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Verinita, Verinita
Andalas University
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Pengaruh Customer Experience dan E-service Quality pada Online re-purchase Intention melalui Customer Satisfaction Puja Risma; Verinita Verinita; Alfitman Alfitman
Journal of Accounting and Finance Management Vol. 5 No. 3 (2024): Journal of Accounting and Finance Management (July - August 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i3.694

Abstract

Penelitian ini bertujuan untuk melihat pengaruh customer experience dan e-service quality yang dimediasi terhadap online repurchase intention pada pelanggan netflix di Kota Padang. Populasinya adalah seluruh pelanggan netflix yang ada di Kota Padang. Kriteria sampel adalah responden yang berlangganan netflix  dalam 3 bulan terakhir dan berdomisili di Kota Padang. Jumlah sampel dalam penelitian adalah 185 responden dengan metode purposive sampling. Penelitian diolah dengan bantuan software PLS 3.0 dan didapatkan hasil customer experience berpengaruh terhadap customer satisfaction, e-service quality berpengaruh terhadap customer satisfaction, customer satisfaction berpengaruh terhadap online repurchase intention, customer experience berpengaruh terhadap online repurchase intention, e-service quality berpengaruh terhadap online repurchase intention, customer satisfaction berpengaruh terhadap customer experience dan online repurchase intention, dan customer satisfaction berpengaruh terhadap e-service quality dan online repurchase intention.
EXPLORATION OF FOODSTAGRAMMING CONTENT PREFERENCES IN MILLINEAL AND Z GENERATIONS IN WEST SUMATRA Chandra Syahputra; Sari Lenggogeni; Verinita Verinita; Harry Wahyudi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6 No 1 (2022): IJEBAR : Vol. 6, Issue 1, March 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4549

Abstract

The goal of this study is to determine the behavior of tourists who use Instagram to discover about local destinations and cuisine in West Sumatra. Instagram, which is the most popular social media among millennials and Generation Z, offers advantages that other social media platforms lack, such as more complex visuals that shape the image and aid individuals interested in gastronomy tourism in West Sumatra Province. The method used in this study is a quantitative survey. This research used a cross-sectional study design, in which data is collected at the same time or period for both independent and dependent variables. The focus of this research is on millennials born between the 1980s and the 1990s. Respondents that use the Instagram social media platform and live outside of West Sumatra province will be sampled for the study. When the visual complexity of the destination image has a CR value of 7.291 (p0.00 ≤ 0,05) and an estimated value of 0.654, Ho is rejected and Ha is accepted, revealing that visual complexity has a positive influence on the destination image. It is well known that the influence of visual complexity on destination image has a CR value of 3.508 (p0.00 ≤ 0,05) with an estimated value of 0.418, showing that Ho is rejected and Ha is accepted, confirming that visual complexity has a positive influence on destination choice. The statistical test findings for hypothesis 3 revealed an estimated parameter value of 0.233, a standard error of 0.114, and a critical ratio value of 1.956 with a probability value of 0.05. With a significance level (alpha) of 0.05, it is possible to conclude that there is insufficient empirically strong evidence to reject Ho, hence Ha is rejected. Therefore, visual complexity increases the image of culinary attractions in West Sumatra. Visual complexity has a significant positive effect on the image of the destination as well as the tourist's destination choice in West Sumatra. Instagram can assist tourists who are considering West Sumatra as a destination for gastrotourism. Keywords: Visual Complexity, Destination Image, Destination Choice, Content Preferences
Co-Authors Ahmad, Faisal Ali Alfin Kurniawan Alfitman Alfitman Alfitman Alfitman Amelia Eka Putri Anggih Prastiyo Anissa Rianti Nurina Ansofino Ansofino Azman, Heru Aulia Berlian Kurnia Wati Bima Sakti Bima Satria Wahyudi Budi Rahmadya Caren Setyawan Chandra Syahputra Daimon Syukri Debi Mersah Putra Della Sugesti Pujangga Dessy Kurnia Sari Desyetti Devi Yulia Rahmi Dhini Denisa Dhini Denisa Dini, Kartika Cahya Dio Ananta Putra Dio Ananta Putra Elsa Felina Effendi, Eri Besra Eri Besra ERI BESRA, ERI Erizal Erizal Esa Riawati Sujana Fahmy, Rahmi Faisal, Ranny Fitriana Fanessa, Fanessa Fatma Poni Mardiah Fitri, Shafni Florentia Farahrozi Gema, Vendiro Mailevan Hadi Nasbey Hafiz Rahman Hafiz Rahman Hakimi, Nurul Hardisman Harits, Muhammad Dzakwan El Harry Wahyudi Hartati Hartati Hasra Hijratul Adha Heny Hendrayati Heru Aulia Azman Husnul Khatimah Husnul Khatimah Ika Barokah Suryaningsih Ilham Surya Vendri Indah Pertiwi, Julia Irza, Fadhillah Rizki Jauharry, Jauharry Jordy Arief Fachreza Julia Indah Pertiwi Khaira Ummah, Kuntum Kuntum Khaira Ummah Laksono Trisnantoro Laura Amelia Triani Lenggogeni, Sari Lukman Lukman Lukman Lukman Ma'ruf Ma'ruf Marlina, Winny Alna Maruf Maruf Maruf Maruf Maruf Maruf Maruf Ma’ruf Melani Melani Melinda Noer Menghoung, Seng Meuthia, Meuthia Muhammad Abdul Hadi Muhammad Ilham Oloan Muhammad Sulthan al Thoriq Musbatiq Srivani Nazaruddin, Erizal Nelvia Iryani Nopriandi Nopriandi Nur Ari Sufiawan Nurul Afifah Usman Prastiyo, Anggih Pratama, Mohamad Dito Prima Yulianti Puja Risma Putri Habibah putri, natasya Rachmi Indrianti Rachmi Indrianti Rahayu, Rita Rahman, Heru Aulia Ranny Fitriana Faisal Ratni Prima Lita Reni Yuliviona Rida Rahim Riko Erlima Putra Rima Semiarty Riri Sartivana Risma, Puja Safira, Alya Arsya Saibah, Bintang Rizky Abdullah Majo Saldi, Wardah Awwalin Sanda Patrisia Komalasari Sari Lenggogeni Sari Lenggogeni Sari Surya Sari, Dellani Mutia Sari, Dessy Kurnia Sartivana, Riri Setyawan, Caren Shafni Fitri Sheila Khairana Alandri Suci Agusti Wulandari Sulthan al Thoriq, Muhammad Suryatman Desri Susanto, Arnis Budi Susiana Susiana Suziana Suziana Suziana Suziana Suziana, Suziana Syafira, Tama Aulia Syafrizal Syafrizal Syaiful Anwar Syarif Hidayatullah Tedi Hidayat Tessa Desara Triani, Laura Amelia Vera Pujani Verni Juita Wardah Awwalin Ikhsaniah Saldi Weriantoni, Weriantoni Yanti Yanti Yanti Yanti Yaza Fitria Yefrinal Andra Yindrizal, Yindrizal Yomi Dwita Aprilia Yunfajri Rahma Nofiasari