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Iriana Bakti
Program Studi Hubungan Masyarakat Fakultas Ilmu Komunikasi Universitas Padjadjaran
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The Effect of Sustainability Orientation, Green Innovation, and Corporate Social Responsibility on Firm Reputation Mayndarto, Eko Cahyo; Yuliastuti, Hilda; Bakti, Iriana; Dahlia
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10. 1 (2026): Special Issue: Call For Paper JUMPER
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10. 1.1016

Abstract

In the modern business environment, corporate reputation has become a crucial intangible asset that influences stakeholder trust, competitive advantage, and long-term organizational sustainability. Companies are increasingly expected to demonstrate commitment to environmental responsibility, sustainable innovation, and social contribution. Therefore, this study aims to examine the effect of sustainability orientation, green innovation, and corporate social responsibility on firm reputation. This research employs a quantitative approach using survey data collected from 200 managers and senior employees working in companies that implement sustainability-related practices. The data were collected through structured questionnaires using a five-point Likert scale. The sampling technique used in this study was purposive sampling to ensure that respondents had sufficient knowledge regarding sustainability initiatives within their organizations. The data were analyzed using multiple linear regression analysis to evaluate the relationships between the independent variables and firm reputation. The results of the analysis show that sustainability orientation has a positive and significant effect on firm reputation, indicating that companies that integrate sustainability principles into their strategic decision-making processes tend to gain higher levels of stakeholder trust and credibility. Green innovation is also found to have a positive and significant influence on firm reputation, suggesting that organizations that develop environmentally friendly products, technologies, and production processes are perceived more positively by stakeholders. Furthermore, corporate social responsibility demonstrates the strongest positive effect on firm reputation among the variables examined in this study. This finding indicates that companies that actively engage in CSR initiatives such as community development, environmental protection, and ethical business practices are more likely to enhance their corporate image and public trust. Overall, the findings highlight the importance of sustainability-related strategies in strengthening firm reputation in today's competitive business environment. Organizations that integrate sustainability orientation, promote green innovation, and implement effective CSR initiatives can build stronger relationships with stakeholders and improve their long-term reputation and competitiveness. These findings provide valuable insights for managers and policymakers regarding the strategic role of sustainability practices in enhancing corporate reputation and organizational sustainability.
Co-Authors Aang Koswara Aang Koswara Aat Ruchiat Aat Ruchiat Nugraha Abdul Hakim Siswanto Aghus Jamaludin Kharis agus rahmat Agus Rahmat Al-Ikhlas Anang Susilo Andi Zulfikar Darussalam Ari Agung Prastowo Auliani Anwar Baiq Vira Safitri Bambang Ismaya Budianan, Heru Rianto Budiman, Ratu Marshyarina Ridzkan Centurion Chandratama Priyatna Dadang Sugiana Dahlia Dandi Supriadi Dede Abdul Hasyir Diah Fatma Sjoraida Diah Fatma Sjoraida Dian Wardiana Sjuchro Dindin Abidin Dodi Setiawan Riatmaja Donny Juliandri Prihadi Elfera, Syahedah Soeci Evi Novianti Evi Novianti Evie Ariadne Shinta Dewi Evie Ariadne Shinta Dewi, Evie Ariadne Shinta Fariq, Aiman Fathiya Nur Rahmi Faustine, Peace Fauzan Ahdi Widyaputra Feliza Zubair Feliza Zubair Firdaus Hafizhah Zuhri Hanny Hafiar Hanny Hafiar Herlina Agustin Heru Riyanto Budiana Heru Ryanto Budiana Ikhwanul Ihsan Armalid Indria Widyawan Karimi, Reza Kartika, Ghinaa Azalia Khairunnisa, Silka Kokom Komariah Lilis Puspitasari Lusiana, Herlina M. Fatah Wiyatna Mas Dadang Enjat Munajat Mayndarto, Eko Cahyo Meifira Khairunnisa Mertayasa, I Gede Agus Muhamad Fatah Wiyatna Muhammad Fatah Wiyatna Ni Luh Putu Suarmi Sri Patni Niti Lestari Nofirman, Nofirman Nugraha, Aat Nur Azizah Nurfauziah, Isni Nurkhalila Fajrini Nuryah Asri Sjafirah, Nuryah Asri Pandu Dwita Purnama Pito Fernando Pong, Ming Priyo Subekti Priyo Subekti Priyo Subekti Putra, Putu Steven Eka Rahim, Fachrulsyah Alif Mahendra Rahimi, Ramin Renata Anisa Retasari Dewi Rian Novita Ridlo, M. Ainur Rifky Lana Rahardian Rinintha Mazaya Rizka Putra Rosnandar Romli Rukhmana, Trisna Santos, Luis Sawlani, Dhiraj Kelly Septian Yudho Rinald Setiawan, Asep S Shafira Yasmin Nandini Sukmana, IWK Teja Sultana, Momena Suparni, Sri Susie Perbawasari Suwandi Sumartias Teddy Kurnia Wirakusumah Tiara Putri Effendy Trie Damayanti Tursunov, Dilshod Winarni Winarni Windy Permata Suyono Yanti Setianti Yovita Yovita Yuliastuti, Hilda Yuniawati, Femilia Yustikasari Zaw, Soe Thu Zaw