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PEMANFAATAN FITUR REFERENCE MS-WORD UNTUK EFISIENSI MANAJEMEN NASKAH LAPORAN DAN ARTIKEL ILMIAH UNTUK SISWA/I SMK Rudi Santoso; Achmad Yanu Alif Fianto
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 5 No. 1 (2021): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v5i1.2021.130-139

Abstract

Ketrampilan tenaga adminitrasi perkantoran bukan hanya kompetensi konvensional. Namun juga harus mempunyai bekal pengetahuan dan kompetensi digital, terutama dalam pengelolaan naskah. Kompetensi ini harus dibangun sejak di bangku sekolah khususnya sekolah kejuruan. SMK Dharma Siswa 2 Sidoarjo adalah salah satu penyelenggara sekolah kejuruan yang menghasilkan lulusan dengan kompetensi siap kerja. Permasalahan yang dihadapi siswa/i SMK tersebut adalah penguasaan aplikasi office khususnya MS-Word terutama optimalisasi fitur aplikasi. Pelatihan ini bertujuan untuk meningkatkan kompetensi siswa/i SMK tersebut dalam hal penguasaan aplikasi MS-Word dengan mengoptimmalkan penggunaan fitur yang jarang digunakan. Pelatihan ini memberikan pengetahuan tentang penggunaan reference untuk efisiensi manajemen naskah dan artikel ilmiah. Hasil pelatihan menunjukkan peningkatan yang signifikan. Literasi peserta meningkat dari level 2 ke level 6 pada skala 1-10 dalam penggunaan fitur tersebut
COMMUNITY SERVICE ACTIVITIES FOR ACTUALIZATION OF INVENTORY MANAGEMENT IN SMALL MEDIUM ENTERPRISES Achmad Yanu Alif Fianto
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 6 No. 1 (2022): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v6i1.2022.195-204

Abstract

Small and Medium-sized Entreprises (SMEs) in Surabaya were asked to participate in this project as part of their community service requirement to learn more about the best practices for inventory management. The EOQ and safety stock analysis models are used to do this task. The outcomes of this community service project show that SMEs need to enhance their inventory management. Because of the difficulties in managing inventory in SMEs, this increase is necessary. Inventory management techniques that might enhance small company operating capacities are predicted to be a real benefit of this activity for small businesses.
Analisis Mediasi Brand Awareness dan Brand Trust dalam Hubungan Emotional Marketing dengan Purchase Intention Achmad Yanu Alif Fianto; Helmy Widyantara; Dominggo Bayu Baskara
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 2 (2022): Mei
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v7i2.2348

Abstract

This study and analysis was carried out to examine the effect of emotional marketing on purchase intention. This study also analyzes the mediating role of brand awareness and brand trust in the relationship between emotional marketing and purchase intention. This study uses a questionnaire as an instrument of study and has collected valid and reliable data from 130 respondents who are users of MSME products who are actively promoting on Instagram social media. This study adopted the Structural Equation Model (SEM) with the Partial Least Square (PLS) technique to test the hypothesis in this study. This study proves that brand awareness and brand trust have a mediating role in the relationship between emotional marketing and purchase intention. This means that emotional marketing has an indirect effect on purchase intention through brand trust and brand awareness. This study also proves that emotional marketing does not have a significant impact on purchase intention.
A CONCEPTUAL FRAMEWORK FOR DESTINATION BRANDING IN JAWA TIMUR, INDONESIA Novan Andrianto; Darwin Yuwono Riyanto; Abdullah Khoir Riqqoh; Achmad Yanu Alif Fianto
Majalah Ekonomi Vol 24 No 2 (2019): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.832 KB) | DOI: 10.36456/majeko.vol24.no2.a2061

Abstract

This article receives a sociological point of view to inspect the wonder of destination branding. Summoning the social trade hypothesis as the establishment and its mind boggling trade framework as its system, the part expounds the uniqueness of provincial destination as a social structure as opposed to a market or authoritative element. A branding model for provincial destinations is proposed and showed through a contextual investigation. The model promoters a network based way to deal with image examine as a stage on which the branding procedure happens. The part reports the near findings on the image as anticipated by a destination promoting association, seen by present and potential visitors, and wanted by neighborhood occupants. By featuring the job of host network's cooperation in the travel industry branding, the investigation advises its definition as a proceeding with procedure to make full of feeling encounters through structure an exceptional personality and supporting a predictable image that sincerely bond with inhabitants and reverberate with visitors.
COMPOSING MARKETING MIX FOR BETTER DESTINATION BRAND IN JAWA TIMUR, INDONESIA Rudi Santoso; Rahayu Shinta; Achmad Yanu Alif Fianto
Majalah Ekonomi Vol 24 No 2 (2019): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.866 KB) | DOI: 10.36456/majeko.vol24.no2.a2062

Abstract

Destination brand value is an ongoing line of enquiry inside the scholarly network. The point is as yet not surely known from a hypothetical outlook. This article endeavors to outline the reasonable inquiry of how to create brand value by giving some hypothetical builds to the idea of destination. Brand attributes as for unmistakable and experiential items are analyzed, trailed by the identification of its measurements. Mindfulness, image, dedication, quality, and esteem are identified as various measurements existing inside destination brands. Research that has managed these measurements is examined, with proposals on the best way to manufacture brand value utilizing market attributes and their relationship to the various measurements. Contextual investigations are utilized to show a portion of the central matters from the hypothetical talk, including the issue of who controls brand personality under various advancement situations
STRATEGI PENGEMBANGAN WISATA PARALAYANG DI KOTA BATU Achmad Yanu Alif Fianto; Martinus Sony Erstiawan; Rudi Santoso
Majalah Ekonomi Vol 26 No 1 (2021): Juli 2021
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol26.no1.a3955

Abstract

While promotion strategies such as emphasizing natural attractions, the arts, and culture may be used to sell their tourist goods, their commodities in the shape of natural attractions, the arts, and culture are good, and the entire spectrum of tourist options is available.. The purpose of this study is to identify the characteristics of tourist-friendly natural sites and to investigate potential marketing applications for this target group using various promotional strategies. This study used a qualitative methodology with a case study approach, focusing on natural attraction marketing strategies. Domain analysis was used to analyse the data. The approach verifies the data's validity by using a variety of data verification methods, one of which is triangulation and data verification on the interview and documentation. To create a successful marketing plan, they needed to gather all they could about the topic. Tourism Marketing Model: A promotion strategy to draw people in. Arts and culture visits as well as nature tourism may all be part of an extended vacation. An aggressive technique called the Promotion Mix helps boost domestic and international visits.
Strategi Pengembangan Destinasi Wisata Kabupaten Jember Achmad Yanu Alif Fianto; Rudi Santoso
Majalah Ekonomi Vol 26 No 2 (2021): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol27.no2.a4742

Abstract

This study aims to analyze the strategy for developing the potential of tourism places in Jember Regency, East Java. This study focuses on activities to analyze strategies that can be used by the Jember Regency Government so that it can focus on the main strategy, namely tourism development in Jember Regency, East Java. The survey subjects were all tourists and residents around tourism sites in Jember Regency who participated in the development of tourism sites in Jember Regency, and the survey sample was obtained from directly. Data collection uses previous research review techniques and theoretical concepts that underlie tourism strategies, surveys, and in-depth interviews. This study uses data analysis techniques in the form of qualitative descriptive analysis. The results and findings in this study show that tourism places in Jember Regency have the potential of a very worthy area to get more attention in terms of sustainable tourism development.
Pengaruh marketing mix produk jasa terhadap keputusan berkunjung wisata bahari jawa timur Rudi Santoso; Achmad Yanu Alif Fianto
KINERJA Vol 17, No 1 (2020)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.287 KB) | DOI: 10.29264/jkin.v17i1.6191

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh marketing mix terhadap keputusan berkunjung di wisata Bahari Jawa Timur. Marketing mix dalam penelitian ini menggunakan 7 (tujuh) dimensi yang terdiri atas: produk, harga, promosi, lokasi, orang, proses, bukti fisik. Penelitian ini berfokus kepada pengunjung wisata bahari (pantai dan wisata buatan bertema bahari) khususnya di daerah Pasuruan dan Probolinggo. Penelitian ini menggunakan metode deskriptif kuantitatif. Instrumen penelitian ini menggunakan angket untuk kepentingan survei. Populasi penelitian ini adalah mahasiswa program sarjana manajemen yang berdomisili di Surabaya, Pasuruan dan Probolinggo. Teknik pengambilan sampel dalam penelitian ini menggunakan model CFA. Model ini ini dilengkapi dengan rumus Alpha Cronbach untuk menguji hipotesis yang diajukan. Hasil analisa menunjukkan bahwa marketing mix yang terdiri atas 7 (tujuh) dimensi yang menjadi variabel produk, harga, promosi, lokasi, orang, proses dan bukti fisik berpengaruh secara parsial terhadap keputusan berkunjung. Penelitian ini juga menemukan bukti bahwa ketujuh variabel yang digunakan menunjukkan pengaruh simultan dalam pengambilan keputusan berkunjung.
THE ROLE OF ENTREPRENEURSHIP EDUCATION IN A DISRUPTIVE AGE Achmad Yanu Alif Fianto; Siti Asiyah; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 2 (2020): JMM Juni 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.67 KB) | DOI: 10.29303/jmm.v9i2.529

Abstract

This study aims to determine (1) the influence of entrepreneurship education on entrepreneurship motivation ofmanagement student and (2) the influence of entrepreneurship education on entrepreneurial skills of management education student. This research is associative causal research with a quantitative approach. The variables of this research are in entrepreneurship education as independent variables, motivation and entrepreneurial skills as the dependent variable. The sample of population in this research is management education student respondents for about 213 students in East Java, Indonesia. Data collection techniques in this research using questionnaires and documentation. Data analysis method used was Structural Equation Model-Partial Least Square. This research finds that entrepreneurship education have a positive and significant effect towards entrepreneurship motivation and this research also finds that entrepreneurship education have a positive and significant effect towards entrepreneurship skill. From those findings, this research concludes that entrepreneurship education have a significant role in the disruptive age.
Analisis Isi Gangguan Stress Pasca Trauma dalam Film 27 Steps of May Novan Andrianto; Achmad Yanu Alif Fianto
Communicator Sphere Vol. 1 No. 1 (2021): June 2021
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.598 KB) | DOI: 10.55397/cps.v1i1.2

Abstract

Film bisa juga disebut alat komunikasi dimana film mempunyai kekuatan untuk menjangkau segmen sosial yang membuat para pencipta karya film memiliki potensi untuk mempengaruhi khalayaknya. Didalam analisis penulis selaku pengkaji mengambil Film 27 Steps Of May sebagai bahan kajian dengan studi kasus gangguan kesetahan mental yakni Gangguan stres pascatrauma yang ada di dalam film tersebut. Peneliti menggunakan metode kualitatif dalam bentuk deskriptif. Penulis memilih penelitian ini berdasarkan maraknya fenomena masyarakat yang mengalami depresi hingga berbagai jenis gangguan kesehatan mental. Dalam Film 27 Steps Of May ini menceritakan bagaimana seorang remaja dengan latar belakang trauma akibat pemerkosaan mampu keluar dari Post- Traumatic Stress Disorder. Penulis ingin mengetahui lebih dalam mengenai korban dengan latar belakang Gangguan stres pascatrauma, gambaran fisik korban dari kasus pemerkosaan, agar pembaca lebih peka terhadap perilaku orang terdekat di lingkungan sekitar yang dirasa mengalami hal tersebut sehingga mengerti bagaimana cara mengatasinya. Hasil penelitian ini menunjukan bagaimana gambaran seseorang dalam cara Coping Stress dirinya terhadap Gangguan stres pascatrauma.
Co-Authors A Triartomo A.A. Ketut Agung Cahyawan W Aan Ari Permana Abdianto, Ahmad Abdul Aziz Abdul Halik Abdul Halik Abdullah Khoir Riqqoh Abdullah Khoirriqoh Achmad Ridho Sahaja Adam Maulana Agung Harikusuma Nugroho Agung Tri Yunanto Agus Agus Agus Pawitra Agus, Taufiq Ahmad Marzuqi Alexander Dimas KP Ali Abdullah, Ali Amelia, Azarine Nahdah Ana Pertiwi Andreas Alfred Savero Putra Angga Dutahatmaja Angga Dutahatmaja Anisah Khoirotun Aprilia, Fina Arif Hartadi Ario Bagus Nugroho Asbari Nurpatria Kristin Asis Riyanto Azel Naufal Baharuddin Adam Priyatmanto Baiq Handayani Rinuastuti Bayu Abiantoro Bela Septiana Bilad, Dava Imadul Bima Ardiyanto Wibowo Brian Harmanda, Brian Cahyani, Regita Candraningrat, Candraningrat Careen Adhania Kautsar Charles Sidauruk Daniel Kurniawan Darwin Yuwono Riyanto, Darwin Yuwono Dea Anindyta Putri Latul Dearani, Ninka Dewi Nurhayati Dhika Yuan Yurisma Diana Mukhbitah Sary Dimas Nugroho Azis Permadi, Dimas Nugroho Azis Dimitha Anggraeni Putri Suryani Dinda Masfufah Hasyl Djumaiyah Djumaiyah Dominggo Bayu Baskara Dony Bagus Kresnadana, Dony Bagus Duvan Samudra Laisoka Dwi Ayu Rakhmawati Dwi Fitrianti Dwiki Setya Prayoga Edwin Indra Tesno Eka Putri Prinanda Nitte Ervina Ervina Erwan Khanissuma Esti Sumirat Evi Farsiah Utami, Evi Farsiah Faiza, Garwa Fandi Pratama Putra Farhan Ali Febrian Dimas J. Wibowo Febrian Sugianto, Febrian Fenty Fahminansih Fenty Fahminnansih, Fenty Fina Aprilia Fiorentino, Kevin Firmandi Tasqia Gede Danu Arya Santika Gilbert Billy Rivaldo Matahurila Hamlatul Arsy, Awlya Hardman Budiardjo, Hardman Hardman Budiharjo Hartono, Rakhmad Sugih Haryanto Tanuwijaya Helen Dwi Magdalena, Helen Dwi Helmy Widyantara Ida Bagus Cempena Januar Wibowo Jessy Octavia Andrele K. Alfons, Susana KARIMAH, NURUL Karsam Karsam Kautsar, Careen Adhania Kevin Fiorentino Kristin, Asbari Nurpatria Kurniawan, Mateus Andhi Kusumaningrum, Sari Dewi Lau Go’o, Maria Alni Laurentius ST Gomo Tumanggor Layalia, Aghnia Lilik Faiqotul Himmah Lilik Faiqotul Himmah Mahardika Prasetya Mahilda Sofy Islandy Martinus Sony Erstiawan Mateus Andhi Kurniawan Maulaningrum, Pristiya Mochamad Aziz Mochamad Bagus Setiyawan Moh Afrizal Ghozali, Moh Afrizal Moh Argy Hariran H Much. Rahmad Hidayat Muh Bahruddin Muhammad Burhanuddin Thobari Muhammad Nizar Firmansyah Mukhamad Fauzan Aldi Munajah, Siti Nanda Pinandita Ramadhani Naomi Natassia, Naomi Nekky Rahmiyati Nindya Prastitah Shinta Dewi, Nindya Prastitah Shinta Nitte, Eka Putri Prinanda Norma Amaliah Novan Andrianto Novan Ardianto Nugroho, Ario Bagus Nur Dyanto Riski Ridhani, Nur Dyanto Riski Nur Rahmad Alfin Mustaqim Nuradi Mulya Razaq Nurul Karimah Oksatana, Miga Paramitha, Intan Tirzana Phebii Kurnia Diajeng Challtis, Phebii Kurnia Diajeng Phitaloka, Nimas Galuh Pratama, Raditya Yuniar Alfani Primasatria, Valdo Hana Pristiya Maulaningrum Putra, Andreas Alfred Savero Putra, Andreas Alfred Savero Putri Khusnul Khotimah Rachmat Isa Asera Nempung Rahayu Shinta Rahayu Shinta Rahmawati, Dwi Yana Raissa Daniswara Regita Cahyani Regita Cahyani Regita Octavia Regita Octavia Riandi Fiyelex Selmury Ricky Ardyana Firmansyah Riska Ajeng Anggraini Riyanto, Asis Rizki Ardiyanti Putri, Rizki Ardiyanti Rohry Dinda Pinasti Rudi Santoso Rudi Santoso Rudi Santoso Rudi Santoso Rudi Santoso, Rudi Sari Dewi Kusumaningrum Seto Wahyu Prasetyo Shinta, Rahayu Sigit Prayitno Yosep Sinta Dewi Anggraini Siswati, Ayu Siti Asiyah Siti Mujanah Siti Mujanah Siti Mujanah Siti Munajah Sri Suhandiah Stephen Lauwrentius, Stephen Suci Harira Sari Hatuina Sugiharto Adhi Cahyono, Sugiharto Adhi Suhardi Suhardi Suryani, Dimitha Anggraeni Putri Sutikno Sutikno Thobari, Muhammad Burhanuddin Thomas Hanandry Dewanto Tonny Aries Wijaya, Tonny Aries Utomo, Ekwan Setyo Viando, Feterrido Wahyu Wahyuni, Ratna Dwi Wahyuni, Titin Wibowo, Bima Ardiyanto Winda Dwi Octavia Wiwit Lusiana Wiwit Lusiana Yosep F. Maskim Zaenal Arifin Zamzami Sabiq