd Salim Mohamad Hidir Mhd Salim Mohammad Naufal Fahmi Muhamad Aqil Rizqillah Muhamad Arpan Muhammad Irfan Luthfi Muhammad Nurtanto Mustofa Abi Hamid Mutiara Nugraheni Mutohhari, Farid Nopriyanti Nopriyanti Nugraha, Ariadie Chandra Nur Faizal Adkha Nur Kholifah Nurdianah, Evi Nuryake Fajaryati Nuryake Fajaryati Nuur Wachid Abdul Majid Pardjono, P. Paterson Nji Mbakwa Pipit Uami Pipit Utami Pramu Pramu Pramudya Dwi Aristya Prihandini, Tinesa Fara Prihandini, Tinesa Fara Priyanto Priyanto, Priyanto Rabiman, Rabiman Rahayu Fuji Astuti Rahmani AR, Muhammad Bayu Rahmiati Ruwaida Rangga Bayu Rinawan Rijalul Haq Ristianawati Dwi Utami Riyawan Susanto rizal, yosi Rizbudiani, Adilla Desy Robertus Vembry Mahartantyo Rochmad Novian Inderanata Saifurrahman, Muhammad Satriyo Agung Dewanto Sendi Tiyas Aryani Septian Rahman Hakim Septian Rahman Hakim Septiari Nawanksari Septiono Eko Bawono Septiono Eko Bawono Setuju Setuju Shabrina Syntha Dewi Sinaga, Enny Keristiana Siti Mazizatuz Zahroh Siti Nurul Aini Siti Wakijah Sitorus, Heri Franata Slamet Widodo Soeharto Soeharto Soenarto Soenarto Stevanus Widuri Nursusanto Stevanus Widuri Nursusanto Sudji Munadi Suyitno Suyitno Taku Neno, Khatrin Juliani Tamil Selvan Subramaniam Thomas Sukardi Tinesa Fara Prihandini Titi Sumarni Tuah, Yayan Adrianova Eka Umi Rochayati Uswatun Hasanah Wagiran Wahyu Mustafa Kusuma Wahyu Noviansyah Wan Mat, Wan Ameran bin Wardan Suyanto WARJU Widayanto, Luthfi Dhimas Widiyantoro, Agung Widodo Widodo Widodo, Widodo Winna Dharmayanti Yayan Adrianova Eka Tuah Yoga Sahria Yoga Sahria Yowanita Dwi Irwanti Yukinta Nasya Berty Yuniar Indrihapsari Yussi Anggraini Z. Zamroni Zainal Arifin