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All Journal JURNAL ECONOMIA JAM : Jurnal Aplikasi Manajemen Binus Business Review Widya Cipta : Jurnal Sekretari dan Manajemen JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) INTECOMS: Journal of Information Technology and Computer Science Jurnal Manajemen Pemasaran Share : Journal of Service Learning Ultima Management : Jurnal Ilmu Manajemen Business and Finance Journal Jurnal Manajerial Mudir : Jurnal Manajemen Pendidikan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Madaniya Jurnal Cahaya Mandalika International Journal of Business, Law, and Education International Journal of Health, Economics, and Social Sciences (IJHESS) Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis EKONOMIKA45 Indonesian Community Journal Jurnal Manajemen Perhotelan Abdimas Indonesian Journal Indonesian Journal Economic Review (IJER) Innovative: Journal Of Social Science Research Journal of Economic Education and Entrepreneurship Studies Ranah Research : Journal of Multidisciplinary Research and Development Indonesia Journal of Engineering and Education Technology (IJEET) Edumaspul: Jurnal Pendidikan
Adrie Oktavio
Universitas Ciputra
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Pemberdayaan Kelompok Masyarakat Charitta Perempuan Ardimulyo Melalui Peningkatan Kapasitas Pengolahan Produk Pangan (Kue dan Bakery) Berbahan Lokal Herdono, Ignatius Ismojo; Wibowo, Otje Herman; Oktavio, Adrie; Setiawardhani, Nanny; Sutopo, Viony Alexandra
Share: Journal of Service Learning Vol. 12 No. 1 (2026): FEBRUARY 2026
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/share.12.1.9-17

Abstract

Pemberdayaan perempuan desa merupakan salah satu upaya strategis untuk meningkatkan kesejahteraan keluarga, memperkuat ketahanan pangan lokal, dan mendorong pembangunan ekonomi berbasis komunitas. Pengabdian masyarakat ini bertujuan untuk menganalisis pelaksanaan Program Pengabdian kepada Masyarakat (PKM) terhadap kelompok Charitta Perempuan di Desa Ardimulyo, Kecamatan Singosari, Kabupaten Malang, yang bergerak dalam produksi olahan pangan lokal. Program ini dilaksanakan menggunakan pendekatan partisipatif, dengan menempatkan anggota kelompok sebagai mitra aktif dalam seluruh tahapan kegiatan, mulai dari persiapan, pelatihan teknis dan manajerial, pendampingan usaha, hingga monitoring dan evaluasi. Hasil pelaksanaan menunjukkan peningkatan kapasitas produksi dari 250–300 donat per bulan menjadi hampir dua kali lipat, diiringi konsistensi kualitas produk yang lebih baik melalui pemanfaatan peralatan semi-modern. Kelompok juga berhasil melakukan diversifikasi produk berbasis bahan lokal, seperti donat pisang, roti singkong, dan brownies ubi ungu, serta meningkatkan identitas produk melalui kemasan berlabel. Aspek manajemen usaha dan pemasaran digital juga mengalami kemajuan signifikan dengan penerapan pencatatan keuangan sederhana, strategi harga, pembagian peran, dan promosi melalui media sosial serta platform e-commerce. Dampak sosial dan psikologis terlihat dari meningkatnya motivasi, kepercayaan diri, dan solidaritas anggota kelompok. Temuan ini menunjukkan bahwa pemberdayaan perempuan desa melalui intervensi terstruktur dan partisipatif tidak hanya berdampak pada aspek ekonomi, tetapi juga memperkuat ketahanan sosial dan pangan lokal, serta membuka peluang bagi ekspansi usaha yang berkelanjutan.
PENGARUH CITRA DESTINASI, KUALITAS PENGALAMAN WISATAWAN, DAN KEPERCAYAAN WISATAWAN TERHADAP NIAT KUNJUNGAN ULANG Widyawati, Christy; Oktavio, Adrie; Adityaji, Rizki; Nugroho, Agustinus; Hendra, Hendra
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/mqtw7559

Abstract

Penelitian bertujuan menguji secara kuantitatif hubungan struktural antar variabel citra destinasi, kualitas pengalaman wisatawan, kepercayaan wisatawan dan niat kunjungan ulang ke Pantai Widuri Pemalang, melalui pendekatan statistik berbasis SPSS. Metode penelitian menggunakan desain kuantitatif dengan survei kuesioner yang disebarkan kepada 150 responden wisatawan yang pernah berkunjung ke Pantai Widuri Pemalang. Teknik pengambilan sampel dilakukan secara accident sampling. Analisis data mencakup uji validitas, reliabilitas, korelasi, serta regresi berganda. Hasil penelitian menunjukkan bahwa baik secvara parsial mauapun secara simultan citra destinasi, kualitas pengalaman wisatawan, kepercayaan wisatawan dan niat kunjungan ulang ke Pantai Widuri Pemalang. Secara praktis, penelitian ini menegaskan pentingnya meningkatkan citra destinasi Pantai Widuri Pemalang, penguatan kepercayaan wisatawan, serta peningkatan kualitas pengalaman wisatawan untuk menjaga keberlanjutan daya tarik Pantai Widuri Pemalang di tingkat nasional maupun internasional.
Pengaruh Experiential Marketing, Emotional Value, dan Cost Value Terhadap Loyalitas Pelanggan Kopi Se-Indonesia Surabaya Susanto, Priscillia Sieny; Chandra, Chelsy; Oktavio, Adrie
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 8 No. 2 (2026): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v8i2.2029

Abstract

This study examines the effect of experiential marketing, emotional value, and cost value on customer loyalty at Kopi Se-Indonesia Surabaya. The study used a quantitative cross-sectional method, with data collected through an online survey distributed to 160 customers who had made at least two purchases within the past year. The relationships between variables were analyzed using the PLS-SEM method with SmartPLS 4. The results show that experiential marketing has a significant positive effect on both emotional value and cost value. This suggests that the experiences customers have at the coffee shop contribute to how they perceive the value they receive. In addition, emotional value and cost value were found to significantly influence customer loyalty. Customers who feel comfortable, enjoy the atmosphere, and perceive the price as reasonable compared to the benefits received tend to show stronger loyalty toward the brand. These results highlight the importance of creating a positive in-store experience, including a comfortable environment and good interaction between staff and customers. This research enriches the literature on experiential marketing, emotional value, and cost value in the coffee shop industry, particularly among young consumers. Practically, the findings suggest that coffee shop businesses should focus on maintaining consistent customer experiences while ensuring that price, product quality, and service remain aligned to encourage long-term customer loyalty.
Analysis of the Effects of Risk Management and Knowledge Sharing on Supervisory Effectiveness Oktavio, Adrie; Wijaya, Verina; Soediro, Moses; Nugroho, Agustinus; Adityaji, Rizki; Kusumawidjaya, Erris
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.765

Abstract

This study examines the effect of risk management and knowledge sharing on supervisory effectiveness at PT Ungaran Sari Garment III, Pringapus 7 Unit. A quantitative approach was applied using data collected from 100 employees selected through a structured sampling technique. The data were analyzed using multiple linear regression with a significance level of 5 percent. The findings show that risk management has a positive and significant effect on supervisory effectiveness, indicating that well-implemented risk identification, assessment, and control procedures support more effective supervision. Knowledge sharing also demonstrates a positive and significant influence, suggesting that the exchange of experience, skills, and work-related information among employees contributes to better coordination and monitoring processes. Simultaneously, both variables strengthen supervisory effectiveness, as reflected in the coefficient of determination (R²) of 51.9 percent, while the remaining variance is explained by other factors not examined in this study. These results are consistent with enterprise risk management and knowledge management perspectives, which emphasize alignment between organizational systems and employee interaction in achieving effective supervision.
Pengaruh Persepsi Keamanan dan Kemanfaatan Terhadap Minat Penggunaan Kembali “Book Cabin” Melalui Kepercayaan Sharron Tiffany Nathania; Helen Ayu Margadjie; Adrie Oktavio
Jurnal Manajerial Vol. 12 No. 02 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i02.9566

Abstract

Background – The rise of online check-in applications, like 'Book cabin' by Lion Air Group, highlights the need for secure and useful features to build trust and drive reuse intention. Understanding these factors is essential for enhancing user adoption and satisfaction. Aim – This research aims to analyze the influence of trust as a mediating variable of perceived security and perceived usefulness on interest in reusing Book cabin as an online check-in application at the Lion Air Group. Design / methodology / approach – The population in this research were users of the Book cabin application with a sample of 200 respondents. The sampling technique in this research is purposive sampling. Data collection was carried out by distributing questionnaires via Google Form. The data processing method in this study uses Smart-PLS which is used to test the hypothesis. Findings – The findings indicate that perceived security, perceived usefulness, and trust each have a significant positive impact on the intention to reuse the Book cabin application. Additionally, trust serves as an important mediator, strengthening the relationship between perceived security, perceived usefulness, and reuse intention. Research implication – This study contributes to the marketing fields and existing literature by examining the influence of perceived security and perceived usefulness on the intention to reuse an online check-in application. It advances previous research by exploring trust as a mediating factor, providing a deeper understanding of how trust can bridge user perceptions and behavioral intentions in digital travel services. Limitations – This study has several limitations, including the use of cross-sectional data that does not capture long-term behavioral changes and a focus on perceived security and usefulness without considering other factors like perceived ease of use, or e-WOM. Additionally, the sample is limited to users of the Book Cabin application, particularly those from the Lion Air Group. Future research should adopt a longitudinal approach, and expand the sample scope to achieve more comprehensive and generalizable findings.
Pembentukan Customer Loyalty Restoran: Peran Gastronomy Experience, Service Quality, dan Customer Satisfaction Kathleen Alexandra; Jessica Felicia Soesanto; Adrie Oktavio
MARGIN ECO Vol. 10 No. 1 (2026): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : LPPM Universitas KH A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margineco.v10i1.7097

Abstract

The escalation of growth in the culinary industry in the Surabaya region has triggered a significant intensity of competition, making customer retention a crucial issue, especially in the gastronomic restaurant sector. This study is oriented toward examining the impact of gastronomy experience, service quality, and customer satisfaction on customer loyalty. Through a quantitative approach, a purposive sampling technique was applied to involve 180 participants as the research sample. Data collection was conducted using a 5-point Likert scale questionnaire, which was then analyzed using the PLS-SEM method. The research findings demonstrate that customer satisfaction is positively and significantly influenced by gastronomy experience and service quality. In the context of this study, service quality has a stronger influence compared to gastronomy experience. Furthermore, a positive and significant effect was also found in the relationship between customer satisfaction and customer loyalty. The conclusion of this study emphasizes that, based on the perspective of Stimulus-Organism-Response (SOR) Theory in the gastronomic restaurant ecosystem, the formation of customer loyalty is projected to be more dominantly driven through the stimulation of service quality and the perception of customer satisfaction.
Co-Authors Aat Ruchiat Nungraha Adi Suryaputra Paramita Afrizal Agoestinus Lis Indrianto, Agoestinus Lis Agustinus Nugroho Agustinus Nugroho Agustinus Nugroho Alek Irawan Triantho Amanda Teonata Amri, Miftachul Andika Dirsa Andika Isma Andini Dwi Kurniawati Aria Ganna Henryanto Arie Fitria Asrul Sani Asrul Sani Aurelia Angelica Santoso Bella Aurellia Natalie Chandra, Chelsy Christina Sudyasjayanti Clarissa Listya Susilo Daniel Happy Putra Devi Rahnjen Devi Rahnjen Wijayadne Dewanto Dewanto Diah Fatma Sjoraida Dwi Anna Kristanti Elismayanti Rembe Ellen Lawrencia Yahya Ellina Rienovita Endo Wijaya Kartika Endo Wijaya Kartika Erlinawati Situmorang Erris Kusumawidjaya Eugene Katama Angkasa Felicia Adeline Gabriella, Annette Guna, Bucky Wibawa Karya Hamka Wakkang Harahap, Subur Helen Ayu Margadjie Hendra Heppy Sapulete Heriyanto, Carolina Indah Wati Irra Chrisyanti Dewi Ismojo Herdono Ivana Grasielda Iwan Harsono J. E. Sutanto J.E. Sutanto Jessica Felicia Soesanto Joko Sulistyo Joko Sulistyo Kathleen Alexandra Kezia Kezia Kezia Kezia Purwadi Krismi Budi Sienatra Liestya Padmawidjaja M. Anton Fatoni M. Yusri M. Yusuf Bahtiar, M. Yusuf Mariaty Saragih Metasari, Rean Michelle Laurent Miftachul Amri Monica Febria Moses Soediro Muhammad Ade Kurnia Harahap Nafarin, Lydia Natalia, Erica Destiani Ni Desak Made Santi Dwyarthi Otje Herman Wibowo Prathivi, Maria Dini Gilang Purnomo, Harries Purwadi, Kezia Kezia Rahmah Renanda Fantika Rahman Tanjung Rean Mitasari Rembe, Elismayanti Rizki Adityaji Santosa, Tomi Apra Santoso, Aurelia Angelica Sapulete, Heppy Septa Intiar Setiawardhani, Nanny Sharron Tiffany Nathania Sirait, Evi Steven Gunawan Sucipto, Bambang Suhardi Suhardi Susanto, Priscillia Sieny Sutopo, Viony Alexandra Syamsul Bahri Syavardie, Yimmi Teja, Vania Yuswanto Thomas Stefanus Kaihatu Tomi Apra Santosa Tongam E Panggabean Tony Antonio Tri Andjarwati, Tri Trianggoro Wiradinata Vania Yuswanto Teja Verina Wijaya Via Yustitia Widyawati, Christy William Santoso Yahya, Ellen Lawrencia Yohanes Bowo Widodo