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All Journal JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Studi Manajemen dan Bisnis Kinerja: Jurnal Ekonomi dan Manajemen EKONOMIS : Journal of Economics and Business International Journal of Supply Chain Management Eksis: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL INOVASI EDUKASI SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmu Manajemen Terapan (JIMT) Akuntansi Bisnis & Manajemen (ABM) JURNAL ILMIAH GLOBAL EDUCATION Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce EJOIN : Jurnal Pengabdian Masyarakat Journal of Management and Creative Business Jurnal Riset Manajemen Pusat Publikasi Ilmu Manajemen Indonesian Educational Administration and Leadership Journal (IDEAL) Master Manajemen Jurnal Penelitian Pendidikan Indonesia Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Greenation International Journal of Economics and Accounting
Dahmiri
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Pengaruh Promosi Visual Dan Daya Tarik Wisata Terhadap Minat Berkunjung Wisatawan (Studi Pada Pengunjung Danau Sipin Jambi) Ari Yanto; Dahmiri Dahmiri; Husni Hasbullah
Jurnal Dinamika Manajemen Vol. 10 No. 1 (2022): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v10i1.24499

Abstract

Danau sipin Jambi menjadi salah satu keunggulan yang dimiliki oleh Kota Jambi sehingga pihak pemerintah dalam beberapa tahun terakhir terus melakukan pengembangan terhadap danau sipin Jambi. Berbagai bentuk promosi telah dilakukan, pun beragam daya tarik wisata terus dibangun guna memperkenalkan dan menarik perhatian lebih banyak wisatawan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Promosi Visual dan Daya Tarik Wisata Terhadap Minat Berkunjung ke Danau Sipin Jambi. Metode penelitian yang digunakan yaitu eksperimental tulen / true experimental dengan desain Posttest-Only with Control Group Design. Jumlah sampel dalam penelitian ini berjumlah 60 partisipan. Metode analisis statistik dalam penelitian ini terdiri dari, analisis regresi linier berganda, analisis koefisien determinasi, pengujian signifikansi simultan (uji F) dan pengujian signifikansi parsial (uji t). Hasil penelitian ini menunjukkan bahwa secara parsial variabel promosi visual dan daya tarik wisata memiliki pengaruh yang signifikan terhadap minat beberkunjung ke danau sipin Jambi. Secara simultan, variabel promosi visual dan daya Tarik wisata memiliki pengaruh yang signifikan terhadap minat berkunjung ke danau sipin Jambi. Hasil analisis kuantitatif membuktikan bahwa variabel promosi visual (X1) memberikan pengaruh paling besar terhadap Minat Berkunjung ke danau sipin Jambi.
STRATEGI BRANDING PADA PRODUK KERIPIK PISANG BU OS Susanto, Budi; Rajagukguk, Iswento Rizki Manarissar; Octavia, Ade; Musnaini, Musnaini; Amin, Shofia; Dahmiri, Dahmiri
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 6 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i6.2910

Abstract

In an era of increasingly fierce product competition, branding is crucial for Micro, Small and Medium Enterprises (MSMEs) to survive and grow. This research highlights the importance of effective branding strategies in increasing product appeal, creating a strong brand image, and differentiating products in a competitive market. The method of carrying out this research involves direct visits to the Bu Os Banana Chips MSME production site, with steps in the form of planning re-branding, creating new logos and stickers, and catchword, as well as using social media and e-commerce platforms. The results show positive changes in product branding, such as a catchy new logo, eye-catching stickers and a strong slogan. It is hoped that these steps can strengthen the position of MSMEs in the market by increasing brand awareness, sales and consumer loyalty.
Pengaruh Kompetensi Kewirausahaan dan Orientasi Kewirausahaan Terhadap Kinerja Usaha di Mediasi Keunggulan Bersaing Pada Usaha Milenial Kopi Keliling di Kota Jambi Devi, Naulia Pitaloka Candra; Dahmiri, Dahmiri; Ihsan, Moh.
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3740

Abstract

The purpose of this study was to determine and analyze the influence of entrepreneurial competence and entrepreneurial orientation on business performance in the mediation of competitive advantage in the Millennial Coffee Business in Jambi City. The analysis tool used is Partial Least Squares analysis. Based on the results of the study, it can be concluded that entrepreneurial competence and entrepreneurial orientation have a positive and significant effect on competitive advantage and business performance of Coffee Business owners or partners in Jambi City. The higher the entrepreneurial competence and orientation, the greater the competitive advantage achieved, which ultimately has a positive impact on improving business performance. Competitive advantage has been proven to be a mediating variable that strengthens the relationship between entrepreneurial competence and orientation on business performance, so it is important for business actors to continue to develop entrepreneurial skills and innovative spirit in order to maintain and improve their business competitiveness.
Pengaruh Transformasi Digital dan Orientasi Pasar Terhadap Kinerja Usaha di Mediasi Keunggulan Bersaing Pada Usaha Laundry di Kecamatan Muara Bulian Kabupatan Batang Hari Putri, Hilyati Ananda; Dahmiri, Dahmiri; Ihsan, Moh.
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3741

Abstract

The purpose of this study is to determine and analyze the influence of digital transformation and market orientation on business performance in the mediation of competitive advantage in Laundry Business in Muara Bulian District, Batang Hari Regency. The analysis tool used is Partial Least Squares analysis. The results of the study show that digital transformation has a positive and significant effect on the business performance of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency, Market orientation has a positive and significant effect on the business performance of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency, Digital transformation has a positive and significant effect on the competitive advantage of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency, Market orientation has a positive and significant effect on the competitive advantage of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency, Competitive advantage has a positive and significant effect on the business performance of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency, Digital transformation has a positive and significant effect on performance through competitive advantage of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency and Market orientation has a positive and significant effect on performance through competitive advantage of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency.
PENGARUH LIVE STREAMING TIKTOK DAN FOMO (FEAR OF MISSING OUT) TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF PRODUK FAST FASHION PADA GENERASI Z DI KOTA JAMBI Fitriyani, Puput; Dahmiri, Dahmiri; Bhayangkari, Sylvia Kartika Wulan
Jurnal Dinamika Manajemen Vol. 13 No. 2 (2025): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v13i2.41770

Abstract

Penelitian ini bertujuan untuk menjelaskan Pengaruh Live Streaming TikTok dan FoMO (Fear of Missing Out) terhadap Keputusan Pembelian Impulsif Produk Fast Fashion Pada Generasi Z di Kota Jambi. Metodologi Penelitian yang digunakan adalah penelitian kuantiatif dan teknik pengambilan sample menggunakan metode purposivel sampling dengan jumlah sampel sebesar 100 reponden. Data primer didapatkan melalui survei kuesioner. Data di analisis menggunakan teknik analisis regresi linear berganda, dengan bantuan aplikasi SPSS for Windows. Hasil analisis menunjukkan bahwa Live Streaming TikTok dan FoMO (Fear of Missing Out) berpengaruh terhadap Keputusan Pembelian Impulsif Produk Fast Fashion Pada Generasi Z di Kota Jambi.
Dampak Keberadaan Website Desa sebagai Layanan Publik dan Informasi Desa Ginolat Kecamatan Sianjur Mula-Mula Kabupaten Samosir Welika Siboro; Dahmiri Dahmiri; Ovie Yanti
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.961

Abstract

This study aims to analyze the impact of the existence of a village website as a medium for public services and information in Ginolat Village, Sianjur Mula-Mula Subdistrict, Samosir Regency. The research employed a descriptive qualitative method with data collected through interviews, observations, and documentation. Informants were selected using purposive sampling and consisted of the village head, village officials, members of the Village Consultative Body (BPD), and community members. The results show that the Ginolat Village government does not yet have a digital information system such as a website and still relies on manual methods for delivering public services and information. As a result, residents must visit the village office in person to obtain services and access information. Therefore, this study recommends that the village government allocate funding for the development of a village website, which is expected to be a strategic solution to improve service quality, transparency, accountability, and community participation, and to support the realization of good village governance.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KEUNGGULAN BERSAING TERHADAP LOYALITAS PELANGGAN PT. YUDHISTIRA JAMBI Sabhira, Fazalina Putri; Dahmiri, Dahmiri; Yuniarti, Yenny
Jurnal Dinamika Manajemen Vol. 13 No. 3 (2025): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v13i3.44819

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh manajemen hubungan pelanggan dan keunggulan bersaing terhadap loyalitas pelanggan pada PT. Yudhistira Ghalia Indonesia cabang Jambi. Jenis penelitian ini yaitu kuantitatif. Populasi penelitian ini yaitu sekolah dasar yang membeli buku di PT. Yudhistira Jambi yang berjumlah 120 sekolah. Metode penarikan sampel menggunakan purposive sampling, sampel berjumlah 55 sekolah. Teknik analisis data menggunakan analisis deskriptif dan analisis linier berganda dengan bantuan software SPSS 29. Hasil penelitian ini menunjukkan bahwa manajemen hubungan pelanggan dan keunggulan bersaing berpengaruh signifikan secara simultan terhadap loyalitas pelanggan. Selanjutnya manajemen hubungan pelanggan berpengaruh signifikan secara parsial terhadap loyalitas pelanggan, serta keunggulan bersaing berpengaruh signifikan secara parsial terhadap loyalitas pelanggan.
PENGARUH LINGKUNGAN INTERNAL DAN EKSTERNAL TERHADAP MINAT BERWIRAUSAHA (STUDI KASUS MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS JAMBI) Wati, Ayu Ulya; Dahmiri, Dahmiri; Indrawijaya, Sigit
Jurnal Dinamika Manajemen Vol. 6 No. 4 (2018): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v6i4.16946

Abstract

This study examines the internal and external environmental factors on students' interest in entrepreneurship. The research was conducted at the Faculty of Economics and Business because many young people are currently entrepreneurs. The target population of this study was 1747 students of the Faculty of Economics and Business, University of Jambi. The number of samples used was 95 students using Slovin's theory. The data collection technique used is a questionnaire. The analytical tools used in this study are instrument tests consisting of validity and reliability tests, multiple linear regression analysis, t-test, f-test, and coefficient of determination test. Overall analysis calculated using SPSS version 22. The results of this study indicate that the internal and external environmental variables each have a positive and significant effect on entrepreneurial interest. At the same time, the rest is influenced by variables that significantly impact the interest in entrepreneurship.
Pengaruh Kualitas dan Inovasi Produk Terhadap Keunggulan Bersaing Usaha Kue Tradisional di Kota Jambi Sari, Anisa Sekar; Dahmiri, Dahmiri; Sari, Novita
Jurnal Dinamika Manajemen Vol. 10 No. 2 (2022): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v10i2.23989

Abstract

Struktur ekonomi Indonesia didominasi oleh industri kecil, industri kecil memainkan peran penting dalam kegiatan ekonomi. Suatu usaha harus memiliki daya saing yang cukup kuat dalam menghadapi persaingan yang ketat agar dapat bersaing secara efektif dengan usaha lain khususnya usaha sejenis seperti usaha kue tradisional di Jambi. Keunggulan kompetitif suatu perusahaan ditentukan oleh banyak faktor, termasuk kualitas dan inovasi produknya. Analisis parsial dan simultan dari kualitas produk dan inovasi digunakan dalam penelitian ini untuk mengetahui variabel mana yang memiliki dampak dominan terhadap keunggulan kompetitif usaha kue tradisional di Kota Jambi. Kuesioner dengan skala Likert digunakan untuk mengumpulkan data primer untuk penelitian ini. Kami menggunakan perangkat lunak Smart PLS 3.0 untuk menganalisis data dalam penelitian ini. Jumlah sampel adalah 30 responden. Penelitian ini menemukan bahwa (1) kualitas produk dan inovasi berkontribusi secara positif dan signifikan terhadap keunggulan bersaing usaha kue tradisional di Kota Jambi. (2) inovasi produk merupakan variabel dominan terhadap keunggulan bersaing usaha kue tradisional di Kota Jambi..
Pengaruh Lokasi Usaha dan Penetapan Harga Terhadap Keberhasilan Usaha Kuliner (pada usaha kuliner di Kecamatan Rimbo Bujang, Kabupaten Tebo, Jambi) Sari, Indah Purnama; Dahmiri, Dahmiri; Kurniawan, Dwi
Jurnal Dinamika Manajemen Vol. 11 No. 3 (2023): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v11i3.24167

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh antara variabel independent yaitu lokasi usaha dan penetapan harga terhadap variabel dependen yaitu keberhasilan usaha pada usaha kuliner di Kecamatan Rimbo Bujang. Teknik pengumpulan data dilakukan dengan observasi dan kuesioner, terdiri dari 40 orang responden. Dianalisis menggunakan uji validitas, reliabilitas, uji R-square dan uji hipotesis dengan bootsraping bantuan PLS versi 3. Hasil penelitian menunjukkan bahwa lokasi usaha berpengaruh signifikan terhadap keberhasilan usaha kuliner di kecamatan Rimbo Bujang, penetapan harga berpengaruh signifikan terhadap keberhasilan usaha kuliner di Kecamatan Rimbo Bujang. Hasil uji R-square diperoleh sebesar 0,809% hal ini menunjukkan bahwa keberhasilan usaha dipengaruhi oleh lokasi udaha dan penetapan harga sebesar 80,9%, sedangkan sisanya 20,1% dipengaruhi oleh variabel lain.
Co-Authors - Lismawati Abror Ade Octavia Ade Octavia Ade Titi Nifita Adhe Ira Riany Afriansyah, Rian Agus Solikhin, Agus Ahmad Nur Budi Utama Al Parok Ananda Dewi Wahyuni Andre Permana Anggel Hardi Yanto Anggraeni, Joli Apris Apris Arsa, Daniel Arsyadt Arsyadt Arsyadt, Arsyadt Asep Machpudin Asrini Asrini Aurora, Claudia Ernestina Baehaqi Budi Susanto Candra Irawan Dedy Setiawan Devi, Naulia Pitaloka Candra DianMala Fithriani Aira Dwi Kurniawan Dwi Kurniawan Dwi Kurniawan Dwi Kurniawan, Dwi Elliyana, Dessy Enggrani Fitri, Lucky F. Husni Hasbullah, F. Husni Fajri, Irham Fitriaty, Fitriaty Fitriyani, Puput Frans A. Fredy Olimsar Futri Rezki Indah Galih Harfinaldi Geofanny, Riky Hadinata, Febrian Hartoyo Hartoyo Hermansyah Hermansyah Husni Hasbullah, Husni Hasbullah Idham Khalik Idham Khalik, Idham Idham Khalik, Idham Khalik Iliyas Iliyas Imtiyaz Ragbah Fidini Inastria Zhafira Indah Putri E Indra Jaya Indrianawati Usman Iswento Rizki Manarissar Rajagukguk KARTIKA WULAN BHAYANGKARI, SYLVIA Kharisma Sakta Kiki Widyasari Laras Wati Lucky Enggrani Fitri Lutfi M. Jihadi Mahbara, Eka Renny Yustisia Hasby Mar Atun Saadah Maria Ulpa Marwah Dwipa MASITA DEWI Mastuti HS Maulani, Syahra Moh. Ihsan Muhammad Amin Muhammad Amin Muhammad Luthfi Muhammad Rivandi Akbar Musnaini Musnaini musnaini musnaini Musyayaddah Musyayaddah Musyayaddah, Musyayaddah NOVITA EKASARI Novita Sari Novita Sari Nur Vironika Nurida Isnaeni Nyimas Dian Maisyarah Oksa Marani Oktari, Auliza Panggita Wijaya Parkhurst, Helen Pratiwi, Anggie Puput Nuryatimah Putri Zulwarni Putri, Hilyati Ananda Putri, Salsabila Yulia Raja Sharah Fatricia Rajagukguk, Iswento Rizki Manarissar RAJASTIRA WIRA PANGESTU Rakawi Saputra Ramadhan, Rizky Azika Ratna Dewi Revia Setiani Riska Amelia Rista Aldilla Syafri Rista Aldilla Syafri Rista Aldilla Syafri Rizkon Ariyandi Rizky Azika Ramadhan Rohman Willian Sabhira, Fazalina Putri Sari, Anisa Sekar Setiawan, Wahyu Juari Shofia Amin Sigit Indrawijaya Sigit Indrawijaya Siska Sefrita sari Siswahyudianto Sri Wahyuni Sry Rosita Suswita Roza Syafri, Rista Aldilla Syahmardi Yacob Sylvia Kartika Wulan Bhayangkari Sylvia Kartika Wulan Bhayangkari Tona Aurora Lubis Tri Hutomo Putra Wahyu Rohayati Wanda Busra Wati, Ayu Ulya Welika Siboro Widiastuti, Fitri Winda Syafitri Wirmie Eka Putra Wiwik Tiswiyanti Yansyah, Aldi Yanti, Ovie Yayuk Sriayudha Yenny Yuniarti Yuliusman - Yuliusman Yuliusman Zulfina Adriani