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All Journal Jurnal Pendidikan Ekonomi Undiksha JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Sinar Manajemen Jurnal Ilmiah Universitas Batanghari Jambi Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN JRMSI - Jurnal Riset Manajemen Sains Indonesia IJEBD (International Journal Of Entrepreneurship And Business Development) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan EDUKATIF : JURNAL ILMU PENDIDIKAN Al-Ta'lim Dedication : Jurnal Pengabdian Masyarakat BISEI: Jurnal Bisnis dan Ekonomi Islam Jurnal Karinov Journal of Economics and Business Aseanomics Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Riset Entrepreneurship Discovery : Jurnal Ilmu Pengetahuan Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences BIMA : Journal of Business and Innovation Management Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ilmiah Wahana Pendidikan IJORER : International Journal of Recent Educational Research EduLine: Journal of Education and Learning Innovation Transformasi dan Inovasi : Jurnal Pengabdian Masyarakat Abimanyu: Journal of Community Engagement Jurnal Pengabdian Masyarakat Bestari (JPMB) Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Electronic Journal of Education, Social Economics and Technology Jurnal Pendidikan Tata Niaga (JPTN) Dedication : Jurnal Pengabdian Masyarakat Istithmar: Jurnal Studi Ekonomi Syariah International Journal of Emerging Research and Review BIMA : Journal of Business and Innovation Management Jurnal Penelitian Pendidikan Indonesia JIES : Journal of Islamic Economics Studies Dinamis: Jurnal Pengabdian Kepada Masyarakat
Tri Sudarwanto
Universitas Negeri Surabaya
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Pengaruh Store Atmosphere dan Keanekaragaman Produk Terhadap Impulse Buying (Studi Kasus Pada TOP Bangunan) Habibah Bilqis Maharani; Tri Sudarwanto
BIMA : Journal of Business and Innovation Management Vol. 3 No. 3 (2021): Juny
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v3i3.247

Abstract

The lifestyle changingwhich affect the changingof shopping behavior in communities in urban areas makes retail shopsattracting consumers in droves by changing their marketing strategies. TOP Bangunan relies on the store atmosphere and their product diversity to increase the sales volume. Theaim of this study is to analyze the influence of the store atmosphere and their product diversity towardthe impulse buying which is a case study on TOP Bangunan. This study used quantitative data analysiswith survey data collection techniques (observation). It used primary data which is obtained from questionnaires containing 36 statement items. The population in this study was all consumers of TOP Bangunan who did the impulse buying. The sample in this study was 50 respondents by using purposive sampling technique which has some requirement, a respondent who filled out the questionnaire mustdo the  impulse buying at TOP Bangunanfor more than 17 years. The data analysis used was multiple linear regression with IBM SPSS 23. The results showed that: (1) the store atmosphere partially influences the impulse buying towardsthe consumers of TOP Bangunan  (2) the product diversity partially influences the impulse buying towardsthe consumers of TOP Bangunan, and(3) the store atmosphere and product diversity simultaneously influence the impulse buying towardsthe consumers of TOP Bangunan. Keywords: Store Atmosphere; Product Diversity; Impulse Buying
Pengaruh Dimensi Kualitas Pelayanan Terhadap Minat Servis Pada Bengkel AHASS Setia Kawan Kandangan Kediri Rani Suzika; Tri Sudarwanto; Rohmad Prio Santoso
BIMA : Journal of Business and Innovation Management Vol. 4 No. 1 (2021): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v4i1.265

Abstract

This purpose of this study was determine the effect of variables from the dimensions of service quality on interest in service at AHASS Setia Kawan Kandangan Kediri Workshop. The method used in this research is quantitative method. Population 600. The sample size is90 respondents. The analysis method is multiple linear regression. Hypothesis testing through statistical tests, namely t test (partial) and F test (simultaneous). The results conclude that the physical evidence variable  tangibles affected the interset in servicing the AHASS Setia Kawan Kandangan Kedir Workshop of 2.286 with a significant 0.025. The Reliability variable has a partially effect on service interest in the loyal AHASS Workshop Kawan Kandangan Kediri of 2.600 with a significant 0.011. Responsiveness variable partially influenced the service interest in the AHASS Setia workhsop Kawan Kandangan Kediri of 2,388 with a significant 0.019. Assurance variable partially influences service interest in AHASS Setia Kawan Kandangan Kediri workshop of 2.352 with significant 0.021. Emphaty variable has partial effect on service interest in AHASS Setia Kawan Kandangan Kediri Workshop of 3.598 with a significant 0.001. The variables of phsysical evidence tangibles, realibility, responsives, assuarance, emphaty variables influence simultaneously ti service interest in the workshop of AHASS Setia Kawan Kandangan Kediri of 16,271 with a significant 0.000. Keywords: Tangible; Realibility; Responsiveness; Assurance; Emphaty; Service Interest
Pengaruh Shopping Lifestyle dan Fashion Involvement terhadap Impulse Buying (Studi pada Konsumen Toko Pakaian Dhyhijab Jombang) Yuyun Rifatin; Tri Sudarwanto
BIMA : Journal of Business and Innovation Management Vol. 3 No. 3 (2021): Juny
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v3i3.270

Abstract

Penelitian ini dilatar belakangi dengan munculnya berbagai butik dan toko pakaian di berbagai kota seluruh Indonesia yang mengakibatkan persaingan lebih terasa, membuat masyarakat menjadi konsumtif karena didukung dengan sarana belanja yang memadai. Penelitian ini bertujuan untuk mengetahui pengaruh shopping lifestyle dan fashion involvement terhadap impulse buying. Obyek dari penelitian ini adalah konsumen toko pakaian Dhyhijab Jombang. Penelitian ini menggunakan teknik purposive sampling terhadap 100 konsumen yang pernah melakukan pembelian di toko pakaian Dhyhijab Jombang. Hasil penelitian menunjukkan bahwa: (1) shopping lifestyle berpengaruh secara parsial terhadap impulse buying pada konsumen toko pakaian Dhyhijab Jombang (2) fashion involvement berpengaruh secara parsial terhadap impulse buying pada konsumen toko pakaian Dhyhijab Jombang (3) shopping lifestyle dan fashion involvement secara bersama-sama berpengaruh terhadap impulse buying pada konsumen toko pakaian Dhyhijab Jombang. Kata Kunci: Shopping Lifestyle; Fashion Involvement; Impulse Buying
Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Kepuasan Nasabah Bank Perkreditan Rakyat (BPR) Jombang Cabang Ngoro Abd Syukkur; Tri Sudarwanto
BIMA : Journal of Business and Innovation Management Vol. 3 No. 3 (2021): Juny
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v3i3.275

Abstract

Bank Perkreditan Rakyat (BPR) sebagai salah satu perusahaan perbankan yang kegiatannya lebih sempit dibandingkan dengan kegiatan Bank umum. Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial dan simultan fasilitas dan kualitas pelayanan terhadap kepuasan nasabah BPR Jombang Cabang Ngoro. Metode yang digunakan dalam penelitian ini adalah explanatory research dengan pendekatan kuantitatif. Jumlah sampel sebanyak 95 karyawan menggunakan teknik simple random sampling. Teknik pengumpulan data menggunakan kuesioner. Uji Hipotesis menggunakan uji t, uji R dan uji F . Hasil penelitian menunjukkan bahwa secara parsial fasilitas memberikan pengaruh (signifikan) terhadap kepuasan nasabah. Kualitas pelayanan secara parsial memiliki pengaruh (signifikan) terhadap kepuasan nasabah Secara simultan variabel fasilitas dan kualitas layanan juga berpengaruh (signifikan) terhadap kepuasan nasabah BPR Jombang Cabang Ngoro. Kata kunci: Fasilitas; Kualitas Pelayanan; Kepuasan Nasabah
Pengaruh Harga, Lokasi dan Fasilitas Terhadap Keputusan Berkunjung (Studi Pada Pengunjung Tempat Wisata Bale Tani) Sibro Amrizi; Tri Sudarwanto
BIMA : Journal of Business and Innovation Management Vol. 4 No. 1 (2021): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v4i1.295

Abstract

Bale tani tourist attraction has approximately 130 visitors per day on holidays the number of visitors can reach approximately 200 visitors every day.The population in this study were all tourist visitors at the Bale Tani Jombang tourist attraction. The sample was determined by accidental sampling technique, the sample size was determined based on the Sugiono formula obtained by 52 respondents. Data collection methods used questionnaires and documentation.The conclusion from this research is that it can be seen that the value of the R Square adjuster = 0.642, it can be said that the change in variable Y (the decision to visit) is 64.2% due to the variable price, location and facilities, while the remaining 35.8% is caused by other factors outside these variables. The suggestion that can be given is that Bale Tani Jombang can provide a policy for price adjustments so that visitors can enjoy existing facilities, Bale Tani Jombang also does not have public facilities such as an ATM machine and inadequate access to the tourist attraction Bale Tani Jombang.Keywords: Price; Location; Facilities; Visitor Decisions
Pengaruh Bauran Pemasaran Ritel Terhadap Minat Beli Konsumen (Studi Kasus Pada Santri Mart Tebuireng Jombang) Hanin Hanifah; Tri Sudarwanto
BIMA : Journal of Business and Innovation Management Vol. 4 No. 2 (2022): Februari
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v4i2.300

Abstract

This study aims to determine the influence of retail baseline marketing toward consumer interest in Santri Mart Tebuireng. This type of the study is verification or quantitative study. The populations in this study were 70 respondents. The number of the samples were 70 respondents by using multiple resresi linear analysis. This study was used descriptive quantitative and statistical analysis which was to determine direct and indirect relationship between the retail baseline marketing variable. The result derived from location variables affect toward consumer interest directly. Product variables affect toward consumer interest directly. Price variables affect toward consumer interest directly. Promotion variables affect toward consumer interest directly. Atmosphere variables affect toward consumer interest directly. And retail service variables affect toward consumer interest directly to the Santri Mart Tebuireng.  Keywords: Location; Product; Price; Promotion; Atmosphere; Retail Service Consumer Interest
Does Impact of Using an Online Learning on Salesmanship Course in The Era Covid 19 Pandemic? Harti; Raya Sulistyowati; Tri Sudarwanto; Septyan Budi Cahya; Veni Rafida; Tareq Furas
IJORER : International Journal of Recent Educational Research Vol. 2 No. 3 (2021): May
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v2i3.114

Abstract

This research aims to explore the application of learning salesmanship courses during the COVID-19 pandemic, where there are social policies and physical distance conducted by online lectures, while salesmanship courses will be effective if done with many direct practices. Approved implementation of planning, implementation, and evaluation of the implementation of online learning with the support of learning applications such as learning modules and videos. This research was conducted using descriptive qualitative, discussion, and collect data about responses and submissions of learning applications consisting of modules and video sales used during the online learning process. The technique of collecting data is done by collecting, observing, and questioning. Data were analyzed qualitatively using NVIVO software. The results showed that learning tools in the form of salesmanship modules and videos received very high responses, and were effective in fostering student interest in learning, the results of data analysis showed that with modules and videos made learning salesmanship easier, especially on the topic of effective selling techniques online at a pandemic period, very relevant to current needs.
Pengaruh gaya hidup, citra merek dan kualitas produk terhadap keputusan pembelian Rifki Ikhsanul Hidayat; Tri Sudarwanto
JURNAL MANAJEMEN Vol 14, No 2 (2022)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v14i2.11109

Abstract

Perkembangan teknologi yang saat ini semakin canggih menyebabkan pertukaran informasi sangat cepat sehingga banyak bermunculan trend baru pada gaya hidup masyarakat. Hal tersebut mengakibatkan perubahan pada gaya hidup masyarakat yang lebih condong menyukai barang branded disamping kualitasnya yang bagus membeli barang branded bertujuan untuk mengikuti trend yang terjadi. Salah satunya produk yang tengah digemari oleh masyarakat adalah sepatu Nike.Tujuan dari penelitian yaitu untuk menganalisis serta menguraikan pengaruh antara gaya hidup, citra merek dan kualitas produk pada keputusan pembelian produk sepatu nike di kota Surabaya. Pada penelitian ini menggunakan metode penelitian kuantitatif dengan populasi konsumen sepatu nike di kota Surabaya. Pengambilan sampel dari penelitian ini dengan menerapkan teknik non probability sampling dan menggunakan metode purposive sampling yang berjumlah 100 responden. Penelitian ini memanfaatkan angket online Google Form dengan menggunakan pengukuran skala likert dan diolah menggunakan analisis regresi linier berganda dengan alat bantu SPSS. Hasil dari penelitian ini menunjukkan bahwasanya gaya hidup (X1) memiliki pengaruh pada keputusan pembelian (Y), Citra merek (X2) memiliki pengaruh pada keputusan pembelian (Y), Kualitas produk (X3) memiliki pengaruh pada keputusan pembelian (Y). Sedangkan secara simultan gaya hidup (X1), citra merek (X2), kualitas produk (X3) memiliki pengaruh terhadap keputusan pembelian (Y). Dengan adanya penelitian ini diharap dapat menjadi referensi bagi peneliti selanjutnya khususnya dalam bidang pemasaran.
PELATIHAN PEMBUATAN SABUN ANTISEPTIK BERBAHAN DASAR EMPON-EMPON DI KABUPATEN NGANJUK Raya Sulistyowati; Mirwa Adiprahara Anggarani; Erlix Rakhmad Purnama; Dimas Avian Maulana; Tri Sudarwanto; Ricky Eka Putra
Jurnal ABDI: Media Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2021)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ja.v6n2.p167-172

Abstract

Coronavirus 2019 (Covid-19) telah menjadi ancaman serius bagi semua masyarakat di setiap wilayah Indonesia bahkan di seluruh dunia. Setelah World Health Organization memutuskan bahwa Covid-19 menjadi pandemi global, berbagai peneliti berlomba-lomba menggali manfaat dari empon-empon untuk melawan Covid-19. Kandungan temulawak diyakini dapat mengatasi infeksi yang disebabkan Covid-19. Kabupaten Nganjuk merupakan salah satu daerah penghasil empon-empon. Namun, masyarakat Nganjuk masih memiliki pengetahuan yang kurang dalam mengolah empon-empon tersebut. Masyarakat sekitar masih sering mengalami gagal panen dalam penanaman empon-empon. Sehubungan dengan hal tersebut, pengenalan terhadap ilmu pengetahuan dan teknologi perlu dilakukan agar masyarakat Nganjuk mampu mengolah empon-empon tersebut menjadi suatu produk penangkal Covid-19. Dalam hal ini, empon-empon akan diolah menjadi sabun antiseptik yang bernilai ekonomis. Setelah berhasil memproduksi sabun tersebut, masyarakat Nganjuk juga dibekali dengan strategi pemasaran untuk memasarkan produk sabun antiseptik kepada pengguna.
Pengaruh Teman Sebaya Dan Media Sosial Terhadap Keputusan Pembelian pada Produk Lip Cream : The Influence of Peer Group and Social Media on Purchase Decision of Lip Cream Product Azizah Ayu Ashari; Tri Sudarwanto
Jurnal Sinar Manajemen Vol. 9 No. 2: JULI 2022
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v9i2.2609

Abstract

Pada proses pengambilan keputusan akan ada berbagai faktor pendorong konsumen dalam pembelian, faktor teman sebaya dan media sosial menjadi bagian dari pendorong keputusan pembelian. Penelitian bertujuan untuk menjabarkan pengaruh teman sebaya dan media sosial terhadap keputusan pembelian pada produk lip cream. Populasi penelitian ini adalah masyarakat tulungagung pengguna produk lip cream. Adapun sampel berjumlah 100 responden, dimana sampel diambil dengan metode purposive sampling. Data penelitian diperoleh dengan menyebarkan kuesioner melalui Google form, yang kemudian data diolah dengan program SPSS, untuk menganalisis uji regresi. Hasil penelitian pada uji parsial didapatkan ada pengaruh positif variabel teman sebaya dan media sosial terhadap keputusan pembelian. Variabel teman sebaya dan media sosial secara simultan mempengaruhi keputusan pembelian dimana kedua variabel independen mampu mempengaruhi variabel keputusan pembelian dengan persentase 46,1% dan 53,9% dipengaruhi oleh faktor lain selainr variabel penelitian.
Co-Authors -, Saino Abd Rahman Abd Syukkur Achmad Suherman Afifah, Siti Nur Afwandi, Ahmad Hawwin Ahmad Hawwin Afwandi Akbar, Arfandi Amali, Moh Khoirul Rozikin Andre Eka Prasetyo Andrianto, Imam Kukuh ANGGA MARTHA MAHENDRA, ANGGA Anggi Primadasari Anis Setyaningsih ANIS SETYANINGSIH As'ad Umar Astasari, Made Oktavira Azizah Ayu Ashari A’rasy Fahrullah Brillian Rosy BUDI MARJONO, EKO Chuswinta, Rochmatul Corry Yohana Dardiri, Masyhudan Devangga Putra Adhitya Pratama Devi Ratnasari Dewie Tri Wijayanti Dinda Nimasayu Safri Dwi Yuli Rakhmawati Efendi, Rachmat Eka Hendi Andriansyah EKAPUTRI, SHANDRA Erlix Rakhmad Purnama Erta Evi Winingsih, Evi Fadhilah, Lina Amalia Nur Faharani, Alifia Annisa Farij Ibadil Maula Febriani, Erlina Putri Febrika Yogie Hermanto Fidhyallah, Nadya Fadilah Fikri Haikal, M. Ali Finisica Dwijayanti Patrikha Finisica Dwijayati Patrikha Firdaus Wiyono, Rima Faradillah Wati Fitriyah, Ainiyatul GUMELAR, LINTANG Habibah Bilqis Maharani Hadi Wijaya, Oktofa Hanin Hanifah hapsari Shinta Citra Puspita Dewi Harti Harti Haryanti, Peni Hasan Basri Hasan, Latif Nur Hasanah, Fiddinia Hestiningrum, Putri Hidaya Rafiqa, Tria Hidayat, Nurdin Hidayati, Athi’ Hidayati, Athi’ Icha Sri Andika Ihkam Najahi Tsani Ika Kristiana Ilham Japa Imam Kukuh Andrianto Imam Sopingi Indira Tri Winalda INDRA RAHARDIAN, SEPTA Indy Astira Kause Putri3 Irawati, Winaika Irbah Khairunnisa Isna Aulia Nur Habibah Isna Aulia Nur Habibah Jannah, Nur Aisyatul Japa, Ilham Joko Puji Rahmanto Jujuk Eggi Lestari Khoirotul Amaliyah Kristanto,, Andi Lili Adi Wibowo Lilis Sugi Rahayu Ningsih Lisa Adelia, Ananda Luqman Hakim Luqman Hakim Made Oktavira Astasari Masharyono Masharyono MASRUROH, RENI Maulana, Dimas Avian Maulana, Mohammad Rizal Milawati Harum Widya Sari Mirwa Adiprahara Anggarani Mochammad Reiza Moh Khoirul Rozikin Amali Mohammad Rizal Maulana Muhammad Rizky Ramadhan Nabilah Hamudiana Saski Nabilla Khoirun Nisa' Ningsih, Lilis Sugi Rahayu NORIDA CANDA SAKTI Novi Marlena Novi Trisnawati Nuhman Sarip Nur Aini Nur Aini Nur Hayati Nur Lita Faridah Nur Lita Faridah Oktavia, Yusnia Parjono, Parjono Peni Haryanti Prasetyo, Andre Eka Primadasari, Anggi Purnama, Erlix Rakhmad Puspo Dewi Dirgantari Putri Hestiningrum Putri Puspita Dewi RACHMADYANTI, PUTRI Radiah, Radiah Rahma, Nur Luthfiah Yulia Rahmadani, Rannu Dyah Rani Suzika Raya Sulistyowati Reiza, Mochammad Renny Dwijayanti RETNO MUSTIKA DEWI Ricky Eka Putra Ricky Eka Putra Rifki Ikhsanul Hidayat Riska Dhenabayu RIZA YONISA KURNIAWAN Rizqiyah, Azmil Futihatul Robbih, Muhammad Nashiruddin Ibn Abdi Rochmawati Rochmawati Rohmad Prio Santoso Rohmad Prio Santoso Rohmad Prio Santoso Rosyadi, M Syam’un Roudhotuz Zahroh SAINO Saino Saino, Saino Santoso, Rohmad Prio Savitri, Marisa Amalia Septyan Budi Cahya Septyan budy Cahya Sibro Amrizi Sisca Dwintri Nata Siti Sri Wulandari Siti Winda Miftachul Khasanah Sukamto, Dinda Dwi Lukita Sul, Ratu Dintha Insyani Zukhruf Firdausi Sumarmi SURYA DEWI, INDRA Susanto, Bambang Adi Susi Handayani Tareq Furas Triesninda Pahlevi Umar, As’ad Valdi Ramadhan Jaya Saputra Veni Rafida Wahyudi, Khoirul Muzaki WARDANI, YUNITA Winaika Irawati Wirainata, Amanda Yaqin, Mochammad Maulana Ainul Yoyok Soesatyo Yuyun Isbanah Yuyun Rifatin