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All Journal Jurnal Dakwah Risalah Kodifikasia: Jurnal Penelitian Islam Psikis : Jurnal Psikologi Islami Jurnal Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah Jurnal Studi Komunikasi JURNAL SIMBOLIKA: Research and Learning in Communication Study Madania: Jurnal Ilmu-Ilmu Keislaman Edukasi Islami: Jurnal Pendidikan Islam An-Nida : Jurnal Komunikasi Islam Journal Analytica Islamica JURNAL MAHASISWA BK AN-NUR : BERBEDA, BERMAKNA, MULIA Journal on Education MUHARRIK: JURNAL DAKWAH DAN SOSIAL AT-TURAS: Jurnal Studi Keislaman Jurnal Pendidikan Islam AL-ILMI Pena Justisia: Media Komunikasi dan Kajian Hukum Bricolage : Jurnal Magister Ilmu Komunikasi El-Usrah: Jurnal Hukum Keluarga RESEARCH AND DEVELOPMENT JOURNAL OF EDUCATION (RDJE) As-Syar'i : Jurnal Bimbingan & Konseling Keluarga Jurnal khabar: Komunikasi dan Penyiaran Islam Kuriositas: Media Komunikasi Sosial dan Keagamaan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences LEGAL BRIEF Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Jurnal Dakwah dan Komunikasi Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Ilomata International Journal of Social Science JURNAL MANAJEMEN AKUNTANSI (JUMSI) Syiar: Jurnal Komunikasi dan Penyiaran Islam INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE eScience Humanity Journal International Journal of Social Science, Education, Communication and Economics Jurnal Ilmu Komunikasi Dan Media Journal of General Education and Humanities ANWARUL: Jurnal Pendidikan dan Dakwah Madani: Multidisciplinary Scientific Journal Maktabatun: Jurnal Perpustakaan dan Informasi Gudang Jurnal Multidisiplin Ilmu Ekonom : Jurnal Ekonomi dan Bisnis Riwayat: Educational Journal of History and Humanities Asian Journal of Islamic Studies and Da'wah Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga EduInovasi: Journal of Basic Educational Studies Jurnal Indonesia : Manajemen Informatika dan Komunikasi Indonesian Journal of Humanities and Social Sciences Cendekia: Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam Ta'allum: Jurnal Pendidikan Islam Khazanah Sosial
Ahmad Tamrin Sikumbang
Universitas Islam Negeri Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Strategi Penggunaan Instagram Reels dalam Meningkatkan Engagement Konten Dakwah di Kalangan Mahasiswa UINSU Nawaf, Azmi; Naad, Darul; Hambali, Muhammad; Sikumbang, Ahmad Tamrin
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The advancement of digital technology, particularly social media, has transformed the way dakwah is delivered, especially among the younger generation. This study focuses on the use of Instagram Reels as a platform to increase engagement with dakwah content among UINSU students. The problem addressed in this research is how appropriate strategies can be employed to attract audience attention and enhance involvement in dakwah content. Through a qualitative approach, data were collected from literature reviews and observations of UINSU students' use of Instagram Reels. The findings indicate that dakwah content presented in short video formats (15-30 seconds) with clear and creative messages effectively captures students' attention. Factors such as message relevance, interactivity, and creativity in content presentation play crucial roles in boosting engagement. Content addressing current issues relevant to students' daily lives, along with encouraging active audience participation, achieved higher interaction levels. Additionally, the timing of posts also significantly influences the success of attracting the audience. The conclusion of this study emphasizes that Instagram Reels holds substantial potential as an effective medium for dakwah to enhance engagement. Therefore, dakwah content creators are encouraged to implement strategies that focus on authenticity, relevance, and creativity to convey religious messages effectively in the digital era. This research is expected to provide insights for preachers and practitioners of dakwah in formulating more innovative and adaptive communication approaches tailored to the characteristics of the younger generation.
Communication Model of the Technical Implementation Unit for the Protection of Women and Children in Accompanying and Protecting Child Victims of Sexual Violence in Riau Province Rivai, Andi Kardian; Kholil, Syukur; Sikumbang, Ahmad Tamrin
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i3.5524

Abstract

This article aims to explore the implementation of the Communication Model by the Technical Implementation Unit for the Protection of Women and Children (UPT PPA) in assisting and protecting child victims of sexual violence in Riau Province. Given the increasing cases of sexual violence against children in Indonesia, this study highlights the importance of a comprehensive approach that integrates religious and cultural values to protect victims and support their recovery. Child sexual violence is an iceberg phenomenon in Indonesia, with many cases going unreported due to stigma and fear of social rejection. This study uses a qualitative approach to collect and analyze data on how UPT PPA Riau Province implements communication. The results show that the use of the Communication Model can increase the effectiveness of assistance, provide strong emotional support, and promote holistic recovery of victims. However, this study also identified several barriers, such as limited resources, lack of community understanding of Islamic values, and challenges in law enforcement. This article proposes strategies to overcome these barriers, including improving community education, strengthening institutional capacity, and using effective and empathetic communication in accordance with Islamic principles. This study contributes to the existing literature by showing how Islamic ethical and spiritual principles can be integrated into child protection practices to address and handle sexual violence.
APPLICATION OF CRITICAL DISCOURSE ANALYSIS IN STUDYING POLITICAL POLARIZATION IN SOCIAL MEDIA Harahap, Mhd. Harvinsyah Rozi; Sikumbang, Ahmad Tamrin; Tanjung, Ahmad Sujai
Journal Analytica Islamica Vol 15, No 1 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i1.28627

Abstract

The development of social media as a primary digital public space has accelerated the intensity of political communication while simultaneously amplifying the symptoms of polarization in Indonesia. High internet penetration means that political discourse is not only widespread but also produced through ideologically charged language practices. This study aims to analyze how Critical Discourse Analysis (CDA) can be used to examine the construction and reproduction of political polarization on social media. The study employed a qualitative design with Fairclough's three-dimensional CDA model approach combined with van Dijk's socio-cognitive perspective. Data consisted of 150 posts and 1,200 public comments selected through purposive sampling based on indications of political content and polarization. Data were collected through digital documentation and non-participant observation, then analyzed through the stages of textual analysis, discourse practice, and social practice. The results revealed three dominant strategies in the reproduction of polarization: the dichotomization of "us" versus "them" identities, the moral delegitimization of opponents, and the mobilization of emotions that significantly increase content engagement. These findings confirm that polarization is a symbolic construction reinforced by the platform's algorithmic logic. This research contributes to strengthening the study of digital political communication and emphasizes the importance of critical discourse literacy and more dialogic content moderation design.
The Use of Journalistic Media in Students and Lecturers of State Universities in Medan City Saragih, M Yoserizal; Sikumbang, Ahmad Tamrin; Kustiawan, Winda
Journal of General Education and Humanities Vol. 5 No. 1 (2026): February
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i1.1151

Abstract

The rapid expansion of digital media has transformed journalistic media consumption patterns in higher education, raising concerns about information credibility and increasing vulnerability to misinformation. This study aims to analyse differences in patterns, preferences, and objectives of journalistic media use between university students and lecturers in Medan City. The research employed a qualitative descriptive approach, with data collected through in-depth interviews, observations, and documentation involving students and lecturers from several higher education institutions. The findings reveal clear differences between the two groups. Students tend to rely on social media platforms and digital news portals due to their speed, ease of access, and compatibility with digital lifestyles. At the same time, lecturers predominantly use more credible and analytical journalistic sources, such as Kompas.com, Tempo.co, and academic journals to support teaching and research activities. Variations influence these differences in digital literacy levels, information needs, and attitudes toward misinformation. Students are found to be more vulnerable to hoaxes, whereas lecturers demonstrate more critical and selective information practices. The study highlights the importance of strengthening media literacy in higher education through curriculum integration, targeted training, and collaboration with media professionals to foster a credible and educational digital information ecosystem.
Communication System in the Organization of the Hajj Worship in North Sumatra, Indonesia Ahmad Tamrin Sikumbang; Syukur Kholil; Rubino Rubino; Farhan Indra
Khazanah Sosial Vol. 4 No. 3 (2022): Khazanah Sosial Vol 4, No 3 October 2022
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v4i3.17337

Abstract

This article discusses the role of communication in attracting Hajj pilgrims to North Sumatra. This article examines the steps taken by the North Sumatra Province Ministry of Religion to implement a communication system in terms of services and pilgrim protection guarantees. This article's research employs a descriptive method with a qualitative approach. Interviews were conducted with several informants who were considered qualified to answer this topic within the Ministry of Religion of North Sumatra, including the Jemaah Haji from North Sumatra. Literature studies and documentation are two other methods for gathering data. Data processing and analysis techniques were applied in three stages: data reduction, data presentation, and conclusion drawing. According to the findings of this study, the Ministry of Religion has ensured a fair, professional, and accountable implementation of the Hajj by prioritizing the interests of the congregation, and general and special services for disabled people. Meanwhile, both domestically and in Saudi Arabia, coaching takes the form of practice. Furthermore, the Ministry of Religion has put legal safeguards in place to ensure the safety of Hajj pilgrims.
Leaders' Personal Communication And The Job Satisfaction Of Private Higher Education Employees Rubino Rubino; Ahmad Tamrin Sikumbang; Syukur Kholil; Badrul Helmi
Khazanah Sosial Vol. 4 No. 3 (2022): Khazanah Sosial Vol 4, No 3 October 2022
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v4i3.17338

Abstract

This article discusses how leaders and employees communicate with one another, focusing on private universities in Medan City. Essentially, the communication that exists between leaders and employees has a large impact on the work environment. Good communication will result in a healthy work environment and good collaboration to improve the agency's quality. In retrospect, if the established communication is poor, it will decline the agency's integrity. This article focuses on the importance of communication and how it affects job satisfaction. This article employs a descriptive analysis technique based on field research. Data was gathered through observation and interviews with a number of key informants drawn from the leadership and employees. According to the findings of this study, interpersonal communication between leaders and employees in private universities in the city of Medan creates a productive work environment marked by harmony between the communication climate on commitment and employee satisfaction with their performance. However, several sources of dissatisfaction must be addressed by management in order to avoid misunderstandings that harm the work environment. The effectiveness of interpersonal communication is very influential in ensuring that collaboration between leaders and employees runs smoothly in order to improve the agency's quality
MARKETING COMMUNICATION STRATEGY FOR OIL PALM SEEDLINGS TO IMPROVE BRAND AWARENESS AT THE OIL PALM RESEARCH CENTER (PPKS) Azzahra, Zakiya; Sikumbang, Ahmad Tamrin
International Journal of Cultural and Social Science Vol. 7 No. 2 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i2.1372

Abstract

This study aims to analyze the marketing communication strategy of oil palm seedlings implemented by the Palm Oil Research Center (PPKS) in increasing brand awareness amidst agribusiness competition and the rampant circulation of illegal seedlings. This research is important because studies on marketing communications in the oil palm seed sector are still limited, while most previous studies have focused more on sales, general promotions, or marketing of consumer products, rather than on building brand awareness in the context of trust-based agribusiness. The study used a descriptive qualitative approach with data collection techniques through interviews, observation, and documentation. The research informants numbered six people consisting of PPKS management and consumers/users of oil palm seedlings. The results show that PPKS implements an integrated marketing communication strategy through online and offline channels, including the use of social media, the MySawit application, direct services, interpersonal communication, and education to farmers about the advantages of superior seedlings and the importance of purchasing through official channels. These findings indicate that PPKS brand awareness is not only shaped by the intensity of promotions, but also by the institution's credibility, the quality of educational messages, and long-term relationships with consumers. The contribution of this research lies in the affirmation that in the agribusiness sector, an effective marketing communication strategy is not only informative, but must be able to integrate education, trust, and institutional legitimacy to strengthen the brand's position in the market.
PERAN ILMU KOMUNIKASI DALAM MENINGKATKAN EFEKTIVITAS DAKWAH ISLAM DI ERA DIGITAL Wibowo, Naufal Anugrah; Puspita Sari, Dian; Afnisa, Neza; Harahap, Bulan Purnama Sari; Annisa; Sikumbang, Ahmad Tamrin
Ekonom : Jurnal Ekonomi dan Bisnis Vol 6 No 1 (2026): Ekonom: Jurnal Ekonomi dan Bisnis
Publisher : Yana Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/ekonom.v6i1.1713

Abstract

Perkembangan teknologi digital telah membawa perubahan signifikan dalam pola komunikasi masyarakat, termasuk dalam praktik dakwah Islam. Penelitian ini bertujuan untuk menganalisis peran ilmu komunikasi dalam meningkatkan efektivitas dakwah di era digital dengan menggunakan pendekatan teoritis dari Lasswell, Shannon dan Weaver, serta McLuhan. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik studi literatur dari berbagai jurnal ilmiah, buku, dan publikasi akademik. Hasil penelitian menunjukkan bahwa keberhasilan dakwah sangat dipengaruhi oleh kemampuan dai dalam mengelola pesan, media, dan audiens secara strategis. Selain itu, media digital tidak hanya berfungsi sebagai alat, tetapi juga membentuk cara audiens memahami pesan dakwah. Integrasi ilmu komunikasi dalam praktik dakwah menjadi suatu keharusan agar pesan yang disampaikan dapat efektif, relevan, dan mampu menjawab tantangan zaman.
Peran Komunikasi Dalam Membangun Hubungan Sosial Di Era Digital Shofiyyah; Ritonga, Nurlia Sartika; Wardiyah, Metha; Rahman, Halim Idul; Sabri; Sikumbang, Ahmad Tamrin
Gudang Jurnal Multidisiplin Ilmu Vol. 4 No. 5 (2026): GJMI - Mei
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v4i5.2125

Abstract

Penelitian ini membahas peran komunikasi digital dalam membangun hubungan sosial masyarakat di era modern. Perkembangan teknologi komunikasi dan media sosial telah mengubah pola interaksi sosial dari komunikasi tatap muka menjadi komunikasi berbasis digital yang lebih cepat, praktis, dan efisien. Penelitian ini bertujuan untuk mengetahui peran, dampak positif dan negatif, serta upaya menjaga hubungan sosial melalui komunikasi digital yang sehat. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan studi kepustakaan melalui berbagai sumber seperti buku, jurnal, dan artikel ilmiah yang relevan. Hasil penelitian menunjukkan bahwa komunikasi digital memberikan dampak positif berupa kemudahan dalam berinteraksi, memperluas jaringan sosial, mempercepat penyebaran informasi, serta mempererat hubungan sosial tanpa dibatasi ruang dan waktu. Namun, komunikasi digital juga memiliki dampak negatif seperti berkurangnya interaksi tatap muka, miskomunikasi, cyberbullying, penyebaran hoaks, dan meningkatnya ketergantungan terhadap media digital. Oleh karena itu, diperlukan penerapan etika komunikasi, peningkatan literasi digital, serta keseimbangan antara komunikasi virtual dan komunikasi langsung agar hubungan sosial tetap terjaga dengan baik. Dengan penggunaan teknologi yang bijak, komunikasi digital dapat menjadi sarana yang mendukung terciptanya hubungan sosial yang sehat dan berkualitas di era modern.
Co-Authors Abdul Aziz Abdullah Abdullah Abdullah Abrar Adhani Afnisa, Neza Amin Sitorus, M.Darul Andini Nur Bahri Angga Prayuda Angga Prayuda Annisa Arifin, Darul Ariqqa, Ariqqa Aritonang, Idris Aulia Rahman Aulia Rahman Aulia, Fadlan Azzahra, Zakiya BADRUL HELMI Batubara, Jihan Afri Br Barus, Liza Nuarida Ulfah Br. Sitorus, Dahlia Safutri Chandra Halim Lubis Dahlan, Sabili Desi Amelia, Desi Dina Anzani Effiati Juliana Hasibuan Efi Brata Madya, Efi Brata Erwan Efendi Fadli, Ajril Faradilla, Ayu Farhan Indra Fitri Meliya Sari Gea, Adela Frianjani Genny Gustina Sari Ginting, Abdul Fikri Hadana, Dina Hadrah, Hadrah Hakiki, Fitri Harahap, Bulan Purnama Sari Harahap, Mhd. Harvinsyah Rozi Harahap, Suheri Hasan Sazali Hasibuan, Hamdi Maulana Hasibuan, Muhtadiah Ilham Kurniawan Imam El Islamy Imam Saputra Indra, Farhan Ismandianto Khalizah, Siti Khatibah Khatibah Kholil, Syukur Kustiawan, Winda Lahmuddin Lahmuddin Lahmuddin Lubis Lubis, Putri Rahmadhani M. Darul Amin Sitorus M. Yoserizal Saragih Mahendra, Ihza Mardianto, Mardianto Melisa Afriani Nst Miranti, Safira Putri Muhammad Hambali, Muhammad Muhammad Ichsan Muhammad Ichsan Muhammad Wahyu Muharrifah, Ezra Muktarruddin Muktaruddin Muktaruddin Mulia Pohan, Baginda Munardi, Benny Naad, Darul Nasution, Anggun Dwi Nanda Nawaf, Azmi Novry Rivaldy P, Indira Fatra Deni Puspita Sari, Dian Putra, Ardika Mandala Rahman, Halim Idul Rahmayani, Cindy Rahmi Fiutra Ulwani Raudatun, Salsabila Rendi Prayuda Riauan, Muhd Ar. Imam riswanto riswanto Ritonga, Fitri Aisyah Ritonga, Irham Ritonga, Nurlia Sartika Rivai, Andi Kardian Rivaldy, Novry Romadona, Syahrul RR. Ella Evrita Hestiandari Rubino Rubino rubino, rubino Rudi Salam Sabri Salim, Desi Ayu Fitria Salman Salman Salman Samosir, Hasrat Efendi Sarkawi, Sarkawi Shofiyyah Sinta Ayu Kusuma Wardhani Sintya, Dina Ika Siregar, Amran Pikal Siregar, Sarmila Haerani Siregar, Unnaisah Khairani Siregar, Yudi Andhika Siti Nurhaliza Sitorus, Ari Oldwin Suci Ramadhani, Suci Suwarno, Ridho Syafrizaldi, Syafrizaldi Syamsidar, Cut Syukur Kholil Tanjung, Ahmad Sujai Taufik Wal Hidayat, Taufik Tengku Walisyah Triwulan, Dewi Ulfa, Azzahra Wardiyah, Metha Wibowo, Naufal Anugrah Wirahyuda, Fauzi Zaein, Achyar Zainun Zainun Zainun, Zainun