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Pengaruh Transformasi Digital dan Orientasi Pasar Terhadap Kinerja Usaha di Mediasi Keunggulan Bersaing Pada Usaha Laundry di Kecamatan Muara Bulian Kabupatan Batang Hari Putri, Hilyati Ananda; Dahmiri, Dahmiri; Ihsan, Moh.
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3741

Abstract

The purpose of this study is to determine and analyze the influence of digital transformation and market orientation on business performance in the mediation of competitive advantage in Laundry Business in Muara Bulian District, Batang Hari Regency. The analysis tool used is Partial Least Squares analysis. The results of the study show that digital transformation has a positive and significant effect on the business performance of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency, Market orientation has a positive and significant effect on the business performance of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency, Digital transformation has a positive and significant effect on the competitive advantage of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency, Market orientation has a positive and significant effect on the competitive advantage of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency, Competitive advantage has a positive and significant effect on the business performance of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency, Digital transformation has a positive and significant effect on performance through competitive advantage of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency and Market orientation has a positive and significant effect on performance through competitive advantage of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency.
PENGARUH LIVE STREAMING TIKTOK DAN FOMO (FEAR OF MISSING OUT) TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF PRODUK FAST FASHION PADA GENERASI Z DI KOTA JAMBI Fitriyani, Puput; Dahmiri, Dahmiri; Bhayangkari, Sylvia Kartika Wulan
Jurnal Dinamika Manajemen Vol. 13 No. 2 (2025): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v13i2.41770

Abstract

Penelitian ini bertujuan untuk menjelaskan Pengaruh Live Streaming TikTok dan FoMO (Fear of Missing Out) terhadap Keputusan Pembelian Impulsif Produk Fast Fashion Pada Generasi Z di Kota Jambi. Metodologi Penelitian yang digunakan adalah penelitian kuantiatif dan teknik pengambilan sample menggunakan metode purposivel sampling dengan jumlah sampel sebesar 100 reponden. Data primer didapatkan melalui survei kuesioner. Data di analisis menggunakan teknik analisis regresi linear berganda, dengan bantuan aplikasi SPSS for Windows. Hasil analisis menunjukkan bahwa Live Streaming TikTok dan FoMO (Fear of Missing Out) berpengaruh terhadap Keputusan Pembelian Impulsif Produk Fast Fashion Pada Generasi Z di Kota Jambi.
Dampak Keberadaan Website Desa sebagai Layanan Publik dan Informasi Desa Ginolat Kecamatan Sianjur Mula-Mula Kabupaten Samosir Welika Siboro; Dahmiri Dahmiri; Ovie Yanti
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.961

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This study aims to analyze the impact of the existence of a village website as a medium for public services and information in Ginolat Village, Sianjur Mula-Mula Subdistrict, Samosir Regency. The research employed a descriptive qualitative method with data collected through interviews, observations, and documentation. Informants were selected using purposive sampling and consisted of the village head, village officials, members of the Village Consultative Body (BPD), and community members. The results show that the Ginolat Village government does not yet have a digital information system such as a website and still relies on manual methods for delivering public services and information. As a result, residents must visit the village office in person to obtain services and access information. Therefore, this study recommends that the village government allocate funding for the development of a village website, which is expected to be a strategic solution to improve service quality, transparency, accountability, and community participation, and to support the realization of good village governance.
Analisis Strategi Pemerintah Desa Dalam Pemeliharaan Infrastruktur Jalan Di Desa Purwodadi Kabupaten Tanjung Jabung Barat Zunnun Alfaid Nurudin Rasyidy; Dahmiri; Ovie Yanti
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Road infrastructure problems usually occur in rural areas. Damage to road shoulders, road facilities, and potholes that grow larger over time due to increasing mobility every year is one of the issues that needs to be addressed by local governments, especially in rural areas. The purpose of this study is to identify and analyze the strategies, obstacles, and solutions implemented by the village government in maintaining road infrastructure in Purwodadi Village, Tebing Tinggi District, Tanjung Jabung Barat Regency. This study uses a qualitative research design with a descriptive analysis approach. The data used are from primary and secondary sources, with informants selected using purposive sampling. There were 11 informants in this study, consisting of the village head, village secretary, village officials, and hamlet heads. The results of the study show several strategies used by the village government in road infrastructure maintenance, namely coordination, consistency, synchronization, prioritization and priority scale, community participation, and problem solving. The obstacles faced were the lack of responsiveness from the regional government, limited village funds and vast territory, lack of human resources, and road locations with peat soil. The solutions used are to always be consistent, use PADesa, continue education, and interact with experts and the village community.
Pengaruh Kompensasi, Disiplin Kerja, Dan Motivasi Terhadap Produktivitas Kerja Pegawai Pada Dinas Ketahanan Pangan Provinsi Jambi Rindi Antika; Dahmiri; Ovie Yanti
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to determine the effect of compensation, work discipline, and motivation on employee work productivity at the Jambi Province Food Security Service. The background of this study is based on the importance of productive human resources, where adequate compensation, high work discipline, and strong motivation are believed to be the main factors in increasing employee productivity. The research method used is quantitative with a survey approach, where data is collected through questionnaires distributed to all civil servants of the Jambi Province Food Security Service. Data analysis was carried out using multiple linear regression to determine the simultaneous and partial effects of the three independent variables on work productivity. The results of the study indicate that compensation, work discipline, and motivation have a positive and significant effect on employee work productivity simultaneously (F). This study confirms that increasing compensation, enforcing work discipline, and strengthening work motivation are very important to encourage employee productivity in government agencies. This study is expected to be a reference for the Jambi Province Food Security Service in formulating policies that support improving employee performance in order to achieve organizational goals optimally.
Pengaruh Stres Kerja Dan Disiplin Kerja Terhadap Kepuasan Kerja Pegawai Pada Dinas Ketahanan Pangan Provinsi Jambi Indah Purnama Sari; Dahmiri; Dwi Kurniawan
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Stres Kerja dan Disiplin Kerja Terhadap Kepuasan Kerja Pegawai Pada Dinas Ketahanan Pangan Povinsi Jambi. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif.pengumpulan data dilakukan melalui wawancara dengan beberapa pegawai dan pimpinan, observasi langsung terhadap lingkungan kerja,serta penyebaran kuesioner kepada seluruh pegawai PNS yang menjadi objek penelitian.Hasil penelitian menunjukkan bahwa stres kerja memiliki pengaruh negative terhadap kepuasan kerja pegawai,di mana tingkat stress yang tinggi cenderung menurunkan kepuasan kerja.sebaliknya,disiplin kerja memiliki pengaruh positif sidnifikan terhadap kepuasan kerja,artinya semakin tinggi tingkat disiplin pegawai,semakin tinggi pula kepuasan kerja yang dirasakan. Hasil penelitian ini diharapkan dapat menjadi masukan bagi Dinas Ketahanan Pangan Provinsi Jambi untuk merumuskan kebijakan yang dapat mengelola stress kerja dan meningkatkan disiplin kerja guna mencapai kepuasan kerja pegawai yang optimal.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KEUNGGULAN BERSAING TERHADAP LOYALITAS PELANGGAN PT. YUDHISTIRA JAMBI Sabhira, Fazalina Putri; Dahmiri, Dahmiri; Yuniarti, Yenny
Jurnal Dinamika Manajemen Vol. 13 No. 3 (2025): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v13i3.44819

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Penelitian ini bertujuan untuk mengetahui pengaruh manajemen hubungan pelanggan dan keunggulan bersaing terhadap loyalitas pelanggan pada PT. Yudhistira Ghalia Indonesia cabang Jambi. Jenis penelitian ini yaitu kuantitatif. Populasi penelitian ini yaitu sekolah dasar yang membeli buku di PT. Yudhistira Jambi yang berjumlah 120 sekolah. Metode penarikan sampel menggunakan purposive sampling, sampel berjumlah 55 sekolah. Teknik analisis data menggunakan analisis deskriptif dan analisis linier berganda dengan bantuan software SPSS 29. Hasil penelitian ini menunjukkan bahwa manajemen hubungan pelanggan dan keunggulan bersaing berpengaruh signifikan secara simultan terhadap loyalitas pelanggan. Selanjutnya manajemen hubungan pelanggan berpengaruh signifikan secara parsial terhadap loyalitas pelanggan, serta keunggulan bersaing berpengaruh signifikan secara parsial terhadap loyalitas pelanggan.
PENGARUH LINGKUNGAN INTERNAL DAN EKSTERNAL TERHADAP MINAT BERWIRAUSAHA (STUDI KASUS MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS JAMBI) Wati, Ayu Ulya; Dahmiri, Dahmiri; Indrawijaya, Sigit
Jurnal Dinamika Manajemen Vol. 6 No. 4 (2018): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v6i4.16946

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This study examines the internal and external environmental factors on students' interest in entrepreneurship. The research was conducted at the Faculty of Economics and Business because many young people are currently entrepreneurs. The target population of this study was 1747 students of the Faculty of Economics and Business, University of Jambi. The number of samples used was 95 students using Slovin's theory. The data collection technique used is a questionnaire. The analytical tools used in this study are instrument tests consisting of validity and reliability tests, multiple linear regression analysis, t-test, f-test, and coefficient of determination test. Overall analysis calculated using SPSS version 22. The results of this study indicate that the internal and external environmental variables each have a positive and significant effect on entrepreneurial interest. At the same time, the rest is influenced by variables that significantly impact the interest in entrepreneurship.
Pengaruh Kualitas dan Inovasi Produk Terhadap Keunggulan Bersaing Usaha Kue Tradisional di Kota Jambi Sari, Anisa Sekar; Dahmiri, Dahmiri; Sari, Novita
Jurnal Dinamika Manajemen Vol. 10 No. 2 (2022): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v10i2.23989

Abstract

Struktur ekonomi Indonesia didominasi oleh industri kecil, industri kecil memainkan peran penting dalam kegiatan ekonomi. Suatu usaha harus memiliki daya saing yang cukup kuat dalam menghadapi persaingan yang ketat agar dapat bersaing secara efektif dengan usaha lain khususnya usaha sejenis seperti usaha kue tradisional di Jambi. Keunggulan kompetitif suatu perusahaan ditentukan oleh banyak faktor, termasuk kualitas dan inovasi produknya. Analisis parsial dan simultan dari kualitas produk dan inovasi digunakan dalam penelitian ini untuk mengetahui variabel mana yang memiliki dampak dominan terhadap keunggulan kompetitif usaha kue tradisional di Kota Jambi. Kuesioner dengan skala Likert digunakan untuk mengumpulkan data primer untuk penelitian ini. Kami menggunakan perangkat lunak Smart PLS 3.0 untuk menganalisis data dalam penelitian ini. Jumlah sampel adalah 30 responden. Penelitian ini menemukan bahwa (1) kualitas produk dan inovasi berkontribusi secara positif dan signifikan terhadap keunggulan bersaing usaha kue tradisional di Kota Jambi. (2) inovasi produk merupakan variabel dominan terhadap keunggulan bersaing usaha kue tradisional di Kota Jambi..
Pengaruh Lokasi Usaha dan Penetapan Harga Terhadap Keberhasilan Usaha Kuliner (pada usaha kuliner di Kecamatan Rimbo Bujang, Kabupaten Tebo, Jambi) Sari, Indah Purnama; Dahmiri, Dahmiri; Kurniawan, Dwi
Jurnal Dinamika Manajemen Vol. 11 No. 3 (2023): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v11i3.24167

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh antara variabel independent yaitu lokasi usaha dan penetapan harga terhadap variabel dependen yaitu keberhasilan usaha pada usaha kuliner di Kecamatan Rimbo Bujang. Teknik pengumpulan data dilakukan dengan observasi dan kuesioner, terdiri dari 40 orang responden. Dianalisis menggunakan uji validitas, reliabilitas, uji R-square dan uji hipotesis dengan bootsraping bantuan PLS versi 3. Hasil penelitian menunjukkan bahwa lokasi usaha berpengaruh signifikan terhadap keberhasilan usaha kuliner di kecamatan Rimbo Bujang, penetapan harga berpengaruh signifikan terhadap keberhasilan usaha kuliner di Kecamatan Rimbo Bujang. Hasil uji R-square diperoleh sebesar 0,809% hal ini menunjukkan bahwa keberhasilan usaha dipengaruhi oleh lokasi udaha dan penetapan harga sebesar 80,9%, sedangkan sisanya 20,1% dipengaruhi oleh variabel lain.
Co-Authors - Lismawati Abror Ade Octavia Ade Octavia Adhe Ira Riany Afriansyah, Rian Agus Solikhin, Agus Al Parok Ananda Dewi Wahyuni Andre Permana Anggraeni, Joli Apris Apris Ari Yanto Arsa, Daniel Arsyadt Arsyadt Arsyadt, Arsyadt Asep Machpudin Asrini Asrini Baehaqi Budi Susanto Budi Susanto Dedy Setiawan Devi, Naulia Pitaloka Candra DianMala Fithriani Aira Dwi Kurniawan Dwi Kurniawan Dwi Kurniawan Dwi Kurniawan, Dwi Enggrani Fitri, Lucky F. Husni Hasbullah, F. Husni Fitriaty, Fitriaty Fitriyani, Puput Frans A. Futri Rezki Indah Galih Harfinaldi Geofanny, Riky Hartoyo Hartoyo Hermansyah Hermansyah Husni Hasbullah, Husni Hasbullah Idham Khalik Idham Khalik Idham Khalik, Idham Idham Khalik, Idham Khalik Imtiyaz Ragbah Fidini Indah Purnama Sari Indah Putri E Indra Jaya Indrianawati Usman Iswento Rizki Manarissar Rajagukguk KARTIKA WULAN BHAYANGKARI, SYLVIA Kharisma Sakta Lucky Enggrani Fitri Lutfi M. Jihadi Mahbara, Eka Renny Yustisia Hasby Mar Atun Saadah Maria Ulpa Marwah Dwipa MASITA DEWI Mastuti HS Moh. Ihsan Muhammad Amin Muhammad Amin Muhammad Luthfi Muhammad Rivandi Akbar Musnaini Musnaini musnaini musnaini Musyayaddah Musyayaddah Musyayaddah, Musyayaddah Novita Sari Nur Vironika Nurida Isnaeni Oktari, Auliza Panggita Wijaya Parkhurst, Helen Puput Nuryatimah Putri Zulwarni Putri, Hilyati Ananda Putri, Salsabila Yulia Raja Sharah Fatricia Rajagukguk, Iswento Rizki Manarissar RAJASTIRA WIRA PANGESTU Rakawi Saputra Ramadhan, Rizky Azika Ratna Dewi Revia Setiani Rindi Antika Riska Amelia Rista Aldilla Syafri Rista Aldilla Syafri Rista Aldilla Syafri Rizky Azika Ramadhan Rohman Willian Sabhira, Fazalina Putri Sari, Anisa Sekar Setiawan, Wahyu Juari Shofia Amin Sigit Indrawijaya Sigit Indrawijaya Sigit Indrawijaya Sigit Indrawijaya Siska Sefrita sari Sri Wahyuni Sry Rosita Suswita Roza Syafri, Rista Aldilla syahmardi yacob Sylvia Kartika Wulan Bhayangkari Sylvia Kartika Wulan Bhayangkari Tri Hutomo Putra Wahyu Rohayati Wanda Busra Wati, Ayu Ulya Welika Siboro Widiastuti, Fitri Winda Syafitri Wiwik Tiswiyanti Yansyah, Aldi Yanti, Ovie Yayuk Sriayudha Yenny Yuniarti Yuliusman - Yuliusman Yuliusman Zulfina Adriani Zunnun Alfaid Nurudin Rasyidy