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Journal : Journal of Social And Economics Research

DIGITAL RIGHTS REGULATION IN THE AI ERA: PRIVACY PROTECTION AND CONSUMER RIGHTS IN INDONESIA Fatmawati, Endang; M. A. S. A., Adlhan Nury; Rafa, Minan Faiz Fausta; Sari, Ananda Rivaldo; Hasibuan, Masnilam
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1344

Abstract

This study examines the regulation of digital rights in the era of artificial intelligence, with a specific focus on privacy protection and consumer rights in Indonesia. Rapid diffusion of AI-driven services has intensified data processing practices, algorithmic decision-making, and cross-sector digital consumption, raising complex legal and ethical concerns. Using a structured literature review methodology, the study synthesizes peer-reviewed articles, policy documents, and authoritative legal sources to map prevailing regulatory approaches and debates. The review analyzes international frameworks on data protection and consumer protection to identify normative standards relevant to AI governance. Findings indicate that AI systems amplify risks related to personal data misuse, opacity, and power asymmetries between platforms and consumers. In the Indonesian context, existing digital regulations provide a foundational basis for rights protection but reveal gaps in enforcement capacity, interoperability, and AI-specific safeguards. The literature further highlights tensions between innovation-driven policy agendas and the need for robust accountability and transparency mechanisms. This study contributes by integrating privacy and consumer protection perspectives within a unified digital rights framework tailored to AI applications. Policy implications underscore the importance of adaptive regulation, institutional coordination, and rights-based oversight to address AI-related harms. The article concludes by outlining directions for future research on AI governance and digital rights reform in emerging economies.
Co-Authors Adya Hermawati Afrianti, Desi Agus Riyanto Ahmad Firdaus, Ahmad Ahmad Muhajir, Ahmad Ali, Shujahat Almana, La Ode Amalia Zulfa Nurbaiti Ambarsari, Lies Ani Heryani Aniati Aniati Anisha Rizmiardhani Arief Rachman Hakim Bahar Dani Arias Budi Warsito Caesar Vioniken Pradipta Christiana Damaiyanti Damaiyanti, Christiana Damaiyanti Diyah Ayu Amalia Avina, Diyah Ayu Amalia Djuhardi, Lidia Eko Budi Satoto Fahmi, Ahmad Rosikhul Farid Agushybana Fauzan Muttaqien Gymnastiar, Iman Ahmad Hafidh Maksum, Hafidh Hairul Anwar, Hairul Happi Afrila Griessandi Hasibuan, Masnilam Hendriarto, Prasetyono Hernanda Argha Sasmita I Wayan Ruspendi Junaedi Irmanelly, Irmanelly Irwandi Ismanto, Widodo Jayawarsa, A.A. Ketut Judijanto, Loso Junait Kholis Ernawati Kurniawan, I Made Gede Ariestova Kuswandi, Dadi Lawang, Karimuddin Abdullah Leonardo Sari, Avid Lien Maulina M. A. S. A., Adlhan Nury Magdalena Ngongo Manurung, Rolan Marbun, Frederic Kornelius MARLIZA OKTAPIANI Marpaung, Wilson Mayasari, Yane Mohammad Abdul Mukhyi Muhammad Hermansyah Nainggolan, Anggi Maria Nasrul, Herni Widiyah Ni Luh Yulyana Dewi Nirmayanthi, Andi Nugroho, Budi Sulistiyo Prastiawan, Erwan Purbandono H, Rahmat Raden Mohamad Herdian Bhakti Rafa, Minan Faiz Fausta Ratih Rosita Ratna Noviani Roza, Yanti Mulia SANTOSO, R Tri Priyono Budi Saputra, Nanda Sari, Ananda Rivaldo Sembhodo, Abimanyu Tuwuh Sembiring, Rinawati Sendjaja, Theodorus Septo Pawelas Arso SIPAYUNG, ROHDEARNI WATI Siregar, Christina Anita Elizabeth Soemiratmadja, Luthfi Hidayatulloh Sri Wulan Windu Ratih Stanislaus, Surip Sudjono SUHERMIN Surya, Muhamad Hendry Suryana, Cece Susanti, Pipit Aprilia Sutarno . Syah, Iman Syamsul Bahri Sylvia Fettry E.M Taufiqurrachman Teguh Santoso Tekat Sukomardojo Thao, Nguyen Van Totok Hendarto Tri Ismiarti Tsai, Chia Han Wardatul Jannah, Wardatul Wening Udasmoro Wibowo, Teguh Setiawan Wiwik Handayani Yanti Kristina Sinaga Yunita Suryani