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Family Regenerative Typology of Cianjur Earthquake Survivors: Influence Analysis to Religiosity and Family Vulnerability Kumalasari, Berti; Sunarti, Euis; Yuliati, Lilik Noor; Herawati, Tin
International Journal of Disaster Management Vol 7, No 1 (2024)
Publisher : TDMRC, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijdm.v1i1.38573

Abstract

Indonesia is one of the countries prone to disasters. One of the biggest disasters in 2022 was the earthquake in Cianjur Regency. Disaster events result in damage to assets and infrastructure and hamper social growth. This study aims to analyze the differences in religiosity, family vulnerability and regenerative typology between families in lightly damaged and severely damaged houses and analyze the influence of religiosity and family vulnerability on the regenerative typology of earthquake survivor families in Cianjur Regency. The population of this study is the families of earthquake survivors in Cianjur Regency. Respondents in this study were 100 wives with lightly damaged houses and 100 wives with severely damaged houses. Data were analyzed using a statistical package for the social sciences and structural equation modeling least squares. The t-test results showed a higher vulnerability of families in severely damaged houses than families in lightly damaged houses. The regenerative typology of disaster survivor families is influenced by religiosity and family vulnerability. Stakeholders are expected to work together to provide material and psychosocial disaster assistance. It is essential to conduct socialization and education for families to become regenerative and resilient families facing disasters
Analysis of Husband-Wife Interaction, Financial Vulnerability, and Objective Well-Being in Sandwich Generation Families Jihan Apikasari Putri; Johan, Irni Rahmayani; Yuliati, Lilik Noor
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.975

Abstract

In sandwich-generation families, there are individuals who simultaneously support the financial needs of children and the elderly. This is a quantitative study with a cross-sectional design using an online survey as a data collection tool. The study was conducted in Indonesia with a research population including sandwich families living in one house consisting of three generations: husband and wife, children, and elderly. The research sample consisted of working wives from the sandwich generation. Of the 223 respondents who participated, 106 met the criteria for further analyses. The results show that spousal education and income play important roles in reducing financial vulnerability and improving family welfare. Harmonious interactions between husbands and wives can reduce financial vulnerability and improve family welfare. Conversely, high financial vulnerability can disrupt a family's objective welfare if not properly managed. The conclusion is the need to improve financial literacy, create a good financial management strategy, and maintain open and harmonious communication between husband and wife to reduce financial vulnerability and improve the welfare of sandwich-generation families.
Entrepreneur Orientation and Social Capital As A Key To Developing Dynamic Capability: A Conceptual Framework Annuridya Rosyidta Pratiwi Octasylva; Yuliati, Lilik Noor; Hartoyo; Soehadi, Agus W
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.186

Abstract

Various economic problems can be solved with good entrepreneurship. SMEs are part of entrepreneurship that plays an essential role in the economy, including reducing unemployment and improving a country's economy. Environmental conditions that are VUCA (Volatility, Uncertainty, Complexity, Ambiguity) make SMEs have obstacles such as lack of competence, capacity, knowledge and skills of SME actors to adapt in running a business. The ability of SMEs to be able to continue to run their business makes SMEs must have dynamic capabilities that come from internal and external SMEs. Therefore, the purpose of this paper is to review the relevant literature in determining the theories that can shape the dynamic capabilities of SMEs. Based on a literature review, this research generated the result that entrepreneurial orientation (internal) and social capital (external) is critical in developing SMEs' dynamic capability. Keywords: dynamic capability, entrepreneur orientation, literature review, small medium entrepreneur, social capital
Decision Analysis To Rent of Co-Working Space and Virtual Office in Jabodetabek Areas Lisdiawati, Hartika; Sumarwan, Ujang; Yuliati, Lilik Noor
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.65

Abstract

Technology and the new normal make the working model more flexible. Co-working space is also present in line with these changes. Customer awareness is in good results but the fact is not in line with existing business practices. Several co-working spaces experienced decreased visits, unstable sales, and received losses. The purpose of this study is to analyze the factors that influence the decision to rent from the variables mediating perceived benefits and costs with the influencing variables being customer motivation, reliability, reputation, and convenience. The sample collected was 259 respondents who were consumers who had rented a co-working space located in Jabodetabek which was the scope of the study as well. In a multivariate analysis with SEM-PLS, the research results of the decision to rent were significantly more influenced by perceived benefits than costs. The biggest benefit is influenced by customer motivation and the cost is influenced by reliability. The new results of this study show that the reputation variable is consistently not significant in rent decisions. Keywords: coworking space, decision to rent, perceived benefit, perceived cost, SEM-PLS
Pengaruh Persepsi dan Preferensi Konsumen terhadap Keputusan Pembelian Hunian Green Product Wardhani, Widya; Sumarwan, Ujang; Yuliati, Lilik Noor
Jurnal Manajemen dan Organisasi Vol. 6 No. 1 (2015): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (731.46 KB) | DOI: 10.29244/jmo.v6i1.12183

Abstract

Tujuan dari penelitian ini adalah: 1) Mengidentifikasi faktor-faktor yang mempengaruhi persepsi konsumen terhadap keputusan pembelian green product hunian; 2) Mengidentifikasi faktor-faktor yang mempengaruhi preferensi konsumen keputusan pembelian green product hunian; 3) Menganalisis pengaruh persepsi konsumen dan preferensi keputusan pembelian green product hunian. Data yang diperoleh dari 151 responden dibagi menjadi dua kelompok yaitu kelompok penghuni dan kelompok non penghuni. Dalam penelitian ini, dikembangkan model dengan 30 indikator (27 indikator eksogen, 3 indikator endogen). Data dianalisis dengan Analisis Partial Least Square menggunakan program SmartPLS. Kesimpulan dari penelitian ini adalah variabel produk, fasilitas, citra pengembang, metode pembayaran dan lingkungan memiliki pengaruh yang signifikan terhadap keputusan pembelian green product hunian, sementara variabel harga, promosi, dan faktor sosial tidak berpengaruh secara signifikan.Kata kunci :           keputusan pembelian, partial least square, persepsi konsumen, preferensi konsumen, produk ramah lingkungan
Model Penerimaan Aplikasi BRISPOT BRI Unit Dengan Pendekatan Technology Acceptance Model (TAM) Bona Tua, Marco; Hartoyo; Yuliati, Lilik Noor
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.273

Abstract

BRISPOT is BRI's innovative step in Financial Technology (Fintech) services to accelerate the micro credit process, be more efficient, paperless and digital-based. This study analyzes the acceptance of the use of the BRISPOT application in BRI Kanca Karawang. One of the models used in analyzing technology acceptance is the Technology Acceptance Model (TAM). This research was conducted from December 2019 to February 2020. The population in this study amounted to 124 respondents with the criteria for respondents in this study were marketers who had used BRISPOT. Methods and data analysis using PLS-SEM. The results showed that perceived resources and self efficacy had a significant effect on perceived ease of use, perceived ease of use had a significant effect on perceived usefulness, perceived usefulness had a significant effect on attitude toward using, and attitude toward using had a significant effect on actual use of BRISPOT. The managerial implication in this research is that management can improve the upload feature of business photos and debtors' collateral and add the BRISPOT employee care feature to the application so that respondents can immediately ask questions and get solutions to problems with features that are experiencing interference. Keywords: BRISPOT, IPMA, PLS, TAM, sales marketing
Pengaruh Beauty Influencer dan Perceived Price Fairness Terhadap Keputusan Pembelian Produk Skincare Sherli; Lilik Noor Yuliati; Nur Hasanah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.305

Abstract

Due to the rapid increase of beauty influencer and global skincare product numbers, local skincare brands need to consider the most appropriate beauty influencer and pricing in order to attract potential consumers. This study aims to analyze the effect of beauty influencers and perceived price fairness on purchasing decisions through brand personality, brand trust and brand image. This research was conducted through an online survey using a voluntary sampling technique to 200 respondents with the criteria; consumers of skin care products aged 20-35 years who have made purchases in the last three months, have social media accounts and have seen beauty influencer reviews. Data were analyzed using Structural Equation Modeling (SEM) Lisrel. The results showed that the effect of beauty influencer and perceived price fairness had an indirect influence on purchasing decisions through intervention variables. Beauty influencers have a significant influence on purchasing decisions through brand personality, brand trust and brand image. Meanwhile, the perceived price fairness has a significant influence on purchasing decisions through brand image. Keywords: beauty influencer, perceived price fairness, purchase decision, skincare
Faktor yang Memengaruhi Niat Mengadopsi Jasa Fixed Broadband Pada Generasi Y & Z Hanief Satria Dharmeswara; Lilik Noor Yuliati; Nur Hasanah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.203

Abstract

This study analyzes various factors that influence the intention to adopt or re-subscribe to fixed broadband services in generations Y & Z through utilitarian outcomes, hedonic outcomes, relative advantages, service quality, primary influences, secondary influences, cost, facilitating conditions resources, self-efficacy, and marketing mix, understand the characteristics of respondents and formulate managerial implications to increase the intention to adopt fixed broadband in generations Y & Z. This study involved 100 respondents in Y & Z generations, over 16 years of age and able to influence the decision to adopt fixed broadband, through voluntary sampling technique. Data were collected through questionnaires distributed online. The analysis in this study uses Partial Least Square Structural Equation Modelling (PLS-SEM). Results indicates that utilitarian outcomes, hedonic outcomes, relative advantage, service quality, secondary influences, and marketing mix have a significant positive effect on fixed broadband intention, while cost has a significant negative effect fixed broadband intention. Primary influences, facilitating conditions resources and self-efficacy do not have a significant influence on fixed broadband intention. Managerial implications that can be done by fixed broadband providers to increase adoption intentions are to continuous innovation, updating & adopting new technology, improvement in service quality and increasing marketing activities on the internet. Keywords: fixed broadband intention, marketing mix, MATH model, Y & Z generation
Pengaruh Social Media Marketing Instagram Terhadap Repurchase Intention Melalui Experiential Marketing dan Brand Trust: Influence of Instagram Social Media Marketing on Repurchase Intention Through Experiential Marketing and Brand Trust Muhammad Rizky; Yuliati, Lilik Noor; Hasanah, Nur
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.658

Abstract

This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential marketing and brand trust in the Naboks Bogor brand. The method of the reseach used quantitative with 200 respondents. The data analysis technique used a descriptive analysis, and Structural equation modeling (SEM) test (Analysis Moment of Structural (AMOS)). The results of the study prove that social media marketing has a positive and significant effect on experiential marketing. Social media marketing has a positive and significant impact on brand trust. Brand trust has a positive and significant effect on repurchase intention. In contrast, experiential marketing has a positive and insignificant effect on repurchase intention and social media marketing has a positive and significant effect on repurchase intention. Keywords: brand trust, experiential marketing, repurchase intention, social media, social media marketing
Effect of Product Attributes, Promotions, and Motivation on Subsidized Home Buying Decisions Jaelani, Raditya; Yuliati, Lilik Noor; Sartono, Bagus
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.3.819

Abstract

Subsidized housing is a government program with the aim of meeting the housing needs of low-income peoplewhere subsidies or housing financing assistance are in the form of houses with selling prices below market prices. However, companies that develop subsidized houses must now be able to survive during increasingly fierce business competition conditions and world economic conditions that are being shaken by the Covid-19 pandemic. People's purchasing power that has decreased due to the rules for "Stay at Home" has made all areas of the economy decrease. Sentra Hills Tenjo is one of the many subsidized housing estates developed by housing developers. This housing is under the auspices of PT Bogor Indonesia Depeloper as the developer. This housing is in Singabangsa, Tenjo District, Bogor, West Java. This housing offers two types of houses, namely type 24/66 and type 36/72. The purpose of this study is to identify the characteristics of buyers who have made subsidized home loan agreements in Perumahaan Sentra Hills Tenjo., Analyze the influence of product attributes, promotions, and motivations on the decision to buy subsidized houses in Sentra Hills Tenjo and Formulate managerial implications for increasing the number of subsidized home purchases in Sentra Hills Tenjo. Analysis using Structural Equation Modelling. The results showed that product, promotion and motivation variables influenced the decision to buy subsidized houses in Sentra Hills Tenjo Housing.
Co-Authors . Adiyyah Adhiwena, Edwin Adiputra, Henry Jonathan Aditya Primarianto Agus W Soehadi Agus Wijaya Soehadi Aidha Syah Ajeng Nugrahaning Dewanti Al Ayyubi, Sholahudin Aditya Alexandrina, Elke Anasuyari, Ni Komang Yastri Andini, Putri Fildzah Andrini, Raissa Fidela Anggi Mayang Sari Anggraini, Zunika Dwi Anjani, Gita Indri Annetta Gunawan Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Arie Satryo Wibowo Arief Daryanto Arif Imam Suroso Arif Satria Aris Solikhah Aris Solikhah, Aris Arsyianti, Laily Dwi Asep Rustiawan ASEP SAEFUDDIN Asep Taryana Asikin, Munawar Azizah, Yasmin Bagus Sartono Bobit Kowanus Utomo Bona Tua, Marco Budi Bagus Prasetyo Budi Setiawan Budi Suharjo Bulan Hilaliyah Bunasor Sanim Cahayani, Octaria Intan Caselia Ajeng Puspitasari Dania Dania Dania, Dania Darjono, Agus Heru Dedy Wahyudi Denissa Chika Finira, Denissa Chika Derina Maehara Diah Krisnatuti Dian Yunita Sari, Dian Yunita Dieni, Lidya Dika Anggari Dini Aprilia DWI HASTUTI Dwi Hastuti Edza Rinaldi Edza Rinaldi Emma S Wirakusumah Emmy Karsin Enny Kristiani Enny Kristiani Euis Sunarti Evi Sofia Fahrillah, Ahmad Ariq Faisal, Muhammad Ircham Fandi Yanuar Rahman Farit Afendi Fuadini Therik Fufut Tri Nur Indah Furqan , Muhammad Galih Andihka Hanief Satria Dharmeswara Hari Wijayanto Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo, Hartoyo Hendarsyah, Rachman Heny K Suwarsinah Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Herien Puspitawati Hilda Fauziah Hilda Fauziah, Hilda Hotmauli Adina Riska Hurriyatun Kabbaro, Hurriyatun Hurriyyatun Kabbaro Imania, Hanny Indrawan , Dikky Indri Nurfitriani Inna Kurnia Hidayat Irmayani Nurasrina Irni Rahmayani Johan irwandar, Sapta N Istikhamah - Istikhamah Istikhamah - Istikhamah, Istikhamah - Istiqlaliyah Muflikhati Jaelani, Raditya Jihan Apikasari Putri Kaiwa, Ogan Khasanah , Nurul Kinanti Prabandari Kirbrandoko Kirbrandoko Krisnandiva, Radya Ayu Kristiani, Enny Kumalasari, Berti Laili, Mahsiani Mina Laily Dwi Arsyianti Lina Herlina Lina Herlina Lisdiawati, Hartika Lukman M. Baga m, Istiqlaliyah M. Joko Affandi M. Syamsul Maarif Ma'mun Sarma Mahanani, Raditya Kasih Maria Tri Rahayu Maulana Achsan Al Farisi Maulidina, Avia Megawati Simanjuntak Meilani, Lala Melly Latifah Mia Fitriyah Setianingrum Mia Fitriyah Setianingrum, Mia Fitriyah Mila Fauziah Moh. Djemdjem Djamaludin Muhammad Rizky Mumtahanah Hujjah Rahmayunita Murpraptomo, Saka Haditya Mutiara Purnamawati, Mutiara Nadia Aulia, Nadia Neni Seliana Ni Komang Yastri Anasuyari Niki Herlina Nino Yayah Saad Northa Idaman Novita Kamaruddin Nugroho, Annisa Shabrina Nur Hasanah NUR HASANAH Nurfadillah, Mursidah Nurfitriliani Fitri Oktriyanto Oktriyanto, Oktriyanto Popong Nurhayati Popy Anggasari Primadona, Fitry Primadona, Fitry Pudji Muljono Pujowati, Penny Putri Fildzah Andini Putri Fildzah Andini Putri Nadia Esa Putri, Marietta Krisnaya Nandika Rabbani, Muhammad Yazid Ilham Rabilla, Raissa Rahmaditya Rahayu, Ismie Leona Rahmah, Ayu Annisa Rahmaita Rahmaita, Rahmaita Raisa, Siti Editha Rangga Jayanti Rantetoding Rani Maulanasari Ratih Dwi Hastuti Reshwara, Aldo Retnaningsih Retnaningsih Retnaningsih Retnaningsih Reviani, Nia Rika Hardani Rika Hardani, Rika Rini Andriyani Risda Rizkillah, Risda Rita Nurmalina Riza Rahmanu Rizky Perdana Putra Rizky Perdana Putra, Rizky Perdana Saka Haditya Murpraptomo Seliana, Neni Setiadi Djohar Setianawati Nora Hijrah Setiawaty, Elika Shalihati, Fithriyyah Sherli Siman juntak Siti Jahroh Sofyan Sjaf Sri Anna Marliyati Stevanus Bayu Satriawan, Stevanus Bayu Susilo Hadi Syah, Aidha Sylvia Simanjuntak Tevi Karuniawati, Tevi Timoty , Nico Sandre Tio Putra Mahardika Ujang Sumarwan Ujang Sumarwan Wahpiyudin, Cep Abdul Baasith Wahyuni, Hany Dwi Wardhani, Widya Winarni Saftarya Timedina Gultom Yeni Dilla Roza Yulina Eva Riany Yulina Eva Riany Yusuf Ryadi Yuza Anzola Zefanya, Harita Julie Zhalfa Kirana Fajriani Zidane, Ichsan Zikri, Zikri Zuliyanti Shabrina